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Page 1: hJ - s25260.pcdn.co · Accepted into the Harvard Institute for Higher Education Program, June 2020 University of Louisiana System Management & Leadership Institute Class, 2018 –
Page 2: hJ - s25260.pcdn.co · Accepted into the Harvard Institute for Higher Education Program, June 2020 University of Louisiana System Management & Leadership Institute Class, 2018 –

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Page 3: hJ - s25260.pcdn.co · Accepted into the Harvard Institute for Higher Education Program, June 2020 University of Louisiana System Management & Leadership Institute Class, 2018 –
Page 4: hJ - s25260.pcdn.co · Accepted into the Harvard Institute for Higher Education Program, June 2020 University of Louisiana System Management & Leadership Institute Class, 2018 –
Page 5: hJ - s25260.pcdn.co · Accepted into the Harvard Institute for Higher Education Program, June 2020 University of Louisiana System Management & Leadership Institute Class, 2018 –

Julia Barnhill Letlow, Ph.D. (318)-317-5410, [email protected]

Linkedin.com/in/juliabarnhill

Curriculum Vitae

PROFESSIONAL PROFILE

▪ Accomplished career as an executive level administrator in higher education. ▪ Forward-thinking visionary with a strong leadership philosophy and ability to motivate

others. ▪ Expert in developing marketing campaigns and media relations. ▪ Strategic relationships built with federal, state, and local elected officials. ▪ Proven fiscal responsibility with large budgets. ▪ Teaching and research experience in health communication. ▪ Effective public speaking, planning, organizational, and fundraising skills.

EDUCATION

▪ Ph.D., Communication, University of South Florida, Tampa, FL, 2011, (3.82 gpa) DISSERTATION: Giving Meaning to Grief: The Role of Rituals and Stories in Coping with Sudden Family Loss

▪ M.A., Speech Communication, University of Louisiana Monroe, LA, 2005, (4.0 gpa)

THESIS: Looking for Something to Fix it: An Analysis of Sibling Grief across Narratives of Self, Film, and Short Story

▪ B.A., Speech Communication, University of Louisiana Monroe, LA, 2002, (3.76 gpa)

PROFESSIONAL DEVELOPMENT

▪ Accepted into the Harvard Institute for Higher Education Program, June 2020 ▪ University of Louisiana System Management & Leadership Institute Class, 2018 – 2019. ▪ Ouachita Leadership Class, Monroe, Louisiana, 2016.

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PROFESSIONAL EXPERIENCE

Executive Assistant to the President for External Affairs and Community Outreach, University of Louisiana Monroe, Monroe, LA, 2019 to present

▪ Provide executive level strategy, vision, and oversight for matters related to external affairs and community outreach.

▪ Report directly to the President and serve on his Executive Council and Administrative Staff Council.

▪ Oversee the development and implementation of a comprehensive outreach strategy to foster strong relationships with community-based organizations in support of the university’s policies and campus development strategies.

▪ Represent the university with members of Congress; federal, state, and local government officials; governors, parish presidents, school superintendents, and mayors; including establishing and maintaining relationships with officials at all levels of government and their staff.

▪ Serve as the official university spokesperson at university and community events. ▪ Liaison between elected officials and the university community. Provide information to

the university community about issues that may impact operations, funding, research, economic development, and the higher education industry.

▪ Organize legislative roundtables in preparation for the legislative sessions. Make sure the delegations are well-equipped with the materials needed to advocate for ULM in Baton Rouge.

▪ Serve on the Board of Regents Legislative Committee and continue to strengthen relationships with members of their staff who have direct influence over the funding formula.

▪ Track bills during the current legislative session and reach out to legislators when appropriate.

▪ Communicate relevant bills to members of ULM faculty and staff who may be directly impacted by their passage and also seek their input.

▪ Work closely with the University of Louisiana System government relations team. ▪ Assist the President with correspondence dealing with issues and subject matter that

requires considerable sensitivity, discretion, and judgement. ▪ Seek potential partnerships within the community to strengthen ULM’s presence and

reputation. ▪ Work with state elected officials to help secure supplemental to offset the high-

cost, health sciences programs. ▪ Participate in key meetings with faculty, administrators, and others as needed and

delegated. ▪ Monitor the appropriations and grant funding requests for the university in Baton

Rouge, LA and in Washington D.C. ▪ Serve as a strategist on matters related to advancing the ULM brand and image. ▪ Serve as the liaison between ULM and VCOM; and other members of the medical

community. ▪ Direct special projects as assigned by the President.

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Executive Director of External Affairs and Strategic Communications, University of Louisiana Monroe, Monroe, LA, 2018 to 2019

▪ Provided leadership and supervision for those campus units responsible for influencing public policy and opinion and strengthening the university’s reputation and the perceptions people hold of it.

▪ Responsible for government relations at the state, federal, regional, and community levels; media relations and communications; marketing.

▪ Assisted in securing five million dollars in supplemental funding from the state to help offset the high cost of ULM’s pharmacy program.

▪ Addressed a shortage in fall enrollment numbers by creating a marketing/social media campaign to waive the application fee for incoming freshmen for the month of November. Secured a 275% increase in applications from the prior year’s numbers for the month of November. Nov. 2018 yielded 656 applications; Nov. 2019 yielded 2,461.

▪ Initiated and followed through with four meetings between a U.S. Senator and U.S. Congressman, and ULM Administration and Faculty.

▪ Member of the Rural Health Center Initiative Committee. ▪ Participant on the Vision 2031 Steering Committee. ▪ Provided a comprehensive marketing plan for Vision 2031. Executed the marketing plan

within the parameters of the proposed budget. ▪ Organized the Northeast Louisiana Delegation appreciation day at the ULM vs. ULL

football game. ▪ Strengthened relationships with the legislative delegation by making office calls and

following up with requests. ▪ Continued to fulfill director duties for the Office of Marketing & Communications ▪ Lead the Emergency Response Plan Committee/Sub-committees.

Director of Marketing and Communications, University of Louisiana Monroe, Monroe, LA, Office of Marketing and Communications, 2015 to present

▪ Developed, managed and implemented a yearly marketing, media, and communications plan designed to advance ULM.

▪ Provided leadership for university-wide marketing campaigns, including internal and external communications, brand management, marketing strategy, digital/social media campaigns, and creative design with a total operating budget of $200k.

▪ Analyzed data to inform planning and marketing strategy. ▪ Served as spokesperson for the university to the media and represented the

university at community events. ▪ Recruited and manage a diverse team in the Office of Marketing and

Communications. ▪ Responsible for strengthening media relations locally, state-wide, and nationally. ▪ Protected the brand of the university internally and externally. ▪ Directed the production of the bi-annual ULM magazine distributed to thousands

of alumni, donors, and community members. ▪ Led and executed a rebrand for the academic side of the university in 2017 that

managed to bridge a gap between alumni and recent and current students. ▪ Provided counsel for the athletic rebrand that followed in 2018.

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Ralph Abraham Congressional Campaign Communications Director, Monroe, LA, 2014 ▪ Developed and executed all communications for the campaign. ▪ Created and fulfilled the media relations strategy. ▪ Provided speech and debate coaching for the Congressman and team members. ▪ Created commercial and print propaganda and social media targeted strategy.

Director of Education, Director of Resident Patient Safety and Quality Improvement, and Clinical Instructor of Anesthesiology, Tulane University School of Medicine, New Orleans, LA, Department of Anesthesiology, 2011 to 2013

▪ Organized and directed the Clinical Learning Environment Review (CLER) program for the Tulane University School of Graduate Medical Education.

▪ Promoted CLER initiative to the Quality Improvement Committee and Medical Executive Directors’ Committee for the Tulane Health Center and Tulane School of Medicine.

▪ Attend the Accreditation Council for Graduate Medical Education (ACGME), and Institute for Healthcare Improvement (IHI) annual conferences.

▪ Directed, planned, integrated and evaluated anesthesia residency educational programs at Tulane Medical Center, and Tulane-Lakeside Hospital.

▪ Implemented the outcome project mandate to incorporate the ACGME general competencies for medical education programs.

▪ Provided leadership for initiatives in scholarly teaching and research and addressed teaching/learning needs with respect to individual monitoring and reporting.

▪ Developed innovative teaching seminars for the faculty and residents. ▪ Identified, designed, and developed programmatic and curricular assessment and

evaluation policies and processes as described in the accreditation standards. Reported all pertinent assessment findings to the department head.

▪ Provided the adequate leadership to support educational innovation and clinical education development.

▪ Organized the interview process for potential residents. Served as lead interviewer during recruitment season.

▪ Co-investigator in a research study in conjunction with the Tulane Freeman School of Business to assess the well-being of first year medical students.

▪ Co-investigator in a research study in conjunction with The Wharton School to survey the Tulane Medical Center Workplace Environment.

▪ Taught Health Communication for Tulane University Communication Department.

Ombudsperson/Special Projects Coordinator, University of Louisiana Monroe, LA, Office of the Provost and V.P. of Academic Affairs, 2007 to 2011

▪ Directly assisted the Provost with projects specific to the office of Academic Affairs and served as a liaison between faculty and the administration.

▪ Fostered relationships with eight surrounding community colleges in order to organize, draft, and implement articulation agreements (2 to 4-year agreements)

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▪ Assisted in the creation and implementation of the Quality Enhancement Plan for the university.

▪ Attended an annual national conference for response ware technology and held training session to teach faculty how to utilize response ware “clickers” in the classroom.

▪ Organized the welcome back week at the beginning of each semester for faculty. Coordinated the facilitation of over 40 instructional sessions for faculty to attend as well as a new faculty orientation during the week.

▪ Served as the Interim Teaching and Learning Resource Center (TLRC) Director; a center that assists faculty and organizational units with the primary goal of facilitating innovative and effective strategies that support learning.

▪ Researched the need for an easily accessible tutoring option for students and helped to implement the new online tutoring service ULM offered to students 24 hours a day.

▪ Generated e-books and e-magazines for programs to publish campus wide in an effort to contribute to the “go green” initiative set forth by the university.

▪ Served as the Interim Director of Internships; securing internships for ULM students locally, nationally, and globally. Implemented a searchable database to house all of the available internships.

▪ Implemented a searchable database to house all of ULM’s policies and procedures. ▪ Served on the University of Louisiana System’s General Education Committee where

members worked to create the Louisiana Transfer Degree program. This serves as a guideline to aid students within the Louisiana Community College system to seamlessly transfer to one of the 4-year institutions within the state of Louisiana.

▪ Prepared, organized, and implemented the 2010 ULM Presidential search. Chaired a team of 12 members to help prepare for the Institutional Review Committee visit as well as the two-week on campus visits by the four finalists.

ACADEMIC/TEACHING EXPERIENCE

▪ Instructor, University of Louisiana Monroe, 2015 to present ▪ Taught Health Communication

▪ Instructor, Tulane University, 2012 to 2013 ▪ Taught Health Communication

▪ Instructor, University of Louisiana Monroe,, 2007 to 2011 ▪ Taught Health Communication, Interpersonal Communication, and Public

Speaking ▪ Developed an online Health Communication course that averages 80 +

students per class ▪ Developed an online Public Speaking course that averages 35 + students per

class ▪ Teaching Associate, University of South Florida, Tampa, FL, 2005 to 2007

▪ Taught sections of Interpersonal Communication, Public Speaking, and Persuasion to classes averaging 25 + students

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▪ Instructor, University of Louisiana Monroe, LA, 2005 ▪ Taught sections of Interpersonal Communication and Public Speaking to

classes averaging 25 + students ▪ Teaching Assistant, University of Louisiana Monroe, LA, 2004

▪ Taught sections of Public Speaking to classes averaging 25 + students

COURSES TAUGHT

▪ Health Communication ▪ Interpersonal Communication ▪ Persuasion ▪ Public Relations ▪ Public Speaking

AREAS OF RESEARCH AND TEACHING INTERESTS

▪ Health Communication ▪ Interpersonal Relationships ▪ Organizational Communication

PROFESSIONAL ASSOCIATIONS

▪ Council for Advancement and Support of Education ▪ International Congress of Qualitative Inquiry ▪ Louisiana Communication Association ▪ National Communication Association ▪ Florida Communication Association

PROFESSIONAL PRESENTATIONS

▪ Letlow, Julia & Lisa Miller (2019) “Uniting the Past with the Present: How the University of Louisiana Monroe Turned a Decade-old Identity Crisis into a Successful Rebrand” session at CASE IV Conference, Grapevine, TX.

▪ Barnhill, Julia, Andrew F. Herrmann, & Mary C. Poole (2013) “Mucking Around: A Co-authored Organizational Autoethnography,” Accepted for Presentation by the Organizational and Professional Communication Division of the Central States Communication Association, Kansas City, MO.

▪ Panel, Session on “Narrative, Performance, and Autoethnography: The Second Generation,” Orlando, FL, 2012

▪ Barnhill, Julia. (2007) “‘It Takes My Breath Away:’ Raising and Losing a Child with a Disability from a Father’s Perspective,” Accepted for Presentation at the Fourth International Congress of Qualitative Inquiry, Urbana-Champaign, IL.

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▪ Barnhill, Julia and Jillian Tullis Owen. (2007) “Virtual Memorials: A Place to Grieve,” Presented at the Ninety-Third Annual Convention of the National Communication Association, Chicago, IL.

▪ Barnhill, Julia, Andrew Herrmann, & Mary Poole. (2007) “Ragged Edges in the Fractured Future.” Panel paper presented at the “Dialogic Inquiry” session, Third International Congress of Qualitative Inquiry, Urbana-Champaign, IL.

▪ Barnhill, Julia & Jillian Tullis Owen (2007) “Final Resting Places on the Web: An Analysis of Language and Ethics.” Panel paper presented at the “Grief and Mourning: Autoethnographic Narratives” session, Third International Congress of Qualitative Inquiry, Urbana-Champaign, IL.

▪ Chair, Session on “Life and Death Performance,” Chicago, IL, 2007. ▪ Barnhill, Julia (2006) “Symbolic Heirlooms.” Accepted and presented at the

Fourth Annual USF Graduate Research Symposium. Tampa, FL. ▪ Barnhill, Julia. (2006) “Sharing our Stories: An Analysis of Symbolic Heirlooms.”

Paper presented in “Scholar-to-Scholar” session at the Ninety-Second Annual Convention of the National Communication Association, San Antonio, TX.

▪ Barnhill, Julia. (2006) “Symbolic Heirlooms: Preserving Life Stories with a Sorority of Elderly Women” Panel paper presented at “Loss and Grief: An Exploration of Personal Narratives” session, Second International Congress of Qualitative Inquiry, Urbana-Champaign, IL.

▪ Chair, Session on "Loss and Grief: An Exploration of Personal Narratives,” Urbana-Champaign, IL, 2006.

▪ Barnhill, Julia. (2004) “Losing Jeremy: A Grief Observed.” Presented at the Mid- South Sociology Conference, Biloxi, MS.

▪ Barnhill, Julia. (2004) “The Final Messages Given by the Dying.” Presented at the annual Louisiana Communication Conference, Xavier University, New Orleans, LA.

▪ Barnhill, Julia (2004) “Something to Fix It: Looking for Answers after the Loss of a Sibling.” Presented at the Graduate Student Research Symposium, University of Louisiana at Monroe.

PUBLICATIONS

▪ Green, Sara E., Julia J. Barnhill, Sherri Green, Diana Torres Hawken, Loretta S. Humphrey, and Scott Sanderson. "Creating a Village to Raise a Child: Constructing a Community in Families of Children with Disabilities." Social Science and Disability. Emerald, 2011.

▪ Herrmann, Andrew. F., Barnhill, Julia, & Poole, Mary. C. (2013). “Ragged edges in the fractured future: A co-authored organizational autoethnography.” Journal of Organizational Ethnography, 2.

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INVITED LECTURES & SPEAKING ENGAGEMENTS:

▪ “University Welcome” Neville High School 20 for 20 Banquet, February 2020. ▪ “Marketing for the Graduate School” ULM University Week, January 2020. ▪ “University Marketing Update” ULM Foundation, November 2019. ▪ “State of the University” Rotary Club, Bastrop, Louisiana, October 2019 ▪ “Finding Your Passion” St. Fred’s High School, Monroe, Louisiana, August 2019. ▪ “Rebranding a University” Advertising Club of Northeast Louisiana, 2019. ▪ “Honors and Awards” ULM Women’s Symposium, March 2019. ▪ “State of the University” Rotary Club, Bastrop, Louisiana, 2017. ▪ Emcee for The Edward Via College of Osteopathic Medicine Ribbon Cutting,

Monroe, Louisiana, September 2018. ▪ “ULM Marketing Strategy: Vision 2031.” ULM Foundation, 2018. ▪ “ULM Marketing Strategy” ULM Foundation, Monroe, Louisiana 2015. ▪ “ULM Welcome” Golden Society Luncheon, ULM, 2015. ▪ “The Art of Public Speaking” Junior League of New Orleans, Louisiana, October

2012. ▪ “The Importance of Interpersonal Communication Skills in the Pharmacy”

Louisiana Pharmacists Association Convention, Lafayette, Louisiana, July 2012.

▪ “Public Speaking: Tips and Tricks” Tulane University School of Medicine, Department of Anesthesiology, March 2012.

▪ “Speak Up! Patient Safety Training” Tulane University School of Medicine, Department of Anesthesiology, January 2012.

▪ “Diversity in the Workplace” Tulane University School of Medicine, Department of Anesthesiology, October 2011.

▪ “Learning Styles and Personality Types” Tulane University School of Medicine, Department of Anesthesiology, August 2011.

▪ “Transfer Degrees in Louisiana” College of Health and Sciences, ULM, October 2010.

▪ “The Importance of Communication and Grief” Honor’s Program Consortium, ULM, April 2010.

▪ “The History of ULM at a Glance” Monroe Rotary Club, October 2009. ▪ “7 Tips for More Engaging Presentations” University Week Conference, ULM,

January 2009. ▪ “Communicating with the Bereaved” Northeastern State University, Tahlequah, OK,

May 2007. ▪ “Grief from the Sibling’s Perspective” Death and Dying Course, University of

Louisiana at Monroe, April 2005.

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HONORS

▪ Outstanding Service to the Graduate Program Award, Department of Communication, University of Louisiana Monroe, 2005

▪ Outstanding Graduate Student Award, Department of Communication, University of Louisiana Monroe, 2004

▪ British Studies Scholarship awarded by the University of Louisiana Monroe, London, England 2002

▪ Lambda Pi Eta Speech Honor’s Society

COMMUNITY & UNIVERSITY SERVICE

▪ President and Board Member for the Non-Profit JBF Foundation for Teens, Monroe, LA, 2002 to 2016.

▪ Board Member Seeker Springs, 2018 to present. ▪ Member of Monroe and Richland Parish Chamber of Commerce’s, 2015 to present. ▪ Board member of the ULM Women’s Symposium, secured keynote speaker, Lynell

Ruckert, 2016 to present. ▪ Committee member for the Monroe Chamber survey initiative with CenturyLink, 2017. ▪ Tulane Department of Anesthesiology Education Committee, 2011 to 2013. ▪ Tulane Department of Anesthesiology Clinical Competency Committee, 2011 to

2013. ▪ Media Committee Member for the Go Red for Women annual event, Monroe, LA,

2008 and 2011. ▪ Alumni Board Member for the Delta Zeta chapter of Kappa Delta Sorority, 2007

to present. ▪ Reviewer for the Family Communication Journal, 2009. ▪ Retirement Center Volunteer to instruct life-writing classes, University Village,

Tampa, FL 2005 to 2006. ▪ Submission reviewer for the National Communication Association Conference, 2005

to 2006. ▪ Junior League of New Orleans member 2013.