Creating meaningful, relevant and captivating visual messages to engage, communicate, educate and persuade audiences. Conceptualising and developing visual brand strategies to authentically connect clients and audiences and to sell products and services people want and need using ethical and legal approaches. Crafting creative and effective visual communication messages and visual brand strategies utilising typography, image making, photography, illustration and interactive design and incorporating motion graphics, 3D design, animation and visual storytelling.

GRAPHIC DESIGN IS ABOUT...

Developing cohesive human-centred visual interaction systems Problem solving user-focused, visually engaging and effective UI (User interface) systems. Discovering and practising the principles and elements of visual design for human-computer interaction. Applying knowledge and skills of visual communication, methodologies and principles of research, planning, conceptualising, designing and prototyping, basic coding, digital integrated marketing, digital brand presence and management.Crafting creative and effective digital product interactions and interfaces, utilising visual design, interactivity, typography, data visualisation and information design and incorporating user experience design.

INTERACTION DESIGN IS ABOUT...

Fusing powerful sensory rich visual narrative messages through the conceptual and technical blending of sound and motion design. Using digital multimedia research, concepts, storyboards, planning and production to craft creative communications solutions using a range of media and techniques, including: motion design and storytelling; corporate and commercial videography; sound design and audio editing; human psychology and viewer behaviour. Crafting creative and effective audio visual showcases utilising typography, image making, animation, motion graphics, video, sound, 3D design and visual storytelling.

AUDIO VISUAL DESIGN IS ABOUT...

DIGITAL DESIGN AND TECHNOLOGYF A C U LT Y

Technology is the interface of life. The Digital Design and Technology Faculty focusses on employing strategic design thinking to connect clients with audiences/users in meaningful and authentic ways. While graphic designers focus on crafting visually eloquent, meaningful and strategically integrated communication design, audio visual designers engage audiences with sensory rich narrative multimedia productions. Interaction designers focus on the relationship between the back-end and front-end applications of technology-driven solutions through careful visual design application keeping the user at the centre. Accredited qualifications currently offered in this faculty include; Bachelor of Design (Audio Visual Design), (Graphic Design) and (Interaction Design), Diploma in Graphic Design, Higher Certificate in Design Techniques, Advanced Diploma in User Experience Design and Bachelor of Arts Honours in Design.

FIRST YEAR STUDENTS:

Learn advanced software applications relevant to their chosen specialisation. Apply design thinking, practical skills and specialist knowledge to solve creative challenges. Are introduced to technical requirements and knowledge specific to their discipline.

SECOND YEAR STUDENTS:

Develop an understanding of the guidelines and principles involved in running a design business. Research and conceptualise solutions using critical and innovative thinking.Apply advanced software knowledge to visualise and present complex design solutions.Graduate with a professional portfolio reflecting their own signature design style, ready to take a lead in the industry.

THIRD YEAR STUDENTS:

Develop fundamental design skills and establish the building blocks of creative problem solving.Learn about: Visual Communication, Design Thinking, Design Construction, Design History, Image Making, Communication Studies, Design Praxis, Photographic Studies, Leadership Management, Fabrication and Exposure. Electives include: Visual Design, Creativity and Design, Built Environment, Digital Design & Technology and Business & Communication. Become aware of the integrated nature of design. Learn introductory software applications. Select electives which introduce students to various design disciplines that lead to specialisation in 2nd Year.

DESIGN SKILLS

A three year full time qualification

that produces professional graduates

equipped for a rewarding career in

design, promoting designers who

practice design thinking and creative

problem solving.

BACHELOR OF DESIGN

ARTICULATION:

Students who have graduated with a Bachelor of Design degree may apply to register for an Honours Degree or Post Graduate Diploma in a related field. Institutional minimum requirements will apply.

NQF level 7, 360 credits Contact learning January Enrolment 8 x 1h45 min sessions per week Continuous project-based assessment 240 hours of Work Integrated Learning in final year

SAQA ID: 79830 BACHELOR OF ARTS HONOURS IN DESIGN POSTGRADUATE

SAQA ID: 105124 | NQF level 8 | 120 Credits

ARTICULATION:

Graduates from the BA Honours in Design may study towards a master’s degree in design or a related field. This registered programme meets the SAQA requirements for progression, although acceptance of individual students is at the discretion of the host institution.

BA HONOURS IN DESIGN IS ABOUT: Preparing students for postgraduate study by providing the opportunity and support to develop research capacity in the methodology employed in a chosen design discipline. Enabling students to specialise in a field of Design at an advanced level, thereby developing their professional capabilities and ability to apply design thinking to complex real-world problems. Equipping students to contribute in a constructive way to the professional practice of design and the future of design as a powerful transformational tool that may positively influence the economy, the environment and society.

ADVANCED DIPLOMA IN USER EXPERIENCE DESIGN

POSTGRADUATE

SAQA ID: 110464 | NQF level: 7 | 120 Credits

ARTICULATION:

Students who have graduated with the Advanced Diploma in User Experience (UX) Design may progress to a Postgraduate Diploma or Honours Degree in Design or related qualification. The programme meets the SAQA requirements for progression, although acceptance of individual students is at the discretion of the institution.

ADVANCED DIPLOMA IN USER EXPERIENCE IS ABOUT: Analysing and planning of the user experience journey Research, problem solving, conceptualising, systems design, prototyping, testing, software use and basic coding. Drawing knowledge from design, aesthetics, technology, user experience, intellectual property law, psychology and communication.

Topics covered include: Experimenting with visual communication, animation and special effects, principles and workflow of animation, advertising, corporate and commercial videography, sound and audio mixing, latest design technologies and innovations, modelling and advanced rendering techniques.

Topics covered include: Sound and audio-visual integration, writing for video, storytelling for emotion and persuasion, digital multimedia production skills, motion design, animation, lighting and camera techniques, visual treatment, video technology, set design, sound editing, live sound, broadcasting and music, digital visual effects, editing, visual manipulation, special effects, quality and post-production processes.

2ND YEAR

3RD YEAR

AUDIO VISUAL DESIGN SPECIALISATION

EMPLOYMENT OPPORTUNITIESGraduates enter versatile creative fields within the creative and corporate sectors including film and video editor or producer, animation and multimedia content generation, game design and instructional design.

DESIGN KNOWLEDGE

DESIGN STYLE

BACHELOR OF DESIGN

Topics covered include: Contextual design in advertising through strategic thinking, sub-cultures, sustainability, interpretive thinking, informational and conceptual thinking, motion graphics, reality of time constraints in the industry, infographics, latest design technologies and innovations and strategic development.

Topics covered include: Information design, infographics, logo design, branding and brand personality, copywriting, advertising and alternative marketing, social awareness campaigns, sustainable design, visual hierarchy, design elements and principles, typography, composition, illustration and photography, building a visual language, systems of design thinking and advanced compositing, advanced publication, basic web design, building brands, social media and integrated marketing strategies.

GRAPHIC DESIGN SPECIALISATION

EMPLOYMENT OPPORTUNITIESGraduates enter the dynamic world of graphic design, publication design, branding, advertising, marketing, social media, information design, art direction, instructional design and web design.

2ND YEAR

3RD YEAR

DESIGN KNOWLEDGE

DESIGN STYLE

BACHELOR OF DESIGN

Topics covered include: Human-computer interaction, interactive interfaces, motion studies, application development, user experience and user journeys, informatics and information systems.

Topics covered include: Topics covered include: Communication design, probing and scrutinising visual design, exploring the development of media for on-screen communication, data visualisation, information design, interactive design, User Interface (UI) design, platforms (including, web, mobile, and tablet), work-flow methodologies, introducing coding, introducing database management, front end software, interactive user experiences, professional practice, consumer behaviour, and digital brand presence and management.

2ND YEAR

3RD YEAR

INTERACTION DESIGN SPECIALISATION

EMPLOYMENT OPPORTUNITIESGraduates enter dynamic fields of digital product development, app design, user-experience design, user interface design, information architecture, web design, game design, content strategy and instructional design.

DESIGN KNOWLEDGE

DESIGN STYLE

BACHELOR OF DESIGN

DIPLOMAin Graphic Design

A three year full time qualification that equips you to work in the design industry immediately after qualifying.

SAQA ID: 48438

Students who have graduated with the Diploma may apply to register for an Advanced Diploma in a related field or apply for the Bachelor of Design degree at Inscape. The programme meets the SAQA requirements for progression, although acceptance of individual students is at the discretion of the institution.

ARTICULATION:

First Year Modules:Design Principles, Graphic Application, Graphic Portfolio, Visual Studies, Conceptual Studies, Graphic Influences, Image Making, Skills Application, Computer Applications, Typography, Skills Application and Leadership Programme and Design Praxis.

Second Year Modules:Graphic Application, Graphic Portfolio, Visual Studies, Reprographics, Graphic Influences, Marketing, Graphic design Skills Application, Image Making, Computer Applications, Copy Writing and Design Praxis.

Third Year Modules:Graphic Application, Graphic Portfolio, Reprographics, Multimedia, Computer Applications, Business Management, and Experiential Training.

C A M P U S E S

DURBAN CAMPUS

641 Peter Mokaba Ridge,

MORNINGSIDE

MIDRAND CAMPUS

353 Alexandra Road,

HALFWAY GARDENS

DISTANCE CAMPUS

DISTANCE LEARNING

(STUDY FROM HOME)

GLOBAL

PRETORIA CAMPUS

193 Corobay Avenue,

WATERKLOOF GLEN

CAPE TOWN CAMPUS

1st Floor, 17 Salt River Road,

SALT RIVER

STELLENBOSCH CAMPUS

1 Distillery Road

STELLENBOSCH

C O N TA C T

CENTRAL APPLICATIONS:Phone: (+27) 861 467 2273 Fax: (+27) 86 409 1627 applications@inscape.co.za

HEAD OFFICE (Pretoria):PostNet Suite 104,Private Bag X19,Menlo Park, 0102 SOUTH AFRICA

Included in your fee is an Inscape Study Pack. It is Inscape’s way of ensuring learning happens from day one. All students have access to quality products that are legally licensed and current. Study packs are specific per programme specialisation and include the following items:

ADDING VALUE TO YOUR STUDIES

Software licenses per programme

requirements

Prescribedtextbooks

Stationery & art equipment

On site internet connectivity

Online learning resources

(ProQuest, Grammarly & LinkedIn Learning)

Digital study guides& courseware

Wacom Tablet(BDes 1st Year, Dip

Graphic Design 3rd Year)

Purchase a Macbookor laptop through uswith a maintenance,service and supportplan or bring your

own device (BYOD).

DESIGN FORLIFE

ADMISSIONS REQUIREMENTS

REGISTRATION & ACCREDITATION (SOUTH AFRICA)Inscape Education Group (Pty) Ltd is registered with the Department of Higher Education and Training as a Private Higher Education Institution under the Higher Education Act, 1997 (reg. no. 2000/HE07/002). Established in 1981. Company Reg: 2002/028979/07. VAT Reg: not applicable. Directors: HL Bührs, ME Schoeman, and KG Cromhout.

HIGHER CERTIFICATE (NQF5) 120 creditsNational Senior Certificate (NSC) with admission to a Higher Certificate, with English as a subject.

DIPLOMA (NQF6) 360 creditsNational Senior Certificate (NSC) stipulating entrance into Bachelor’s Degree or Diploma with appropriate subjects including English as a subject.

BACHELOR OF DESIGN DEGREE (NQF7) 360 creditsNational Senior Certificate (NSC) stipulating entrance into Bachelor’s Degree with appropriate subjects including English as a subject.

BACHELOR OF ARTS DIGITAL MARKETING AND COMMUNICATION (NQF7) 360 creditsStudents with a National Senior Certificate (NSC) stipulating entrance to a bachelor’s degree, with English and Mathematics as subjects may gain access to the BA in Digital Marketing and Communication. Students must have 50% or above for English, and 40% or above for Mathematics or 60% or above for Mathematical Literacy.

ADVANCED DIPLOMA IN USER EXPERIENCE DESIGN (NQF7) 120 creditsGraduates with an appropriate Degree (NQF 7) or Diploma (NQF 6) may gain access to the Advanced Diploma in User Experience Design. Students who wish to take the RPL route will also be considered.

BACHELOR OF ARTS HONOURS IN DESIGN (NQF8) 120 creditsExisting (NQF level 7) BDes Degree or BA in Design or related field, or an Advanced Diploma in Design or a related field may gain access to the BA Honours in Design Degree. Students should have attained a minimum average of 60% in the final level of study in order to be accepted into the programme. Students who wish to take the RPL route will also be considered.

RECOGNITION OF PRIOR LEARNING (RPL) Applications from students who wish to gain access through RPL will be considered. The RPL process is described in the Inscape Admissions Policy and Inscape RPL Application form.

ADDITIONAL FOR INTERNATIONAL STUDENTS:Universities South Africa (USAF) conditional exemption certificate (when applying for a degree).South African Qualifications Authority (SAQA) evaluation of National Senior Certificate NQF4 equivalence (when applying for a higher certificate or diploma). A study permit in the name of Inscape Education Group valid for the duration of the chosen course.

STELLENBOSCH

ONLINE& DISTANCE

LEARNING

BUILT ENVIRONMENT FACULTYBachelor of Design specialising in INTERIOR DESIGN Bachelor of Design specialising in ENVIRONMENTAL DESIGN Diploma in INTERIOR DESIGNHigher Certificate in ARCHITECTURAL TECHNOLOGYHigher Certificate in INTERIOR DECORATING

CREATIVITY & DESIGN FACULTYBachelor of Design specialising in FASHION DESIGNBachelor of Design specialising in JEWELLERY DESIGNHigher Certificate in FASHION DESIGN

OTHER COURSES OFFEREDBUSINESS & COMMUNICATION FACULTYBachelor of Design specialising in IDEATIONBachelor of Arts in DIGITAL MARKETING & COMMUNICATION

POSTGRADUATE STUDIESBachelor of Arts HONOURS IN DESIGNAdvanced Diploma in USER EXPERIENCE DESIGN

HIGHER CERTIFICATEin Design Techniques

ARTICULATION:

A one year full time or two years part time programme that provides access into a professional qualification at NQF level 6 and 7.

This qualification is an introduction to visual, creative and digital design. It focuses on applied creativity, basic drawing skills, creative mediums and digital graphics. It familiarises students in the areas of graphic design, multimedia design, spatial design, design research and design writing.

MODULES COVERED IN THE COURSE:

Applied Creativity Adobe Software Basics Drawing Skills Influences

Printing and Painting Experiential Training Design Techniques Portfolio Communication Techniques

Students who have graduated with the Higher Certificate may apply to register for a Diploma in a related field or the Bachelor of Design at Inscape or another institution. The programme meets the SAQA requirements for progression, although acceptance of individual students is at the discretion of the institution.

NQF level 5, 120 credits Contact learning - January Enrolment 8 x 1h45 min sessions per week Continuous project-based assessment 240 hours of Work Integrated LearningDistance Learning - March, July and November

SAQA ID: 90721

SOUTH AFRICAN [NQF]

NATIONAL QUALIFICATIONS FRAMEWORK

04

0506

07

08

09

10PHD

MASTERS

HONOURS | PG DIPLOMA

DEGREE | ADV DIPLOMA

DIPLOMA

HIGHER CERT

NSC

NQF level 6, 360 credits Contact learning January Enrolment 8 x 1h45 min sessions per week Continuous project-based assessment 240 hours of Work Integrated Learning in final year

You can enrol for our Bachelor of Design programme at any campus to complete your 1st year. Our programmes are quality assured and standardised across all Inscape campuses. Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd-year studies at another specialised Inscape campus.