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Hoe growth hack je e-mail marke2ng?
DDMA Email Summit
CHRIS OUT
Managing Partner en Lead Growth Hacker RockBoost
Growth Hacking
BUZZWORD
GROWTH HACKING
GROWTH HACKING
There is one word missing
SYSTEM
Finding the weak spot in a systemand exploi2ng this weakness
HACK:
PROFILE OF A GROWTH HACKER
A growth hacker is a personwhose true north is growth.
Sean Ellis“
GROWTH HACKING SKILL SET
Data analy>cs & tes>ng
SoAware Engineering
& automa>on
Crea>ve Marke>ng
GROWTH HACKER
BROAD KNOWLEDGE
BROAD KNOWLEDGESta2s2cs
programming
CRO
Design
Analy2csCopy
Social
Display
Tes2ng
Content
MoreMore
More
More
BROAD KNOWLEDGE
DEEP KNOWLEDGE
BROAD KNOWLEDGE
DEEP KNOWLEDGEPPC
SEO
SO WE NEED MR. T
Hacking e-mail marke2ng
ONE METRIC THAT MATTERS
GROWTH HACKING PROCESS
Idea%on
Priori%za%on
Tes%ng
Analyzing
Product/market fit
More than 40% would be disappointed if they can’t use your product or service anymore“
STARTUP PYRAMID
Growth
Transition to Growth
Product/Market Fit
THE SERVICE OR PRODUCT THAT YOU DELIVER + ALL TOUCHPOINTS WITH YOUR CLIENTS
OVER IT’S ENTIRE LIFETIME
PRODUCT
WHAT ARE YOU LOOKING FOR?
Trac2on channels
9. EMAIL MARKETING
LESSONS
IT HAPPENS BEFORE THE E-MAIL
1 CLICK FROM UNSUBSCRIBE
JAB, JAB, RIGHT HOOK
