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Business policy case study
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I. VIEWPOINT
Hoechst-Roussel Pharmaceuticals, Inc-Well-known German chemical then life-science company.-One of the leading companies in the chemical industry-Producer of thecontroversial product known as RU 486.
II. TIME CONTEXT
July 1991- RU 486 started to become controversial; received criticisms from pharmacists, analysts and the public.
IV. PROBLEM STATEMENT
How will the company increase the market share of RU 486?- how will the company attract the public to buy the product and increase its target market?
V. OBJECTIVES
To achieve public acceptanceShort Term GoalLong Term Goal
To have a wider market for RU 486
VII. ALTERNATIVE COURSE OF ACTION
VIII. ANALYSIS OF ACA
IX. CONCLUSION
Criteria: ACA 1ACA 2ACA 3Cost efficiency312Return of Investment231Ease of Implementation123Probability of success 1 . 3 . 2 .TOTAL:7108
X. ACTION PLAN
ActivitiesPersons InvolvedTimeAgendaMeetingBOD/Executives1 monthDevelop a budget plan; Construct a timetable Research and DevelopmentExperts3 monthsInvestigation of the market place including competitionConstructionConstruction Company1 yearConstruction of the buildingPersonnel TrainingHR Department 6 monthsOrientation and education of the employees