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6/21/20

Faculty of Tourism and Hotel Management

… for tourism and hospitality professionals

www.royalroads.ca/tourism


nd their newest Faculty of Tourism and Hotel Management



6/21/20

applied programs, primarily at the graduate level

Develop and deliver programs that anticipate,and respond to, a changing global economy


Provide alternatives to post-secondary education

through innovative education andeducational delivery models

Faculty of Management

acu ty o pp e oc a c ences◦ School of Environment and Sustainability◦ School of Peace and Conflict Studies◦ School of Communication and Culture◦ School of Leadership◦ School of Information and Society


◦ School of Tourism and Hotel Management◦ Visitor Services Division

Centers for Applied Research



6/21/20

Our campus is located on Hatley Park National Historic Site

› 565 acres property

› 100 year old Hatley Castle

› 10 heritage gardens

› Bird sanctuary, rare ecosystem

›15 km of public walking trails

› 20 minutes from Victoria

› 193 room accommodation

› Major filming site: X-man 2 & 3

www.royalroads.ca/tourismwww.royalroads.ca/tourism 5

› Only university in Canadares onsible for the stewardshi of a national historic site

› Embrace our unique assets andcontribute to the tourismindustry as an educator and anoperator


› eve op an manage t edestination as a living laboratoryfor responsible tourism and hotelmanagement

› Still known as a military collegeby some!





6/21/20

Royal Roads University


The BatemanCentreHatley ParkNational Historic Site

… as a developing destination

› Gap analysis: Led to new programs thatrespond to industry needs

› Primarily a graduate focus with leadgeneration through industry training

› Model our behavior to match industrycycles, respond to seasonality

› Introduce flexibility – Network model


Together we can increase the attractiveness of Canada

as a tourism and hospitality education destination.

› Celebrate the excellence of other Canadian institutionsteaching tourism and hospitality



6/21/20

Professionalizing the industry continues, remains anopportunity for us all

93% would consider further education if the program mettheir career needs; universities are their first choice

October the most popular month to begin programs

Two most important decision criteria: ability to continueworking full-time and content relevance to their career


c e u ng n cons era on o n us ry even s cyc esimportant to the majority

Everyone in tourism and hospitality is concerned about thelabour shortage, the impending retirements, preparing

tomorrow’s industry leaders

BA International Hotel Management (on-campus)

BA International Hotel Management (on-line)

MA International Hotel Management (blended)

MA in Tourism Management (blended)

Graduate Certificates in◦


◦ Destination Development (blended)

◦ Sustainable Tourism (blended)



6/21/20

Complete years 3rd and 4th years60 credits in a 12 month

intensive program, on-siteprogram or 2 years on-line

Small classes

Block transfer college agreements

3-month international or


domestic internship at end of the

program … move straight into a job!Sample Placements: Thailand Aleenta Spa and Resorts, Fairmont Empress,Four Seasons Vancouver & Hampshire,View Royal Casino

39 credit program

International Residency: Dubai

2-year program, launches Oct/Nov annually

First cohort finishes Oct 2008

3 residencies plus on-line

◦ Res 1: 3 weeks, Victoria, BC

◦


◦ Samplestudy tours: Ritz Carton,Fairmont Dubai, Grand Hyatt,Hilton Jumeirah, EmiratesTowers, Emirates School

◦ Res 3: 1 week, Victoria, BC



6/21/20

36 credits

Laddered modules

TourismLeadership

• Tourism Leadership• Global Tourism• Tourism Deliver S stems

Flexiblesequencing andentrance points

Ability to add newthematic areas ofstudy

9 cre its

DestinationDevelopment

(9 credits)

Sustainable Tourism

(9 credits)

• Transforming Destinations• Product and Market Innovation• Strategic Tourism Marketing

• Sustainable Tourism Management• Stewardship in a Global Economy• Managing Protected Areas and Assets


Applied Research

(9 credits)• Consumers and Producers of Research• Applied Graduate Research Paper

A Network Model

New

Sept2008

Doctorate of Social Science◦ Currently in the review process with the Ministry of Advance

◦ Qualified Tourism and Hospitality candidates will be welcomedto enroll in this program

Additional Graduate Certificates◦ Hotel and Resort Management

Academic plan/business case enroute


◦ Interpretation and Story Telling Partnership discussions enroute with the

Universty of the Highlands and Islands

(Scotland) for shared curriculum development



6/21/20

Royal Roads University Rated:

1st Active and Collaborative Learning

2nd Level of Academic Challenge


5th Supportive Campus Environment

6th Student Satisfaction Results

Providin accessible,relevant tourism andhotel managementeducation

Safeguarding a Canadianheritage treasure


Positioning tocomplement the marketplace, not compete



6/21/20

To increase the number of tourism and hospitality

industry

To introduce new, innovative programs, deliverymodels

To proudly fulfill the university’s unique heritagerequirement as stewards of Hatley Park National


To become a demonstration site of excellence in

tourism and hospitality education, visitor experiences, and

responsible, sustainable tourism development.

Launch the MA in Tourism Management

Program review of the MA in International HotelManagement first cohort experience◦ MA vs MBA discussions; length of residencies

◦ Interest in hosting the launch residency inOntario , launch special educator cohorts

Desire tocollaborate!


◦

equests to repac age to t e etwor mo e◦ Exploring Xiamen as an alternate international residency

Keen to present options to supportthe graduate learning needs of our

tourism and hospitality colleges



6/21/20

“Success comes not by

being where the puck is,

but by being where

it is going to be!”


Questions?Questions?Questions?


[email protected]

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