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Holiday Mission
One of CAA ICON’s guiding vision statements is to make a difference in each location where we live and work. To support our vision, each regional office/project team chose a charity that is making a difference in their community. The organizations below were chosen as this year’s recipients, and each one hold a special place in our hearts.
11 Cities
12 Charities
More than $20,000 Raised
CAA ICON | HOLIDAY PIECE (PRINT)1
TOKY | BOOK/MONOGRAPH2
NORRIS DESIGN | WEBSITE3
The Norris Design website had served the firm well for 5+ years – it was time for a fresh perspective. The new website employs a new design that aligns with a corporate rebranding implemented in 2017 for proposals, qualifications, ads, social media and more. The new site is simpler yet includes more project work and firm information than the previous site, all while making navigation easy and instinctive. The site was completely designed, written and built by in-house staff (with the exception of a programmer who did the WordPress programming and designed the special interactive features that our in-house team conceived).
The site is designed to showcase work from all three regions where Norris Design has offices. We selected only the “best of” work from around the firm, with strict editing of images and text. Each of the 111 projects currently on the site was researched, re-written and selected with an eye to visual graphic quality. As we approach our fourth decade in business, we wanted to show our diversity, our quality and the depth of our talent.
Visually appealing, easy to navigate, and with a compelling story, the new Norris Design website took us from an old school site to a vibrant, elegant, interactive presentation of our work, our culture and our people – and we completed it in nine months in-house, from first meeting to final launch. Since launch in Fall 2017, we’ve made additional improvements and updates to enhance navigation and showcase our company culture.
BEFORE REDESIGN AFTER REDESIGN
JE DUNN CONSTRUCTION | SPECIAL EVENT (MIXED)4
W.E. O’NEIL | PROJECT PURSUIT MARKETING5
GARNEY CONSTRUCTION | ADVERTISING7
TOKY | CORPORATE IDENTITY8
This Photo by Unknown Author is licensed under CC BY
SUPPORTING THE WELLNESS OF
EVERY EMPLOYEE, EVERY DAY OF
EVERY MONTH, ALL YEAR LONG.
SIX
ST
AT
ES
OF
WE
LL
BE
ING
BG BUILDINGWORKS | INTERNAL COMMUNICATIONS9
“LIGHT A CAMPFIRE, AND EVERYONE’S A STORYTELLER.”- John Geddes
PROJECT PURSUIT MARKETING | KOA NEW HEADQUARTERS EXPLORATION
Learn everything about KOA
Identify the intangible qualities
Create a captivating message
Present a message that reflects KOA’s vision,
tells the KOA story
We built a great relationship – which is
not quantifiable but incredibly invaluable.
RESEARCH EXPLORE DETAIL DELIVER RESULTS
CTA ARCHITECTS | PROJECT PURSUIT MARKETING10
JVA | INTERNAL COMMUNICATIONS11
The Launch of a New Era
Responsive & device-friendly Endorsements vital to
establishing trust
Bold venue imagery wows the user and helps tell our story
Clean and simple navigation and branding
Connecting our people and projects: the two most significant site elements
Scrolling parallax effect to create depth on the page
CAA ICON | WEBSITE13
MYC debuted in 1989! For our 30th Anniversary Celebration, we are going back in time to celebrate movies that premiered during that year. Join us on this journey! Keep your eye out every Friday until our
red-carpet event as we showcase a new movie featuring our stars, our amazing employees. NO TICKET needed but, SAVE THE DATE & RSVP for MYC's Star Studded 30th Anniversary Celebration!
https://www.eventbrite.com/e/mycs-star-studded-30th-anniversary-tickets-54857417011Friday, April 12th, 2019 from 12-4 pm at our office
7200 Miller Place, Frederick, CO 80504Rated “E” for Everyone
30th Anniversary Celebration
MARK YOUNG CONSTRUCTION | SPECIAL EVENT (PRINT)14
ALIGNMENT OF GOALS
Dreaming it, supporting it, doing it—the Pollinator Protection Program
COMIC STRIP
A hand-drawn illustration of the many emotions on move-in day
“OVERHEARD ON THE PLAZA”RADIO STATION PROGRAMMINGCONTRIBUTORS SECTION
Popular CSU student social columns with fun differentiators woven in.
“The window to the world of future project outcomes can be covered by a newspaper leave behind.”
STUDENT INSIGHT
From CSU’s partner and 4240 client, Semester at Sea
INDUSTRY DAY ADVERTISING
Our GC partner’s focused effort for keeping sub-contractors engaged and setting the project up for success
REAL-CONTENT NEWS
The ethos of CSU—what housing could be for students in 2022.
— DREAMY MARKETERS OF DAYS PAST
4240 ARCHITECTURE | PROJECT PURSUIT MARKETING15
Brochure
BRANCHPATTERN | BROCHURE16
GET YOUR GAME FACE ON.
BG BUILDINGWORKS | HOLIDAY PIECE (MIXED)17
REFINEMENT | COLLATERALALL CONCEPTS REMAIN THE PROPERTY OF DESIGN RANCH UNLESS CHOSEN FOR FINAL CONTRACTED PROJECT. BRANCH PATTERN | DESIGN RANCH | JANUARY 2018
I M P R O V E T H E E N V I R O N M E N TI N S I D E A N D O U T.
E N E R G I Z E P E O P L E A N D P L A C E S .
B E G R E AT G U I D E S A N DE V E N B E T T E R PA R T N E R S .
REFINEMENT | COLLATERALALL CONCEPTS REMAIN THE PROPERTY OF DESIGN RANCH UNLESS CHOSEN FOR FINAL CONTRACTED PROJECT. BRANCH PATTERN | DESIGN RANCH | JANUARY 2018
I M P R O V E T H E E N V I R O N M E N TI N S I D E A N D O U T.
E N E R G I Z E P E O P L E A N D P L A C E S .
B E G R E AT G U I D E S A N DE V E N B E T T E R PA R T N E R S .
REFINEMENT | COLLATERALALL CONCEPTS REMAIN THE PROPERTY OF DESIGN RANCH UNLESS CHOSEN FOR FINAL CONTRACTED PROJECT. BRANCH PATTERN | DESIGN RANCH | JANUARY 2018
I M P R O V E T H E E N V I R O N M E N TI N S I D E A N D O U T.
E N E R G I Z E P E O P L E A N D P L A C E S .
B E G R E AT G U I D E S A N DE V E N B E T T E R PA R T N E R S .
Corporate Identity
BRANCHPATTERN | CORPORATE IDENTITY19
CATEGORY: CORPORATE IDENTITY TITLE: NATIONAL WESTERN CENTER BRAND DESIGN
DANDI CREATIVE | CORPORATE IDENTITY20
No doubt your summer has been packed full of activities, from work to play, something that we can relate to. At JE Dunn, we are High Performers
but also believe in Families First which can be a delicate balance just like swaying in a hammock. As you
savor these final weeks of summer we hope you can sink into your new
hammock and take this time to relax and enjoy the ones who matter most.
Download “Zappar”
free from your app store and scan the code below for an interactive experience!
WHERE TO HANG YOUR HAMMOCK
#1: Rocky Mountain National Park#2: Pikes Peak & Garden of the Gods
#3: Glenwood Canyon
The 3 Best Places to Hammock in Colorado According to Hammock Town: WHAT TO DRINK IN YOUR HAMMOCK
FIZZY PINEAPPLE PUNCH
INGREDIENTS1 - 12 oz can frozen pineapple juice
concentrate thawed1 - 6 oz can frozen limeade concentrate
thawed4 1/2 cups cold water1 liter club soda chilled
Assorted fruits (such as strawberries raspberries, blueberries, oranges, limes, and pineapple)
Garnishes such as fresh mint
INSTRUCTIONSPour thawed pineapple juice concentrate and thawed limeade concentrate in a large pitcher.
Add cold water and most of the club soda, reserving about 1/3 cup.
Stir to combine and chill until cold.Add ice cubes and assorted fruits to serving
glasses and pour in chilled punch.Garnish as desired and top off glasses with a
splash of extra club soda for extra "fizz".
Can be made alcoholic by adding a splash of vodka or rum to the serving glasses.
HOW TO HANG YOUR HAMMOCK
STEP 1: Find two trees 10 -12 feet apart.
STEP 2: Wrap SlapStraps on each tree 5 feet from the ground.
STEP 3: Attach your hammock to the straps.
STEP 4: Test and adjust the hammock.
JE DUNN CONSTRUCTION | PROMOTIONAL CAMPAIGN21
HAVE YOU “HERD” THE NEWS?• Part of relocation campaign for
move to Dairy Block• Dairy themed elements + custom
branded graphics• Hand delivered gifts
HORD COPLAN MACHT | HOLIDAY PIECE (PRINT)22
THE COVER.Space for editorial content coveringcompany initiatives, strategy, servicelines, and major upcoming events.
THRIVE.Space highlighting employees’ individual quests for fun and adventure outside of work with family and/or friends.
GROW.Space to showcase new hires, longer-serving employees, recruiting trips, summer interns, accomplishments by employees as well as attending conferences and other thought leadership.
WORK.Space shares a list of project wins and spotlights 1-2 projects plus latest technical knowledge.
WELLNESS.Space to chat about the wellness program and activities, which lead to financial incentives for employees.
BG BUILDINGWORKS | NEWSLETTER — INTERNAL23
JVA | HOLIDAY PIECE (PRINT)24
30thANNIVERSARY
HANGOVERKIT GIFT BAG
R&R ENGINEERS | SPECIAL EVENT (PRINT)25
SAUNDERS | BROCHURE26
GARNEY CONSTRUCTION | BROCHURE28
HENSEL PHELPS | SOCIAL MEDIA29
Attendees showed their support for DBIA by signing our plaque and received a Hensel Phelps-branded Partnership Mug. Web and social media supported our message.
CELEBRATING 25 YEARS OF DESIGN-BUILD SUCCESS
+19% Contacts 48 Meetings 4.8% Social Engagement 3 New Project Leads
HENSEL PHELPS | TRADESHOW MARKETING31
"Snyder looks ahead and plans appropriately, with an eye on quality,
exceeding our expectations."- Peter Weber, AIA, Coburn Partners
SNYDER BUILDING CONSTRUCTION | CORPORATE IDENTITY32
2018HOLIDAY GIFTS
CABERNETSAUVIGNON2016
R&R ENGINEERS | HOLIDAY PIECE (PRINT)33
JVA | TRADESHOW MARKETING35
Restrictions of Old Format:• The newsletter was too long• Hard to navigate• Lacked design control• Not customizer for reader usability• Had broken links• Articles could only be viewed one time• Article reach was limited by number of
subscribers• Did not have a lot of color
New Format Improvements:• All newsletter articles live on company
website to increase longevity• Modern layout with new article graphics
and news blocks• Higher level of organization for client
navigation• Research conducted and recorded to
improve interest with our target• Articles available to use on social media• New internal process to improve article
quality
OLD NEWSLETTER FORMAT NEW NEWSLETTER FORMAT
AMBIENT ENERGY | NEWSLETTER — EXTERNAL38
TAKE THAT, CHRISTMAS CANDY AE DESIGN | HOLIDAY PIECE (MIXED)39
MAKING OUR BRAND POP• Created buzz around our new branding and website
• Customized popcorn flavors that reflected each of our services: peppermint for mechanical, spicy fried pickle for electrical, and butterscotch/white cheddar for our mix of technology services
• Included custom bags and scoops that reinforced the idea that ME provides a complete package for our clients
• Clients consisting of architects and owners loved the descriptions
FLAVORSCooling System: Reduce your thermal heat load with a cooling chocolate peppermint drizzleElectric Charge: Distributed pickly flavors with a max load of spiceTech Mix: Integrated sweet, sweet Technology and sharp Audio/Visual
You have been awarded the “cleverest popcorn ever award.” Really appreciate your thoughtfulness.
- Daria Mallin, Principal | President, ENVISION Architects
ME ENGINEERS | HOLIDAY PIECE (PRINT)40
HYDRATE
SLEEP
NO ALCOHOL
PREP/LOG
NO SWEETS
MOVE
ADOLFSON & PETERSON | PROMOTIONAL CAMPAIGN41
Our brand purpose of leaving behind a legacy of enduring improvements to our communities is what inspires each and every one of our dedicated professionals.
LAMP RYNEARSON | CORPORATE IDENTITY42
https://www.youtube.com/watch?v=aAON9Qy43UE
GARNEY CONTRUCTION - Our Passion is Water
GARNEY CONSTRUCTION | VIDEO43
