Holiday Rental Industry Update and Trends - Stayz.com.au · PDF fileInaugural Stayz Group Holiday Rental Awards 1 2 N 3 e w. ... Enquiry nights per property (FY2012, ... ation Later

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Holiday Rental Industry

Update and Trends

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1. Welcome and background

2. The Australian holiday rental market

3. Trends in Australia and overseas

4. Future travel trends

5. The Stayz Group plans

Agenda

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Agenda

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You are sitting with a broad

range of people today...

>210 participants

27.6%

4.5%

60.4%

7.5%

OtherReal estate

agent

Multiple

properties

Single

property1-2 yrs<1 y 2-5 yrs 5-10 yrs

36.0%

>10 yrs

20.8%19.2%

20.8%

3.2%

By role By length of time with Stayz

Source: Stayz

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Objectives of the Summit

To enhance and grow your holiday rental business

To allow you to interact with industry experts, the

Stayz Team, and each other!

Inaugural Stayz Group Holiday Rental Awards

1

2

3New

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Professional/exec/metro

$

Families/leisure/regional

$$

The Stayz Group has three

distinct brand offerings

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The Stayz Group community

100 *

* FY12 Stayz Group Internet stats (accepted booking nights – does not include bookings made with subscription clients)

Holiday options

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What sets the Stayz Group

apart?

Source: *Nielsen market intelligence August 2011; **Stayz internal statistics FY12; ^Stayz internal statistics 2011

30,000+Facebook followers

800,000+Newsletter subscribers

holidaymakers browseeach month

4,200,000**

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Celebrating 10 years of

Stayz.com.au

Note: Stayz figures (does not include Rent-a-Home and Take-a-Break)Source: *Stayz internal Statistics. Comparison between 2006 to 2012; **Nielsen Online Ratings / Jan 2012, Travel; *** Stayz Internal Statistics, February 2012 Database; ^ Consumer Research 2011; ^^ Google Analytics, February 2012

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Agenda

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*Hotels, Motels, Guesthouses, and Serviced ApartmentsSource: Stayz analysis based on TRA data

Tourism accommodation is a

large industry, but with slow

growth

78 77 77 81 80 81 78 80 8172 74 73 74

106

25

2004

102

23

2003

102

21

2002

99

22 28

106 109

2007

28

109

29

20062005

100

22

99

2001

22

2000 2008

25

-11%

2010

24

9898

24

2011

25

97

2012e

+0.5%+1.1%

97

2009

InboundDomestic

Australian tourism market(Mill. Visitor nights in HMGSA*, FY2000-FY2012e, Australia)

Financial crash

• Three quarters of

Australian visitor nights

are domestic

• Long term trend of

tourist accommodation

is flat

• Financial crisis set a

new normal in the

Australian market

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Agenda

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• The external environment has served up a tough couple of

years

• Three key Technology trends offer significant opportunity

1. Mobile

2. Payments (and path to instant bookings)

3. Social sharing

There is good and bad news when

looking at trends impacting our industry

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The last two years have suffered the 2nd

highest and 3rd highest rainfall since 1900

1 Poor weather

2Strong Australian Dollar

3Restrained consumer sentiment

4Increase in international travel

Annual rainfall – Australia (mm, 1900-2011)

Source: Australian Bureau of Meteorology

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Only the south-western areas

have been spared

1 Poor weather




Rainfall anomalies in the last two years (mm, FY2011-FY2012)

Source: Australian Bureau of Meteorology

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The last two years have had the

highest $AU since at least 1999

1 Poor weather




Currency conversion from $AU to $US (1999-2012)

Source: Yahoo!7 Inc.

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Consumer confidence has taken

a further hit since 2010

1 Poor weather




9897

115

Jul-12Jul-11Jul-10

-15%

Westpac NSW Consumer Sentiment Index (Jul2010-Jul2012)

Source: Westpac Bank

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Outbound holidays have more

than doubled since 2004

1 Poor weather




5

10

+104%

0

20092007 20082006 2012e2005 2010 201120042003200220012000

Outbound visitors (mm visitors, FY2000-FY2012e)

Source: TRA

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iPod changed the music industry,

iPhones ramped even faster,

iPad growth is 3x faster than iPhone

Source: Mary Meeker KPCB presentation May 2012 http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5

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In the US, the desktop PC is no

longer the main computer45% of web browsing is done on the iPad. Adding in SmartPhones,

60% of web surfing is done away from a traditional computer.

Source: Business Insider Ipad Usage Survey 2012 07 (sample of 2000 readers) http://www.businessinsider.com/ipad-usage-survey-results-2012-7?op=1#ixzz22CFIBxrs

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Fairfax’s Australian Audience are

strong users of mobile for Travel

53%

26%

and/or

49%

use their smartphone /

tablet for travel research

27%

booked a flight or

accommodation on their smartphone /

tablet

61% of Fairfax Metro’s

travel audience have a

smartphone or tablet

Source; GfK Blue Moon SMH/AGE Travel Survey, May 2012

Mobile presence of Fairfax Metro travel audience

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• CBA has more than 6.5 million internet

customers and 2 million mobile phone

customers using its mobile banking app.

• Two years ago just 2% of CBA consumer

transactions were through a mobile

device - now that figure is nearly 40%

• CBA expects to launch an app enabling

payment to friends via Facebook in Dec

this year

Consumers are beginning to expect the

ability to pay online/mobile

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Stayz Online Payments system

transactions mirror the trends

+100%

FY11 FY12

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Agenda

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Agenda

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� Stayz Charity Auction – raised $40,000 – thanks to you

� Facebook site – 31,000 fans 200% incr YOY

� Get-Together Daily Deals

Here is just a sample of some key

marketing initiatives in the last year

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A focus on property listing detail

drives more enquiries & bookings

Source: Stayz analysis

Booking nights per property(FY2012, Stayz properties)

Enq

uiry

nig

hts

per

prop

erty

(FY

2012

, Sta

yz p

rope

rtie

s)

� Located near adventure sports� Spa Baths & Relaxing Health Style� Facilities for corporate groups� Bed and Breakfast� Suitable for large groups� Cottage/Lodge/Villa� Suitable for weddings� Gay friendly accommodation� Under $80 per night� Suitable for family groups

� Located near a beach� Specialising in weekend accomm.� For couples (romantic location)� Located near natural beauty� Executive class accommodation� Good for short-term rentals

Properties displaying specific features

Num. of properties

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There are a number of ways to

improve your booking conversion

Source: Stayz

Con

vers

ion

rate

(FY

2012

, Sta

yz p

rope

rtie

s)

1Go for online payment 2

Always display your price 3

Chase Guest Rating… 4

… and Guest recommendation

+8%

SOPSNon-SOPS Price

not displ

ayed

+169%

Price

displaye

d

None

at all

+80%

Any

Guest Rat

ing

+85%

None

at all

Any Recommend

ation

Later sessions go into the detail

Documents

Holiday Rental Industry Update and Trends - Stayz.com.au · PDF fileInaugural Stayz Group Holiday Rental Awards 1 2 N 3 e w. ... Enquiry nights per property (FY2012, ... ation Later