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Why Holidays?
• Connect with your clients
• Present your practice “face” to clients and others
• Remind people about important pet health issues during a busy time
• Fun!!
First Question to Ask
• How can we extend what we do now to our website and social media?
• Do we have holiday traditions we can share?
• Piggyback on existing events
• Keep it simple
General Guidelines
• Simple is best
• Plan and prepare ahead so your posts are ready for the busy holiday season
• Engage your audience
• Keep your goals in mind and measure the results
Thanksgiving
• I am thankful my pet _______
• Pilgrim pet photos
• Suggest healthy holiday pet treats
• Travel tips with pets
• Solicit Thanksgiving stories
• My dog ate __________
Time for Good Wishes
• Simple holiday wishes to all
• Post photos of your holiday decorations
• Hold an online open house and invite your customers to come by and comment
• Post photos of your holiday open house or party
• Post about local holiday events - tree trimmings, parades, etc.
• Holiday wishes from your resident pets
The Time for Sharing
• Collect items for a local shelter
• Become a “drop-off” point for a local charity effort
• Collect pet items to add to holiday baskets for needy pet owners
• Collect money or pledges for an animal-based charity
• Celebrate Facebook Like milestones with charity donations
• Share “human” interest stories
Time for Giving
• Remind clients that you have great pet related items for sale
• 12 Days of pet gifts - maybe in conjunction with local businesses
• Offer promotions for January for December office visitors
• Suggest gift certificates for services
• Pet insurance can be a great gift
• Safety tips and “do’s and don’ts” for pet gift giving
New Year -New Beginning
• Post photos of pets and their party hats
• My cat’s New Year’s resolution is____
• Tips and articles about pet health
• Diet and nutrition tips
• Resolutions for pets and their people
• Encourage clients to make their annual visit appointment
