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"^T TT H O L L Y W O O D
yACJABONDKlmpaper % JSSS^ETf^ f*Oc
1, Number 17. Thursday, June 2, 1927 7 Copyright, 1927, byVagabond Pub. Oo.
*^^#S#N#S#s^#s#^#s*N*^^*S»s#s#S#N#S#V#-*-#'^^#-<--|
hiatusA COMPENDIUMOF CLIPPINGS
»»»»»*»»«»)"NEVADA" IN UTAH
Garbled geography as
in publicity from
Zukor's Paramount
agents:Film players, cowboys horses and
equipment by the carload
left Hollywood for the open
of Utah where Zane Grey's
will be made.
Chain Theatre Clutch
Tightens; War Nears
THE BABY'SGROWIN' UP
This lusty baby, HOLLY-
WOOD VAGABOND, is only
four months old . . . but oh
my! It sure is growing,
growing, growing and g-r-o-w-
i-n-g!
Especially since the Cecil
B. De Mille "King of Kings"
Memento Edition two weeks
ago, the increased demand for
contract advertising space in
HOLLYWOOD VAGABONDhas been enormous.
We can't let these enthusi-
astic advertisers squeeze us
poor scribes out, though. So
we're going to add four
pages; and more just as soon
as they're needed.
That means we'll have to
doff our nice, rough pamphlet
paper and use smooth, coated
book paper, so HOLLYWOODVAGABOND can be assem-
bled neatly. This week we're
using our same old cover; but
on June 16th, two weeks
hence, the baby will blazon
forth in its new bright-hued
paper dress, now being tail-
ored in Chicago. This hot
color will knock you for a
loop . . . and how!
She is
FLORENCE VIDOR
'Democracy's Duchess" of Fred Fox's
sketch. See page Five.
Fox-Publix War;
West Coast Move
That the clutch of chain
theaters is tightening in
exhibiting end of the film
industry is forcefully dem-onstrated in several ma-neuvers of the past week.
William Fox, who recently
acquired the new Roxy The-ater in New York for anenormous sum of money, hasdecided to invade the Chi-
cago loop with a Roxy the-
ater, according to reports,
and S. L. Rothafel ("Roxy")is now laying plans for the
giant house. Experts de-
clare this is merely the first
move on the part of Fox to
challenge the leadership of
Zukor's Publix Theaters.
Another mid-west move of
strategic political impor-
tance is the rumored deal
whereby Finkelstein andRuben of Minneapolis are
angling to get the Saxe cir-
cuit of Wisconsin, making a
total of over 150 houses if
merged.
West Coast Theaters of
California are spreading to-
ward the east and it is be-
lieved that eventually this
local company, together with
Publix, will dominate the
chain theater field through-
out the nation.
But, then again, William
Fox is no slouch. . .
^Aore NYoney for Salesmen' F~—TURN TO PAGE FOUR
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Two Hollywood Vagabond June 2, 1927
Editor Flays "Meretricious
Entertainment of American Films"Is there no balm in Gilead?"
Such is the wail of the hapless idealists oi Holly-
who, visioning photoplays of rare artistic beauty,
scornfully advised to "make pictures for the box-
; forget those arty ideas."
Enmeshed in a whirlpool of "box-office," "snappy
"names," and a welter of commercial idioms,
pioneering spirits of Hollywood have been suffo-
by the never-ending desire of many producers to
to silly dogmas that supposedly insure "success-
motion pictures."
there is balm inhowever, is shown
the accompanying edi-
from "The Bioscope"
London, leading British
trade journal, which
flays the ten-
of American film
to "shape the
with one eye all the
on the showmanshipand heralds the
day when "a pub-
tired of being gulled byentertainment
up with senseless
exploitation punches willshow its displeasure of the
offending parties in no un-
certain fashion."
The theaters of America,
with their growing lacka-
daisical audiences, have cer-
tainly been "gulled by mere-
tricious entertainment" for
many years now. As yet
the boobelariat of this na-
tion has failed to "show its
displeasure" and if the
British populace is on the
(Continued on Page 11)
KENNISONAUTPAINTERS
Incarporatid
LACQUER—DUCO—VARNISH
We set the price and guarantee our work.
You set the price and get your money's worth.
R. S. KENNISON8029 Santa Monica Blvd.
Hollywood, Calif.
Phone HOlly 9227
"An Imported Fallacy"(Reprinted from "The Bioscope," London, Eng-
land, issue of May 12th.)
As has so often been pointed forth from these
columns, showmanship is an art that can, because
of the peculiar situation of the patron who has to
form a general judgment of the film before enter-
ing the theatre, exercise such an effect in audience
numbers as really to make the difference between
financial success and failure.
We employ our adjective advisedly, for thereason that, by virtue of the previously-mentioned
circumstance of buying seats on trust, there is a
distinct possibility of the film's appeal not measur-
ing up to the standard promised.
Judging from quite a number of the American
subjects trade shown lately, the biggest fallacy
which trans-Atlantic producers ever made seems
not only undiminishing but actually on the in-
crease. . An example, which we mention merely in
passing, is where an insipid and pointless film has
been given rather a catch-penny title, which the
scenarist has capitalized by linking up with a pref-
atory quotation from a celebrated literary writer.For the most part British producers have
eschewed such pseudo-showmanship, although,
unfortunately, it cannot be denied that one or two
fits of mental aberration have resulted in the crea-
tion of mediocre films the only selling point—and
more than a dubious one—of which was a tie-up
with a principal in a cause celebre or the title of
some neurotic work.
Far from these practices being confined to the
above-given examples, however, they mostly cen-
tre, in America at least, around the inclusion of
incidents of which their correlation to the story is
more often than not extremely difficult to deter-mine; that they possess showmanship possibilities
of a kind is the only thing not in doubt.
Amounting almost to a mania, there has for
some time in America been a wave of unworthy in-
genuity in shaping the story with one eye all the
time on the showmanship angle. From the view-
point of art, these practices are condemned at
once; but that is not our main bone of contention,
for it has to be realized that the cinema makes its
majority appeal not to art-lovers but to entertain-
ment-seekers.
In this last consideration British producers
have justified themselves and will, we hope, con-tinue so to do. . The day is dawning when a public
tired of being gulled by meretricious entertain-
ment dressed up with senseless exploitation
punches, will shows its displeasure of the offend-
ing parties in no uncertain fashion.
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June 2, 1927 Hollywood Vagabond Pane Three
Puritan Legacy OptimismNewspaper reports the other day carried the state-
ment that Brookline, Mass., a city of 47,000 population,
has no movie theater.
It is said that five years ago, when a vote was held
on the movie theater proposition that the vote in favor
of a house for the silent drama was hopelessly
squashed by the puritanical element. The films are re-
garded in Brookline as an undesirable attraction for
children and young people and, as a result, residents of
Brookline who seek the pleasure of an occasional
photoplay are forced to visit nearby towns in order to
fulfill their desires.
While this may seem somewhat shocking to cer-
tain elements of Hollywood that are prone to consider
the motion picture as a universal need, as a matter of
fact Brookline is only one of many cities, towns and
hamlets that are bent on keeping the motion picture
out.
The smug bluenoses in Brookline no doubt con-
sider it a more sanctimonious pastime to sit in the cor-
ner grocery and twiddle thumbs over scandalous gossip.
Hollywood and the motion picture industry is not
at all affected by such perverted virtue and is amply
rewarded by the sane enthusiasm that marks the pres-
ence of the photoplay in the myriad cities of the world
where people use their heads for something else than
hat-racks and in the metropolitan and urban communi-
ties of America where the privilege of "life, liberty and
the pursuit of happiness" is not obliterated by a false
notion that the photoplay is a cloak for satanic sor-
cery.
Monty Banks Making Great
Headzvay as Fun FeatureStarThe film industry has been so busy watching the
competitive activities of Chaplin, Lloyd, Langdon,
MacLean and the other big laugh-and-yell men that it
has paid scant attention to Monty Banks.
However, the time has come when Hollywood will
have to regard Monty with more aplomb if the reports
of the box-office sleuths are correct.
As a star in Pathe feature comedies Monty has
been setting a new pace with "Playing Safe" and
"Horse Shoes," and it is believed that "A Perfect Gen-tleman," his newest opus, will hang up a new record.
GRanite 8473
By BURL TUTTLEHope is the promissory
note of life on which the
principal never matures —while Optimism represents
the coupons on this note that
enable you to collect com-pound interest.
Optimism is Hope broughtdown to the present and ap-
plied to the thing you expectto tackle next. You may beable to make a success with-
out Optimism but it comeseasier when you have that
indomitable faith that suc-
cess is sure and certain.
Hope is that intangible
and eternal faith that is pos-
sessed by all—but Optimismis an individual quality
which can be acquired anddeveloped just the same as
systematic exercise will de-
velop the muscles.
The man with a pessimis-
tic attitude often has to worktwice as hard to gain success
as the man who goes out
with absolute confidence
that he will win—and whenhe does fall down he suffers
under the burden of a dou-
ble failure which makes it
much harder for him to
"come back" than the Opti-
HERMANSIMS
INCOMEPROPERTY
605-606 Taft Building
GR. 4690 GR. 5902
mist who can see only the
bright side of every day's
work.
If you feel there is a
chance for developing yourOptimism, start in training
now and go out each morn-ing with your head up andyour eyes fixed on victory
practise the-pright outlook in
every word and gesture -
carry plenty of ointment of
good cheer wherever you go
and see how much smoother
things will run for you.
The only pessimism that is
justified is that which comes
from feeling that you have
not been square with your-
self in the efforts you put
forth.
Italian v4rt Gal/cry
7058 Hollywood Blvd.
Phone - HOlly 6635
ITALIAN MARBLE STATUARY
and MARBLE PIECES
Hollywood Phone
Granite 1262
Pasadena Phone
Colorado 6672
H. M. Robertson
DOGSKENNELS AT LAMANDA PARK
PASADENA. CALIF.
Branch at 7030 Hollywood Blvd.. Hollywood
Mail to Box 127. Lamanda Park. California. Shipping and
telegraphic address. Robertson Kennels. Pasadena. Calif.
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Four Hollywood Vagabond June 2, 192'/
^?"^C TTh ollywoodVagabondThe QUALITY Filmpaper
«^?
Published by BILLY JOY Edited by FRED W. FOX
BURL TUTTLE, Contributing Editor A. J. GASCHEN, Comptroller
Published every Thursday by the VAGABOND PUBLISHINGCOMPANY. Suite 605-606 Taft Building, Hollywood, California.
Telephones GRanite 4690 and GRanite 5902. 20c per copy; by
subscription 810.00 per year.
Money lor SalesmenIs the film salesman, glib knight of the canned
entitled to more money for his labor?
This is the question raised in a recent issue of
Film Salesman," a four-page weekly bulletin
in New York, whose editor writes to
VAGABOND as follows:
Mr. Fox:
I wish to call your attention to a letter written to "Film Salesmant
"
organ of Film Salesmen, Inc., by Jack Bellman, manager of Holly-
Film Exchange (New York).
This letter expounds a matter of the most vital importance to the
Your co-operation, therefore, with the organization, by giving
letter space in your influential periodical, will materially help correct
ailment that is becoming more and more malignant as time passes.
Sincerely yours,
(Signed) J. W. GOLDSTEIN,Editor "Film Salesman," Commonwealth Exchange,
New York City.
We are happy indeed to comply with this request
a helping hand.
HOLLYWOOD VAGABONDis
unalterably inof increased compensation for film salesmen, or
that matter, any workers of the motion picture in-
whose efforts contribute toward generally in-
prosperity in the film business and whose com-is perhaps not consistent with their efforts.
It is a hard task at best to sell film in this day of
theaters, distributor-owned houses, keen compe-and whatnot.
There are many in Hollywood who labor under
delusion that the successes of many pre-eminent
in attributable to their production genius
As a matter of fact, many photoplay flops
been saved from the junk heap by energetic sales-who have bent superhuman effort toward the
marketing of product, oftimes sadly inferior
what might humanly be expected.
Where motion pictures of unusual texture have
produced, the lowly salesman has ventured into
highways and byways of the world, into metrop-
and tank-towns and boosted the sales quota far
the wildest expectations of exacting executives.
Every once in a while we of Hollywood hear of a
pronounced a hopeless mess at the studio,
has gone out into the distributing realm and gar-
fat profits merely on the strength of great exploi-
and clever salesmanship.The greatest picture made in Hollywood will live
die on the efforts of the men who go out to sell it. If
epic comes from a studio and falls into the hands of
salesmen, then it is just too bad. Likewise,
if a tawdry film goes out and not only returns its pro-
duction cost, but a fleet of Rolls-Royces, well, then, our
film gods should get down on their knees and offer
hosannas.
Is that what they do?
Hardly so, to judge from this
:
A MERE SUGGESTION
By Jack Bellman,General Sales Manager, Hollywood Exchange, N. Y.
I have read many fine letters that have appeared
regularly in the "Film Salesman." Many of them I find
to be oi^ the stereotype and abstract kind. Most of
them concern the efforts of the selling branch of the
industry. But not one of them regarded the compen-
sation of the film salesman—a matter that is of the
greatest importance to the business, since it affects the
exchangeman, the exhibitor, and ultimately the pro-
ducer.
The matter of compensation has never had the
attention it should, merely because no one had the
resolution to bring it up and make an issue of it once
and for all. . The exchange manager was content to let
well enough alone, and the sales manager at the home
office has never given a thought to the fact that by pay-
ing the salesmen a salary commensurate with the
amount of business brought in it would redound in con-
considerably more revenue to the company. . There-
fore, the matter has been thought of only momentarily
and eventually forgotten.
The film salesman, to be candid, is the lowest paid(Continued on Page S)
Real Scotch
Exclusiue
IDoollens
<§
m. a. TRummER. . ^Tailor . .
212 Professional Building
7046 Hollywood Boulevard
at Sycamore
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J line 2, 192) Hollywood Vagabond Page Five
Fourth Chapter of "New Blood"Series to be Published Next Week
In next week's issue HOLLYWOD VAGA-BOND will publish the fourth chapter of its sensa-
tional series, "New Blood in Motion Pictures," a
critical survey of the many new players, directors,executives and others in the silent drama.
The attention of the entire theatrical world
has been riveted on these symposiums and
HOLLYWOOD VAGABOND each week receives
numerous letters regarding the different new per-
sons discussed.
Ycu cannot afford to miss any of these chap-
ters. One is published every few weeks.
YOU MAY BE NEXT!
For Sale Bungalow, Spanish tvpe,
327 No. Rexford Drive,
Beverly Hills, six rooms, 2 bedrooms, 1 bath,
double garage. Lot 50x153 to alley. $3500 cash,
$66.00 a month trust deed, including interest;
$150.00 every three months on first mtg. 1st
mtg. $7500.00, due in 5 years; trust deed $1300.
Price $12,500, furnished.
Furniture made by Barker Bros.
Whitney, HO-0487.
SAFE STORAGE FOR FURSWhen the time comes to store your furs we ask that
you consider our facilities for their safe keeping.
We guarantee that they will not suffer any harm and
we will insure them against loss. We have immense
storage conveniences of the most modern type in
which your valuable furs are absolutely safe. Our
charges are most reasonable.
11J S-^^^^^^^ ST PAUL. MINN^~^^^^^^ HOLLYWOOD CAL1P
Remodeling and Storage
7038 Hollywood Boulevard HEmpstead 5906
GRABERS ANTIQUE SHOPDEALER IN
All kinds of
ANTI OUE
FURNITUREUpholstering- Repairing
Refinishing
Specialising in Antiques
Phone Hempstead
8832
61 7 No. Western Ave.
Visit Our Store
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Six Hollywood Vagabond June 2, 1927
Academy of Motion Pictures ' A4ay
Emulate Ancient Craftsmen Guilds
The newly organized "Academy of Motion Pic-
headed by Douglas Fairbanks, Mary Pickford,
M. Schenck, Louis B. Mayer and many other
of the photoplay, has aroused discussion every-
This fraternity, with its avowed intention to fos-
an extensive interchange of ideas and discussion of
industrial and social problems affecting Holly-
and the film business ; and with its expressed de-
to foster the highest intellectual ideals of
silent drama, may be likened to ancient craftsmen's
which occupied a similar position in the indus-
of medieval times.
For years there has been a sad lack of unity of
and action in the photoplay. Each producer,
or other craftsman of the motion picture has
to solve his own individual problems in his ownwith little or no attention to the possible affect
others likewise engaged in motion pictures.
It is to be sincerely hoped that the Academy of
Pictures will do much to alleviate the friction
lack of understanding that needlessly terminates
many otherwise pleasant affiliations in the film in-
Composed, primarily, of powerful factions of
it is to be hoped that the judgment on dif-
problems presented to the Academy will not be
to the viewpoint of leaders alone. If equity
the efforts of this noteworthy guild, then manyresults will be attained by the personnel of the
beneficial to the mutual weal of all con-
CHOICE THEATREfor all
Theatres u* TICKETS and Places of
Amusement
. . Call . .
MILLER STEWART THEATRE TICKET SERVICE
In the Lobby Hollywood Plaza Hotel, Vine at Hollywood Blvd.
Phones GR OX98—GL 1 131 "Preferred Service at all Times"
KROSS, Inc.
Hollywood 's Most Interesting Store
Luggage
—Sporting
Goods — ToysNovelties Baby Carriages
Phone GLadstone 7802 6729-81 Hollywood Blvd.
MARINELLO SHOPMISSES PALMER
6930 Hollywood Boulevard
*Expert Hair Cutting
MR. N. H. BELL
Cabinet Baths
MRS. H. P.
Opposite
Chinese Theater
BANCROFT
Permanent
Waving
MISS COLTONPhone
GRanite 9102
Reginald DennyCompletes Film
Reginald Denny has com-
pleted his new feature com-
edy titled "I'll Be There,"
for Universal, under the di-
rection of William A. Seiter.
^MWSJMSM^WWIMMMMM^
Complete Cast
For Rich Film
According to the an-
nouncement made today byWarner Brothers, Jack Ack-
royd and John Miljan will
have the leading roles oppo-
site Irene Rich in her newestpicture, "The Outpost," un-
der the direction of Michael
Curtiz.
Aero Story To
Be Filmed Again
"Won in the Clouds," an
airplane melodrama made by
Universal in 1911, will be re-filmed with Al Wilson
starred. Ray Knabenshuewas featured in the first pro-
duction and was supported
by Herbert Rawlinson andFrank Lloyd.
at the sign
of the
Spinning
Wheel
25081-West 7thSt.
Los Angeles
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June 2, 1927 Hollywoi >d Vagabond Page Seven
oldwyn lias
Wealth
of Materia/ to
choose from in
Published . . .
Recently the daily press
carried the news that Sam-
uel Goldwyn, United
Artists producer, was look-
ing for suggestions for a
picture adapted from some
well-known book or play.
As an inducement to the
populace to aid in the quest
for such screen material,
Mr. Goldwyn offered the
sum of $2500 to the first
person to suggest a vehicle
that would be suitable for
the type of film he out-
lined.
The winner of the prize
was a woman who suggested
a book from which Goldwynwill produce an elaborate
costume drama featuring
Ronald Colman and VilmaBanky.
At this writing we do
not know whether Mr.
Goldwyn's offer of two
and a half thousand was
for this one film, or is of
the "standing offer"
species.
Assuming that it falls into
the latter qualification,
HOLLYWOOD VAGA-BOND hereby suggests sev-
eral vehicles that might in-
terest Mr. Goldwvn, or per-chance, some other enter-
prising producer. In the
event Mr. Goldwyn consid-
ers any of them worth
$2500 we will post the
amount as an award to the
first aviator who will fly
from Hollywood and Gowerto the moon.
Sir Gilbert Parker has
written an intensely inter-
esting story that is a paga
from the early history of the
Amer'cas, and, from the
historical and dramatic
standpoint, will appeal toevery American citizen and
i= known to every school
child of this vast democracy.
Its theme is certainly as
ovels andstirring as that of "Old
Ironsides."
We refer to "The Power
and the Glory," a story of
the Cavalier La Salle, fa-
mous French adventurer
and explorer, whose illus-
trious exploits carved an
immortal impression on
the pages of our national
history.
Parker has woven around
this man a drama of color
and exultant beauty that,
in the hands of an intelli-
gent producer and compe-
tent director, should makea glorious motion picture.
There is another story
. . . the book is one of very
few on our desk . . . that is a
direct antithesis of Parker'sglowing novel. Yet its themeis so great, so true to life,
pnd has been so lavishly
heralded for its profound
sublimity by such eminent
critics ?s H. L. Mencken,Burton Rascoe, Carl Sand-
burg, Ben Hecht, Ellery
Sedgwick and others of
note, that it is, in our
opinion, entitled to first
consideration as "the great
American novel."
Basically, it is not adap-
ted to pictures in its pub-
lished form. Yet it has theintrinsic fundamentals of a
tremendous and universally
popular photoplay. It is
down to earth; it is as po-
tentially epochal as "Stella
Dallas," which was pro-
duced by Mr. Goldwyn, andit is a theme that would be
masterfully directed by such
a man as Henry King.
Such is "Josslyn; The
Story of an Incorrigible
Dreamer," written by
Henry Justin Smith, man-
aging editor of the ChicagoDaily News. Its exploita-
tion possibilities, too, are
vast. Every journalist in
the world will enthusi-
astically endorse it for its
truth.
In the hands of a scenar-
ist who would adhere to the
sympathetic treatment of
Smith's original work andcreate the necessary em-
bellishments for a photo-
play, "Josslyn" would be a
great forward step in the
destiny of the artistic andintellectual motion picture.
Then, again, perhaps such
a book as Mary MapesDodge's well known "HansBrinker, or The Silver
Skates," a melodrama of the
Zuyder Zee and Holland,
would qualify for a Gold-wyn film, if that producer is
seeking diversity in the
themes suggested.
Here the author has
written a story that leads
one to believe she has builtits plot with an eye to fu-
ture picture usage. How-ever, "Hans Brinker" waswritten years before the
photoplay heydays.Or it may be that in lieu
of these themes, Mr. Gold-
wyn may be seeking a
simply told dramatic gemsuch as De Maupassant's
"The Necklace" or "A Piece1 1 'nnt imiiHl on Page B)
ffwflalifbrtita^ j^JImmifrtr
HOLLYWOOD
A French Hand Laundry
Complete in Every Detail
Is One of the Several
Services We Offer.
We Also OperateFinished, Rough Dry,
Family Finished by
Weight, and
Curtain Departments.
Woolen Blankets, Which
Are to Be Stored AwayFor the Summer, Will Be
Sealed in Moth Proof
Bags Without
Additional Charge.
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Eight Hollywood Vagabond June 2, 1921
More Money for Salesmen !
f Continued from Page 4 1
any of his profession. At no time does he compare
earnings to those of other industries. Why, may I
Must he not have more rigid qualifications?
he not be a greater judge of conditions and
nature?
The film salesman today gets a straight salary.salary is the same whether he sells one picture or
whether he gets $10.00 or $50.00 for one. It even
a reputable, high-powered salesman content to
a certain amount of business each week. Whyhe work harder and do more? He gets the
salary, does he not?
The only fair and equitable compensation for a
salesman would be that of a commission on sales.
commission is the only manner of getting him to
harder, get fairer prices, treat the exhibitors bet-
and, eventually, bring in more business to the ex-
Wouldn't the salesman rather earn more than
he now receives? You can get him to do it byking him boss of his earnings.
Sales managers should think this matter over.
ey want more customers and better prices. Well,
is the only way to get it.
HOLLYWOOD VAGABOND earnestly com-
this argument to the Felix Feists, the James
and the others in whose hands this adjust-
ultimately rests.
Further than that, it commends it to the Joseph
the Carl Laemmles, the William Foxes and
Adolph Zukors, who may find in this argument a
means of reaching even greater goals in the mar-
of product.Incidentally, if the Laemmle Award desires to
cognizance of suggestions for the improvement of
industry at large, this sound reasoning from a manis in touch with the manifold problems of selling
should endorse itself.
Give the salesman a chance.
Taylor Now
In Universal Film
Hively to Edit
"Trail of'98'
Taylor, blonde andSennett comedi-
has been addedto the
of "I'll Be There" with
Denny at Universal.
George Hively has been as-
signed to edit "The Trail of'98" for
M-G-M. Herecent-
ly edited "Altars of Desire"
and "The Taxi Dancer."
Has IVealth of A laterial
to Choose From in Published Novels
String," or the whimsical
o f Cervantes'
Quixote," (really an
medium for Chap-or, let us say, Langdon,the latter ever attempts
of this high satiri-
order).
it may be thatGoldwyn pursues in
manner of film stories,
is an excellent depar-
to encourage the sug-
of the world's lit-
erary and dramaticachievements.
For in the treasury of
literature and in the arch-
ives of the theater are manyexcellent works that have
been totally disregarded in
the scurry for other stories
that pre not worth the film
wasted on them.
HOLLYWOD VAGA-BOND commends Mr.
Goldwyn on this note-
worthy innovation.
Lucien
Littlefield
One of the most capable character men
in the motion picture industry, has
recently finished the coveted role of
Marks, the lawyer, in "LIncle Tom's
Cabin." Mr. Littlefield's meticulous se-
lection of wardrobes is well known in
Hollywood.
He is a patron of
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June 2, 1927 Hollywood Vagabond Paac N
,£~*~*-*-*~^-»-*^*-M'-*~r*~^^^*-*~t^^^^+^-^ •*-*-*-**-'
HOLLYWOOD JOURNEYS WITH FRED FOX
vagabondiaWe are the inksic
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democracy'sDuchess
an American Aristocrat
makers
And we are the dreamers ofdreams"
A. W. E. O'SHAUGHNESSY
The lay element of the
American citizenry hassmall time for the foibles
of nobility.
Princes, counts, dukesand all the others don't
amount to a husk of corn
in Wichita. While a cer-
tain fabulous glamor at-
taches to them the Ameri-
can yokel, in his heart,
pities them and, instead,
looks with admirationupon Zeb Jones, the local
cement contractor w h o
cleaned up on the Chicago
Board of Trade last year.
—o—
But Florence Vidor can al-
ways play a duchess or a
queen and get away with it.
Marie of Rumania would,
perhaps, not be as convinc-
ing in royal habiliment on
the screen as is this actress.
Florence Vidor, in ma-
jestic carriage, august per-
sonality and courtly ges-
ture, is the absolute per-
sonification of the Ameri-
can's idea of a woman of
aristocratic lineage.
This, more than anything
else, is a tribute to her ver-
satility.
Personally, she is the com-plete democrat.
Florence Vidor's name al-
ways arouses ideas of roy-
alty since the time we
watched her at work withAdolphe Menjou in the mak-ing of "The Grand Duchess
and the Waiter."
The suave, gentle im-
pressions of her portrayal,
deftly blended with a hau-
te ur of demeanor and
royal mien, was a har-
monious contrast to the
exultant savior faire of
Menjou's role.
The utter aristocracy of
Florence Vidor's Duchess at
times exuded an atmosphereof democratic friendliness
. . . and always when the
pursuitful Waiter hovered
on the scene.
The American likes to
see duchesses, princesses,
queens and other noble ilk
that are easy prey for the
amorous stratagems of
waiters, barbers and other
complete democrats.
It arouses a sense of patri-
otic gratification ... to think
that any and all offspring of
royalty will succumb to the
first passionate glance of an
ordinary species of Ameri-
canus.
—o
For several years Flor-
ence Vidor had to endure
the roles of heartbroken,
deserted mammas.One clay somebodv at
WRIGHT-OA Complete Stenographic
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We Type Scripts, Plays
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Fred W. Fox
Mr. Zukor's studio decid-
ed that Florence was a
comedienne. Her first ap-
pearance in comedy-drama, in roles such as
that of the deluctable
Duchess, advanced her
popularity 'way beyond
all past measure.
—o
There is a certain indes-
cribable stateliness, tem-pered with a subtle sense of
humor, that is the sole prop-
erty of Florence Vidor. Attimes there has been a ten-
dency upon the part of her
directors to over-emphasize
her dignified repose, with
the result that she has been
seen to disadvantage.
While not a flapper as
years go, Florence Vidor has
that coveted spark of eternal
youth. It radiates from the
most decorous roles that she
portrays.
—o—Radiant, sparkling eyes
. . . girlish and rounded
figure . . . delicate hands
. . . graceful posture
... a patrician and an
A m e i'i c a n aristocrat
:
Florence Vidor is the high-
est compliment that could
be paid to nobility on the
screen.
—o
Florence Vidor's rise to
eminence was not on thewinds of chance. It was theresult of ambition, struggleand achievement.
Coming from a small townin Texas with her erstwhilehusband, King Vidor of "BigParade" directorial fame,this charming actress had to
go through the mill of re-
lentless effort before success
beamed upon her.
—o
They are dispassionate
years in the log of herpro-fessional career.
In the light of today's
success it may be that
memory has sanctified
them with a gauze of ro-
mance.
At that time, though,
Florence Vidor could dis-
cern little fascination in
the struggle.
It was an inherent am-bition and an undying
hope that led her to"' the
portals of fame andworldly wealth.
—o
It is a far cry from the
wind-swept plains of Texasto Hollywood.
It is an even further cry
from the rather plebian sta-
tion of an unknown and un-
sung American girl to the
raiment of a queen.
—o
But those are the for-
tunes of Hollywood.
If Hollywood has given
Florence Vidor royal re-
ward, yet also she has
earned it by the majesty
of her art.
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Ten Hollywood Vagaboxd j u n e \, 1927
Pitts in
Mel Brown Picture
Eddie Gribbon and Zasu
have been signed for
in "Buck Privates," di-
by Mel Brown at Uni-
Santell to Make
Sp<
Renews
Craft's Contract
>ence's 'Gorilla*
Al Santell, now directing
Richard Barthelmess in "ThePatent Leather Kid," will
next direct Ralph Spence's
"The Gorilla" for Asher,
Small and Rogers.
William J. Craft, director,
recently completed "Hot
for Universal, will
another feature pro-
under the same ban-
Christie Director
Starts New Story
Having recently signed a
new directorial contract with
Christie, Arvid Gillstrom has
started production on
"French Fried" for that or-
ganization.
Miller & CompanyJewelers
Now moved to their new location across the street
6369 Hollywood Boulevard
and better prepared than ever to serve their
patrons.
AUBURNAMERICA'S FASTEST STOCK CAR
We say:
"Drive the new Straight Eight,make comparisons and if the
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6145 Hollywood Boulevard
GLadstone 3613
Pathe hifuses News Value Into
Features and Garners Re Runs
Nobody in the film business can deny that Pathe
Exchange has a nose for news.
It may be because of its many years of makingnewsreels, or, perhaps, because of its experience in
turning out numerous melodramatic serials . . . any-way, Pathe combines news interest and melodrama in
feature-length pictures and as a result has pictures
that get many repeat runs.
Before the recent heavyweight championship fight
at Philadelphia, Pathe made a serial with Gene Tun-
ney, "The Fighting Marine," which was also doctored
so it could be released as a regular feature film.
When Tunney won the battle, Pathe proceeded to
clean up on its picture.
Pathe, through Associated Exhibitors, also has the
Jack Dempsey film, "Manhattan Madness," so it's a
cinch that when the two gladiators meet again, Pathe
will make a fat profit, irrespective of who may emergetriumphant.
Some time ago Pathe secured distribution of "The
Sky Raider," featuring the ill-fated Captain Nungesser,
and when the Nungesser name began to fill the front
pages of the daily papers, Pathe reissued "The Sky
Raider" and it is now enjoying many extensive runs.
It is to be regretted that Pathe didn't have a staff
of prophets in its fold so it could have made a feature
with Captain Lindbergh before he hopped off for
Paris. However, it isn't too late yet, if Lindbergh de-
cides to get in on the trans-Pacific flight.
That reminds us . . . Monty Banks, Pathe's com-
edian, has saved the day for them. He has renamedhis new feature "The Flying Fool." If you can't get
Lindbergh, get his nickname; eh wot?
'Ford in the Films" in the issue of
jfune 16th
Hoot Finishes Florence Vidor to
Another at "U" Hawaii on Vacation
Hoot Gibson has just com-
pleted his latest picture,"Painted Ponies," for Uni-
versal under the direction of
Reeves Eason.
Florence Vidor has gone
to Hawaii on a vacation, ac-companied by her tinydaughter, Suzanne. She will
return in a month.
Mme. Moore's Beauty Salon
Near Grauman's—Next to Woman's Club
SPECIALIST IN
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June 2, 1927 Hollywood Vagabond Page Eleven
Hollywood Lures
Films From N* Y*
Raps Yank Films(Continued from Page 2)
The past few years have
forcibly demonstrated the
superior advantages of Hol-
lywood for film production.
In the early days of the
movies, according1 to a fable
that held sway for manyyears, Hollywood kept the
movies only because of the
sunshine and the undevel-
oped interior lighting that
today renders an interior set
as effective as an exterior
location.
New York interests that
were battling to bring the
motion picture industry to
Gotham were loud and long
in their denunciation of Hol-
lywood as a hick-town not
aptly suited to the produc-
tion of photoplays on a large
scale. Many west coast pro-
ducers, in fact, moved east
on the strength of the Man-hattan ballyhoo.
Suddenly, a few months
ago, almost the entire coterie
of New York producers de-
cided that Hollywood wasthe logical place after all.
Famous Players shut up the
Long Island plant, Griffith
verge of doing so. then the
balance of intellectualism
lies in London rather than
in Hollywood or America.
Principally a nation of
stoics, it is to be wondered
that the English peopleshould be first to rebel at
this trite American film
fare. One would think
that the supposedly bombas-tic American would haveasserted himself long ere
this. It is perhaps to the
credit of the native ingenu-
ity of the American exhibi-
tor that he can make his
audiences stomach his pu-
trid dishes and make themlike it.
For each meritorious film
that emerges from Holly-
wood there are at least fifty
composed of the veriest
clap-trap and sinisterhokum. But this is what is
wanted by the Great Un-washed, whose nobility is
composed of soda-jerkers,
hash-slingers and butter-
and-egg men.
While there is slight hopethat the American moboc-racy will lift itself from its
droll stupidity within the
next seventy years, there is
some slight consolation, at
least, to think that there is
balm in Gilead if there is
none at home.
returned west, andmany
oth-
ers permanently abandoned
the environs of New York for
Hollywood. Today there
are only a very few produc-
ers, most of them of inconse-
quential rating, left in NewYork.
HOLLYWOOD VAGA-BOND believes that Holly-
wood is the only place in the
world to make motion pic-
tures the right way. Our be-
lief has been substantiated in
the recent shifts
from eastto
west, involving many mil-
lions of dollars.
Today, more than ever,
Hollywood is the film capital
of the world.
"Let Me Protect You"
Frank M. Flynn
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Twelve Hollywood Vagabond June 2, 1927
The Talk of the Town f
THE RETURN OF
iSl^liii'
R EST
c
AND HIS FAMOUS DANCE ORCHESTRANOW AT
* Miller's **
AFE J^AFAYETTESEVENTH STREET (opposite JVestlake Park)
And MANILLA LE MORI at the Vibraphone
Phone Drexel 4763LOS ANGELES'FINEST RESTAURANT