is proud to present the annual

February 27-29, 2012Miami, Florida, USA

www.USHispanicMarketingSummit.com

Register today and attend this three-day summit toexpand your multi-cultural marketing reach via: • Ideas: 15+ hours of differentiating U.S. Hispanic Marketing innovation• Training: Witnessing practical ROI case studies on How to acquire buy-in tocreate, expand, or re-define a dedicated Hispanic Marketing division, createa culturally relevant marketing plan, and cater to acculturation as oppose toassimilation from a C-Level practitioner speaker faculty

• Best Practices: Equipping you with the best practices and knowledge toleverage a balance between both traditional and emerging marketingmethods, market research, and segmentation in order to strategicallyconnect with consumers and promote loyalty

• Professional Development: Take home winning strategies to elevateyourself to the C-Suite

• Networking: Learn who’s who in the U.S. Hispanic Marketing industry andnetwork with key practitioners leading the way in excellence

• Business Development: Benchmarking competitive U.S. HispanicMarketing solutions in an unbiased environment

www.USHispanicMarketingSummit.com • 1-800-882-8684 • info@iqpc.com

Workshop A: The Power ofPersuasion to InternallyShift Hispanic MarketingPerception

Workshop B: Digital HispanicMarketing – IntegratedMultimedia Marketing BestPractices & Tactics to Win

Workshop C: TheSignificance of Language InDeveloping HolisticHispanic MarketingPrograms

(See Page 3 for more details)

Hear from GroundbreakingHispanic Marketing Experts,Including:

Plus! Join our Pre-conferenceU.S. Hispanic MarketingWorkshops:

Join our global online community to downloadexciting new webinars and podcasts developed by marketing leadersfor IQPC. www.customermanagementiq.com

MediaPartners:

Register Before January 6thto Save $900

Tap into $1Trillion of consumer buying power via the latest Hispanic Marketing & Advertising Strategies

US Hispanic Marketing Summit

(See page 8 for details)

Follow us:

Produced By: #USHispanicMKTG

Dawn Lee WilliamsonVice President of Sales & Marketing,CNN

Adrian FueyoDirector of Integrated Digital Marketing,NBC Universal /Telemundo

Juan PensoDirector of Hispanic Direct Response,Comcast

Maribel ViteriRegional Marketing Director ofLatin America, Molson Coors

Santa BritoSenior Manager of ConsumerMarketing, ESPN Deportes

Richard SaenzHispanic Marketing Director, Arizona Diamondbacks

2

Dear Hispanic Marketing Leaders,

In an economy that's more precarious than ever, many marketers are still wonderingwhat should be their next big campaign move, trend and opportunity to differentiatethemselves. Based on recent census numbers reflecting the contribution and growthof the Hispanic population, it is without a doubt that Hispanic Marketing is thelogical next step forward.

The Annual Hispanic Marketing Summit presents innovative sessions such as:� Gaining a Seat at The Table – Multicultural Marketing vs. Budget� ¿Habla Usted Español? Speaking To The U.S. Hispanic Market via MultilingualDigital Sites� Hispanic Business Culture: Adopting a Unified Internal Culture to PromoteGrowth from the Inside Out� We Are Here But Are We Relevant? Appropriately Yet Innovatively TranslatingGeneral Marketing Campaigns to Reflect the Hispanic Market� One Size Does Not Fit All! Creatively Leveraging Segmentation to ElevateHispanic Marketing to The Next Level� Integrated / Multimedia Marketing: Developing a Comprehensive Multi-platform Hispanic Marketing Strategy & Aligning Internally to Win� And many more…

This summit promises to be a networking and discussion-filled event that will giveyou the opportunity to turn these innovative practical solutions into tangiblesuccesses for your Multicultural Marketing divisions too so don’t miss out!We look forward to learning with you in February!

Sincerely,

Lisa Marie JacksonProgram DirectorCustomer Management iQ, a division of IQPCLisaMarie.Jackson@iqpc.com

P.S. Maximize your learning

experience by attending our

distinct workshops on “acquiring

buy-in”, “digital Hispanic marketing”,

and “multilingual platforms” to

unlock marketing opportunities!

See page 3 - Register Today!

Register online at www.USHispanicMarketingSummit.com • Call 1-800-882-8684 • Email info@iqpc.com

IQPC’s Annual U.S. Hispanic Marketing Summitwill benefit all Marketing oriented departments andfunctions in your company that handle U.S. HispanicMarketing including CMO (s), Vice President (s),Director (s), Senior Managers, and Head (s) of:

Who will attend:

Sponsors and exhibits are excellent opportunities foryour company to showcase its products and servicesto high-level, targeted decision-makers attendingthe Annual U.S. Hispanic Marketing Summit.IQPC helps companies like yours achieve importantsales, marketing, and branding objectives by settingaside a limited number of event sponsorships andexhibition space – all of which are tailored to assist aplatform to maximize its exposure at the event.Contact Simon Copcutt at 212-885-2771 oremail sponsorship@iqpc.com

Sponsorship and exhibitionopportunities:

Customer Management iQ, a division of IQPC, isdedicated to providing practical, detailedinformation through conferences, trainingprograms, webinars, and our monthly e-newsletter. By providing accurate, objective, andup-to-date developments and trends in variousindustries, Customer Management iQ enablescompanies and organizations to remaincompetitive, profitable, and successful.www.customermanagementiq.com

About the organizer:

� 20%Marketing

� 18%Hispanic Marketing

� 16%Multicultural & Lifestage Segment

� 13%Diversity Marketing

� 10%Emerging Markets

� 9% Online Marketing & Strategy

� 8% Digital Media / Advertising

� 3% Sales & Marketing

� 3% Integrated Marketing

� 2% E-Commerce / Social Media

� 2% Brand Marketing

February 27-29, 2012Miami, Florida, USA

www.USHispanicMarketingSummit.com

US Hispanic Marketing Summit

9:00-11:00 8:30 Registration for Workshop A

This interactive workshop will provide attendees essentialinsight to:• Acquire “buy-in” to create, expand via new allocation, or re-define adedicated Hispanic Advertising & Marketing division

• Leveraging the Cultural Intelligence” method, which has been usedto help a variety of Fortune 500 C-Levels go through an assessment,internal audit, and competency development process required to havethe structure, resources, and budgets needed to win!

• Aptly measure qualitative and quantitative aspects of success to builda case for greater investment

• Analyze critical business issues in working groups in order to resolvepain points and promote multi-cultural competencies in decision-maker circles to elevate a Hispanic Marketing program

Workshop Leader: Lili Gil, Hispanic Market Expert, Media Contributor, and Co-Founder of XL Alliance**Former Global Marketing Services Director at Johnson & Johnson

The latest U.S. census numbers ranks the U.S. Hispanic market as theworld’s ninth biggest economy, which is larger than the Gross NationalProduct (GNP) of Brazil, Spain, or Mexico. Therefore:• Why is Hispanic marketing still perceived as "the special program" topursue in the case of leftover budgets?

• Moreover, why is there still such a vast disparity between the size andgrowth that the market represents versus the advertising andresources allocated towards it?

Often the term “buy-in” is misconstrued by being affiliated with theprocess of initially persuading the internal powers that be that aparticular concept is a viable source of growth for a division andultimately the company as a whole. When in all actuality, “buy-in” is aprocess of continuously justifying additional resources being dedicatedbeyond the point of initial investment.

The Power of Persuasion To Internally Shift Hispanic Marketing PerceptionA

11:30-1:30 11:00 Registration for Workshop B – Boxed Lunch will be served

This interactive workshop will provide attendees with actionableinitiatives that can be implemented in the Hispanic digital market togenerate a quantifiable ROI. Best practices will be illustrated via casestudy format.

This interactive workshop will provide attendees essentialinsight to:• Cultivate an integrated marketing strategy across digital channels• Leverage digital Hispanic marketing models that are inclusive of bothdemographics and psychographics to help categorize the options inthe market

• Illustrate the characteristic principles associated with each strategy• Utilize your business objectives to implement multimedia programsthat generate a quantifiable return on investment

Workshop Leader: Lee Vann, Founder and CEO,Captura Group

Irrespective of which approach a company takes in connecting with theU.S. Hispanic market via digital channels, there are a number of factorsthat need to be taken into account from a technical perspective as wellas an operational perspective. Factors such as:• How do you create an influential yet purposeful digital environmentstrategically for the U.S. Hispanic market across online and mobilechannels that is in-brand and appeals to a multi-faceted audience?

• Furthermore, how do you create a seamless digital marketingcampaign program that has consistent messaging across: socialmediums, email, mobile apps, blogs, micro-blogs, search engines ,pay-per-click, affiliates, banners, web related channels for webinar,RSS, podcasts, internet Radio, internet TV, not to mention: a numberof emerging channels as well?

After covering the different top-level strategies a company can take indeveloping an integrated approach in the digital market, the Workshopleader will specifically go into the best-practices and tactics to “win” inthis promising market place.

Digital Hispanic Marketing – Integrated Multimedia Marketing Best Practices & Tactics to WinB

2:00- 4:00 1:30 Registration for Workshop C

• Discover how to adapt existing content authoring processes formultiple languages

This workshop will cover how to:• Learn brand messaging and brand consistency across languages andcultures

• Create visibility into the support of multilingual websites • Understand content optimization + the right marketing mix tosupport multilingual websites; challenges in selecting and managingresources for support, and the importance of cultural adaptation

• Navigate the intersecting roles of advertising agencies, internal brandchampions, and localization support resources

Workshop Leader: Mary Baroutakis, MBC Partner, MBC Research

Bilingual Hispanics are 82 % of the United States Hispanic population,according to a 2011 consumer research report released by ScarboroughResearch. This group has more disposable income than the moreSpanish-speaking recent immigrants, with 12 percent of acculturatedHispanic families earning $75,000 to $100,000 a year, the report said.Therefore, it is vital for marketing messages to be readily available inboth languages in order to accurately connect with the U.S. Hispanicpopulation and tap into their mounting buying power.

This workshop will benefit your multilingual website efforts byenabling you to:• Take home tangible methods to improve multilingual brandmanagement

• Understand search engine marketing must-haves for multilingualwebsites

• Learn which resources and partners are required to supportmultilingual websites

The Significance of Language In Developing Holistic Hispanic Marketing ProgramsC

SeparatelyBookable$549 each

3 Register online at www.USHispanicMarketingSummit.com • Call 1-800-882-8684 • Email info@iqpc.com

www.USHispanicMarketingSummit.com

Pre-Conference WorkshopsMonday, February 27th, 2012

Main Conference Day 1 Tuesday, February 28th, 2012

7:30 Registration & Coffee

8:15 Chairperson’s Welcome and Opening Remarks

8:30 Opening Keynote I: Gaining a Seat at The Table –Multicultural Marketing vs. BudgetThe biggest issue for Marketers who acknowledge the significanceof developing brands that talk to the U.S. Hispanic consumer isgaining a seat at the table in the C-Suite to define the importanceof having a dedicated division as well as justifying the request ofadditional resources. This session is an experiential case study thataddresses this problem by illustrating how to effectively achieve“buy-in”. The speaker, Maribel Viteri, is a skilled MulticulturalMarketer whose tenure is inclusive of designing and expanding themulticultural strategy for best-in-class companies such as: Diageo,ESPN Deportes, and Flor de Cana. This session will discuss:• Building your business case through research [hard figures]• Understanding key organizational considerations to rally internaland external support for your plan and create a structure in thecompany to support implementation or expansion

• Successfully tracking and measuring activity on HispanicMarketing initiatives in order to demonstrate Return onInvestment [ROI]

Maribel ViteriRegional Marketing Director of Latin AmericaMolson Coors

9:15 Opening Keynote II: ¿Habla Usted Español?Speaking To The U.S. Hispanic Market viaMultilingual Digital SitesSpanish-speaking television, radio, and content is growing at afaster rate than any demographic in America. As a direct result, [thiscompany’s consumers are now able to access content in English aswell as Spanish via multilingual websites, an internet radio app formobile devices, and social media platforms. The speaker, isresponsible for the creation, acquisition, development,programming, launch, marketing, and management of Spanishlanguage channels and initiatives. This session will discuss:• Leveraging language to unite messaging from the inside out• Effectively deploying market segmentation strategy, contentmanagement, and localization support to create a sustainablesupport model for exceptional multilingual sites

• Developing strategies to tackle the business processes andtechnical complexities of launching and maintaining multilingualsites

10:00 Morning Networking & Refreshment Break

10:45 Quick Fire Case Studies Round I: 25 Minute HispanicMarketing Innovation Case Studies

At the end of the day, the predominant goal in attending anyconference or summit is to acquire practical takeaways that you canleverage within your organization. The feedback often received isthat attendees often have to sit through 15 minutes of backgroundhistory each case study session in order to get to the core strategies.This first round of quick fire case studies address that issue byproviding you with four back to back brief 25 minute best-in-classcase studies that are “all content and no filler”.

10:45 Hispanic Business Culture: Adopting a UnifiedInternal Culture to Promote Growth from theInside Out

CNNE Sales, a division of CNN Advantage

The speaker, Dawn Lee Williamson, has spearheaded all Hispanicbusiness as leader of CNNE sales, part of CNN Advantage, the in-house sales and marketing unit devoted to multicultural and diversecommunities. The group aims to raise awareness within themarketplace of opportunities for advertising partners to reach allcommunities through relevant CNN content. Under her purview,CNNE Sales coordinated the first ever Spanish-language iReportintegrated opportunity, and garnered new advertisers fromemerging categories, which has contributed largely to the group’sconsecutive years of double-digit revenue growth. This quick firecase study will discuss:• Developing a synergy between sales, marketing, and advertisingto create unified goals in sincerely reaching out and touching theU.S Hispanic community

• Creating an environment within the company so that internalstakeholders as well as consumers know exactly what they aregetting into

Dawn Lee WilliamsonVice President of Sales & MarketingCNN

11:10 Grassroots Marketing: Enriching The CustomerExperience While Raising Brand Awareness

Comcast’s “La Academia” Campaign

In 2010, Comcast launched La Academia, a 24 city grassrootsinitiative that came into fruition in the form of a 42-foot brandedtruck and pop-up experience that made its way to a number of U.S.Hispanic community events and festivals. The tour engaged theHispanic community with interactive activities and enabled thecompany to raise awareness of the variety of sports programmingavailable to customers in both English and Spanish.

This quick fire case study will discuss:• Proactively going where the consumers are by taking keymessaging to the streets literally and figuratively

• Leveraging marketing as a tool to educate consumer prospectsas oppose to merely pitching to them

• Interacting with consumers in a fun and innovative way thatencourages creating new products and/or services that will betterserve the U.S. Hispanic communities

Juan PensoDirector of Hispanic Direct ResponseComcast

Register online at www.USHispanicMarketingSummit.com • Call 1-800-882-8684 • Email info@iqpc.com 4

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11:35 Root to Tip: Developing Sound Marketing andPublic Relations Strategies Tailored for The U.S.Hispanic Audience

ESPN Deportes

ESPN Deportes is ESPN's Spanish-language sports brand dedicated toproviding the widest variety of sports to the U.S. Hispanic sports fanvia television, radio, online, print, and wireless. The speaker, SantaBrito, previously directed all public relations efforts for ESPN Deportesand is presently responsible for consumer marketing. Therefore, shehas played a role in customizing campaigns from root to tip.This quick fire will discuss:• Launching an initiative• Customizing and developing PR goals, media campaigns, andstrategic approaches for key U.S. Hispanic markets

• Holistically planning and executing successful brand campaignsand grassroots efforts

• Establishing relationships with community leaders and Hispanicorganizations to adequately connect with the consumer andreflect cultural nuances in campaigns

Santa BritoSenior Manager of Consumer MarketingESPN Deportes

12:00 Multi-Brand Campaigns: Giving Your Brands AUnified Voice So That It Speaks To Your Consumer’sCore Needs

Unilver’s ViveMejor “Live Better” Initiative

Now in its third year, Unilever’s ViveMejor (“Live Better”) multi-brand campaign addresses the personal care and cooking needs ofHispanic women through such avenues as expert advice andvaluable coupons from popular Unilever brands.This quick fire will discuss:• National television integration on Spanish-language networks asthe main driver of U.S. Hispanic marketing messaging andconsumer interest

• Leveraging innovative campaigns that deliver practical solutionsto your consumer via public relation outreach, print advertorials inHispanic print resources, direct mail, as well as retail events in keymarkets to give that “personal touch”

• Developing a comprehensive online experience that is accessibleyet necessary

Tatiana HansellSenior Multicultural Marketing Manager - Personal CareUnilever

12:25 Quick Fire Wrap-Up Interactive Panel Q&A Discussion

Panelists:

12:50 Networking Luncheon

1:50 Roundtable Discussions: Devising Strategies InLinguistic And Multilingual Approaches InMarketing CampaignsAccording to Nielsen, “data shows that a brand advertised across allEnglish-language national broadcast networks in primetime wouldonly reach about 40% of all Hispanics aged 18-49, while a Spanish-language broadcast would reach 53%. However, when looking intoHispanics 18-49 who are Spanish-language dominant, the gapwidens substantially. An English-language broadcast campaign inprimetime only reaches 19% of Spanish-language dominant

Hispanics, compared to a Spanish-language campaign that reaches85% of Spanish-language dominant Hispanics during a month.That’s a difference of 5.6 million Spanish-language-dominantHispanics 18-49 or roughly 60 percent of the demographic.”This peer to peer based roundtable discussion will chat about:• Determining when and where to use Spanish or English• Understanding the challenges of language and acculturation andhow to best angle strategies across channels

• Exploring use of and developments in leveraging the integrationof the two languages in messaging

2:35 Afternoon Networking & Refreshment Break

3:20 Y Now! Acknowledging an Essential Market withinA Market – Marketing to Generation X & YA relatively large yet frequently underserved demographic within theU.S. Hispanic market is second and third generation consumers. Foxrecently launched Fox News Latino, which focuses on longer featuresand analyses of news of particular interest to the Hispanics. Unlikemany new counterparts that are mostly in Spanish, this website ismostly written in English. According to the Managing Editor, “FoxNews Latino is aimed at Latinos whose first language is English, whoinform themselves in English, who are deeply American, but sharesome of the cultural sensibilities of their parents or grandparents.”The speaker, Francisco Cortes, met with top executives of Fox Newsand developed the idea for the website. This session will discuss:• Finding your niche to differentiate from the competition andcreate a signature

• Developing a strategy that directly speaks to an emergentsegment of the U.S. Hispanic population yet aligns andcompliments the overall corporate brand identity

• Tailoring marketing campaigns, distributing content, andproactively engaging with consumers distinctly via social mediacommunities [Facebook.com, Twitter.com, etc.]

Francisco CorteDirectorFox News Latino

4:05 Discussing El Elefante in Your Boardroom –Understanding Hispanic Market TrendsLatinos are now the largest minority in the United States. By 2050,30% of the U.S. population will be comprised of men, women, andchildren of Latino descent. If you want to grow your company, oreven keep it afloat, you must begin to adapt your business andmarketing strategies to embrace Hispanics as a significant part ofyour customer base. Independently, if you are already directing apercentage of your marketing and advertising efforts to the Hispaniccommunity or have never considered Latinos as customers, a goodchunk of your city's population is Hispanic (or soon will be).Therefore, getting acquainted and comprehending them it's of vitalimportance. The session contains valuable information for businessowners, marketing executives, and advertising professionals providinga clear and in-depth comprehension of the following trends:• Understanding the permanence of the Hispanic market and howyou can tackle issues like language use, geographic location,Hispanic population size and growth

• Hearing an overview of the use of technology by the Latinopopulation and Hispanic media growth

• Learning how to be culturally sensitive every step of the way• Creating brand ambassadors that socially promote your brandand recommend your company

Juan TornoeChief Marketing Officer, PartnerCultural—Strategies.com – HispanicTrending.net –JuanTornoe.com

4:50 Close of Conference Day One

Main Conference Day 1 Continued

Register online at www.USHispanicMarketingSummit.com • Call 1-800-882-8684 • Email info@iqpc.com 5

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7:30 Registration & Coffee

8:15 Chairperson’s Recap of Conference Day One

8:30 Opening Keynote I: We Are Here But Are WeRelevant? Appropriately Yet Innovatively TranslatingGeneral Marketing Campaigns to Reflect theHispanic MarketA significant challenge Hispanic Marketers trying to tap into themarket have encountered is the fact that they cannot simply transferdirectly to the U.S. Hispanic market the concepts that work withgeneral market consumers. The presenting company has tackled thischallenge head on by targeting Hispanics via on-premise events,experiential marketing, and small-large scale TV buys in order toreach different types of U.S. Hispanic consumers with a consistentmessage.This session will discuss:• Creating a culturally relevant marketing plan that acknowledges,reflects, and caters to the diverse range and ever-increasing buyingpower of the U.S. Latino and Hispanic demographic

• Exploring the use of language and acculturation models to connectacross generations while bearing in mind cultural distinctions

9:15 Opening Keynote II: One Size Does Not Fit All!Creatively Leveraging Segmentation to ElevateHispanic Marketing to The Next LevelThe continuing fragmentation of media suggests that advertisers andmarkets should tailor their promotional appeals to the differentniches on cable networks, shows, or via the web; however doing soisn’t exactly cost-effective. To keep costs down and yet “paint inbroad strokes” to reach a broader array of potential customers, anumber of Multi-cultural innovators are using creative segmentationtactics. The speaker, Dave Doré, is responsible for all launch andongoing print and off-air advertisement for NBC’s entertainmentprogramming. Prior to, he was responsible for working on overallnetwork creative branding and program promotion efforts. Thissession will discuss:• Redefining segmentation by Innovatively matching the productand/or service to the audience in order to define brand choices

• Leveraging cross-platform efforts with partners and mediacompanies that have a broader array of properties

Dave DoréSenior Vice President, Creative Director, Entertainment MarketingNBC Universal

10:00 Morning Networking & Refreshment Break

10:45 Quick Fire Case Studies Round II: 25 Minute HispanicMarketing Innovation Case Studies

10:45 Guerrilla Marketing: Developing NontraditionalMarketing Campaigns to Create an UnforgettableBrand ExperienceThis quick fire will discuss:• Utilizing guerilla marketing to create excitement, reinforce image,and allow your division to hand-deliver your marketing messageface-to-face with the target audience

• Producing a unique, engaging, and thought-provoking concept togenerate buzz, and consequently turn viral

• Going beyond the traditional giveaways of products to employcutting edge mobile methods to engage the consumer and createan unforgettable brand experience

Ingrid RiveraRegional Marketing & Profitability Manager for Latin America andCaribbeanSubway

11:10 Interactive Marketing: Leveraging StrategicPartnerships To Enhance Your Brand and EngageCustomersThis session will illustrate key insights that led to the most recent in-market campaign success that propelled the presenting company tobe a best-in-class company in marketing to the U.S. Hispanic market.This quick fire will discuss:• Understanding the supporting role of Latinos in a much larger anddiverse youth market

• Knowing how to avoid alienating your demographic in a targetedmarketing campaign

• Utilizing media / music partnerships and online campaigns to drivetraffic and sales

11:35 Integrated / Multimedia Marketing: Developing aComprehensive Multi-platform Hispanic MarketingStrategy & Aligning Internally to Win

Telemundo [Television + Radio + .com + Print + Mobile = All-inclusive

Telemundo is an American television network that broadcasts inSpanish. The network is regarded as one of the largest Spanish-language content producer in the world. Telemundo reaches 58percent of Hispanic and Latino American households in 142 marketsvia over-the-air, cable, and satellite television.This quick fire will discuss:• Creating advertising opportunities and 360 marketing campaignsfor leading consumer brands across multiple platforms

• Integrating online and new media marketing executions• Aligning your organizational structure to best support yourHispanic marketing initiatives

Adrian FueyoDirector of Integrated Digital MarketingNBC Universal / Telemundo

12:00 Quick Fire Wrap-Up Interactive Panel Q&A Discussion

Panelists:

12:25 Networking Luncheon

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Main Conference Day 2 Wednesday, February 29th, 2012

www.USHispanicMarketingSummit.com

1:25 Social Experience Panel Discussion: Lessons FromOnline Communities To Successfully Capture TheHispanic MarketThis interactive panel session will discuss:• Discussing future direction and strategies in online marketing efforts• Comparing initiatives of social networking sites and utilize bestpractices

• Understanding characteristics and traits of the Hispanic youth andyoung adult market as well as how to best create a connection

Panelists Include:Derek MurphyGM of MulticulturalHuffPost Media Grou

2:10 Afternoon Networking and Refreshment Break

2:55 Appealing To The Hispanic Consumer And ExploringTrends Of The Market To Give A Good Experience

"You have to market to (the Latino market) different. You have to invitethem. They have to feel like they are welcome. You have to give thema good experience." - Richard Saenz

Latino fans buy approximately 20 percent of the ArizonaDiamondbacks sports tickets, with many of these being from Mexico.Therefore, marketing campaigns are tailored to holistically appeal tothe Hispanic market on both sides of the border. This session willdiscuss market trends as well as:• Trading tips for drilling down into demographics and leveraging thepower of the Hispanic community, especially the power of familiesand the growing youth demographic

• Identifying key elements in trends and capitalizing on local and cross-border market opportunities and issues

• Discussing the importance of bi-national marketing and advertising• Examining different approaches and competing successfully in a“fan” based market

Richard SaenzHispanic Marketing Advisor to the CEO / President of Hispanic InitiativesArizona Diamondbacks

3:40 Chairperson’s Closing Remarks and End of Conference

Register online at www.USHispanicMarketingSummit.com • Call 1-800-882-8684 • Email info@iqpc.com 7

Hispanic MPRWebsite: www.hispanicmpr.com

Hispanic Marketing & Public Relations and HispanicMPR.com, the websiteand companion podcast, provide you essential information about today’sbusiness topics and America’s largest minority. You will find originalcontent including articles, Guest Articles, and podcast interviews withleaders, newsmakers and experts. Score of 99 on Website Grader.Sign up today!

EMF- Experiential Marketing ForumWebsite: www.experientialforum.com

We're an international community of professionals, students and peoplewho share ideas and keep abreast of the newest trends and exciting thingshappening in the world of media. Feel free to invite all of your co-workersand friends to join this great think tank and share ideas that benefitmarketers and their customers on a global level. Experiential marketinggives customers an opportunity to engage and interact with brands,products, and services in sensory ways that provide the icing on the cake ofproviding information. The term "Experiential marketing" refers to actualcustomer experiences with the brand/product/service that drive sales andincrease brand image and awareness. When done right, it's the mostpowerful tool available to win brand loyalty. Please invite your friends,students and co-workers to sign up and experience the EMF forthemselves. We have lots of brilliant minds in this group. We're lookingforward to tapping into yours!

Quirk's Marketing Research ReviewWebsite: www.quirks.com

Quirk’s Marketing Research Review produces the only monthly printmagazine, digital magazine, E-newsletter, iPad and Android apps and onlineresource devoted entirely to professionals responsible for conducting,coordinating and purchasing marketing research products and services.Designed to promote the understanding, use and value of marketingresearch, its free resources include original articles on research techniques,case histories, news, survey findings, global listings for conferences andjobs, discussion forums, Webinars and the most complete and up-to-datedirectories of market research product and service companies

Fun & Joy at WorkWebsite: www.funandjoyatwork.com

Fun & Joy at Work is a Human Resources organizationspecializing in Aspiration Management, Assessment Centre, CompetencyMapping, Employee Incentive and Motivation, Job Evaluation, LeadershipDevelopment, Management Development and Managing and MasteringChange. Founded by Dr. R L Bhatia, we cater to corporate housesworldwide in HR Design and Structure, Change Management,Performance Management Systems.

Hispanic TrendingWebsite: www.hispanictrending.net

Hispanic Trending is an aggregator of meticulously selected news andcommentaries related to the Latino market. Its goal is helping thebusiness community better understand Latinos and their diversity.Through this knowledge you will be better equipped to make the rightdecisions in their Latino outreach efforts.

Main Conference Day 2 Continued

www.USHispanicMarketingSummit.com

About Our Media Partners

Venue and Accommodation: This event will be held in Miami, FL. As soon as a specific venue is confirmed we will post the informationonline. If you would like to be notified via email as soon as the information becomes available please email info@iqpc.com with thefollowing in the subject line: “U.S. Hispanic Marketing Summit Venue Request”.

About the Venue:

is proud to present the annual

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Please note multiple discounts cannot be combined. A $99 processing charge will be assessedto all registrations not accompanied by credit card payment at the time of registration.MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC* CT residents or people employed in the state of CT must add 6% sales tax.Team Discounts: For information on team discounts, please contact IQPC Customer Service at1-800-882-8684. Only one discount may be applied per registrant.Special Discounts Available: A limited number of discounts are available for the non-profitsector, government organizations and academia. For more information, please contactcustomer service at 1-800-882-8684.Details for making payment via EFT or wire transfer: JPMorgan Chase - Penton LearningSystems LLC dba • IQPC: 957-097239 • ABA/Routing #: 021000021Reference: Please include the name of the attendee(s) and the event number: 10527.004Payment Policy: Payment is due in full at the time of registration and includes lunches andrefreshments. Your registration will not be confirmed until payment is received and may besubject to cancellation.Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs.About the Venue:Venue and Accommodation: This event will be held in Miami, FL. As soon as a specific venue isconfirmed we will post the information online. If you would like to be notified via email as soonas the information becomes available please email info@iqpc.com with the following in thesubject line: “U.S. Hispanic Marketing Summit Venue Request”.For IQPC’s Cancellation, Postponement and Substitution Policy, please visitwww.iqpc.com/cancellation ©2011 IQPC. All Rights Reserved. The format, design, content and arrangement of thisbrochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable underthe Lanham Act and common law principles.

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YES! Please Register Me For:� All Access � Conference Only � Workshops

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(Email this form to info@iqpc.com or fax to 646-378-6025)

Name ____________________________________________________________ Job Title _________________________________________________

Organization______________________________________________________ Approving Manager________________________________________

Address _____________________________________________ City________________________________________State__________Zip________

Phone________________________________________________ E-mail_______________________________________________________________

� Please keep me informed via email about this and other related events.

� Check enclosed for $_________ (Payable to IQPC) � Charge my � AmEx � Visa �Mastercard � Discover

Card #__________________________Exp. Date___/___CVM Code______

� I cannot attend, but please keep me informed of all future events. 10527.004/KC

8

Register by Register by StandardJanuary 6, 2012 February3, 2012 Price

Conference Only Save $900 Save $500$999 $1,399 $1,899

All Access Save $800 Save $400$1,799 $2,199 $2,599

Workshops $549 each $549 each $549 each

Vendor

*A vendor is a solution provider who can offer products and services to enhancethe end user’s operations

*An end user is someone who can directly benefit from the content provided inthe program

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Register Before January 6thto Save $900 (See page 8 for details)

#USHispanicMKTG

Register online at www.USHispanicMarketingSummit.com • Call 1-800-882-8684 • Email info@iqpc.com

February 27-29, 2012Miami, Florida, USA

US Hispanic Marketing Summit

Register by Register by StandardJanuary 6, 2012 February 3, 2012 Price

Conference Only Save $900 Save $500$1,499 $1,899 $2,399

All Access Save $1,647 Save $1,347 Save $947$2,399 $2,699 $3,099

Workshops $549 each $549 each $549 each