2011 HIKE FOR HOSPICE PALLIATIVE CARE

FINAL REPORT

Table of Content

Introduction 3

Organizational Summary 3

The Project 4

Hike Sites 5

Hike on-line fundraising website 9

Resources and Feedback 14

Additional Hike Recommendations 17

Conclusion 18

List of Appendices 19

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Introduction

The purpose of this report is to provide comprehensive details regarding the 2011 Hike for Hospice Palliative Care. Conclusions of this report are based on a survey that was provided to host sites after the Hike for Hospice Palliative Care and from internal observations of operations and administration of the project.

2011 represented the ninth year for Hike for Hospice Palliative Care and to date was the most successful ever from a participatory, monetary and organizational level.

Organizational Summary

The Canadian Hospice Palliative Care Association (CHPCA) is the national voice for hospice palliative care in Canada. It is a bilingual, national charitable non-profit association whose mission is the pursuit of excellence in care for persons approaching death so that the burdens of suffering, loneliness and grief are lessened.

CHPCA strives to achieve its mission through:

collaboration and representation; increased awareness, knowledge and skills related to hospice palliative care of the

public, health care providers and volunteers; development of national norms of practice for hospice palliative care in Canada; support of research on hospice palliative care; and advocacy for improved hospice palliative care policy, resource allocation and

supports for caregivers.

CHPCA works in close partnership with other national organizations and will continue to move forward with the goal of ensuring that all Canadians, regardless of where they may live, have equal access to quality hospice palliative care services for themselves and their family.

CHPCA’s membership, of more than 3,000, is comprised of individuals (professionals, formal, informal, family caregivers and volunteers) as well as hospice palliative care programs and services from every province and territory. The CHPCA represents more than 450 hospice palliative care programs or services in Canada who employ tens-of thousands of paid and volunteer staff working in home care programs, nursing homes, free-standing hospices, long-term care centres, and hospitals. The CHPCA’s voluntary Board of Directors is made up of representation from each of the 11 provincial hospice palliative care associations as well as five at-large positions.

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The Project

The purpose of the Hike is not only to raise much needed funds for hospice palliative care in Canada, but also to raise awareness of the many challenges faced by hospice palliative care and to promote the phenomenal work that all volunteers and professionals in the field perform daily. Funds raised through the Hike can ensure that more Canadians receive the end-of-life care they wish for. Thanks to sponsorship for administrative costs 100% of the funds raised in each community remain in that community. This is thanks to Founding Sponsor The GlaxoSmithKline Foundation, and Bayshore Home Health.

The money raised through the Hike is utilized in a diversity of ways such as providing expert medical care to help with pain and other symptoms, providing information about financial and legal services, planning with loved ones for a team approach to care, telephone counseling in crisis situations, respite care to give at-home caregivers a break and ongoing bereavement support after the death of a loved one.

2011 was the fourth year of the Hike’s online fundraising website which allowed registrants to collect donations on-line. CHPCA signed up with Cornerstone to develop and manage the Hike for Hospice Palliative Care online fundraising website. The online fundraising website allowed hike coordinators to see who was planning on walking/hiking, manage their online donations, and provided the hikers with an incentive to raise funds as they created their own fundraising page and set their goals. Using an online fundraising website is a great way to increase funds and awareness for hospice palliative care.

All of the resources available to the hike coordinators were bilingual. In addition, all of the resources were electronic with the exception of the hike posters that were mailed out to all the hike sites. Included in the resources was a media package for hike sites to assist in promoting their hike.

There were over 100 hike sites that participated this year raising over $1,600,000.00 in the 9th Annual Hike for Hospice Palliative Care – which is both an increase in hike sites and funds raised.

The Hike was coordinated by a Project Coordinator who functioned under the direct supervision of the Executive Director. Priorities were determined by the Executive Director and the Project Coordinator. The Project Coordinator was empowered with decision-making authority with respect to the duties and objectives assigned and made such decisions in consultation with the Executive Director when appropriate. The Project Coordinator was the point of contact between CHPCA and each host site.

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The Project Coordinator’s responsibilities included the following:

Coordinate the tendering process and work of contracted services not provided in-house (print material, posters, fundraising website, T-shirts and translation)

Coordinating and managing a national hike on-line fundraising website for local Hike Sites

Maintain control of expenditures in consultation with the Executive Director Coordinate the creation of materials Distribute materials as per agreed upon timelines Provide support to host organizations and sponsors Document planning and implementation Provide necessary information and resources to Host Sites Update the administrative materials for the Host Sites Write articles for the CHPCA newsletter (AVISO) and Web Sites advertising the

event Manage the Hike Site registration database Liaise between the CHPCA and individual Hike sites Coordinate the content posted on the CHPCA web site Coordinate the distribution of print materials to individual Host Sites Provide progress reports to the Administrative Coordinator Evaluate the event Prepare the final report Submit the final report to the Executive Director and event sponsors Liaison with the National Hike Advisory Committee who represent viewpoints

from across Canada. The Advisory Committee provides direction to the CHPCA with regard to evaluating hike materials, promotional materials, building partnerships, and assisting in developing new and exciting Hike ideas.

Project Advisory Committee members include:

Sharon Baxter, Executive Director, Canadian Hospice Palliative Care Association, Ottawa, Ontario

Barb Henham, Crossroads Hospice Society, Port Coquitlam, BC Joan Lawless, Hospice and Palliative Care Manitoba, Winnipeg, MB Alison Casey, Hospice Peterborough, Peterborough, ON Zofia Orly, GlaxoSmithKline Foundation, Toronto, ON Kristi Murdock, Bayshore Home Health, Mississauga, ON Linda Truglia, Project Coordinator, Canadian Hospice Palliative Care

Association, Ottawa, Ontario

Hike Sites – 2011

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There were over 100 hike sites that participated this year raising over $1,600,000.00 in the 9th Annual Hike for Hospice Palliative Care – which is both an increase in hike sites and funds raised.

Overall hike sites were satisfied with their hike results this year in raising funds and awareness for Hospice Palliative Care in their community. Hike sites hosted a variety of events which generated positive energy within their communities. The list of hike sites that participated is below.

Province Organization Amount Raised

ABHigh Prairie & District Holistic Palliative Care Society Amount Unavailable

AB Hospice Calgary Society $75,000.00AB Red Deer Hospice $45,692.00AB St. Joseph's Auxiliary Hospital Foundation Amount UnavailableBC Abbotsford Hospice Society $ 2,200.00BC Alberni Valley Hospice Society Amount UnavailableBC Burnaby Hospice Society $12,500.00BC Castlegar Hospice Society Amount UnavailableBC Central Okanagan Hospice Association $17,000.00BC Chilliwack Hospice Society $16,000.00BC Crossroads Hospice Society $60,073.50BC Desert valley Hospice Society Amount UnavailableBC East Shore Hospice Amount UnavailableBC Nanaimo Community Hospice Society $28,000.00BC North Okanagan Hospice Society $32,315.57BC Oceanside Hospice Society $ 3,800.00

BCQuesnel * District Hospice Palliative Care Association $ 7,817.90

BC Revelstoke Hospice Soceity Amount UnavailableBC Shuswap Hospice Society $ 1,190.00BC Squamish Hospice society Amount UnavailableBC Terrace Hospice Society $ 9,234.00BC Victoria Hospice Amount UnavailableBC White Rock South Surrey Hospice Society Amount UnavailableMB Assiniboine Regional Health Authority Amount UnavailableMB Birtle palliative care $ 2,057.60MB Deloraine & Area Palliative Care Committee Amount UnavailableMB Hospice & Palliative Care Manitoba $16,000.00MB NE Interlake Regional Health Authority $10,000.00MB Northwest District/Highway Six Palliative Care $ 585,00MB Reston Palliative Care Amount UnavailableMB Rivers Palliative Amount UnavailableMB Russell & Area Palliative Care $ 2,995.00MB South Eastman Health Palliative Care $35,020.11

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MBSoutheast Interlake District Palliative Care Program Amount Unavailable

MB Southwest District Palliative Care - Stonewall $ 3,965.00MB Southwest District Palliative Care - Teulon $ 2,066.00MB St.Pierre-Jolys and St. Malo $ 14,000.00MB The Health Corner Amount UnavailableMB Virden & Area Palliative Care Committee $ 2,911.36NL Labrador grenfell health $ 450.00NS Colchester East Hants Hospice Society Amount UnavailableNS Hospice Society of Greater Halifax $14,000.00

ONAlgoma Residential Community Hospice (ARCH) $ 6,521.67

ON Alliance Hospice Amount UnavailableON Bayshore Home Health Amount UnavailableON Beth Donovan Hospice $ 8,500.00ON Carefor Hospice Cornwall $ 28,300.00ON Centre de services Guigues $ 3,597.25

ONCommunity Care Northumberland (Brighton, Campbellford, and Port Hope Hike Sites) $ 15,000.00 (includes all three sites)

ON Dignity House Hospice $ 635.80ON Durham Hospice $ 4,356.00ON Friends of Hospice Ottawa Amount UnavailableON Grey Bruce Pallitive Care Hospice Association Amount UnavailableON Heart House Hospice Amount UnavailableON Heart House Hospice Amount UnavailableON Heart House Hospice Amount UnavailableON Hill House Hospice $18,527,50ON Hospice Caledon Amount UnavailableON Hospice Dufferin $ 5,018.00ON Hospice Georgian Triangle $50,003.74ON Hospice Huntsville $12,300.00ON Hospice Huronia $13,000.00ON Hospice Kawartha Lakes Amount UnavailableON Hospice Muskoka $ 4,758.00ON Hospice Niagara Amount UnavailableON Hospice North Hastings Amount UnavailableON Hospice of London $10,000.00ON Hospice Orillia $13,492.85ON Hospice Peterborough $41,146.00ON Hospice Renfrew $39,286.15ON Hospice Simcoe $26,000.00ON Hospice Toronto $35,870.00ON Hospice West Parry Sound Amount UnavailableON Huron Hospice Volunteer Service $ 8,500.00ON Lisaard House $25,000.00ON Maison Vale Inco Hospice $25,000.00

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ON Matthews House Hospice Amount UnavailableON McNally House Hospice Amount UnavailableON Near North Palliative Care Network $ 3,000.00ON Philip Aziz Centre Amount UnavailableON serenity house hospice $ 9, 675.10ON SIRCH $17,500.00ON ST. JOSEPH'S LIFECARE FOUNDATION $184,500.00ON The Carpenter Hospice $82,057.87ON The Dorothy Ley Hospice Amount UnavailableON The Heart of Hastings Hospice Inc Amount UnavailableON The Hospice at May Court Amount UnavailableON The Hospice of Windsor & Essex County $15,760.00ON The Kensington Hospice Amount UnavailableON The Sharples Family Amount UnavailableON VON Oxford $80,000.00ON VON Palliative Care Volunteer Program $25,000.00ON VON Toronto-York $ 2,500.00PE Hospice Palliative Care Associaton of PEI Amount Unavailable

QCFondation des hôpitaux Enfant-Jésus - Saint-Sacrement Amount Unavailable

QC Fondation Jacques Bouchard Amount UnavailableQC Horizon Palliative Care of Temiscaming Amount UnavailableQC Maison Au Diapason $209,000.00QC MAISON DE LA SOURCE GABRIEL Amount UnavailableQC Maison de soins palliatifs Source Bleue Amount Unavailable

Once again Bayshore Home Health branches participated with local hike sites by fundraising with their branches which are all listed below.

Bayshore Home Health and hike partners

Bayshore Branch Amount Raised HospiceBarrie  $3,431.45 Hospice Simcoe

Brockville Amount Unavailable Brockville General Hospital - Palliative Care Foundation

Burnaby  $ 93.50 Crossroads HospiceCalgary  Amount Unavailable  Charlottetown  Amount Unavailable Hospice Palliative Care Association of PEIChatham  Amount Unavailable CCAC Wish Foundation

Cornwall  Amount Unavailable Care for Eastern Counties (Hospice Cornwall)

Edmonton  $ 37.40 St. Joseph’s Auxiliary Hospital Fergus  Amount Unavailable Wellington Hospice & Dufferin HospiceFredericton  Amount Unavailable Hospice Fredericton

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Halifax  Amount Unavailable Hospice Society of Greater HalifaxHamilton  Amount Unavailable Dr. Bob Kemp HospiceKelowna  $ 598.40 Central Okanagan Hospice SocietyKitchener  Amount Unavailable Lissard HouseLondon  Amount Unavailable London Region HospiceMarkham  Amount Unavailable Evergreen HospiceMississauga–Gov't Services  Amount Unavailable Alliance HospiceMississauga–Private Services  $1,079.93 Dorothy LeyMoncton  Amount Unavailable Hospice Greater MonctonMontreal  Amount Unavailable La Fondation Jacques BouchardNorth Vancouver  Amount Unavailable North Shore HospiceOakville  Amount Unavailable  Oshawa  $ 74.80 Durham Hospice Ottawa–Gov't Services  $3,797.04 Hospice at MaycourtOttawa–Private Services  $ 233.75 Friends of HospicePembroke  $ 504.90 Renfrew Hospice

Regina  Amount UnavailableThe Good Mourning Walk - bring awareness to Regina Palliative Care Inc. and the Greystone Bereavement Centre

Saint John  Amount Unavailable Hospice of Greater Saint JohnSarnia  Amount Unavailable St. Joseph's HospiceSaskatoon  Amount Unavailable Walk of MemoriesSault Ste. Marie  Amount Unavailable Canadian Cancer Society - Relay for LifeSmiths Falls  $3,062.13 Dignity House HospiceSt. Catharines  $187.00 Hospice Niagara - Stabler CentreSudbury  $187.00 Maison Vale Inco HospiceThunder Bay  Amount Unavailable Hospice North West

Timmins  Amount Unavailable Alternate event- Horizons Timmins Palliative Care Inc.

Toronto  Amount Unavailable Alliance HospiceVancouver  Amount Unavailable The Vancouver Hospice SocietyVictoria ( Cancelled)  Amount Unavailable Victoria HospiceWhite Rock  Amount Unavailable White Rock Hospice SocietyWindsor  Amount Unavailable Windsor Essex CountyWinnipeg  Amount Unavailable Manitoba Hospice and Palliative careNational Service Centre  Amount Unavailable Heart HouseBayshore Specialty Rx  Amount Unavailable  Hospice Committee  Amount Unavailable

Hike on-line fundraising website

Hike 2011 marked the third year for the hike on-line fundraising website which was a great success. Once again CHPCA signed up with Cornerstone to develop and manage the Hike for Hospice Palliative Care on-line Fundraising website. Cornerstone provides on-line fundraising solutions and comprehensive customer support in partnership with Artez Interactive, an industry-leading on-line fundraising solution.

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Hike sites that agreed to sign up with the CHPCA hike on-line fundraising website were responsible for the following fees based upon total dollars donated to the Hike site:

4% for web site service provider 2.5% for credit card administrative fee (CHPCA pays for transaction fees)

There were 77 hike sites signed up for the hike on-line fundraising website this year. The on-line fundraising website helped hike sites raise more funds and create awareness in their communities.

In total the hike on-line fundraising website raised $801,806 verified funds from February 1 – May 31, 2011. Included below are the hike sites that signed up with the hike on-line fundraising website as well as the Bayshore branches that participated with their local branches.

On-line fundraising hike sites information for 2011

Location Registrants Donations

Donation Amout Raised

LA MAISON AU DIAPASON 435 1,952 $189,012.77The Hospice at May Court 242 873 $57,139.21The Carpenter Hospice 213 1,063 $54,223.00Hospice Calgary 228 538 $45,973.00Hospice Niagara 176 957 $44,471.92Sakura House VON Oxford – Woodstock 159 1,245 $40,965.12Hospice Toronto 38 487 $34,610.00Hospice Georgian Triangle 158 618 $30,170.74Alliance Hospice 42 222 $28,029.77The Dorothy Ley Hospice 50 329 $26,233.69Red Deer Hospice 65 297 $20,189.81Hospice Peterborough 47 299 $18,585.00North Okanagan Hospice Society 58 272 $17,560.80Matthews House Hospice 15 159 $17,535.00Hospice Caledon 51 298 $14,690.00Friends of Hospice Ottawa 44 272 $12,570.00Hospice of London 96 305 $11,100.00Heart House Hospice 34 197 $11,092.00Hospice Society of Greater Halifax 16 224 $10,530.75Hill House Hospice 4 73 $9,898.00Hospice Renfrew 22 164 $9,835.00Hospice Huronia 19 139 $9,577.00Kensington Hospice 26 142 $8,862.00Crossroads Hospice Society - Port 34 124 $7,921.00

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Coquitlam Community Care Northumberland - Hospice 13 159 $7,702.00Hospice & Palliative Care Manitoba 54 161 $6,767.95McNally House Hospice 12 119 $5,164.00Durham Hospice 13 92 $4,404.00Bayshore Ottawa–Gov't Services - Hospice at Maycourt 24 96 $4,121.00Hospice Kawartha Lakes 27 95 $3,955.00Bayshore Barrie - Hospice Simcoe 3 20 $3,650.00Bayshore Smith falls - Dignity House Hospice 11 85 $3,330.00Colchester East Hants Hospice Society 21 62 $3,244.00Crossroads Hospice Society - Port Moody 31 56 $2,650.00Hospice Simcoe - Barrie 13 56 $2,650.00Maison Vale Inco Hospice 9 82 $2,474.00Chilliwack Hospice Society 30 40 $1,861.00Central Okanagan Hospice Association 9 28 $1,701.00Huron Hospice Volunteer Service 6 36 $1,386.00Northeast Palliative Care IRHA 4 23 $1,276.00Serenity House Hospice 15 37 $1,210.00Bayshore Mississauga-Private Services – Dorothy Ley 2 5 $1,155.00Hospice Dufferin 10 18 $1,086.00FONDATION SOURCE BLEUE 5 28 $990.00Hospice Orillia 5 22 $980.00Dignity House Hospice 8 14 $840.00Beth Donovan Hospice 3 24 $750.00Quesnel & District Hospice Palliative Care Association 3 23 $726.00The Hospice 0f Windsor and Essex County Inc. 3 15 $645.00Bayshore Kelowna – Central Okanagan Hospice Society 9 18 $640.00Bayshore Pembroke - Renfrew Hospice 2 1 $500.00East Shore Hospice 2 10 $354.00Bayshore Ottawa Private Services – Friends of hospice Maycourt 8 7 $300.00Bayshore Sudbury – Maison Vale Inco Hospice 2 3 $200.00

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Toronto Hike for Hospice Partners 3 1 $200.00Bayshore St. Catharines - Hospice Niagara - Stabler Centre 11 5 $120.00Bayshore Burnaby - Hospice Crossroads 2 1 $100.00Northwest District/Highway Six Palliative Care 4 4 $100.00Castlegar Hospice Society 2 2 $65.00Bayshore Oshawa - Durham Hospice 1 2 $60.00Bayshore - St. Joseph’s Auxiliary Hospital - Edmonton 5 2 $40.00Hospice West Parry Sound 2 1 $15.00Victoria Hospice 1 1 $10.00Burnaby Hospice Society 8 1 $1.00Hospice Muskoka 2 1 $1.00Bayshore Fergus - Dufferin Hospice 0 0 $0.00Bayshore Halifax - Hospice Society of Greater Halifax 0 0 $0.00Bayshore Mississauga–Gov't Services - Alliance Hospice 0 0 $0.00Bayshore Toronto – Alliance Hospice 0 0 $0.00Bayshore Victoria - Victoria Hospice 0 0 $0.00Bayshore Windsor - Windsor Essex County 0 0 $0.00Bayshore Winnipeg - Manitoba Hospice and Palliative care 0 0 $0.00Hospice Cornwall 0 0 $0.00Southwest District Palliative Care 0 0 $0.00St. Joseph’s Auxiliary Hospital - Edmonton Hospice 0 0 $0.00

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Hike on-line fundraising statistics

Criteria 2009 2010 2011% Change from 2009 to

2010% Change from 2010 to

2011# of participants registered online 1,273 1,663 2,670 23% 38%$ raised online $370,608 $509,260 $801,806 27% 36%

# of online sponsors 7,536 9,086 12,742 17% 29%Avg. donation amount $49 $68 $63 28% -7%

Hike Site Media

Television Access Chanel, CTV, Chex TV, TV Cogeco, CBC, Shaw Cable

Radio Lake 88 in Perth, Jack FM Smith Falls, CBC, Canoe FM,

Moose FM, Chum Group, AM 800, AM 650, Sunny FM, Cariboo Radio, The Rush Corus Entertainment

Newspapers The Citizen, The Guardian, EM Perth, The Mattawa Tribune, The Echoe, Minden

Times, The VOICE, Perspective Vanier, Abbotsford News and Times, Goderich Signal Star, The Windsor Star, The Labradorian, Red Deer Advocate, Quesnel Cariboo Observer, Standard Freeholder and Seaway News

Resources and Feedback

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(See appendices for the list of electronic resources)

Hike Posters

The hike printed poster was the most valuable resource in addition to the electronic hike posters.

Recommendation:

Continue producing the printed hike poster and electronic hike posters in the different sizes, and colour, (black and white and editable formats).

Media Package

Overall hike sites found the media package valuable with the press release template ranking highest.

Recommendation

Continue to provide all the resources in the media package.

Hike sites would like CHPCA to secure media sponsorship. CHPCA invites hike sites to bring forward potential media sponsors for CHPCA to engage with this endeavor.

Pledge form

The pledge form was used by most hike sites. There was a bilingual pledge form. In addition, a 20 page and 8 page pledge form was created in english and french for hike sites.

Recommendation

Continue providing the pledge form templates for the hike sites.

Shipment of printed posters

Overall hike sites felt that 11 weeks was enough time to promote their hike with the printed posters. However, some hike sites recommend sending the posters 14 to 16 weeks before the hike.

Recommendation

The project coordinator will make all efforts to try and have the posters mailed out between 14 to 16 weeks prior to the hike date.

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CHPCA Hike website pages

Overall hike sites found the CHPCA hike website pages easy to navigate.

Recommendation

The hike resources were posted on-line this year through the program basecamp. CHPCA will continue to post the resources on-line and will look at improving the layout of the resources posted through basecamp to make it more user friendly. .

Support from CHPCA and the Project Coordinator

This was the first year that hike sites registered their hike site through the new CHPCA hike for hospice on-line registration website. The hike sites reported that the process in registering for the hike was an easy process and they provided positive feedback in regards to the project coordinators role in the coordination of the hike.

Recommendation

Continue to use the CHPCA hike for hospice registration website for hike site registration.

T-shirts

For the second year the T-shirt supplier this year was James from Daquin Sales at www.daquinsales.com. T-shirts were $5.00 + taxes (each) for a minimum order of 24. Shipping was free.

Long sleeve shirts were available at a higher Shipping was free. Feedback

Some hike sites expressed they would like the t-shirts received a week prior to the hike. Child t-shirts are requested.

Recommendations

Graphic Designer

Kim Guilbeault, consultant, contact information, 613-843-8118, email, kim.guilbeault@rogers.com.

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FeedbackKim Guilbeault did a great job with the poster and worked well with the Project Coordinator.

Recommendation

Continue to work with Kim Guilbeault for Hike 2012.

Printing

Custom printers were contracted for the printed posters. Sherry Green is the contact at sherry@customprinters.ca.

RecommendationContinue to work with Custom printers for 2012.

National Advertising and Honourary Chair

There were two national media press releases sent out from CHPCA on April 29/11 and May 11/11.

There was a Public Service announcement created for hike sites to distribute to their local community radio stations. Hike sites would like CHPCA to obtain more funding to promote the hike at t national level through newspapers, radio, and television.

Peter Mansbridge was our honourary chair this year. Peter Mansbridge provided us with three quotes and his picture for the use in creating awareness for the hike. Hike sites used Peter’s quotes and pictures in their marketing materials.

CHPCA used Peter Mansbridge quotes and picture on the hike website, on-line fundraising system, media releases and for the hike media resources.

Recommendation

CHPCA will approach Peter Manasbridge for more national media attention for hike 2012, as well as continue to look for national media sponsorship.

National Advisory Committee

The National Hike Advisory Committee represents viewpoints from across Canada. The Advisory Committee provided direction to the CHPCA with regard to evaluating hike materials, promotional materials, building partnerships, and assisting in developing new and exciting hike ideas.

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Recommendation

It is recommended that The National Hike Advisory Committee continues next year.

Evaluation

An on-line survey for Hike for Hospice Palliative Care 2011 was distributed via survey monkey, ( www.surveymonkey.com).

Feedback

We received feedback from approximately 50% of the hike sites. This is an adequate number of responses to move forward in making recommendations for Hike 2012.

Recommendation

The survey monkey evaluation tool is an excellent process and should be used in 2012.

Prizes for the Hike Sites

Once again this year VIA Rail sponsored the hike with one VIA rail tickets for the Windsor/Quebec Corridor.

Recommendation

The Project coordinator will submit an application through VIA rail on-line in the late fall.

Additional Hike Recommendations

National Hike for Hospice Palliative Care Spokesperson:

Hike sites and the advisory committee will continue to search for a hike spokesperson.

National Sponsorship:

Hike sites would like CHPCA to secure media sponsorship. CHPCA invites hike sites to bring forward potential media sponsors for CHPCA to engage with this endeavor.

Challenges Hike Sites Face, Securing Sponsorship and Recruitment of Participants:

Hike sites indicated that they find it challenging to secure sponsorship and they would be interested in having tools to help them reach sponsors as well as for CHPCA to seek out corporate sponsors. Hike sites continue to welcome ideas on how to recruit hike participants as they still face some challenges in recruiting participants due to the competition with other fundraising events occurring during the time of the hike.

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Conclusion

The 2011 Hike for Hospice Palliative Care was a great success. Our survey results indicate that hike sites are looking forward to hosting a Hike in 2012. They also mention that Hike for Hospice Palliative Care is an excellent way of creating awareness and raising much needed funds. For many hike sites Hike for Hospice Palliative Care is their primary fundraiser.

The fourth year of the hike on-line fundraising website was the most successful to date. Raising more funds and raising more awareness in various communities across Canada. There was a 36 percent increase this year in hike participants and a 38 percent increase in donations. Hike sites are enthusiastic for Hike for Hospice Palliative Care 2012 and are looking forward to using the improved hike on-line fundraising website for 2012.

With the consideration and implantation of the recommendations outlined in this report, this event will continue to be a great resource in raising awareness of hospice palliative care in Canada and greatly needed funds for hospice palliative care programs in communities across Canada where the Hike occurs.

Thank you to everyone who participated in Hike for Hospice Palliative Care 2011. To date, this year’s hike has raised the most funds nationally. Special thanks to the CHPCA national founding sponsor, The GlaxoSmithKline Foundation, and Bayshore Home Health. Hike for Hospice Palliative Care would not be possible without the on going support from our sponsors. The CHPCA looks forward to your continued support in 2012.

The date for the 2012 National Hike for Hospice Palliative Care is Sunday, May 6, 2012.

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List of Appendices

A. Hike In-A-Box Toolkit

B. Media Package:

Media Spokesperson Training Public Service Announcement, Helpful information and Canned Ad text

templates Ways to Raise Your Profile  How to get your story in the media  CHPCA Hike one-eighth-of-a-page ad CHPCA Hike one-eight-of-a-page ad bilingual CHPCA Hike one-quarter-of-a-page ad  CHPCA Hike one-quarter-of-a-page ad bilingual CHPCA Hike one-eight -of-a-page ad in colour  CHPCA Hike one-quarter-of-a-page ad - editable Hike for Hospice Palliative Care Press Release Template Hike for Hospice Palliative Care Backgrounder 

C. National Media Package

National Press Release, April 30/11 and May 10/11

D. Quotes from Honourary Chair Peter Mansbridge

E. Electronic Hike Poster:

Available in 8.5" x 11" and 11" x 17" word formats in both black and white and colour in PDF and in editable word format

F. National Printed Poster - 11" x 17" (colour)

G. Hike for Hospice Placard

In Honor Of and In Memory Of

H. Electronic Pledge Form

I. T-Shirt Graphic

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