Home Textiles Today Feb 21st 2011

Monday, February 21, 2011

SEE KRONICK PAGE 1

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 32, No. 6 | $8.00

Heimtextil in Hindsight

SEE MARTHA PAGE 23

BY JENNIFER MARKS

NEW YORK — Despite rising raw materials prices, most retail-ers still managed to tighten up their prices on spring merchan-dise compared to last year.

HTT’s Annual Market Bas-ket Survey found only fi ve re-tailers raised their pricing in either the opening or the top price basket: Big Lots, JCPen-ney and Kmart raised their pricing in both baskets. Kohl’s and Marshall’s each raised their overall pricing in the opening price point basket.

But the price cuts were less severe year-over year than was the case in 2010’s survey, when top-end pricing was down by double-digits at Bed Bath & Beyond, Big Lots, Family Dollar, JCPen-

ney, Kmart, Kohl’s, Marshall’s and Walmart.

The survey — which as-sessed the highest and lowest priced items at stores in New York City, New Jersey, Long Island and Miami — is not necessarily representative of a retailer’s overall pricing grid, but it does assess the pricing consumers found in those stores in those markets during mid-February.

It was surprising to find so many all-cotton products in retailers’ baskets after a more than a year character-

ized by skyrocketing prices. In fact, 59% of the 195 products constructed of fiber were all-cotton, with all-poly products accounting

China 63%

Others * 7 %

USA

3%

India19%

Pakistan 8%

Steady DominanceManufacturing nation

identifi ed for 292 items.

SEE BASKET PAGE 10

*Bahrain, Brazil, Italy, Philippines, Portu-gal, Taiwan, and Turkey. Figure also represents unknown.

Market Baskets Remain Steady Despite Price Hikes

Martha Stewart Climbing Back

from Kmart CrashBY JENNIFER MARKS AND CECILE B. CORRAL

NEW YORK — Macy’s may have the class, but Kmart still has the mass.

Martha Stewart Living Omnimedia Inc. last week said its mer-chandising business turned the page in 2010, having achieved “criti-cal mass” by yearend thanks largely to the strong performances of its branded products sold at The Home Depot and Macy’s.

But the conversation also opened a window on how much effort has been involved in replicating the now-defunct Kmart business – which generated $1 billion in retail sales at it peak.

When the Martha Stewart Collection of hard and soft home

Last month’s Heimtextil show in Frankfurt had its moments of flair. Here, models in faux fur-trimmed

devil and angel robes from designer Claudia Hagn of Germany. See

page14 for more from Heimtextil. Martha Stewart checking out at the 2007 launch at Macy’s.

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2 Home Textiles Today News > hometextilestoday.com

Filicia Bedding to Debut on QVC

Designer Thom Filicia’s new bedding line, produced under license by Welspun USA, launched last

week on QVC.Thom Filicia Designs for Living includes comforters,

pillows, throws and sheet sets with inviting textures, bold patterns and classic detailing. Pricing ranges from $28 to $250.

Jo-Ann Acquisition Moving Forward

Jo-Ann Stores will hold a special meeting on March 18 for shareholders to vote on its proposed acquisi-

tion by an affi liate of the private equity fi rm Leonard Green & Partners L.P.

The retailer said it did not receive any alternative offers.

Hedge fund Bids for Family Dollar

Hedge fund fi rm Trian Group has come forward with a bid for Family Dollar Stores at $55 to $60

per share in cash.The company said the bid was unsolicited, but will

be reviewed.In July, Trian disclosed it had taken ownership of

6.58% of Family Dollar’s stock. Yesterday, the com-pany announced in a fi ling with the SEC it now owns about 8%. It said it also offered Family Dollar chairman and ceo the opportunity to join the fund as an own-ing investor.

RetailBriefs

NEW YORK — The Donald is expanding in the home depart-ment again. Kassatex has signed a license with The Trump Orga-nization to launch a branded bath collection at the New York Home Fashions Market next month.

Kassatex’s Trump Home assortment will include bath towels, bath accessories, bath rugs and shower curtains. The collection includes four design groups inspired by Trump’s var-

ious luxury properties.“Our customers appreciate

beautiful design, superior qual-ity and attractive prices,” said Donald Trump, chairman and president of The Trump Orga-nization.

Luxury bathrooms are on the rise, according to Kassatex pres-ident/ceo Ernesto Khoudari, who said the collection cap-tures “the essence of the Trump hotel experience and bring it into the home at an affordable

price point. We’ve worked hard to develop designs that appeal to a wide range of customer tastes, and we’re confi dent that the cus-tomer will appreciate the value that we’ve worked so hard to convey.”

Trump Home offerings con-sist of furniture, lighting, mat-tresses, bedding, crystal home accessories, stemware, barware and giftware, and a recently announced home fragrance col-lection. HTT

Kassatex to Bring Trump Home into Bath

SEATTLE — Nordstrom has signed the paperwork to acquire Haute-Look, an online private sale club, also known as a fl ash market. It will pay $180 million in Nord-strom stock.

HauteLook will operate as an indepdent, wholly owned subsid-iary run by its current manage-ment. Its site and Nordstrom’s ecommerce site will maintain

separate identities.Nordstrom has been working

to boost its multi-channel business, bringing in a new inventory man-agement system and integrating its online and in-store processes.

“This partnership gives Nor-dstrom and HauteLook shared growth opportunities as online shopping evolves,” Blake Nord-strom, president of the 204-unit

department store.Last May, HauteLook’s vp of

home told HTT exposure on Hau-teLook helps brands build their businesses off-line as third-quar-ters of its members express interest in repurchasing the home brands they’ve seen on the site.

HauteLook launched in 2007 and is headquartered in Los Angeles. HTT

Nordstrom Snapping up HauteLook

GONZALES, LA. — Crown Crafts Inc. churned net sales gains, par-ticularly for its branded products like its NoJo-branded infant bed-ding line, but was hurt by dou-ble-digit net income declines during its third quarter.

Record high raw material costs, primarily cotton, as well as increases in labor, transpor-tation and currency costs asso-ciated with the company’s oper-ations in China, had a negative impact on Crown Crafts’ net income and earnings per diluted share – a trend the company expects will discontinue going forward.

“From a timing standpoint, we were limited in our abil-ity to pass along these higher costs during the third quarter,” said E. Randall Chestnut, chair-man, president and ceo. “We do not expect that to be the case in future quarters.”

Net income for the three-month period, ended Dec. 26, declined 31.8% to $775,000, or 8 cents per diluted share, com-pared with net income of $1.1

million, or 12 cents per diluted share, in the third quarter of 2010.

Better off was net income year to date, which for the nine-month period grew 8.0% to $2.7 million, or $0.28 per diluted share, on net sales of $62.8 mil-lion, compared with net income of $2.5 million, or $0.26 per diluted share, on net sales of $60.1 million in the same year-ago period.

The bright spot for the quar-ter was net sales, which grew 6.31% to $21.9 million from $20.6 million last third quarter. The company noted that even those one of its major retail cus-tomers delayed some of its regu-lar orders to adjust its inventory levels, Crown Crafts’ net sales grew during the quarter primar-ily as a result of promotional sales to that customer.

In particular, Crown Crafts’ net sales of its branded products, especially its NoJo brand of infant bedding, blankets and accessories, increased by 22.9% and 24.1%, respectively in the third quarter

and year-to-date periods.“We are quite pleased with

the strong response our fash-ion-forward designs are having with consumers at major retail-ers across the country,” said Chestnut. “Driving revenue growth and margin expansion through our creative and well-crafted branded products will continue to be a point of strategic emphasis for us going forward.”

Chestnut added the company “continued to enjoy steady cus-tomer demand as well as posi-tive market response” to its new designs across our various prod-uct lines in the third quarter. “Although our ability to trans-late our top-line growth into increased earnings during the quarter was muted by lower gross margins resulting from cer-tain promotional activities and higher than expected raw mate-rial costs, we remain confi dent in the strength of our underly-ing business and the soundness of our long-range growth strat-egy as evident in our solid nine-month results.” HTT

Crown Crafts 3Q Sales Up, Net Income Struggles

February 21, 2011

WASHINGTON — Consumers’ hol-iday spending power spilled into January, making the month the seventh consecutive to post retail sales gains, noted the National Retail Federation (NRF).

January’s retail industry sales – which exclude automobiles, gas stations, and restaurants – increased 0.2% seasonally adjusted from December and 3.5% unad-justed year-over-year.

“In spite of the economic uncertainties that still exist, con-sumers are clearly demonstrating their desire to spend on discretion-ary items once again,” said Mat-thew Shay, NRF president and ceo. “The industry is certainly benefitting from the renewed confi dence we’re seeing in shop-pers, although sustained growth in 2011 will largely rely on improve-ment in key economic indicators

like employment and housing.”NRF Chief Economist Jack

Kleinhenz explained that many factors, including stock market gains, tax cuts, income growth and savings, “built up during the recession are contributing to the recent spur in consumer spend-ing. While some of what we saw in January is directly related to seasonal purchases, it’s encour-aging to see spending on other discretionary items such as elec-tronics also increased.”

January retail sales released today by the U.S. Commerce Department show total retail sales – which include non-gen-eral merchandise categories such as autos, gasoline stations and restaurants – increased 0.3% seasonally adjusted over Decem-ber and 7.1% unadjusted year-over-year.HTT

NRF: January Marks Seventh Straight Month Of Retail

Sales Gains

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4 Home Textiles Today > hometextilestoday.com

OPINIONTodaY

AT T H E R ISK OF M I X I NG CU LT U R A L , R EL IGIOUS and geographic meta-phors, allow me to ask and answer this question…doing so four times, of course. (If you don’t get it, ask someone who does.)

1. Why is this Chinese New Year’s different from all other Chinese New Year’s?

Ever since the textiles industry packed up and relocated to Asia, American customers — importers and retailers alike — have scheduled their lives around this all important event on the Chinese calendar.

Everyone knew the country essentially shut down for the better part of two weeks and if you didn’t get what you wanted before the holiday began, you pretty much could assume the dumpling position and sit and wait.

But you had a reasonable expectation that once the holiday was over, things would quickly return to normal and the world would again be safe for sheets and towels.

Not this year. As the holiday ends, we’re going to see the gradual transformation of the Chinese textiles industry really pick up speed. A lot of factories are not going to come back up on line. This has been

happening slowly for the past two or three years, but this New Year’s it’s going to be huge.2. Why is this Chinese New Year’s different from all other Chinese New Year’s?In the past, the resumption of production in China almost represented a back-to-school

moment, signaling a fresh start. That was often the case for prices, whether they were going down or whether they were going up. As cotton has continued its rock-and-roll pricing pat-tern, there has been an expectation that commodity costs would come back down to earth when the new year started.

Not this year. Cotton will cost substantially more as the looms are powered up again than when they were shut down a few weeks ago, and there’s nothing on the horizon to suggest that will reverse in any meaningful way. Higher cotton prices — and polyester too — are here to stay.

3. Why is this Chinese New Year’s different from all other Chinese New Year’s?In the past, once those factories and mills did start cranking up, it meant the pipeline was

reopening and in four to six weeks goods would land in Long Beach and Charleston and points in between.

Not this year. This may be the Year of the Rabbit, but it’s also the year of the Chinese consumer. An unprecedented percentage of the products coming out of Chinese textiles plants are never going to leave China. They are going to go straight into stores in Shanghai and Beijing and dozens of other cities that are bigger than any of their counterparts on this side of the Pacifi c.

4. Why is this Chinese New Year’s different from all other Chinese New Year’s?This Chinese New Year’s is going to be different than all other Chinese New Year’s be-

cause this year marks a turning point in the worldwide home textiles industry. China is pass-ing the percale baton in 2011 as the focal point of the business.

It will still be the largest source for home textiles products and it will still be a powerhouse for product. But India — and to a lesser extent Pakistan, Southeast Asian countries like Ban-gladesh and even Latin America — are increasingly going to become equal and viable alter-native choices for American companies looking to source home textiles.

It’s a seminal moment in the global business model, truly happening even as we speak. And it’s not something that’s going to pass over. HTT

Why is this New Year’s Different From All Other

Chinese New Year’s?SOM E T I M ES T H ER E’ S J US T TOO M UCH to talk about. So here

are a few things rattling around in my head this week.Martha, Martha, Martha: I was fascinated to learn last week that

The Home Depot is the largest sales generator among Martha Stew-art Living Omnimedia’s exclusive retail relationships.

MSLO has 20 such arrangements — most notably in the home textiles arena its Martha Stewart Collection at Macy’s. Neither MSLO nor Macy’s has disclosed the size of the program, other than to say the goal is to eventually generate $400 million in annual sales.

Kmart and MSLO were never so coy about the num-bers. Then again, Martha Stewart ended up cranking out $1 billion for the discounter, so there was plenty to crow about.

What makes the Home Depot revelation particularly interesting is that the deal has been in place for only 12 months. And with 14 merchandising categories it dem-onstrates yet again the MSLO genius for fi nding things to

which Stewart’s name can reasonably be affi xed.Big Lots, Big Time: Big Lots has been saying for some time now the reces-

sion had driven a more monied customer into its stores. It also said it was im-proving the quality if its merchandise to keep her.

Apparently so. HTT’s annual Market Basket survey found the total retail on Big Lots’ upper-price point basket jumped 45.6% compared to last year.

What provided the boost? First, merchandise. Big Lots had a couple of items in stock that couldn’t be found last year: a bath sheet and a lotion pump. It also bundled hand towels and wash cloths to a get a higher retail on those catego-ries than it did last year.

Home has been a strong category for Big Lots throughout the economic ca-lamity, and it came through again during the fi rst quarter. Now the challenge will be to hang onto those customers.

Here Come the Hedge Funds: Family Dollar became the latest retailer to receive an offer to sell out to a hedge fund. JCPenney recently added activist hedge fund manager (and JCP stakeholder) to its board of directors. And Big Lots earlier this month declined to confi rm or deny it’s in play.

I guess not every hedge fund in the world is busy driving up cotton fu-tures.

Speaking of Which: The ICE U.S. exchange fi nally moved to tamp down speculation in the cotton market. Effective March 1, anyone who wants to buy or sell 300 cotton contracts (about 30,000 bales) would have to prove the trans-action is “economically viable.”

This is being interpreted as meaning anyone who’s dealing with a lot of futures will need to demonstrate they’ve actually got a use for cotton. If it’s a swipe at the hedge funds, a harried textiles industry says: Swipe away!

Market time: The deadline for submitting photos for our new products gal-lery in the New York Home Fashions Market issue has passed. But there’s still time to get your news about new introductions into the market issue or the market daily issue.

Sooner the better. HTT

JenniferMarks

EDITOR-IN-CHIEF

“Sometimes there’s just too much to talk about. So here are a few things rattling around in my head this week.“

A-Tisket, a-Tasketand the Market Basket

February 21, 2011

Warren Shoulberg

PUBLISHER/EDITORIAL DIRECTOR

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Black Outs and Energy Savers Still Top Windows

February 21, 2011

BY JILL ROWEN

NEW YORK — Panels with energy saving attributes and room dark-ening construction are still a strong trend in windows, ven-dors report. That is one part of a window market that is mak-ing function a top priority and that has suppliers differentiating themselves with “basics with an edge,” as Angela Boswell, vp, product development Ellery Homestyles reported. That “edge” for suppliers includes everything from grommet details and embroidery to light-fastness and fi re retardant fabric.

“We’re still seeing a lot of interest in grommet details and we’re still building on it,” said Carl Goldstein, vice chairman, S. Lichtenberg. The company is also playing in the blackout marketplace with insulated cur-tains marketed as energy sav-ers. According to Goldstein, the company has responded to increased raw material prices with tweaked construction on

some items. Cotton Duck fab-ric — a staple for casual win-dow treatments — is becoming more expensive as cotton prices continue to rise and the com-pany is introducing new fabri-cations in polyester that mimic the look closely.

Barry Goodman, vp, national accounts , Commonwealth Home Fashions says the com-pany is also marketing details such as grommets along with an expanded line of indoor/out-door offerings. “We’re adding tropical looks and other prints to the line,” he said. The com-pany is also offering a print line that features images of famous cities which they anticipate will do well. Like many in home textiles, Goodman is seeing its internet business as “the fastest growing part of the business.” He added a caveat: “you have to do it right,” he noted. “Those that are buying key words and marketing themselves are going to be successful.”

Prints are also as expanding

trend for Louis Hornick and Co., which is adding prints to its basic line of Firefend offer-ings, a fl ame retardant window covering. The Firefend line is made in the United States, which Louis Hornick, chair-man and ceo, reports is one of its differentiators. “We still do business overseas, but it’s great to have a complex product like Firefend made here, close by where we can really stay on top of quality,” he said. One sur-prise trend according to Horn-ick: a brisk tier business, which he says has shown “dramatic increase.”

Ellery will continue to grow its Eclipse room darkening/energy saving brand, but has taken its blackout offerings a step further with a partnership with The National Sleep Foun-dation (NSF). The company is launching Sound Asleep, designed to darken a room effectively — one of the ten-ants of better sleep purported by NSF. The new line includes

eight color choices available with both a traditional and tran-sitional valence. “We wanted to give consumers a choice,” said Boswell. Ellery will also intro-duce Curtain Fresh, which fea-tures Arm N Hammer odor neu-tralizing ingredients. According to Boswell, other “basics with an edge” trends include grom-mets and piecing details.

Beacon Looms is one com-pany taking its room darken-ing brand to new heights by expanding its kids line. Light Catcher was introduced two seasons ago and is geared spe-cifically for the baby market. According to Sung Oh, direc-tor product development and design, the brand has gotten “good response and good place-ments with key accounts.”

The adult brand from Bea-con – Per fec t Darkness – includes triple weave con-structions that block light and linings with blackout interlin-ings. “The collection looks very rich,” according to Oh.

For more general trends, Oh believes colors such as green will be back in olive and hunter green shades. “It’s been a while since those colors have been sta-ples, I think their time has come again,” she noted. Oh also proj-ects rose shades as a romantic coloring and a continuing use of textures to continue to be impor-tant in the market.

No surprise that all the ven-dors named “value” as a priority in window and curtain product lines. According to Goodman at Commonwealth, “You can’t get away completely from using [high priced] cotton and polyes-ter, you just have to work at cre-ating a good product.”

Oh agreed. “There is a lot less cotton now due to pricing, but some of the polyesters in the marketplace don’t look the way old polyester fabrics did,” she said.

“It’s still tough out there,” said Goldstein, “But 2011 is going to be much better than 2010.” HTT

Remembering ObaidShaikh Mohammed Obaid, the late founder of Towellers Ltd., was remembered during Heimtextil by family, friends and colleagues. He passed away in September 2010.

From left, Towellers’ managing director Mehreen Obaid; Cathy Minnaar, Springs Global; Mahjabeen Obaid, Towellers; George Gambrell and Jill Torrence, both Springs Canada; and Towellers’ Robert Horowitz.

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LOUISVILLE, KY. — After three years of working together in Canada, basic bedding house Louisville Bedding and residen-tial furniture retail chain La-Z-Boy are expanding their licensed partnership across the border into the United States.

Mandy Talbert, brand man-ager, explained to HTT that the license covers all basic bedding products, from bed pillows and mattress pads to sheets and com-forters.

“Pricing and fabrication are

similar to most licensed prod-ucts in their respective catego-ries,” she said. “The difference with the La-Z-Boy collection is that everything is developed over-sized and overly comfortable.”

T h e n e w c o l l e c t i o n i s launching in mid March dur-ing the New York Home Fash-ions Market, also known as mar-ket week.

“Think of it as comfortable, affordable luxury … [La-Z-Boy’s] its elements of comfort and func-tion lends itself naturally to our

categories,” Talbert added. “Per-manent branding encompasses very item. Retail targets run the spectrum from department store to furniture to mid-tier and mass merchants.”

Louisville Bedding, which has been working with various license brands over the past 20-plus years, also currently part-ners with Croscill, Nautica,

Simmons for its Beautyrest and Deep Sleep brands, and Share the Care, as well as several private label programs. HTT

CUMBERLAND, R.I. — Braided rug company ITM is hoping to go back to school with the com-pany’s fi rst collection of youthful faux fur rugs.

Set to launch in mid March during the New York Home Fashions Market, the new col-lection of brightly colored pieces – available in accent through area sizes – target back-to-school and back-to-college promotions but also can meet “year-round demand,” noted Jeffrey Cohen, national sales manager.

“These rugs are designed to be fun for the home. It’s all about color and texture,” Cohen said.

While faux fur trend has

its roots in the tween market, Cohen added, it also poses “a fun lifestyle fashion statement. Now more than ever, people want to introduce a fun element into their home furnishing and we know these rugs will be used throughout the home.”

ITM is working closely with Brunton International to create and develop the program, which will include new looks for the home.

The companies will be show-ing the collection at ITM’s new showroom, in space 511, at 230 Fifth Avenue, during the market, which is set to take place March 14 to 18. HTT

ITM Brings Faux Fur Braids Back to

School

Louisville Bedding, La-Z-Boy Expand License

into U.S. Market

MONTREAL, QUEBEC, CANADA — In time for the upcoming New York Home Fashions market in mid-March, table linens and soft window treatment manu-facturer and supplier Trendex Home Designs is moving into a new showroom at 230 Fifth Ave-nue.

The new showroom is a 1,967-square-foot space in the building’s suite 1002.

Trendex’s longtime former

showroom, which measures 1,750 square feet, was in suite 1103 at 295 Fifth Avenue.

“We are extremely pleased with our new location,” said Lorraine Maberry, svp. “The expanded showroom space allows us to showcase all of our new table linen product introductions. We now also have a dedicated show space for our expanding window treatment category.” HTT

Trendex Relocates New York Showroom

at 230 Fifth

SAN FRANCISCO — Home décor and gift house Peking Handicraft Inc. is launching this winter at the various major markets a new line of kitchen textiles with artist Ellen Crimi Trent.

Trent’s designs for PHI are created in fi ve colorful designs, all of which are whimsical duck-themed patterns. Among them are “Sugar and Spice,” “Kiss the Cook,” “Bon Appétit,” “What’s Cookin’?” and “Never Trust a Skinny Cook,” interpreted on

aprons – standard and half sides, kitchen towels and pot holders.Retail prices for each piece are set to range from $7 to $20.

Trent, based in Massachusetts, draws her inspiration from mag-azines, books, movies, fashion, nature, and her family. She has licensed her work to many com-panies within the gift and home industries, and has created pro-grams – including bedding -- spe-cifically for major retailers like JCPenny and Fred Meyer. HTT

Peking Handicraft Inc. Aligns with Artist Trent for

Kitchen Textiles Collection

DES PLAINES, ILL. — Bath towel and bath rug manufacturer Revere Mills International Group has signed an exclusive licensing agreement with Waverly for a new branded collection.

Revere is currently previewing the new program of bath towels

and bath rugs and will offi cially launch it next month at the New York Home Fashions Market.

The company said the designs “incorporate Waverly’s best-sell-ing motifs” and coordinates jac-quards and stripes styles with solid color looks. Matching cot-

ton rugs round out the collec-tion.

“We feel that the Waverly brand is a great addition to our portfolio and we’re very excited about incorporating this strong brand into our line,” said John Vanden Berge, ceo. HTT

Revere Inks Licensing Deal with Waverly for Bath Towels and Rugs

DALLAS — For Loloi Rugs, Jan-uary proved an award-winning month as the company was honored twice for recent prod-uct introductions, fi rst in Atlanta and soon after at the Dallas mar-kets.

On Jan. 15, during the bi-annual Atlanta International Area Rug Market, Loloi was honored at the America’s Mag-nificent Carpets Awards cele-bration in Atlanta. It won in two categories -- Best Visual Display Award, for the company’s fourth-

fl oor showroom design, and Best Power-Loomed Rug in the price range of $200-$400 for its new Mystique collection.

Then a week later, on Jan. 22, Loloi was given the ARTS Award for Rug Manufacturer of the Year during the 22nd Annual ARTS Awards Gala at the Dallas Trade Mart. This represents the second consecutive ARTS Awards win and seventh nomination for the seven-year-old rug fi rm.

The company said its “hard work is paying off ” with the

recent honors.Company owner Amir Loloi

noted, “…this is an incredible way to start 2011. It’s been a phenomenal January for us. Our entire team of designers, sales and support staff has been work-ing so hard to meet the needs of our retail partners. To receive this double dose of industry rec-ognition gives us undeniable val-idation that we are moving for-ward in the right directions. We are thrilled and, again, just so proud.” HTT

Loloi Rugs Earns Accolades at Atlanta, Dallas Markets

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9 Home Textiles TodayNews> hometextilestoday.com February 21, 2011

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NEW YORK — The Natori Com-pany and Loftex USA are extend-ing the Natori brand into N Natori for bath, a diffusion label that will expose the brand to a wider audience.

“We have great bath partners at Loftex USA, and we look for-ward to enjoying the same suc-cess with our second bath collec-tion,” said designer Josie Natori, founder and ceo of The Natori Company.

Gretchen Dale, chief operat-ing offi cer at Loftex USA, said, “Based on the success of the Natori bath and beach Collec-tions, which we launched in 2009, we are delighted to intro-duce N Natori to bring Josie’s color and design aesthetic to a broader range of consumers.”

The collection is slated to arrive at retail in August, with 30-in. by 43-in. bath towels retailing at $16.99. The tow-els will be available in 12 col-ors with a reversible wovan and patterned end hem that takes its inspiration from a Japanese fret-work embroidery in the Natori Archive.

The towels are constructed with Loftex USA’s patented LoftTwist yarns, which provide a rich, plush hand with abun-dant absorbency.

Merchandising back to the 12 solid colors will be Shoji – an allover two-color woven that introduces texture and pattern to the collection. Shoji will debut in fi ve two-color combinations. HTT

WILLIAMSBURG, VA. — Williams-burg is set to kick off its new licensing relationship with Royal Heritage Home next month with the debut of a new collection of upscale bedding.

The partnership calls for Royal Heritage Home to expand the Williamsburg top-of-the-bed

program and offer iconic designs from the brand, including “Gar-den Images” and “William and Mary Matelasse.”

The complete collections will span comforters and match-ing accessories, associated win-dow décor, matelasse bedding, and a new sheet program. All

products will be based on Wil-liamsburg fabrics produced by PK Lifestyles, a division of P/Kaufmann, and inspiration found within Colonial Williams-burg’s archive collections.

Jim Easton, vp for products of The Colonial Williamsburg Foundation, said he is looking

forward to the official start of this new relationship.

“Bedding is a cornerstone of the Williamsburg brand,” Easton explained. “Our new relation-ship with Royal Heritage Home will bring exciting growth oppor-tunities to the business.”

In turn, Royal Heritage Home

plans to offer current and new Williamsburg bedding patterns, said Michael Kaplan, president.

The Williamsburg bedding program by Royal Heritage Home will officially launch at the New York Home Fash-ions market, which takes place March 14 to 18. HTT

Williamsburg, Royal Heritage Home Ink License Partnership

Natori, Loftex

USA launch N Natori in

Bath

htt110202_008_009 9htt110202_008_009 9 2/17/2011 10:04:09 AM2/17/2011 10:04:09 AM

10 Home Textiles Today

$0 $100 $200 $300 $400 $500 $600

$0 $400 $800 $1200 $1600

Family Dollar

Wal-Mart

Big Lots

Marshall’s

Target

Kmart

Kohl’s

Bed Bath & Beyond

JCPenney

Macy’s

The Penny-Pincher’s Picks...Opening price point baskets, lowest to highest

$94.00

$131.50

$139.12

$157.86

$266.72

$377.65

$399.83

$607.93

$1,156.96

...and the Top-of-the-Line ChoicesTop price point baskets, lowest to highest

$116.50

$249.00

$277.86

$357.67

$521.83

$610.34

$1,159.83

$1,217.94

$2,337.97

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3.13

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Market Basket

Made in the USA% total basket items

February 21, 2011 > hometextilestoday.com> hometextilestoday.com

$244.83

Family Dollar

Big Lots

Marshalls

Wal-Mart

Kmart

Target

Kohl’s

Bed Bath & Beyond

JCPenney

Macy’s

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Bed Bath & BeyondOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $39.99 Brickyan Cotton IndiaQueen bed-in-a-bag 89.99 Springs Global Cotton ChinaPair of standard shams* 29.98 Levinsohn Cotton/Poly ChinaDust ruffle** 39.99 Springs Global Cotton ChinaQueen quilt 89.99 Peking Handicraft Cotton ChinaQueen blanket 29.99 Berkshire Blanket Poly ChinaThrow 14.99 Suntex Rayon/Argyle China

Total Retail $334.92 -10.8% from $374.92 in 2010

BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet $9.99 Revere Mills Cotton PakistanBath towel 4.99 Revere Mills Cotton PakistanHand towel 3.99 Revere Mills Cotton PakistanWash cloth 2.99 Revere Mills Cotton PakistanShower curtain 14.99 various Vinyl ChinaBath rug 9.99 Trade Am/Mohawk Cotton IndiaSoap dish 4.99 Umbra Plastic ChinaLotion pump 6.99 N/A Plastic ChinaTissue box 5.99 Umbra Plastic China

Total Retail $64.91 -20.8% from $81.91 in 2010Total Market Basket $399.83 -12.5% from $456.83 in 2010

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $199.99 Springs Global Cotton ChinaQueen bed-in-a-bag 149.99 Sunham Poly/Cotton ChinaPair of standard shams*** 49.98 Spings Global Poly/Cotton ChinaDust ruffle** 39.99 Springs Global Cotton ChinaQueen quilt 169.99 Nostalgia Home Fashions Cotton ChinaQueen blanket 149.99 Sunbeam Poly/Cotton ChinaThrow 39.99 Ellery Homestyles Cotton/poly China

Total Retail $799.92 +2.4% from $780.92 from 2010

BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet $79.99 Home Source Intl Cotton IndiaBath towel 39.99 Home Source Intl Cotton IndiaHand towel 24.99 Home Source Intl Cotton IndiaWash cloth 14.99 Home Source Intl Cotton IndiaShower curtain 59.99 Revman International Cotton ChinaBath rug 59.99 Mohawk Home Poly ChinaSoap dish 16.99 Springs Global Stone N/ALotion pump 27.99 Springs Global Stone N/ATissue box 34.99 Springs Global Stone N/A

Total Retail $359.91 +0.5% from $357.91 in 2010 Total Market Basket $1,159.83 -1.8% from $1,138.83 in 2010

*Two individually packaged shams at 14.99 each. **Only one price point in this category. *** Two individually packaged shams at 24.99 each

0%

for 23% of the survey and poly blends 18%.

Macy’s was most averse to all-polyester constructions, with only one such item in its basket, an open-ing price point blanket. Family Dol-lar headed the all-poly pack, with 11 all-polyester items vs. seven all-cot-ton items.

Comparing the most expensive item in each retailer’s basket to the pricing found in the 2010 survey found prices fairly consistent. Also of interest, in last year’s survey the

most expensive item for nine out of the 10 retailers was a bed in a bag. This year, sheet sets and quilts were most frequently the priciest picks in the survey.

The only bed in a bag in the col-lection of retailer’s more expensive items was found at Family Dollar, whose $38 ensemble actually retails at $10 less than it did last year.

Where there were double-digit basket declines, they occurred most often in the opening price point seg-ment. The most aggressive cutters in this year’s survey included:

• Target, with its opening basket

Price PointsBASKET FROM PAGE 1

SEE BASKET PAGE 13

htt110202_010_013.indd 10htt110202_010_013.indd 10 2/17/2011 6:37:41 PM2/17/2011 6:37:41 PM


Family DollarOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $12.50 Family Dollar Polyester ChinaQueen bed-in-a-bag 38.00 Family Dollar Polyester ChinaPair of standard shams* 4.00 Family Dollar Polyester PakistanDust ruffle NA Queen quilt NA Queen blanket* 10.00 Charles D. Owen Mfg Polyester USAThrow NA


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet NA Bath towel $2.50 Family Dollar Cotton PakistanHand towel* 3.00 Family Dollar Cotton PakistanWash cloth 0.50 Family Dollar Cotton PakistanShower curtain 6.50 Family Dollar Polyester ChinaBath rug 5.00 Family Dollar Cotton IndiaSoap dish** 12.00 Family Dollar Plastic ChinaLotion pump NA Tissue box NA

Total Retail $29.50 +18.0% from $25.00 in 2009Total Market Basket $94.00 -2.0% from $96.75 in 2009

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $20.00 Family Dollar Polyester ChinaQueen bed-in-a-bag 38.00 Family Dollar Polyester ChinaPair of standard shams* 4.00 Family Dollar Polyester PakistanDust ruffle NA Queen quilt NA Queen blanket* $10.00 Charles D. Owen Mfg Polyester USAThrow NA


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet NA Bath towel $5.00 Family Dollar Cotton PakistanHand towel* 3.00 Family Dollar Cotton PakistanWash cloth 2.00 Family Dollar Cotton PakistanShower curtain 10.00 Family Dollar Polyester ChinaBath rug** 12.50 Family Dollar Polyester ChinaSoap dish** 12.00 Family Dollar Plastic ChinaLotion pump NA Tissue box NA


*Only one price point available in these categories ** Packaged as part of sets.

JCPenneyOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $50.00 JCPenney Home Polyester ChinaQueen bed-in-a-bag 140.00 Keeco Polyester/Cotton ChinaPair of standard shams* 50.00 JCPenney Home Cotton ChinaDust ruffle 50.00 JCPenney Home Cotton ChinaQueen quilt 140.00 Pem America Cotton ChinaQueen blanket 49.99 JCPenney Home Polyester ChinaThrow 19.99 JCPenney Home Polyester China

Total Retail 499.98 +7.5% from $464.99 in 2010

BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet NABath towel $10.00 Springs Cotton BrazilHand towel 8.00 Springs Cotton BrazilWash cloth 7.00 Springs Cotton BrazilShower curtain 19.99 JCPenney Home Peva ChinaBath rug 24.99 Mohawk Nylon USASoap dish 7.99 JCPenney Home Composite ChinaLotion pump 9.99 JCPenney Home Composite ChinaTissue box 19.99 JCPenney Home Composite China

Total Retail $107.95 -21.0% from $136.91 in 2010Total Market Basket $607.93 +1.0% from $601.90 in 2010

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $160.00 JCPenney (Chris Madden) Cotton IndiaQueen bed-in-a-bag 335.00 Richloom Polyester ChinaPair of standard shams** 100.00 JCPenney Home Cotton ChinaDust ruffle 70.00 JCPenney (Liz Claiborne) Cotton/Polyester ChinaQueen quilt 140.00 Pem America Cotton ChinaQueen blanket 79.99 JCPenney (Chris Madden) Polyester ChinaThrow $59.99 JCPenney (Chris Madden) Polyester China

Total Retail $944.98 +6.7% from $884.99 in 2010

BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet NABath towel $20.00 JCPenney Home Cotton IndiaHand towel $16.00 JCPenney Home Cotton IndiaWash cloth $12.00 JCPenney Home Cotton IndiaShower curtain $68.00 Croscill Polyester/Rayon ChinaBath rug $36.99 Springs Nylon USASoap dish $34.99 Springs Composite ChinaLotion pump $34.99 Springs Composite ChinaTissue box $49.99 Springs Composite China

Total Retail $272.96 -8.3% from $297.95 in 2010Total Market Basket $1,217.94 +3.0% from $1,182.94 in 2010

**Two individually packaged shams at $25 each. **Two individually packaged shams at $50 each.

Big LotsOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $15.00 Big Lots Polyester ChinaQueen bed-in-a-bag 35.00 Big Lots Polyester USAPair of standard shams NA Dust ruffle NA Queen quilt*** 27.00 Big Lots Poly/Cotton ChinaQueen blanket 16.00 Big Lots Polyester ChinaThrow 5.00 Big Lots Polyester China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet* $10.00 Big Lots Cotton PakistanBath towel 3.75 Big Lots Cotton PakistanHand towel ** 3.37 Big Lots Cotton PakistanWash cloth 2.00 Big Lots Cotton ChinaShower curtain 4.00 Big Lots Vinyl ChinaBath rug 8.00 Big Lots Poly/Cotton IndiaSoap dish* 1.00 Big Lots Metal ChinaLotion pump 6.00 Big Lots Metal ChinaTissue box 3.00 Big Lots Metal China

Total Retail $41.12 +75.0% from $23.50 in 2010 Total Market Basket $139.12 +6.6% from $130.50 in 2010

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $70.00 Big Lots Cotton IndiaQueen bed-in-a-bag 59.00 Ellery Polyester ChinaPair of standard shams NA Dust ruffle NA Queen quilt** 29.00 Keeco Poly/Cotton ChinaQueen blanket 20.00 Big Lots Polyester ChinaThrow 8.00 Big Lots Polyester ChinaTotal Retail $ 186.00 +32.0% from $141.00 in 2010

BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet* $10.00 Big Lots Cotton PakistanBath towel 5.00 Big Lots Cotton ChinaHand towel** 6.00 Big Lots Cotton ChinaWash cloth ** 5.00 Big Lots Cotton ChinaShower curtain 8.00 Big Lots Polyester ChinaBath rug ** 12.00 Big Lots Cotton IndiaSoap dish * 1.00 Big Lots Metal ChinaLotion pump 12.00 Big Lots Metal IndiaTissue box 4.00 Big Lots Malamine China

Total Retail $63.00 +107.0% from $30.50 in 2009 Total Market Basket $249.00 +45.6% from $171.50 in 2009

*Only one price point in these categories ** Packaged in sets.

KmartOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $17.99 Kmart Poly ChinaQueen bed-in-a-bag 57.99 Koohinoor Cotton/Poly PakistanPair of standard shams* 19.98 Kmart Cotton/Poly PakistanDust ruffle 19.98 Kmart Cotton ChinaQueen quilt*** 45.99 Kmart Cotton/Poly ChinaQueen blanket 19.99 Kmart Poly ChinaThrow 14.99 Kmart Poly China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet** $12.99 Kmart Cotton ChinaBath towel $1.99 Kmart Cotton ChinaHand towel $1.59 Kmart Cotton ChinaWash cloth $1.19 Kmart Cotton ChinaShower curtain $12.99 Kmart Peva ChinaBath rug $5.99 Kmart Cotton ChinaSoap dish $4.59 N/A Plastic ChinaLotion pump $8.49 N/A Plastic ChinaTissue box $19.99 various Various China


Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $59.99 Kmart Cotton ChinaQueen bed-in-a-bag** 57.99 Koohinoor Cotton/Poly PakistanPair of standard shams*** 29.98 Kmart Cotton ChinaDust ruffle 29.99 Kmart Cotton/Poly ChinaQueen quilt**** 69.99 Kmart Cotton ChinaQueen blanket 79.99 Biddeford Textile Poly/Cotton PhillipinesThrow 49.99 Biddeford Textile Acrylic/Cotton China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet** $12.99 Kmart Cotton ChinaBath towel 14.99 Kmart Cotton ChinaHand towel 11.49 Kmart Cotton ChinaWash cloth 6.99 Kmart Cotton ChinaShower curtain 32.99 Pem America Poly ChinaBath rug 19.99 various VariousChina/IndiaSoap dish 11.49 various Various N/ALotion pump 14.99 various Various N/ATissue box 17.99 various Various N/A

Total Retail $143.91 +5.5% from $136.41 in 2010Total Market Basket $521.83 +36.5 % from $382.34 in 2010

*Two individually packaged shams at $9.99 each. **Only one price available for this item. *** Two individually packaged shams at $14.99 each. *** Only available in sets.

Market Basket> hometextilestoday.com February 21, 2011



TargetOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $24.99 Target Corporation Cotton/Polyester ChinaQueen bed-in-a-bag 79.99 Peking Handicraft Polyester/Rayon ChinaPair of standard shams** 19.98 Target Corporation Cotton/Polyester BahrainDust ruffle 17.99 Target Corporation Cotton/Polyester BahrainQueen quilt 49.99 Target Corporation Cotton ChinaQueen blanket 14.99 Target Corporation Cotton ChinaThrow 9.99 Target Corporation Polyester China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet* $19.99 Target Corporation Cotton IndiaBath towel 4.99 Target Corporation Cotton IndiaHand towel 3.99 Target Corporation Cotton IndiaWash cloth 2.99 Target Corporation Cotton IndiaShower curtain 9.99 Target Corporation EVA ChinaBath rug 9.99 Target Corporation Nylon USASoap dish 5.99 Target Corporation Composite ChinaLotion pump 4.99 Target Corporation Composite TaiwanTissue box 9.99 Target Corporation Composite China

Total Retail $72.91 -4.5% from $76.41 in 2010Total Market basket $244.83 -14.0% from $284.34 in 2010

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $69.99 Target Corporation Cotton IndiaQueen bed-in-a-bag 79.99 Eastman Linens Inc. Polyester ChinaPair of standard shams*** 39.98 Peking Handicraft Cotton ChinaDust ruffle 39.99 Springs Cotton/Polyester ChinaQueen quilt 89.99 Sunham Cotton/Polyester ChinaQueen blanket 49.99 Target Corporation Polyester ChinaThrow 29.99 Target Corporation Polyester China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet* $19.99 Target Corporation Cotton IndiaBath towel $12.99 Target Corporation Cotton IndiaHand towel $9.99 Target Corporation Cotton IndiaWash cloth $8.99 Target Corporation Cotton IndiaShower curtain $34.99 Target Corporation Cotton/Polyester ChinaBath rug $25.99 Target Corporation Nylon USASoap dish $9.99 Target Corporation Plastic ChinaLotion pump $14.99 Target Corporation Plastic ChinaTissue box $19.99 Target Corporation Plastic China


* Only one price point available in this category. **Two individually packaged shams at $9.99 each. ***Two individually packaged shams at $19.99 each.

Macy’sOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $40.00 Sander Sales Enterprises Cotton ChinaQueen bed-in-a-bag * 400.00 Martha Stewart/Macy’s Poly/Cotton ChinaPair of standard shams** 100.00 Charter Club/Macy’s Cotton PortugalDust ruffle 85.00 Charter Club/Macy’s Cotton PortugalQueen quilt 160.00 Pem America Inc. Poly/Cotton ChinaQueen blanket 50.00 Charter Club/Macy’s Polyester ChinaThrow 160.00 Hotel Collection/Macy’s Poly/Nylon China

Total Retail $995 .00 +8.4% from $1,084.00 in 2010

BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet $28.00 Charter Club/Macy’s Cotton IndiaBath towel $18.00 Charter Club/Macy’s Cotton IndiaHand towel $12.00 Charter Club/Macy’s Cotton IndiaWash cloth $10.00 Charter Club/Macy’s Cotton IndiaShower curtain $17.99 Linde Products Mfg. Co Vinyl ChinaBath rug $24.00 Martha Stewart/Macy’s Cotton IndiaSoap dish $11.99 Paradigm Trends Metal/Glass IndiaLotion pump $14.99 Croscill Resin ChinaTissue box $24.99 Simplehuman Metal/Plastic China


Total Market Basket $1,156.96 -7.0% from $1,243.96 in 2010

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $260.00 Martha Stewart/Macy’s Cotton IndiaQueen bed-in-a-bag* 400.00 Martha Stewart/Macy’s Poly/Cotton ChinaPair of standard shams*** 330.00 Donna Karan Silk ChinaDust ruffle 347.00 Sferra Bros. Cotton ItalyQueen quilt 200.00 Martha Stewart/Macy’s Cotton ChinaQueen blanket 120.00 Berkshire Blanket Cotton ChinaThrow 240.00 Sferra Bros. Cotton/Alpaca Italy

Total Retail $1,897.00 -15.0% from $2,230.00 in 2010

BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet $75.00 Hotel Collection/Macy’s Cotton IndiaBath towel 55.00 Hotel Collection/Macy’s Cotton IndiaHand towel 30.00 Hotel Collection/Macy’s Cotton IndiaWash cloth 15.00 Hotel Collection/Macy’s Cotton IndiaShower curtain 65.00 Hotel Collection/Macy’s Cotton TurkeyBath rug 110.00 Hotel Collection/Macy’s Cotton IndiaSoap dish 22.99 Hotel Collection/Macy’s Metal and Plastic ChinaLotion pump 22.99 Hotel Collection/Macy’s Metal IndiaTissue box 44.99 Paradigm Trends Metal/Mother of pearl India

Total Retail $440.97 +26.0% from $349.97 in 2010Total Market Basket $2,337.97 -9.4% from $2,579.97 in 2010

* Only one price point available in this category. **Two individually packaged shams at $50 each. ***Two individually packaged shams at $165.00 each.

MarshallsOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $19.99 Divatex Home Fashion Polyester ChinaQueen bed-in-a-bag NA Pair of standard shams* 19.98 Newton Buying Corp. Cotton ChinaDust ruffle NA Queen quilt 29.99 Marshalls of Ma, Inc. Cotton ChinaQueen blanket 19.99 Lauren Ralph Lauren Polyester ChinaThrow 9.99 Lauren Ralph Lauren Polyester fleece China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet NA Bath towel $4.99 Marshalls of Ma, Inc. Cotton ChinaHand towel 3.99 Revman Industries Inc. Cotton PakistanWash cloth 2.99 Marshalls of Ma, Inc. Cotton ChinaShower curtain 9.99 Victoria Classics Ltd. Polyester ChinaBath rug 7.99 Devgiri Exports LLC Cotton IndiaSoap dish 5.99 Lauren Ralph Lauren Ceramic ChinaLotion pump 8.99 Paradigm Trends Glass and Metal IndiaTissue box $12.99 NA Metal India

Total Retail $57.92 +16.0% from $49.92 in 2010Total Market basket $157.86 No Change from $157.86 in 2010

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $49.99 DWI Holdings Inc. Cotton IndiaQueen bed-in-a-bag NA Pair of standard shams** 29.98 Marshalls of MA, Inc. Cotton ChinaDust ruffle NA Queen quilt 39.99 Marshalls of MA, Inc. Cotton ChinaQueen blanket 49.99 Berkshire Blanket Polyester ChinaThrow 19.99 Marshalls of MA, Inc. Acrylic China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet N/A Bath towel $9.99 Microcotton Inc. Cotton ChinaHand towel 5.99 CHF Industries Inc. Cotton ChinaWash cloth 3.99 Donna Karan Ccotton ChinaShower curtain 19.99 Croscill Acquisition LLC Polyester ChinaBath rug 9.99 Regence Home LLC Cotton IndiaSoap dish 7.99 NA Metal NALotion pump 12.99 NA Marble IndiaTissue box 16.99 Lauren Ralph Lauren Ceramic China

Total Retail $87.92 -11.0% from $98.92 in 2010Total Market Basket $277.86 +5.0% from $264.86 in 2009

*Two individually packaged shams at $9.99 each **Two individually packaged shams at $14.99 each.

Kohl’sOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set 34.99 Kohl’s Poly/Cotton ChinaQueen bed-in-a-bag 69.99 Ellison Poly/Cotton ChinaPair of standard shams 14.99 Kohl’s Cotton ChinaDust ruffle* 31.49 Kohl’s Poly/Cotton ChinaQueen quilt 89.99 Nostalgia Home Cotton ChinaQueen blanket 29.99 Kohl’s Polyester ChinaThrow* 24.99 Kohl’s Polyester China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet $14.99 Kohl’s Cotton IndiaBath towel 3.99 Kohl’s Cotton IndiaHand towel 2.99 Kohl’s Cotton IndiaWash cloth 1.99 Kohl’s Cotton IndiaShower curtain 13.99 Kohl’s Polyester ChinaBath rug 9.34 Kohl’s Nylon USASoap dish 7.99 Linde Mfg Ceramic ChinaLotion pump 7.99 Linde Mfg Ceramic ChinaTissue box 17.95 Kohl’s Metal China

Total Retail $81.22 +1.9% from $79.71 in 2009Total Market Basket $377.65 +24.4% from $303.65 in 2010

Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $89.99 Kohl’s Cotton IndiaQueen bed-in-a-bag 99.99 Arrow Home Fashion Poly/Cotton ChinaPair of standard shams 29.99 Kohl’s Cotton IndiaDust ruffle* 31.49 Kohl’s Poly/Cotton ChinaQueen quilt 119.99 Nostalgia Home Cotton ChinaQueen blanket 44.99 Kohl’s Cotton IndiaThrow* 24.99 Kohl’s Polyester China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet $17.99 Kohl’s Cotton TurkeyBath towel 17.99 Saturday Knight Ltd, Cotton IndiaHand towel 13.99 Saturday Knight Ltd, Cotton IndiaWash cloth 8.99 Saturday Knight Ltd, Cotton IndiaShower curtain 35.99 Pacific Coast Home Poly/Cotton ChinaBath rug 23.99 Croscill Cotton IndiaSoap dish 11.99 Kohl’s Ceramic ChinaLotion pump 13.99 Kohl’s Plastic ChinaTissue box 23.99 Kohl’s Plastic China


*Only one price point available in these categories

> hometextilestoday.comMarket BasketFebruary 21, 2011



Wal-MartOpening Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $19.00 Wal-Mart Cotton PakistanQueen bed-in-a-bag 44.00 Wal-Mart Poly/Cotton ChinaPair of standard shams 8.50 Wal-Mart Poly/Cotton ChinaDust ruffle* 16.00 Wal-Mart Polyester ChinaQueen quilt 20.00 Wal-Mart Cotton ChinaQueen blanket 10.00 Wal-Mart Polyester USAThrow* 14.00 Wal-Mart Polyester China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet** $14.00 Wal-Mart Cotton ChinaBath towel 3.42 Wal-Mart Cotton PakistanHand towel 2.88 Wal-Mart Cotton PakistanWash cloth 1.88 Wal-Mart Cotton PakistanShower curtain 9.86 Wal-Mart Vinyl ChinaBath rug 8.87 Wal-Mart Nylon USASoap dish 2.77 Wal-Mart Ceramic ChinaLotion pump 2.87 Wal-Mart Ceramic ChinaTissue box* 13.00 Wal-Mart Metal China


Top Price PointBEDDING PRICE MANUFACTURER CONSTRUCTION COUNTRYQueen sheet set $44.00 Wal-Mart Cotton IndiaQueen bed-in-a-bag** 74.00 Wal-Mart Poly/cotton China/Mexico/ PakistanPair of standard shams 24.00 Wal-Mart Cotton IndiaDust ruffle* 16.00 Wal-Mart Poyester ChinaQueen quilt 56.88 Wal-Mart Poly/cotton ChinaQueen blanket 21.82 Wal-Mart Polyester ChinaThrow 14.00 Wal-Mart Polyester China


BATH PRICE MANUFACTURER CONSTRUCTION COUNTRYBath sheet* $14.00 Wal-Mart cotton ChinaBath towel 9.00 Wal-Mart cotton ChinaHand towel 8.00 Wal-Mart cotton ChinaWash cloth 7.00 Wal-Mart cotton ChinaShower curtain 16.00 Wal-Mart polyester ChinaBath rug 22.97 Wal-Mart cotton IndiaSoap dish 8.00 Wal-Mart ceramic ChinaLotion pump 9.00 Wal-Mart ceramic ChinaTissue box* 13.00 Wal-Mart metal China

Total Retail $106.97 +17.6% from $90.96 in 2010Total Market Basket $357.67 -5.5% from $378.88 in 2010*Only one price point available in this category. **Made in China, filled and finished in Mexico with sheets made in Pakistan

High Fliers ...Highest priced item in top-tier basket

... and Low RidersLeast expensive item – the wash cloth and a soap dish

Macy’s Queen Bed in a Bag 400.00JCPenney Queen Bed in a Bag 335.00BBB Queen Sheet Set 199.99Kohls Queen Bed in a Bag 99.99Target Queen Quilt 89.99Wal-Mart Queen Bed in a Bag 74.00Big Lots Queen Sheet Set 70.00Kmart Queen Bed in a Bag 59.99Marshalls Queen Sheet Set 49.99Family Dollar Queen Bed in a Bag 38.00

Family Dollar $0.50Big Lots* 1.00Kmart 1.19Wal-Mart 1.88Kohls 1.99Marshalls 2.99Target 2.99BBB 2.99JCPenney 7.00Macy’s 10.00

The High/Low$ difference between the highest and the lowest priced items in the baskets

Macy’s $390.00JCPenney 328.00BBB 197.00Kohls 88.00Target 87.00Wal-Mart 72.12Big Lots 69.00Kmart 58.80Marshalls 47.00Family Dollar 37.50

down 14.0%;• Bed Bath and Beyond, opening basket down 12.5%;• Kmart, opening basket down 11.7%;• Kohl’s, top price point basket down 10.6%.Big Lots was far and away the leader in terms of raising upper

price point. Its top price point bedding basket was up 32.0%, its bath basket up 107.0% for a total top-tier basket jump of 45.6%/

Kmart was also a double-digit basket raiser on in the top tier. The retail total of its top bedding basket jumped 54.0%, and al-though the bath basket rose only 5.5%, its total upper-end basket climbed 36.5%.

Kohl’s was the only retail in the survey to show double-digit price hikes in the opening basket. Driven by a 32.4% spike in its bedding basket, the total opening price point basket rose 24.4%.

Macy’s least expensive item in the opening-tier basket — a $10 washcloth — was the only one among the survey’s cheapest mer-chandise to be more expensive that it was last year ($7).

The spend between each retailer’s highest priced item and its lowest price item remained virtually unchanged year-over-year, suggesting retailers were satisfi ed with the pricing grids each set up in the teeth of the recession.

The presence of U.S.-made goods, not surprisingly, remains low. There were none in the baskets at Bed Bath & Beyond, Kmart, Marshall’s and Macy’s. Family Dollar had the most U.S.-produced items in the survey, 10%. It was followed by Walmart and JCPen-ney (6.25% each), Big Lots (3.6%), and Target and Kohl’s (3.13% each). HTT

Price PointsBASKET FROM PAGE 10

* Soap dish

Bed Bath & Beyond New York CityBig Lots West Babylon, N.Y.Family Dollar Lindenhurst, N.Y.JCPenney Jersey City, N.J.Kmart New York CityKohl’s Massapequa, N.Y.Macy’s MiamiMarshalls MiamiTarget Jersey City, N.JWal-Mart Farmingdale, N.Y.

For the 2011 Market Basket Report, HTT editors visited stores in the metro New York and Miami areas between February 9 and February 16. Only items tagged at everyday prices were included in the survey; sales or clearance items were not used.

The following stores were surveyed:

Methodology

Market Basket February 21, 2011


14 Home Textiles Today News > hometextilestoday.comFebruary 21, 2011

Trends from Heimtextil

FRANKFURT, GERMANY — Heimtextil has evolved over the years into more of a one-stop-shop for conferring with off-shore sourcing play-ers. But the annual event does offer multiple trend and design per-spectives.

Letters and/or words used as graphic treatments were another new trend, seen here in a pillow by Garotex (Germany).

A classic urban graphic featuring San Francisco. By Floral Gardinen (Germany).

Unseen Products (Netherlands) showed hand-felted floor pillows inspired by nature.

Above: New York is the inspiration for a panel print from Ets Henri Robert (Belgium).

Below: Proflax’s (Germany) graphic pillows look three-dimensional but are actually vivid prints.


15 Home Textiles TodayNews> hometextilestoday.com February 21, 2011

Pad Home Designs (Germany) showed a collection of pillows with muted tones and a variety of textures.

Coelima’s (Portugal) urban watercolor bed is a reactive print on sateen.

Above: Kokon Mobiliar’s (Germany) Multi-Dot pillow layered pieced fabrics fixed with a variety of stitching techniques. Below: Fujitaka (Japan) introduced the Hama towel with flower design.

Caldiera (UK & China) demonstrated the emerging trend of employing classic city photos with its London bus pillow.



PEOPLETodaY

ASHEVILLE, N.C. — Biltmore’s licensing division, a brand spe-cializing in products inspired by the historic Biltmore House and gardens, has appointed Don-nette Miller to licensing direc-tor for home furnishings.

Based in High Point, Miller will be responsible for managing Biltmore’s home furnishing licens-ing activities and developing new business within the brand.

“Donnette’s enthusiasm and understanding of branding in the home sector combined with

her ‘manufacturer’ point of view will no doubt bring value to leveraging the Biltmore brand,” said Tim Rosebrock, vp and gm. “We are fortunate to have some-one of her experience and back-ground to ensure top-level ser-vice for licensees, dealers and customers.”

Most recently, Miller served as director of marketing at Uni-versal Furniture and prior to that as vp of marketing and product development with Miresco Dec-orative Rugs. HTT

Biltmore Hires Miller as Licensing Director for Home

FurnishingsBENTONVILLE, ARK. — Wal-Mart Stores Inc. has estab-lished a Global Con-sumer Insights division to help Walmart and Sam’s Club identify consumer trends, assess the needs of customers in various global markets and create analytical tools to support the business.

The company has

named Cindy Davis executive vp of the endeavor. She joined Sam’s Club in 2007 as senior vp of membership of mar-keting. A year later, she was named exec vp, adding oversight of e-commerce to her responsibilities.

P r i o r t o S a m ’s Club, Davis spent

more than 20 years building brands and customer relation-ships for companies such as Harrah’s Entertainment, Star-wood and Promus (now Hilton) Hotels, and Pizza Hut as well as with agencies BBDO, Tracy-Locke and Rapp Collins World-wide.

She will continue to report to Brian Cornell, president and ceo, Sam’s Club. HTT

Wal-Mart Creates Global Consumer Insights Team

February 21, 2011

NEW YORK — Art Engel, who originally started his career in the home textiles business and then went on to run a long-time travel agency specializing in serv-ing the industry, has launched a new online travel service.

Called NYChoteldiscounts.com, the website is a full-ser-vice agency focused on hotels for travelers to markets and trade shows in New York, including home textiles events. “We are well-known for reserving hun-

dreds of quality hotel rooms in the New York market area dur-ing market weeks at discount rates,” said Engel.

The service also handles air-line reservations, as well as hotels for key home textiles mar-ket events elsewhere, includ-ing Heimtextil in Frankfurt and the Hospitality Design shows in Miami and Las Vegas.

Full details are on the site, and Engel can also be reached at (800) 521-8765. HTT

CONOVER, N.C. — Home fur-nishings supply chain com-pany Zenith Global Logistics has named David Ashwell to the newly created post of vp, sales.

He was previously director of

sales for North America.“David is a self-driven, results-

oriented professional who has been instrumental in helping Zenith Global bring its services into new markets,” said Jack

Hawn, president and ceo.Zenith operates more than 4.5

million square feet of U.S. ware-house space, including facilities in California, Texas, North Car-olina and Virginia. HTT

CINDY DAVIS

Wal-Mart

Zenith Global Promotes Ashwell to VP Sales

Travel Veteran Art Engel Launches Online Service

SAN FRANCISCO — Standard Fiber LLC has appointed 30-year home textiles industry vet-eran Russell Holbrook for its svp of sales and marketing post.

He was formerly with Springs Global, where he was vp of mer-chandising for the company’s basic bedding division.

In his new stint, he reports

directly to Sand Gray, president and is based at the company’s offices in Charlotte, N.C. His responsibilities include expand-ing product offerings to Stan-dard Fiber’s core wholesale bed-ding textile customer base as well as leading new product category initiatives leveraging the compa-ny’s deep manufacturing network

in China.“Russ brings a wealth of expe-

rience, knowledge, and creative merchandising ideas to our team,” Gray said. “His intimate under-standing of our customers’ needs will ensure that we continue to increase the great value we pro-vide to the industry. We’re thrilled to have him on our team.” HTT

Standard Fiber Taps Holbrook for SVP of Sales and Marketing

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HTT_GIHC 11 sprd.indd 2-3 2/17/11 9:43:07 AMFeb21st Issue GIHC.indd 3Feb21st Issue GIHC.indd 3 2/17/2011 11:22:51 AM2/17/2011 11:22:51 AM


BUSINESSTodaY

NEW YORK —Although the sales pace was un-even, same-store sales rose 2.2% during the sec-ond week of February, according to the John-son Redbook.

Comps were up 2.7% in the department store sector and 1.9% among discounters.

“Sales during the week were driven by a combina-tion of factors, including Val-entine’s Day promotions (can-dy, fl owers, fashion accessories, cosmetics and jewelry) and continuing clearance of win-ter apparel,” said Catlin Levis,

Redbook analyst.She added: “Valentine’s Day is one day lat-

er than last year, pushing related sales into the subsequent fi scal week and prolonging related purchases.” HTT

Same-store sales

Comps up 2% in February’s Second Week

WASHINGTON —Demonstrating retailers’ optimism about busi-ness conditions in the at least in the near term, import cargo volume at the nation’s major re-tail container ports is expected to be up 11% in February over the same month last year and 6% in the fi rst half of 2011 ver-sus a year ago.

That is according to the monthly Global Port Tracker report, which was released last week by the National Retail Federation and Hackett Associ-ates.

“Strong growth in 2010 has retailers cautiously optimistic that the economic recovery is fi -nally taking hold,” said Jonathan Gold, NRF vp for supply chain and customs policy. “While high unemployment and rising com-modity prices are cause for con-cern, retailers are encouraged by six consecutive months of retail sales gains and improved consumer confi dence.”

U.S. ports handled 1.14 mil-lion TEUs – or twenty-foot equivalent units – in December, the latest month for which actu-al numbers are available. That was down 7% from November as the holiday season wound down, but up 5% from Decem-ber 2009. It was the 13th month in a row to show a year-over-year improvement after December 2009 broke a 28-month streak of year-over-year declines.

One TEU is one 20-foot cargo container or its equiva-lent.

January remained steady at 1.14 million TEU, a 6% in-

crease over January 2010. February is forecast at

1.11 million TEU, an 11% gain over last year, March at 1.16, up 8%, April at 1.22 million TEU, or 7% higher; May at 1.3 mil-lion TEU, is going up 3%; and June at 1.37 million TEU is in-creasing 4%.

The fi rst half of 2011 is fore-cast at 7.3 million TEU, up 6% from the fi rst half of 2010. That compares with 17% growth in the first half of 2010 over the first half of 2009. For the full year, 2010 totaled 14.7 million TEU, a 16% increase over 2009. The percentages were high be-cause 2009’s 12.7 million TEU was the lowest level seen since 2003.

“This year will see the return of the consumer as the main driving force of liner imports de-spite lingering high unemploy-ment rates,” said Ben Hackett, founder of Hackett Associates. “The short-term indicators that drive our model suggest that there will be solid growth this year but our caution is that the rate of growth seen in 2010 will not be repeated. We are project-ing that annual growth will be in the 7 to 8 percent range.”

Global Port Tracker, which is produced for NRF by the con-sulting fi rm Hackett Associates, covers the U.S. ports of Long Angeles/Long Beach, Oakland, Seattle and Tacoma on the West Coast; New York/New Jer-sey, Hampton Roads, Charles-ton and Savannah on the East Coast, and Houston on the Gulf HTT

NRF: Retail Container Traffic to be Up 11% In February, 6% in First Half Of 2011

Johnson Redbook IndexSecond week of February, year-over-year % change

WEEK ENDED 2/5 2/12 2/19 2.26 MONTH TARGET

Department stores* 3.3 2.7 3.0 3.1Discounters 2.4 1.9 2.2 2.2Redbook Index 2.7 2.2 2.4 2.5*Including chain stores and traditional department storesSource: Johnson Redbook Index

February 21, 2011

NEW YORK — For Iconix Brand Group Inc., 2010 proved a “transformative” year with “re-cord” results, including a 29% boost in net income and a 43% jump in net revenue, “position-ing us well for the future.”

The company’s chairman and ceo, Neil Cole, attributed part of the success to its acqui-sition last year of the Peanuts brand, which he said expanded Iconix’s platform into new cate-gories and geographies.

Also helpful was the compa-ny’s favorable fourth-quarter re-sults, which included net rev-enue of $88.0 million, a 34% increase over the year ago pe-riod’s $65.8 million, and a 12% increase in net income on a non-GAAP basis to $24.5 mil-lion and diluted earnings per share of 33 cents compared to 30 cents in the 2009 fourth quarter. On a GAAP basis, net income increased 12% to about $22.1 million as compared to the prior year quarter and GAAP diluted EPS for the fourth quar-ter of 2010 was 30 cents versus

27 cents for the prior year quar-ter.

Full year 2010 results for the 27-brand company includ-ed: $332.6 million in net reve-nue versus fi scal 2009’s $232.1

million; net income on a non-GAAP basis of $107.8 million compared to the prior year; and a non-GAAP diluted earnings per share increase to $1.44 ver-sus $1.22 for the prior year. On a GAAP basis, net income in-creased 32% to $98.8 million as compared to the prior year peri-od and GAAP diluted earnings per share was $1.32 versus $1.10 for the prior year.

Warren Clamen, evp and

cfo, offered a general summary of the performance of Iconix’s brands and product categories. He described the home business as “OK,” but then added that, “Everything is OK. We keep knocking on wood and feeling good about the strength of our brands.”

A focus going forward for Ico-nix is the expansion of its inter-national presence. Cole said the company’s hope is to grow its in-ternational business segment to about one-third of annual sales from its current status of about 17% of the share.

Iconix reaffirmed its full year 2011 revenue guidance of $340 million to 350 million, 2011 non-GAAP diluted EPS guidance of $1.53 t0 $1.58 and GAAP diluted EPS guidance of $1.40 to $1.45. The company said it estimates that free cash flow for 2011 will be approx-imately $160 million to $165 million, and noted this guid-ance relates to the existing port-folio of brands only and does not include any acquisitions. HTT

Net Income, Revenue Swell in 2010 for Iconix Brand Group

“Everything is OK. We keep

knocking on wood and feeling good

about the strength of our brands.”—WARREN CLAMEN,

Iconix

CHECK US OUT ON THE WEBwww.hometextilestoday.com

htt110202_020.indd 20htt110202_020.indd 20 2/17/2011 12:32:41 PM2/17/2011 12:32:41 PM

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22 Home Textiles Today > hometextilestoday.comFebruary 21, 2011

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A Night at the Schloss

From left, Alan Sands York, Stellar Alliance; Angela Menendez, Garnet Hill; and Josef Kolker, Stellar Alliance.

FRANKFURT, GERMANY — Stellar Alliance held its annual dinner for its customers at the Slosshotel in the hills of Kronberg just outside Frankfurt during Heimtextil last month.

Above: From left, Stacy Hall, Garnet Hill; Ryan Jones, Stellar Alliance; Mary Steemburgh, Garnet Hill; and Jenna Bowen, Frontgate. Below: From left, Shannin Maher and Melanie Kaplan, both The Company Store; Josh Rosen, Stellar Alliance; Celesta Storms and Lisa Eidson, both Overstock.com.


23 Home Textiles TodayFebruary 21, 2011

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kicked off at Macy’s in fall 2009, many viewed it as the “replace-ment” for the Kmart program. But reading between the lines, it appears the Macy’s program is much smaller than many in the industry believe.

Last week, MSLO executives said total retail sales of Martha Stewart products at MSLO’s four leading merchandising partnerships – Martha Stew-art Living at the Home Depot, Martha Stewart Collection at

Macy’s, Martha Stewart Pets at Petsmart, and Martha Stewart Cratfs, along with the Emeril business — were approximate-ly $750 million in 2010.

Those are four out of 20 mer-chandising partnerships across multiple product categories for Martha Stewart and Emeril brands. Together this year, they are expected to finally hit the $1 billion in Martha retail sales once produced by Kmart.

The biggest eye-opener was the identification of the great-est sales generator in the group:

The Home Depot, where Mar-tha launched 12 months ago in 13 hard home product catego-ries and carpeting.

The Kmart impact is still being felt, and probably for the last time, Kmart royalty contri-butions are still being called out in MSLO’s fi nancial results.

Kmart in fiscal 2010 was $1.2 million, down from $24.5 million Kmart contributed in 2009.

Kmart’s royalty contribution to MSLO in the fourth quar-ter of 2009 – as the program

was ended – amounted to 65% of the $25.7 million in MSLO merchandising revenue. For fourth quarter 2010, merchan-dising revenue was $11.6 mil-lion — but excluding the Kmart impact, 4Q revenue rose 31%.

“Our merchandising busi-ness is now a portfolio of licens-ing partnerships rather than a single entity,” said president and ceo of merchandising Robin Marino during the company’s analyst call.

“So as we prepare to take the fi nal steps across the bridge into

the post-Kmart world, we feel very good about where our merchan-dising business sits,” she added.

At Macy’s, the Martha Stew-art Collection “continues the number one brand in the home store,” Marino said. “This hol-iday season was extremely suc-cessful for us across our entire business, especially soft home textiles.

“Same store sales showed double digit increases compared to the prior year’s quarter, with particularly strong sales online through macys.com.” HTT

MSLOMARTHA FROM PAGE 1

DALTON, GA. — Shaw Living’s lineup for new rugs and col-lections for the winter markets included a new flooring label and program with HGTV, ex-pansions to the Tommy Baha-ma collection and new designs added to Angela Adams’ Mod-ern Comfort grouping.

With HGTV, Shaw is launch-ing an exclusive fl ooring line la-beled “HGTV Home-Flooring by Shaw.” The licensing part-nership includes area rugs and carpet as well as hardwood and

laminate fl ooring. Additionally, the line will

comprise green choices in each category including Shaw’s Anso nylon and Epic hardwood.

Shaw introduced a full mar-keting program for retailers in support of the launch, in-cluding the new Dealer Tool-kit, which includes a variety of marketing materials from local advertisings and cutting-edge interactive offerings. Shaw also will support the program through national advertising

and public relations starting this summer.

Shaw has been the exclusive fl ooring provider for the HGTV Green Home for the past three years and will again sponsor the home in 2011.

To its long-standing pro-gram with the Tommy Bahama brand, Shaw unveiled four new designs “that will transform your home into a well-dressed oasis,” the company said. These rugs are inspired by antique de-signs and the colors naturally

found along the coast. The four new rugs are: Is-

land Lattice, a scroll design reminiscent of historic iron gates; Paradise Paisley, a grand scale and elaborately hand-col-ored pattern in blue, green, gold, brown, and beige with a touch of spice; Havana Bay, which Shaw said is “purely tra-ditional” as it can live with rat-tan, grass cloth and plantation shutters or with formal English antiques; and Port Royal Me-dallion, portraying a balance of

old world charm and modern design aesthetics.

All of these rugs are made of Shaw’s EverTouch nylon.

The Angela Adams collec-tion with Shaw is being expand-ed with new design additions to the Modern Comfort collection of organic modern design insti-tuting an earthy palette meant to compliment contemporary and casual features.

The Modern Comfort line of area rugs is made in the USA with Shaw’s EverTouch nylon. HTT

Shaw Expands HGTV, Tommy Bahama and Angela Adams Programs

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