Homeselling Marketing Plan

Your Family.Your Family.Your Family.Your Family. Your Home. Your Home. Your Home. Your Home.

Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

HHHHOMESELLINGOMESELLINGOMESELLINGOMESELLING P P P PROPOSALROPOSALROPOSALROPOSAL

Property:

Presented by:

Tristan Emond Sarah Emond

(605) 391-7086 (605) 381-3383

[email protected] [email protected]

www.rapidhomesonline.com

Broker Associates

Prudential Kahler REALTORS®

2401 West Main Street

Rapid City, SD 57702

(605) 343-7500 office

&


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

TTTTHANKHANKHANKHANK YOUYOUYOUYOU!!!!

For this opportunity to help you sell your home!

We understand that selling a home is a major decision. Our goal is

to help you through the homeselling process, making it as efficient,

stress-free and successful as possible.

The purpose of this Homeselling Guide is to help you understand

the processes involved in your home sale:

• Selling

• Pricing

• Marketing

It will also acquaint you with us and the services we offer.

Our goal is that you will be delighted with your homeselling ex-

perience. Please feel free to call on us at any time, ask questions

and share your concerns with us.

- Tristan and Sarah

Tristan and Sarah Emond Broker Associates

Prudential Kahler REALTORS®

[email protected] [email protected]


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

HHHHOWOWOWOW W W W WEEEE C C C CANANANAN H H H HELPELPELPELP Y Y Y YOUOUOUOU

We will apply all that we know to provide you with the best We will apply all that we know to provide you with the best We will apply all that we know to provide you with the best We will apply all that we know to provide you with the best

service possible.service possible.service possible.service possible.

√ Work with you every step of the way

√ Listen to your needs and requests, and try our best to fulfill them

above and beyond.

√ Communicate effectively with you to keep you informed at all

times.

Email Fax

Phone Text

√ Coordinate with all other contacts in the transaction to keep the

process running smoothly.

√ Give you advice and information to the best of our

knowledge.

If we don’t know the answer, we will find it out. Please don’t

hesitate to ask questions.

Our goal is to provide you with SERVICE and SMILES that

will establish a relationship for future real estate needs for you

and your friends.


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

AAAAGENCYGENCYGENCYGENCY R R R RELATIONSHIPSELATIONSHIPSELATIONSHIPSELATIONSHIPS

When real estate professionals work with buyers and When real estate professionals work with buyers and When real estate professionals work with buyers and When real estate professionals work with buyers and sellers, “agency” relationships are established. South sellers, “agency” relationships are established. South sellers, “agency” relationships are established. South sellers, “agency” relationships are established. South Dakota law states that agency disclosure forms need to Dakota law states that agency disclosure forms need to Dakota law states that agency disclosure forms need to Dakota law states that agency disclosure forms need to be signed prior to any real estate transaction.be signed prior to any real estate transaction.be signed prior to any real estate transaction.be signed prior to any real estate transaction. There are three basic kinds of agency relationships:

Buyer’s agent

The buyer’s agent represents the buyer during the home

buying process. He/She has a fiduciary responsibility to

represent the buyer’s best interests including reasonable

care, loyalty and confidentiality.

Seller’s agent

The seller’s agent represents the interest of the seller and

has a fiduciary responsibility of reasonable care, loyalty,

confidentiality and disclosure to the seller. He/She works

to assist the seller in locating a buyer and in negotiating a

transaction suitable to the seller’s specific needs.

Disclosed dual agent (limited agency)

An agent in limited agency represents the interests of both

the buyer and the seller, during the same transaction. He/

She has responsibilities to both buyer and seller and must

act in the best interest of both parties.


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

Time Frame

UUUUNDERSTANDINGNDERSTANDINGNDERSTANDINGNDERSTANDING Y Y Y YOUROUROUROUR E E E EXPECTATIONSXPECTATIONSXPECTATIONSXPECTATIONS

The following questions will help us understand what is most The following questions will help us understand what is most The following questions will help us understand what is most The following questions will help us understand what is most important to you in the sale of your propertyimportant to you in the sale of your propertyimportant to you in the sale of your propertyimportant to you in the sale of your property.

Motivation

Why are you considering selling your property at this time? How far along are you in the homeselling proc-

ess (just exploring the possibility of selling, or definitely committed to putting your property on the market)?

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

Are there any other individuals who will be involved in your property sale decision?

May I please have permission to speak with them?

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

Do you have specific expectations as to the selling price of your property? If so, what do you base this

figure on? Do you anticipate a certain amount of new proceeds from this sale?

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

Communication

Homeselling Decisions

Price

How important is regular communication with your real estate professional? What information is important

to you? How often do you want to be contacted and what is your preferred way of staying in touch?

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

Is there a certain date by which the sale of this property needs to close?

How flexible are you on this time frame?

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

Are there specific activities you expect to see included in the marketing of your property?

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________

UUUUNDERSTANDINGNDERSTANDINGNDERSTANDINGNDERSTANDING Y Y Y YOUROUROUROUR E E E EXPECTATIONSXPECTATIONSXPECTATIONSXPECTATIONS

Have you ever sold a house before? If so, how many and how recently?

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________

What were the most positive features of your previous homeselling experiences? If you have never sold a

house before, what would help to make this a positive experience?

_______________________________________________________________________________________

_______________________________________________________________________________________

_______________________________________________________________________________________

Were there any unsatisfactory features of your previous homeselling experiences that you hope to avoid this

time? If you are selling your first house, are there any problems or concerns you are worried about?

_______________________________________________________________________________________

_______________________________________________________________________________________

_______________________________________________________________________________________

What are your expectations of me as your real estate professional? What specific services and support do you

look forward to receiving from me?

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

Marketing Plan

Previous Homeselling Experience

Positive Experiences

Concerns

Expectations

Will you need information or assistance in moving to a new area?

___________________________________________________________________________________

Relocation Assistance


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

Are there specific activities you expect to see included in the marketing of your property?

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________

What do you regard as the most attractive features of the surrounding neighborhood?

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________

What changes or enhancements would you suggest to make your property as saleable as possible?

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________

What do you feel are the most appealing features of this property? What features does this property have that

differentiate it from other similar properties?

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________

AAAAPPRECIATINGPPRECIATINGPPRECIATINGPPRECIATING YOURYOURYOURYOUR PROPERTYPROPERTYPROPERTYPROPERTY

Each property has special features that may interest buyers.Each property has special features that may interest buyers.Each property has special features that may interest buyers.Each property has special features that may interest buyers. Please tell usabout your house.Please tell usabout your house.Please tell usabout your house.Please tell usabout your house.

Features

Improvements

Neighborhood

Terms & Conditions

Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be

disclosed to prospective buyers?

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________

Concerns


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

HHHHOMESELLINGOMESELLINGOMESELLINGOMESELLING PROCESSPROCESSPROCESSPROCESS

Selling a house typically includes many of the following Selling a house typically includes many of the following Selling a house typically includes many of the following Selling a house typically includes many of the following elements.elements.elements.elements. We will be your resource and guide every step of the way. We will be your resource and guide every step of the way. We will be your resource and guide every step of the way. We will be your resource and guide every step of the way.

♦ Determine your needs and priorities

♦ Review “agency” choices and select appropriate working relationship

♦ Discuss Marketing Plan

♦ Establish Pricing Strategy

Initial Consultation

♦ Complete home enhancement recommendations

♦ Carry out scheduled marketing activities

♦ Show the property to brokers and prospective buyers

♦ Communicate with you on a regular basis

♦ Monitor results of marketing activities

♦ Modify marketing plan and pricing strategy as necessary

Marketing Plan

♦ Buyer’s real estate professional presents offer

♦ Discuss and clarify proposed terms and conditions

♦ Negotiation; possible counter offers

♦ Reach final agreement

Offers & Agreements

♦ Deposit of buyer’s earnest money

♦ Sign documents

♦ Title search; preliminary title report to buyer

♦ Inspections

♦ Removal of remaining contingencies

♦ Buyer’s final walk-through of property

♦ Loan funding/balance of funds from buyer

♦ Recording of title

♦ Relocation of seller; possession of property by buyer

Settlement Process

♦ Help you find your next home, as needed

♦ Assist you with relocation, as needed

♦ Provide resources for other after-sale homeowner needs After-sale Service


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

Homebuyers may use several information sources in their search Homebuyers may use several information sources in their search Homebuyers may use several information sources in their search Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually process, but they are most likely to find the home they actually process, but they are most likely to find the home they actually process, but they are most likely to find the home they actually purchase through a real estate professional.purchase through a real estate professional.purchase through a real estate professional.purchase through a real estate professional.

HHHHOWOWOWOW B B B BUYERSUYERSUYERSUYERS F F F FINDINDINDIND T T T THEHEHEHE H H H HOMEOMEOMEOME T T T THEYHEYHEYHEY PPPPURCHASEURCHASEURCHASEURCHASE


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

The most important words in Real Estate when selling your homeThe most important words in Real Estate when selling your homeThe most important words in Real Estate when selling your homeThe most important words in Real Estate when selling your home

PPPPRUDENTIALRUDENTIALRUDENTIALRUDENTIAL....COMCOMCOMCOM ANDANDANDAND THETHETHETHE W W W WORLDORLDORLDORLD W W W WIDEIDEIDEIDE W W W WEBEBEBEB

A PA PA PA POWERFULOWERFULOWERFULOWERFUL C C C COMBINATIONOMBINATIONOMBINATIONOMBINATION

EXPOSURE!

EXPOSURE!

EXPOSURE!

OOOONLINENLINENLINENLINE S S S SELLERELLERELLERELLER A A A ADVANTAGEDVANTAGEDVANTAGEDVANTAGESMSMSMSM

About 84 percent of home buyers begin their property search About 84 percent of home buyers begin their property search About 84 percent of home buyers begin their property search About 84 percent of home buyers begin their property search online. Online online. Online online. Online online. Online Seller AdvantageSeller AdvantageSeller AdvantageSeller AdvantageSM SM SM SM (OSA(OSA(OSA(OSASMSMSMSM) brings together the ) brings together the ) brings together the ) brings together the collective Brand strength, collective Brand strength, collective Brand strength, collective Brand strength, marketing clout and technological capabilities of Prudential Real Estate and marketing clout and technological capabilities of Prudential Real Estate and marketing clout and technological capabilities of Prudential Real Estate and marketing clout and technological capabilities of Prudential Real Estate and our online network. It’s like an open house with millions of potential buyers, our online network. It’s like an open house with millions of potential buyers, our online network. It’s like an open house with millions of potential buyers, our online network. It’s like an open house with millions of potential buyers, sellers and sellers and sellers and sellers and properties.properties.properties.properties.

Weekly Emails You will receive weekly activity emails detailing activity in the neighborhood with new

and existing competing listings, including new photos and price or status changes. The

email includes information itemizing online buyers’ interest level and search behavior

specific to your listing. This includes how many times your property was:

♦ Included in search results

♦ Viewed in the one property-per-page view

♦ Saved in a prospective buyer’s online portfolio

These are exclusive benefits that only Prudential Real Estate can deliver.


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

WWWWWWWWWWWW.“.“.“.“YOURADDRESSYOURADDRESSYOURADDRESSYOURADDRESS”.”.”.”.COMCOMCOMCOM

Simple to remember, easy to tell to your friends and neighbors, filled with Simple to remember, easy to tell to your friends and neighbors, filled with Simple to remember, easy to tell to your friends and neighbors, filled with Simple to remember, easy to tell to your friends and neighbors, filled with pictures, and personalized for YOUR home. Plus, your website gets pushed to pictures, and personalized for YOUR home. Plus, your website gets pushed to pictures, and personalized for YOUR home. Plus, your website gets pushed to pictures, and personalized for YOUR home. Plus, your website gets pushed to many other websites.many other websites.many other websites.many other websites.

Your Virtual Tour on:


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

TTTTHEHEHEHE I I I INTERNETNTERNETNTERNETNTERNET

As more and more buyers begin their search online, exposure on the inter-As more and more buyers begin their search online, exposure on the inter-As more and more buyers begin their search online, exposure on the inter-As more and more buyers begin their search online, exposure on the inter-net is paramount. Here is a list of websites we will list your home on:net is paramount. Here is a list of websites we will list your home on:net is paramount. Here is a list of websites we will list your home on:net is paramount. Here is a list of websites we will list your home on:

WWWWWWWWWWWW.“.“.“.“YOURADDRESSYOURADDRESSYOURADDRESSYOURADDRESS”.”.”.”.COMCOMCOMCOM


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

YYYYOUOUOUOU A A A ARERERERE THETHETHETHE K K K KEYEYEYEY P P P PLAYERLAYERLAYERLAYER!!!! No one No one No one No one has a more important role in the homeselling process than has a more important role in the homeselling process than has a more important role in the homeselling process than has a more important role in the homeselling process than you. you. you. you.

Here are some ways your participation can contribute to a successful sale:

♦ Maintain the property in ready-to-show condition.

♦ Ensure that the house is easily accessible to real estate professionals

(lock box and key).

♦ Try to be flexible in the scheduling of showings.

♦ When you are not at home, let me know how you can be

reached in case an offer is received.

♦ If approached directly by a buyer who is not represented by a

real estate professional, please contact us. Do not allow them into

the property unescorted.

♦ Remove or lock up valuables, jewelry, cash and prescription medications.

♦ If possible, do not be present when the property is being shown.

♦ Securely pen up pets, or take them with you.

♦ Be cautious about saying anything to buyers or their sales professionals that could

weaken your negotiating position, especially regarding price or your urgency to sell.

♦ Collect the business cards of real estate professionals who preview and show

your home, and pass them on to us.

♦ Let us know of any change in the property’s condition that would need to be

disclosed to potential buyers.

♦ Be available to review with us the list price and condition of your property

if it has not sold in a reasonable period of time.

♦ Contact us at any time with questions or concerns.


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

TTTTRISTANRISTANRISTANRISTAN ANDANDANDAND S S S SARAHARAHARAHARAH E E E EMONDMONDMONDMOND BBBBROKERROKERROKERROKER A A A ASSOCIATESSSOCIATESSSOCIATESSSOCIATES

Here are some things you might like to know

about Tristan: ♦ I have lived in Rapid City since 1990.

♦ I have been selling real estate since 2006.

♦ I enjoy web development and graphic design.

Real estate designations and accomplishments: ♦ 2011 Rising Star Award Recipient (BHAR)

♦ 2010 Multi-million dollar Producer—Prudential Kahler REALTORS ♦ 2010 Prudential Kahler Realtors Spirit of Cooperation Award winner

♦ July 2009 Top Sales—Prudential Kahler REALTORS

♦ 2008 Multi-million dollar Producer—Prudential Kahler REALTORS

♦ 2006 Prudential Kahler Realtors Spirit of Cooperation Award winner

♦ Member of the Black Hills Association of REALTORS® (BHAR)

♦ Member of the National Association of REALTORS®

♦ BHAR Technology committee chairman—2008 to 2009

♦ BHAR Technology committee member—2007 to present

♦ Holder of the Prudential Real Estate eCertified® designation

♦ Certified Negotiation Expert®

Together: ♦ We are internet and computer savvy, and utilize technology to the best

advantage of our clients.

♦ Our clients’ interests and concerns come first, and we maintain continual

communication throughout the process.

♦ We are dedicated to honesty, commitment, and new ideas.

♦ We have 4 awesome children

♦ Go Vikings!

Here are some things you might like to know

about Sarah: ♦ I have lived in Rapid City since 1994.

♦ I have been a real estate assistant since 2009.

♦ I worked for a land developer and home builder from 2006 to

2011.

Real estate designations

and accomplishments: ♦ Member of the Black Hills Association of REALTORS®

♦ Member of the National Association of REALTORS®

♦ Member of the South Dakota Association of REALTORS®


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

TTTTESTIMONIALSESTIMONIALSESTIMONIALSESTIMONIALS

“Tristan has been the best Realtor that I have had to date. He went out of his way to help us. He also kept in con-

tact with us before I got back from overseas. As I stated before, Tristan has been the best Realtor we have had in

all our home purchases. This is the 4th home we have bought. We plan to use Tristan to list our home after my

retirement if he is still working as a Realtor. I would highly recommend for anyone to contact Tristan if they are in

the market to purchase a home.”

Marty and Lana Bradley

“Thank you so much for an excellent job managing and coaching us through the tough process of purchasing a

home. Even though this transaction was done across states, it has been smooth, and I would say one of the best

transactions I have been involved in.

Your knowledge of the process, keeping us up to date, and following through with answers to our questions made

this experience great!

Thank you Tristan!”

Joseph and Luminita Schartle

Hartland, Wisconsin

Tristan Emond represented me in the sale of a mobile home. Although his commission on the sale was minimal,

he provided very prompt, courteous, considerate and many additional services much above and beyond what one

would expect. He always kept me well informed of the status quo. Due to his professionalism, the mobile home

sold in a very short time. I highly recommend him and know he will provide superior service.

Ramona Hansen

“Tristan is a very professional real estate sales person. He worked hard to find out our likes and dislikes. We had

a very stressful, up and down buying experience and through it all, Tristan was always positive and upbeat. If I

had a friend looking to either purchase or sell a home I would not hesitate to recommend Tristan.”

- Clyde and Dayle Gross

“Tristan was very forthright about the whole process. He continually went above and beyond what he needed to do

to make us feel more comfortable in the entire home purchase process every step of the way. He was in constant

communication about any problems/info, or just to check to see if we were doing alright. His pure honesty and

patience with our first home purchase are hard to come by in this day and age and we truly appreciate his constant

efforts to guarantee our needs. Our expectations were exceeded everytime.”

Sincerely Thank you,

The Vaughn Family


Tristan Emond

605/ 391.7086

[email protected]

Sarah Emond

605/ 381.3381

[email protected]

&

PPPPRUDENTIALRUDENTIALRUDENTIALRUDENTIAL R R R REALEALEALEAL E E E ESTATESTATESTATESTATE

♦ Reputation ♦ Network Strength

♦ Advanced Technology ♦ High Standards

♦ Commitment to Customer Service

Why Prudential Real Estate can do more to meet your homeselling needs:Why Prudential Real Estate can do more to meet your homeselling needs:Why Prudential Real Estate can do more to meet your homeselling needs:Why Prudential Real Estate can do more to meet your homeselling needs:

Network GrowthNetwork GrowthNetwork GrowthNetwork Growth

Highest Average Sales PriceHighest Average Sales PriceHighest Average Sales PriceHighest Average Sales Price

Documents

Homeselling Marketing Plan