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Homework Exercise. 1. What is the reach for a schedule of 250 GRPs in Primetime?. Best = 68 2nd Best = 69 3rd Best = 65. 2. What is the average frequency for a schedule of 350 GRPs in Late Fringe?. Reach = 46 Frequency = 350 / 46 = 7.6086956 =7.6. - PowerPoint PPT Presentation
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Homework Exercise
JOMC 172 Advertising Media
GRPs Primetime
200 65
300 72
1. What is the reach for a schedule of 250 GRPs in Primetime?
Best = 68 2nd Best = 69 3rd Best = 65
JOMC 172 Advertising Media
2. What is the average frequency for a schedule of 350 GRPs in Late Fringe?
Reach = 46 Frequency = 350 / 46 = 7.6086956 =7.6
GRPs Late Fringe
300 45
400 47
JOMC 172 Advertising Media
3. What 4-week Adult 18+ reach and frequency will be developed by the following group of Late Fringe, network TV programs, each of which will be purchased once per week for four weeks?
JOMC 172 Advertising Media
Program Rating 4 wk. GRPs
A 7 28
B 6 24
C 5 20
D 6 24
TOTAL 96
JOMC 172 Advertising Media
3. Reach & Frequency
96 GRPs = 34 Reach Frequency = 96 / 34 = 2.823353 = 2.8
GRPs Late Fringe
75 31
100 35
JOMC 172 Advertising Media
4. January reach & frequency
Reach Frequency
Net TV 41 2.1
Nat’l Mags 30 1.2
Spot TV -- --
National
Spot
GRPs
86.1
36
= 122
JOMC 172 Advertising Media
Reach Non-Reach
Net TV 41 59
Nat’l Mags 30 70
4. January reach & frequency
59 x 70 = 41.3 = 41 non-reach Reach = 100 - 41 = 59 Frequency = 122 / 59 = 2.1
JOMC 172 Advertising Media
4. January reach & frequency
Reach Frequency
Net TV 41 2.1
Nat’l Mags 30 1.2
Spot TV -- --
National 59 2.1
Spot 59 2.1
JOMC 172 Advertising Media
4. Feb. reach & frequency (Nat’l)
Reach Freq.
Net TV 52 2.0
Nat’l Mags 32 1.3
Spot TV 55 2.7
National
Spot
GRPs
104
41.6
148.5
Non-Reach
48
68
45
48 x 68 = 33 100 - 33 = 67 145 / 67 = 2.2
67 2.2
JOMC 172 Advertising Media
4. Feb. reach & frequency (spot)
Reach Freq.
Net TV 52 2.0
Nat’l Mags 32 1.3
Spot TV 55 2.7
National 67 2.2
Spot
GRPs
104
41.6
148.5
Non-Reach
48
68
45 48 x 68 x 45
= 15 100 - 15 = 85 85 x .95 = 81 294 / 81 = 3.6
81 3.6
JOMC 172 Advertising Media
4. Mar. reach & frequency (Nat’l)
Reach Freq.
Net TV 55 2.2
Nat’l Mags 34 1.3
Spot TV 58 2.2
National
Spot
GRPs
121
44.2
127.6
Non-Reach
45
66
42
45 x 66 = 29.7 100 - 30 = 70 165 / 70 = 2.4
70 2.4
JOMC 172 Advertising Media
4. Mar. reach & frequency (Nat’l)
Reach Freq.
Net TV 55 2.2
Nat’l Mags 34 1.3
Spot TV 58 2.2
National 70 2.4
Spot
GRPs
121
44.2
127.6
Non-Reach
45
66
42 45 x 66 x 42
= 12.5 100 - 13 = 87 87 x .95 = 83 293 / 83 = 3.5
83 3.5
JOMC 172 Advertising Media
5. Combining network packages
NET Reach Freq. GRPs
A 42 2.2 92.4
B 47 1.9 89.3
C 28 2.9 81.2
D 25 3.3 82.5
JOMC 172 Advertising Media
5. Compute reach & freq. (ABC)
Combo Non-reachReach
(100-nr)Reach
(.95 x )
ABC58 x 53 x 72
= 22.178 74
GRPs = 92.4 + 89.3 + 82.1 = 263.8 Freq. = 264 / 74 = 3.6
JOMC 172 Advertising Media
5. Compute reach & freq. (ABD)
Combo Non-reachReach
(100-nr)Reach
(.95 x )
ABD58 x 53 x 75
= 23.177 73
GRPs = 92.4 + 89.3 + 82.5 = 264.2 Freq. = 264 / 73 = 3.6
JOMC 172 Advertising Media
5. Compute reach & freq. (ACD)
Combo Non-reachReach
(100-nr)Reach
(.95 x )
ACD58 x 72 x 75
= 31.369 66
GRPs = 92.4 + 82.1 + 82.5 = 257 Freq. = 257 / 66 = 3.9
JOMC 172 Advertising Media
5. Compute reach & freq. (BCD)
Combo Non-reachReach
(100-nr)Reach
(.95 x )
BCD53 x 72 x 75
= 28.671 67
GRPs = 89.3 + 82.1 + 82.5 = 253.9 Freq. = 254 / 67 = 3.8
JOMC 172 Advertising Media
5. Comparison
Min. 3.5 + max. reach = ABC Max. freq. = ACD
Combo Reach Freq.
ABC 74 3.6
ABD 73 3.6
ACD 66 3.9
BCD 67 3.8
