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our newest dream Unlimited Challenge Merdeka Millennium Endurance Race 2006 With VOL.01 DEC 2006 our newest dream Merdeka Millennium Endurance Race (MME) 2006 breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge 2006 Results HondaJet Project KDN: PP14168 / 9 / 2007

Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

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Page 1: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

our newest dream

Unlimited ChallengeMerdeka Millennium Endurance Race 2006

With

VOL.01 DEC 2006

our newest dream Merdeka Millennium Endurance Race (MME) 2006breakthrough VTEC Enginemotor sports Formula 1 with Jenson Buttonproduct history Honda Accordwhat’s on Honda Civic is Car of the Year

Tech Challenge 2006 ResultsHondaJet Project

KD

N:

PP

14

16

8 /

9 /

20

07

Page 2: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

14

03

10breakthrough VTEC Engine

motor sports Jenson Button

03 our newest dreamRace for Survival – MME 12-hourEndurance at Sepang Circuit

08 user’s voicePassionate About Honda

12 breakthroughA Breath of Fresh Air

14 motor sportsFormula One Hungarian GP 2006

16 product historyHistory Repeats – Accord

18 what’s on Honda Civic is Car of the Year

c o n t e n t s

With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474

Editorial Team Honda Malaysia Sdn. Bhd. (532120-D)

Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Tel: 03-7957 5885 Fax: 03-7954 8341

We appreciate your feedback.Please send your comments , suggest ions , quest ions to :

With

Honda introduced the ground-breaking VTEC engine to the world in 1989. The technology was the result of a dream that is just as relevant in 2006.

our newest dream Race for Survival

Welcome to With DREAMS magazine. Honda believes in offering not only advanced technology but also products and concepts with dreams. With our challenging spirit, we believe nothing is impossible to achieve. We understand how hard, and enjoyable, it is to translate the impossible into reality. The future is made possible through dreams, and our belief in dreams is stronger than anyone’s. Through the pages of With DREAMS I would like to share our passion with you. We are constantly strengthening our after-sales service system by combining four areas – sales, servicing, parts and customer service. With dreams as our engine, we will keep running with you.

Message from Honda Malaysia

Yasuhide MizunoManaging Director & Chief Executive OfficerHonda Malaysia Sdn. Bhd.

16product history Honda Accord

CHIEF EDITOR Carol Joseph

EDITOR Jahabarnisa Hj. Mohideen

SUB-EDITOR Jesper Chang

EDITORIAL

Andie Hanafiah • Abdul Razak & Hartini Zakaria • Yong Wing HoonSri Utama Auto Sdn Bhd • Kosmo Kars Sdn Bhd • USJ Car Express Sdn Bhd

SPECIAL THANKS

w i t h d r e a m s I 03

MME 12-hour Endurance @ Sepang Circuit

T h e 1 2 - h o u r M e r d e k a M i l l e n n i u m E n d u r a n c e i s t h e t o u g h e s t p o s s i b l e t e s t o f m a n a n d m a c h i n e , m a k i n g i t t h e p e r f e c t c h a l l e n g e f o r H o n d a .

RACE FOR SURVIVALour new dream

Page 3: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

14

03

10breakthrough VTEC Engine

motor sports Jenson Button

03 our newest dreamRace for Survival – MME 12-hourEndurance at Sepang Circuit

08 user’s voicePassionate About Honda

12 breakthroughA Breath of Fresh Air

14 motor sportsFormula One Hungarian GP 2006

16 product historyHistory Repeats – Accord

18 what’s on Honda Civic is Car of the Year

c o n t e n t s

With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474

Editorial Team Honda Malaysia Sdn. Bhd. (532120-D)

Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Tel: 03-7957 5885 Fax: 03-7954 8341

We appreciate your feedback.Please send your comments , suggest ions , quest ions to :

With

Honda introduced the ground-breaking VTEC engine to the world in 1989. The technology was the result of a dream that is just as relevant in 2006.

our newest dream Race for Survival

Welcome to With DREAMS magazine. Honda believes in offering not only advanced technology but also products and concepts with dreams. With our challenging spirit, we believe nothing is impossible to achieve. We understand how hard, and enjoyable, it is to translate the impossible into reality. The future is made possible through dreams, and our belief in dreams is stronger than anyone’s. Through the pages of With DREAMS I would like to share our passion with you. We are constantly strengthening our after-sales service system by combining four areas – sales, servicing, parts and customer service. With dreams as our engine, we will keep running with you.

Message from Honda Malaysia

Yasuhide MizunoManaging Director & Chief Executive OfficerHonda Malaysia Sdn. Bhd.

16product history Honda Accord

CHIEF EDITOR Carol Joseph

EDITOR Jahabarnisa Hj. Mohideen

SUB-EDITOR Jesper Chang

EDITORIAL

Andie Hanafiah • Abdul Razak & Hartini Zakaria • Yong Wing HoonSri Utama Auto Sdn Bhd • Kosmo Kars Sdn Bhd • USJ Car Express Sdn Bhd

SPECIAL THANKS

w i t h d r e a m s I 03

MME 12-hour Endurance @ Sepang Circuit

T h e 1 2 - h o u r M e r d e k a M i l l e n n i u m E n d u r a n c e i s t h e t o u g h e s t p o s s i b l e t e s t o f m a n a n d m a c h i n e , m a k i n g i t t h e p e r f e c t c h a l l e n g e f o r H o n d a .

RACE FOR SURVIVALour new dream

Page 4: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

04 I w i t h d r e a m s

our newest dream

One of Honda Malaysia’s dreams is

the intention of staging a comeback for

the Merdeka Mil lennium Endurance

(MME) r ace a t t he Sepang C i rcu i t .

Having won it outright two years ago in

the previous version of the Honda Civic,

the company has opted to race the

latest generation Civic in the MME.

To reach that goal, Honda Malaysia

R a c i n g Te a m ( H M R T ) f a c e d t h r e e

challenges. One, build the race cars

completely from scratch at the Malacca

plant. Two, be the first to race the 8th

generation 4-door Civic 2.0. Three, form

a successful new team with al l-new

HMRT members. Well…so far, so good.

For the first t ime in a race ser ies, Honda is racing two of its 8th Generation

Civics launched in Malaysia early this

year (March) in the 12-hour MME race.

Honda Malaysia’s campaign took a

slight dip last year, while still managing

respectable results. But this year, i t

intends to get back what it temporarily

lost. For the new racecar, Honda has

fitted a Civic engine K-20A, specially

tuned by Mugen, Japan. Among the

m o d i fi c a t i o n s t o t h e e n g i n e a r e

improved and high quality camshafts,

pistons and a conrod, so the engine

boasts more power, durab i l i t y and

reliability. According to Mugen Motor

Sports Business Department Fourth

Section Assistant Manager Yoshihiro

Nezu, the new 1,997cc engine under-

went a dyno test and achieved 200bhp.

“We have brought down the revs by

about 500rpm. This was to achieve

peak performance that we wanted. We

also replaced the ECU with the latest of

technologies,” he added.

I f any th ing goes wrong w i th the

engine, the Mugen division brought in

two spare power plants, including other

s p a r e s . A n d i n a n y r a c e c a r , t h e

s u s p e n s i o n a l s o n e e d e d s o m e

tweaking. The standard factory fitted

shock absorbers – or dampers – were

retained. The only changes to the

suspension layout, in addition to minor

adjustments, were stiffer coil springs.

“The regulations are pretty clear for

the race. Thus, we have opted to play

around with whatever we can. The only

part we could replace were the springs,

just to add a little stiffness to the car for

b e t t e r h a n d l i n g e s p e c i a l l y a t t h e

corners,” Honda Malaysia Racing Team

(HMRT) Chief Engineer Kanno Atsuo

said. Atsuo said following testing of the

car at the track, the team opted for a

FROM MIDNIGHT START TO ULTIMATE CHALLENGEFROM MIDNIGHT START TO

Honda has the power to make dreams come true. Setting the dreams and having the power to realise them has become the Honda culture.

our newest dream

slightly more comfortable suspension

set up, which was another reason why

the original dampers were retained.“The

coil springs were brought in from Japan

specially for this purpose,” he added.

However, Atsuo said since the Civic was

a t o t a l l y n e w c a r, c o l l e c t i n g m u c h

n e e d e d d a t a a n d f e e d b a c k f o r t h e

suspension was a little different. “We

don’t have any data to work on. We will

just have to test it out. All we need to do

is ensure that there is a balance that

should be comfortable for al l the six

drivers,” he added.

A s m u c h a s t h e t e a m h a s t h e

aspiration to once again win the MME,

Yamashita Norihito (Technical Director

HMRT) said it was a completely different

focus this time around. “Ever since we

first entered the race, we have always

la id our s ights on winn ing. We even

brought in help from Japan to assist us.

That has hardly changed. However, we

are trying to live the Honda dream here.

“For the first time in history, Honda has

roped in employees from the sales and

m a r k e t i n g , f a c t o r y, a n d a l l o t h e r

departments for their contributions in

b u i l d i n g t h e c a r . T h e c a r i s t h e

development of the Honda family and

this has brought all of us together,” he

added. He said this has motivated the

team including the mechanics to take up

a fresh challenge as well as prove their

capabilities. This in turn will help them

gain a new learning curve. T h e C i v i c

racecar was built at Honda assembly

plant in Malacca. Norihito said the team

h a d s h o r t l i s t e d t h e n u m b e r o f

mechanics to just seven to maintain the

quality of work done. “Here, we opted

for mechanics who had passion and

were hardworking. This is also another

way we motivate them for future races.

The mechanics change every year,” he

said. “Of course all the mechanics would

want to be involved and thus, we give

them a reason to work harder to be able

t o w o r k f o r t h e t e a m , ” h e a d d e d .

However, he reiterated that the team’s

main objective was to spread the Honda

family concept, as it was unique to them.

Norihito said the mechanics for the two

teams would be divided into two other

teams, each team represent ing one

racecar. “Both teams will share notes

and feedback among themselves as part

of our team work efforts,” he added. Is it

victory for the team then? “It would be

perfect but if it is achieved the Honda

way, then the v ictory would be even

sweeter,” he said. Honda has had a way

in achieving the desired results in the

past, thanks to the power of

its dreams.

w i t h d r e a m s I 05

Passionate mechanics working hard for the team.

Built from scratch using the base of the 8th Generation 4-Door Civic.

Champion Car

Page 5: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

04 I w i t h d r e a m s

our newest dream

One of Honda Malaysia’s dreams is

the intention of staging a comeback for

the Merdeka Mil lennium Endurance

(MME) r ace a t t he Sepang C i rcu i t .

Having won it outright two years ago in

the previous version of the Honda Civic,

the company has opted to race the

latest generation Civic in the MME.

To reach that goal, Honda Malaysia

R a c i n g Te a m ( H M R T ) f a c e d t h r e e

challenges. One, build the race cars

completely from scratch at the Malacca

plant. Two, be the first to race the 8th

generation 4-door Civic 2.0. Three, form

a successful new team with al l-new

HMRT members. Well…so far, so good.

For the first t ime in a race ser ies, Honda is racing two of its 8th Generation

Civics launched in Malaysia early this

year (March) in the 12-hour MME race.

Honda Malaysia’s campaign took a

slight dip last year, while still managing

respectable results. But this year, i t

intends to get back what it temporarily

lost. For the new racecar, Honda has

fitted a Civic engine K-20A, specially

tuned by Mugen, Japan. Among the

m o d i fi c a t i o n s t o t h e e n g i n e a r e

improved and high quality camshafts,

pistons and a conrod, so the engine

boasts more power, durab i l i t y and

reliability. According to Mugen Motor

Sports Business Department Fourth

Section Assistant Manager Yoshihiro

Nezu, the new 1,997cc engine under-

went a dyno test and achieved 200bhp.

“We have brought down the revs by

about 500rpm. This was to achieve

peak performance that we wanted. We

also replaced the ECU with the latest of

technologies,” he added.

I f any th ing goes wrong w i th the

engine, the Mugen division brought in

two spare power plants, including other

s p a r e s . A n d i n a n y r a c e c a r , t h e

s u s p e n s i o n a l s o n e e d e d s o m e

tweaking. The standard factory fitted

shock absorbers – or dampers – were

retained. The only changes to the

suspension layout, in addition to minor

adjustments, were stiffer coil springs.

“The regulations are pretty clear for

the race. Thus, we have opted to play

around with whatever we can. The only

part we could replace were the springs,

just to add a little stiffness to the car for

b e t t e r h a n d l i n g e s p e c i a l l y a t t h e

corners,” Honda Malaysia Racing Team

(HMRT) Chief Engineer Kanno Atsuo

said. Atsuo said following testing of the

car at the track, the team opted for a

FROM MIDNIGHT START TO ULTIMATE CHALLENGEFROM MIDNIGHT START TO

Honda has the power to make dreams come true. Setting the dreams and having the power to realise them has become the Honda culture.

our newest dream

slightly more comfortable suspension

set up, which was another reason why

the original dampers were retained.“The

coil springs were brought in from Japan

specially for this purpose,” he added.

However, Atsuo said since the Civic was

a t o t a l l y n e w c a r, c o l l e c t i n g m u c h

n e e d e d d a t a a n d f e e d b a c k f o r t h e

suspension was a little different. “We

don’t have any data to work on. We will

just have to test it out. All we need to do

is ensure that there is a balance that

should be comfortable for al l the six

drivers,” he added.

A s m u c h a s t h e t e a m h a s t h e

aspiration to once again win the MME,

Yamashita Norihito (Technical Director

HMRT) said it was a completely different

focus this time around. “Ever since we

first entered the race, we have always

la id our s ights on winn ing. We even

brought in help from Japan to assist us.

That has hardly changed. However, we

are trying to live the Honda dream here.

“For the first time in history, Honda has

roped in employees from the sales and

m a r k e t i n g , f a c t o r y, a n d a l l o t h e r

departments for their contributions in

b u i l d i n g t h e c a r . T h e c a r i s t h e

development of the Honda family and

this has brought all of us together,” he

added. He said this has motivated the

team including the mechanics to take up

a fresh challenge as well as prove their

capabilities. This in turn will help them

gain a new learning curve. T h e C i v i c

racecar was built at Honda assembly

plant in Malacca. Norihito said the team

h a d s h o r t l i s t e d t h e n u m b e r o f

mechanics to just seven to maintain the

quality of work done. “Here, we opted

for mechanics who had passion and

were hardworking. This is also another

way we motivate them for future races.

The mechanics change every year,” he

said. “Of course all the mechanics would

want to be involved and thus, we give

them a reason to work harder to be able

t o w o r k f o r t h e t e a m , ” h e a d d e d .

However, he reiterated that the team’s

main objective was to spread the Honda

family concept, as it was unique to them.

Norihito said the mechanics for the two

teams would be divided into two other

teams, each team represent ing one

racecar. “Both teams will share notes

and feedback among themselves as part

of our team work efforts,” he added. Is it

victory for the team then? “It would be

perfect but if it is achieved the Honda

way, then the v ictory would be even

sweeter,” he said. Honda has had a way

in achieving the desired results in the

past, thanks to the power of

its dreams.

w i t h d r e a m s I 05

Passionate mechanics working hard for the team.

Built from scratch using the base of the 8th Generation 4-Door Civic.

Champion Car

Page 6: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

06 I w i t h d r e a m s

our newest dream

Honda Malaysia Racing Team scored its

fourth consecutive win in the Merdeka

Millennium Endurance race by taking

the winner’s trophy in Class A. The car,

driven by Hiroki Katoh, Eddie Lew and

Farriz Fauzy, crossed the finish line after

completing 258 laps. The racing team’s

second car was occupying the second

s p o t i n t h e s a m e c l a s s , b u t w a s

involved in an accident at Turn 7 on Lap

206. This caused major damage which

w a s h a s t i l y r e p a i r e d b y t h e t e a m ,

enabling it to return to the race just a

few minutes before the finish. In doing

so Kunimitsu Takahashi, Hosokawa

Shinya and Ruben Wong still managed

to grab 8th position in the class.

The cohesive team of 30 engineers,

technicians, mechanics and support

staff comprising Honda associates from

i t s M a l a c c a p l a n t , t h e S a l e s a n d

Marketing office in Petaling Jaya and

their Japanese counterparts showed as

much gr i t and determinat ion as the

drivers, particularly after the second

car’s crash.

I t w a s a c o m m e n d a b l e e f f o r t ,

considering that the two race cars were

built completely in Malaysia using the

mass-produced 8th Generation 4-door

Civic 2.0 as base and transformed into

race cars using genuine Honda parts.

TOP TEN FINISHERS

Number of laps after 12 hours1 Tengku Djan Ley / Faidzil Alang / Damien French (Lotus Exige 300RR)  271laps

2 Chin Tzer Jinn / Firhat Mokhzani / Eric Yeo (Nissan Skyline R34) 268 laps

3 Mokhzani Mahathir / Tommy Lee / Sven Herberger (Porsche GT3 Cup) 268 laps

4 Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Civic) 258 laps

5 Ian Ross Geekie / Dilantha Malagamuwa / Nick Thomas (Porsche GT3) 256 laps

6 Lai Wee Sing / Nobuteru Taniguchi / Brian Whilock (Honda Integra DC5) 246 laps

7 Chin Jit Pyng / Chin Tzer Pinn / Jeffrey Wong (Honda Integra DC5) 245 laps

8 S. Vellumani / Lim Lean Hua / Phillip Tang (Satria GTI) 236 laps

9 Eric Lim / Yeo Ian Hin / Tan Tee Keon (Subaru WRX STI) 234 laps

10 Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Honda Civic EK) 233 laps

CLASS O (Open class for modified cars)Tengku Djan Ley / Faidzil Alang / Damien French (Team Proton R3)  

CLASS A (Production cars above 1900cc)Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Malaysia Racing Team)

CLASS B (Production cars between 1601cc to 1900cc)S. Vellumani / Lim Lee Hua / Phillip Tang (Danville Motorsports)

CLASS C (Production cars below 1600cc)Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Team Petronas)

CLASS WINNER

MERDEKA MILLENNIUM ENDURANCE RACE 2006

our newest dream

At the mere mention of Takuma Sato

people immediately think of Formula

O n e a n d H o n d a . H e h a s b e e n

recognized as the first Japanese

dr iver to dr ive for a Formula One

outfit and it is difficult to separate

him and the Honda brand. However,

there have been many such drivers

over t ime, one of whom has been

involved in motorsport for more than

40 years.

Driving for the Honda Racing Team in

the Merdeka Mil lennium Endurance

(MME) race at the Sepang International

Circuit in the new, seventh-generation

Honda Civic, 66-year-old Kunimitsu

Ta k a h a s h i i s c e r t a i n l y n o t n e w t o

Malaysia. “I first came here more than

35 years ago. And so, I have made lots

of friends. Even in my capacity as the

Japanese Motorcycle Manufacturer’s

Chief Executive Officer, I have visited

Malaysia on business.”

“I have learnt a lot about the country

and its people. I love coming here and

the circuit is a fantastic circuit. It is very

interesting to drive here.”

When met after a test session of the

team prior to the race, Takahashi said

he seemed quite happy with the results.

“This year’s car is far more comfortable.

T h e d y n a m i c s o f t h e c a r a r e w e l l

balanced with the tyres and so it is very

d r i ve r- f r i end l y. The eng ine i s we l l

balanced. It suits my driving style a lot

be t te r. Due to the tempera tu res i n

Malaysia, tyres will play an important

role but considering this year’s race

starts at night, it will be a lot easier on

m y p a r t . I t w i l l a l l d e p e n d o n t h e

weather.”

Takahashi says he finds it hard to

i n d u l g e i n a n y h o b b i e s d u e t o h i s

extremely busy schedule. “Every year, I

take a 10-day vacation from work. A few

days into my vacation, I usually catch

the flu, which is why I’ve shied away

f rom any k ind of hobbies,” he says.

Following an illustrious career in racing,

one would expect at least one of his

four children to follow in his footsteps,

but that was not to be. “None of my

children are interested in racing,” he

said.

Takahashi made a name for himself

first on two wheels before switching to

four. As an 18 year-old he took a race

win in the 1958 All Japan Motorcycle

Clubman series, and in 1960 he went to

Europe, coming fourth in the prestigious

Isle of Man Tourist Trophy. The next

year, after becoming a works Honda

rider, he took a 250cc Honda RC162 to

victory in the German GP at Hockenheim,

becoming the first Japanese rider to win

a World Championship event, before

w i n n i n g t h e 1 2 5 c c U l s t e r G P a t

Dundrod. Though he continued racing in

World Championship events until 1963,

winning the 1962 Spanish and French

125cc GPs, a serious accident in the

1 9 6 2 I s l e o f M a n T T c u t s h o r t h i s

motorcycling career, and by 1964 he

had made the transition to car racing.

He won seve ra l champ ionsh ips

including the Japanese Grand Prix for

sports cars in 1966 and 1971, and came

third in 1967. In 1970 he also won the

annual All Japan All-Star event. He then

went on to racing in Australia, where he

competed in the Bathurst 500-mile race

from 1966 to 1968, taking a win in

Class A in 1966. In 1975, he made his

first two starts in the Japanese F2000

championship, qualifying second at Fuji

but fail ing to start, and then starting

sixth at Suzuka, before retiring from the

race. Following a successful career in

car races, Kunimitsu established his

own team in 1992, racing a Honda NSX

two years later. In non-championship

events in 1994, Takahashi, in his NSX,

entered Le Mans, where he finished

18th. From then on, Team Kunimitsu

Honda NSX became something of a

fi x t u r e i n J a p a n e s e G T r a c i n g .

Throughout the 1996 JGTC Takahashi

d rove i t but on ly ach ieved midfie ld

results, gaining eight points and finishing

the season in equal 26th position. But

after a racing career spanning over 40

years, he stepped down from active

driving duties although he still manages

Team Kunimitsu. In 2000, Kunimitsu

b e c a m e t h e P r e s i d e n t o f t h e G T

Association of Japan and has been

involved in the Merdeka Mil lennium

Endurance race for the last four years.

w i t h d r e a m s I 07

Kunimitsu Takahashi, a 66-year-old champion racer, drives for the Honda racing team.

Kunimitsu Takahashi

Page 7: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

06 I w i t h d r e a m s

our newest dream

Honda Malaysia Racing Team scored its

fourth consecutive win in the Merdeka

Millennium Endurance race by taking

the winner’s trophy in Class A. The car,

driven by Hiroki Katoh, Eddie Lew and

Farriz Fauzy, crossed the finish line after

completing 258 laps. The racing team’s

second car was occupying the second

s p o t i n t h e s a m e c l a s s , b u t w a s

involved in an accident at Turn 7 on Lap

206. This caused major damage which

w a s h a s t i l y r e p a i r e d b y t h e t e a m ,

enabling it to return to the race just a

few minutes before the finish. In doing

so Kunimitsu Takahashi, Hosokawa

Shinya and Ruben Wong still managed

to grab 8th position in the class.

The cohesive team of 30 engineers,

technicians, mechanics and support

staff comprising Honda associates from

i t s M a l a c c a p l a n t , t h e S a l e s a n d

Marketing office in Petaling Jaya and

their Japanese counterparts showed as

much gr i t and determinat ion as the

drivers, particularly after the second

car’s crash.

I t w a s a c o m m e n d a b l e e f f o r t ,

considering that the two race cars were

built completely in Malaysia using the

mass-produced 8th Generation 4-door

Civic 2.0 as base and transformed into

race cars using genuine Honda parts.

TOP TEN FINISHERS

Number of laps after 12 hours1 Tengku Djan Ley / Faidzil Alang / Damien French (Lotus Exige 300RR)  271laps

2 Chin Tzer Jinn / Firhat Mokhzani / Eric Yeo (Nissan Skyline R34) 268 laps

3 Mokhzani Mahathir / Tommy Lee / Sven Herberger (Porsche GT3 Cup) 268 laps

4 Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Civic) 258 laps

5 Ian Ross Geekie / Dilantha Malagamuwa / Nick Thomas (Porsche GT3) 256 laps

6 Lai Wee Sing / Nobuteru Taniguchi / Brian Whilock (Honda Integra DC5) 246 laps

7 Chin Jit Pyng / Chin Tzer Pinn / Jeffrey Wong (Honda Integra DC5) 245 laps

8 S. Vellumani / Lim Lean Hua / Phillip Tang (Satria GTI) 236 laps

9 Eric Lim / Yeo Ian Hin / Tan Tee Keon (Subaru WRX STI) 234 laps

10 Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Honda Civic EK) 233 laps

CLASS O (Open class for modified cars)Tengku Djan Ley / Faidzil Alang / Damien French (Team Proton R3)  

CLASS A (Production cars above 1900cc)Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Malaysia Racing Team)

CLASS B (Production cars between 1601cc to 1900cc)S. Vellumani / Lim Lee Hua / Phillip Tang (Danville Motorsports)

CLASS C (Production cars below 1600cc)Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Team Petronas)

CLASS WINNER

MERDEKA MILLENNIUM ENDURANCE RACE 2006

our newest dream

At the mere mention of Takuma Sato

people immediately think of Formula

O n e a n d H o n d a . H e h a s b e e n

recognized as the first Japanese

dr iver to dr ive for a Formula One

outfit and it is difficult to separate

him and the Honda brand. However,

there have been many such drivers

over t ime, one of whom has been

involved in motorsport for more than

40 years.

Driving for the Honda Racing Team in

the Merdeka Mil lennium Endurance

(MME) race at the Sepang International

Circuit in the new, seventh-generation

Honda Civic, 66-year-old Kunimitsu

Ta k a h a s h i i s c e r t a i n l y n o t n e w t o

Malaysia. “I first came here more than

35 years ago. And so, I have made lots

of friends. Even in my capacity as the

Japanese Motorcycle Manufacturer’s

Chief Executive Officer, I have visited

Malaysia on business.”

“I have learnt a lot about the country

and its people. I love coming here and

the circuit is a fantastic circuit. It is very

interesting to drive here.”

When met after a test session of the

team prior to the race, Takahashi said

he seemed quite happy with the results.

“This year’s car is far more comfortable.

T h e d y n a m i c s o f t h e c a r a r e w e l l

balanced with the tyres and so it is very

d r i ve r- f r i end l y. The eng ine i s we l l

balanced. It suits my driving style a lot

be t te r. Due to the tempera tu res i n

Malaysia, tyres will play an important

role but considering this year’s race

starts at night, it will be a lot easier on

m y p a r t . I t w i l l a l l d e p e n d o n t h e

weather.”

Takahashi says he finds it hard to

i n d u l g e i n a n y h o b b i e s d u e t o h i s

extremely busy schedule. “Every year, I

take a 10-day vacation from work. A few

days into my vacation, I usually catch

the flu, which is why I’ve shied away

f rom any k ind of hobbies,” he says.

Following an illustrious career in racing,

one would expect at least one of his

four children to follow in his footsteps,

but that was not to be. “None of my

children are interested in racing,” he

said.

Takahashi made a name for himself

first on two wheels before switching to

four. As an 18 year-old he took a race

win in the 1958 All Japan Motorcycle

Clubman series, and in 1960 he went to

Europe, coming fourth in the prestigious

Isle of Man Tourist Trophy. The next

year, after becoming a works Honda

rider, he took a 250cc Honda RC162 to

victory in the German GP at Hockenheim,

becoming the first Japanese rider to win

a World Championship event, before

w i n n i n g t h e 1 2 5 c c U l s t e r G P a t

Dundrod. Though he continued racing in

World Championship events until 1963,

winning the 1962 Spanish and French

125cc GPs, a serious accident in the

1 9 6 2 I s l e o f M a n T T c u t s h o r t h i s

motorcycling career, and by 1964 he

had made the transition to car racing.

He won seve ra l champ ionsh ips

including the Japanese Grand Prix for

sports cars in 1966 and 1971, and came

third in 1967. In 1970 he also won the

annual All Japan All-Star event. He then

went on to racing in Australia, where he

competed in the Bathurst 500-mile race

from 1966 to 1968, taking a win in

Class A in 1966. In 1975, he made his

first two starts in the Japanese F2000

championship, qualifying second at Fuji

but fail ing to start, and then starting

sixth at Suzuka, before retiring from the

race. Following a successful career in

car races, Kunimitsu established his

own team in 1992, racing a Honda NSX

two years later. In non-championship

events in 1994, Takahashi, in his NSX,

entered Le Mans, where he finished

18th. From then on, Team Kunimitsu

Honda NSX became something of a

fi x t u r e i n J a p a n e s e G T r a c i n g .

Throughout the 1996 JGTC Takahashi

d rove i t but on ly ach ieved midfie ld

results, gaining eight points and finishing

the season in equal 26th position. But

after a racing career spanning over 40

years, he stepped down from active

driving duties although he still manages

Team Kunimitsu. In 2000, Kunimitsu

b e c a m e t h e P r e s i d e n t o f t h e G T

Association of Japan and has been

involved in the Merdeka Mil lennium

Endurance race for the last four years.

w i t h d r e a m s I 07

Kunimitsu Takahashi, a 66-year-old champion racer, drives for the Honda racing team.

Kunimitsu Takahashi

Page 8: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

Andie Hanafiah (15-Year User) Yong Wing Hoon (3-Year User)

HONDA CR-V HONDA Stream HONDA Jazz

We catch up with three loyal Honda customers and ask them to share their views about the Hondas they own and the great service they receive from their Honda dealers.

Abdul Razak Harun & Hartini Zakaria (6-Year Users)

08 I w i t h d r e a m s

I just can’t think of any other brand. I have had other makes before but they simply fall short of my requirements. Their level of customer service is far from the level offered at Honda.

The St ream is per fect for us . I t i s comfor tab le , hand l ing i s good and smooth and the space i s adequate. We opted for the Stream for its sleek looks.

I love my ‘little’ car as it is more reliable than my last vehicle!

Retiree Andie Hanafiah bought her first

Honda more than 15-years-ago, just

because the brand promised good

resale value. But that purchase, made

p u re l y f o r m o n e t a r y re a s o n s , h a s

provided her with the best car owner-

ship experience she has ever had. She

is so happy with the Honda brand and

the service rendered to her that even

th inking of another brand is a lmost

impossible. This has led her to buy four

other Honda vehicles, including the

first-generation CR-V, another Civic, the

second-generation CR-V and even a

Honda Jazz for her daughter.

Her first CR-V was bought from Sri

Utama Auto Sdn Bhd at the Setapak

Industrial Area in Jalan Genting Klang

and she has stuck to the 3S dealership

ever since. “They go the extra mile for

their customers. This is what brings me

back. I just need to make one phone

call and I get the assistance required.

They are very friendly and have smiles

on their faces at all times. It is conve-

nient and hassle-free. Car ownership is

no longer a chore,” she remarks, adding

that on many occasions she called the

company’s Managing Director on his

m o b i l e p h o n e t o s e e k h e l p . T h i s

r e l a t i o n s h i p w i t h S r i U t a m a A u t o

Managing Director Wong Chee Keong

has become more a fr iendship than

anything else in the last 10 years. They

are on a first name basis and frequently

keep in touch. “I just can’t think of any

other brand. I have had other makes

before but they simply fall short of my

requirements. The level of customer

service is far from the level offered at

Honda,” she added.

A n d i e , w h o o w n s t h e s e c o n d -

generation Honda CR-V, said she has

been extremely happy with the car ever

since she purchased it several years

ago. “I have fallen in love with it. I had

the first-generation one and it led me to

upgrade when I could. I like the height,

the handling and the power. Pick-up is

good for my dr ives whi le the height

prevents me from getting bullied on the

road.” Given an improved and a fresher

CR-V in time to come, she said she’d

probably be one of the firs t to book

one.“I have been hooked on an SUV.

I can’t imagine driving anything else

especially after driving one for many

years. I just love my Honda.”

w i t h d r e a m s I 09

Andie Hanafiah loves her Honda CR-V and is proud to show it.

Andie Hanafiah has owned Hondas for past 15 years.

Honda dealers love your Honda as much as you do and are willing to go the extra mile.

Honda Heaven user’s voices

Andie’s Favourite Dealer

SRI UTAMAAUTO SDN BHD

No. 21, 22 & 23, Jalan Usahawan 5, Setapak Industrial Area, Off Jalan Genting Klang, 53200 Kuala Lumpur. : 03-4024 2266 Fax: 03-4024 9320Email: [email protected]

Page 9: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

Andie Hanafiah (15-Year User) Yong Wing Hoon (3-Year User)

HONDA CR-V HONDA Stream HONDA Jazz

We catch up with three loyal Honda customers and ask them to share their views about the Hondas they own and the great service they receive from their Honda dealers.

Abdul Razak Harun & Hartini Zakaria (6-Year Users)

08 I w i t h d r e a m s

I just can’t think of any other brand. I have had other makes before but they simply fall short of my requirements. Their level of customer service is far from the level offered at Honda.

The St ream is per fect for us . I t i s comfor tab le , hand l ing i s good and smooth and the space i s adequate. We opted for the Stream for its sleek looks.

I love my ‘little’ car as it is more reliable than my last vehicle!

Retiree Andie Hanafiah bought her first

Honda more than 15-years-ago, just

because the brand promised good

resale value. But that purchase, made

p u re l y f o r m o n e t a r y re a s o n s , h a s

provided her with the best car owner-

ship experience she has ever had. She

is so happy with the Honda brand and

the service rendered to her that even

th inking of another brand is a lmost

impossible. This has led her to buy four

other Honda vehicles, including the

first-generation CR-V, another Civic, the

second-generation CR-V and even a

Honda Jazz for her daughter.

Her first CR-V was bought from Sri

Utama Auto Sdn Bhd at the Setapak

Industrial Area in Jalan Genting Klang

and she has stuck to the 3S dealership

ever since. “They go the extra mile for

their customers. This is what brings me

back. I just need to make one phone

call and I get the assistance required.

They are very friendly and have smiles

on their faces at all times. It is conve-

nient and hassle-free. Car ownership is

no longer a chore,” she remarks, adding

that on many occasions she called the

company’s Managing Director on his

m o b i l e p h o n e t o s e e k h e l p . T h i s

r e l a t i o n s h i p w i t h S r i U t a m a A u t o

Managing Director Wong Chee Keong

has become more a fr iendship than

anything else in the last 10 years. They

are on a first name basis and frequently

keep in touch. “I just can’t think of any

other brand. I have had other makes

before but they simply fall short of my

requirements. The level of customer

service is far from the level offered at

Honda,” she added.

A n d i e , w h o o w n s t h e s e c o n d -

generation Honda CR-V, said she has

been extremely happy with the car ever

since she purchased it several years

ago. “I have fallen in love with it. I had

the first-generation one and it led me to

upgrade when I could. I like the height,

the handling and the power. Pick-up is

good for my dr ives whi le the height

prevents me from getting bullied on the

road.” Given an improved and a fresher

CR-V in time to come, she said she’d

probably be one of the firs t to book

one.“I have been hooked on an SUV.

I can’t imagine driving anything else

especially after driving one for many

years. I just love my Honda.”

w i t h d r e a m s I 09

Andie Hanafiah loves her Honda CR-V and is proud to show it.

Andie Hanafiah has owned Hondas for past 15 years.

Honda dealers love your Honda as much as you do and are willing to go the extra mile.

Honda Heaven user’s voices

Andie’s Favourite Dealer

SRI UTAMAAUTO SDN BHD

No. 21, 22 & 23, Jalan Usahawan 5, Setapak Industrial Area, Off Jalan Genting Klang, 53200 Kuala Lumpur. : 03-4024 2266 Fax: 03-4024 9320Email: [email protected]

Page 10: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

10 I w i t h d r e a m s

A match made in heaven, it seems. A

husband and wi fe love the i r Honda

Stream so much that they find it difficult

to part with. And even when they have

to buy another car, i t wi l l be another

H o n d a . T h e S t re a m w a s a p e r f e c t

choice as it offers practical features,

drop-dead gorgeous looks, a spacious

interior, seven seats and ample power.

But more importantly, it was the vehicle

of choice because of its established and

well-known brand name.

A b d u l R a z a k H a r u n a n d H a r t i n i

Zakaria, both 34, of Bukit Subang in

Shah Alam, first fe l l in love wi th the

brand as young executives when the

former’s eldest brother bought a Honda

Civic back in 1997. “He has owned the

c a r e v e r s i n c e . I t w a s t h e n t h a t I

decided to buy a Honda one day. And

when the t ime came for me to afford

one, I leapt at the chance. It had all the

conveniences for a family and for us –

with three children – it was perfect,” he

adds. Handling and power is impressive

and with the children, aged between

one and six, the Stream is perfect for

those balik kampung drives to Baling in

Kedah, some 450 kilometres from Kuala

Lumpur. “The vehic le offers steady

highway cruising. It also feels stable at

highway speeds.”

Abdul Razak likes the fact that the

brand is establ ished and that spare

parts are easy to come by. Maintenance

of the vehicle and the service centers

are convenient. He said Kosmo Kars,

the dealership where he sends his car

for servicing, is very professional in their

work. He added that the technicians

and mechanics there were professional

in troubleshooting problems relating to

the vehicle. “They have a good attitude

when facing customers,” he adds.

“The Stream is perfect for us. It is

comfor tab le , hand l ing i s good and

smooth and the space is adequate. We

opted for the Stream for its sleek looks.

Anything bigger would have been a bit

too bulky and quite difficult for me to

handle,” says Hartini Zakaria, who is

also a fan of Kosmo Kars because it

o f f e r s m a n y c o n v e n i e n c e s , l i k e a

children’s play area, a reading room and

TV rooms. Given the choice, she aims to

purchase a Honda Jazz one day for its

e v e r m o r e p r a c t i c a l s p a c e a n d

convenience.

Husband and wife Abdul Razak Harun and Hartini Zakaria with their Honda Stream.

Dream Stream

Hartini ZakariaAbdul Razak&

Abdul Razak and his wife were both born in 1972, and are proud to show it.

The Honda Stream is perfect for its spacious interior and superb handling.

It was love at first sight when the couple saw the Honda Stream.

Razak & Hartini’s Favourite Dealer

No 3, Jalan Pelukis U1/46, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor. : 03-5569 5259/2136 Fax:03-5569 5259/2136URL: www.kosmokars.com.my

KOSMO KARSSDN BHD

It was either a Honda Jazz or the latest

Civic. Both are Hondas, but still a choice

had to be made. Both look good, have a

reputation for superior quality and the

same established brand name. Power is

ample for both while sporty looks are

almost a given. But after much thought

and del iberat ion the choice was the

J a z z . I t b o a s t s t h e s a m e I - V T E C

techno logy, has the u l t ra sea ts fo r

convenience, is small enough for tight

and narrow roads but most importantly,

is a perfect city car.

Insurance agent Yong Wing Hoon, 29,

from Klang, is happy with her decision.

She has come to love her ‘little’ car as it

is more rel iable than her last vehicle

that, more often than not, was at the

workshop. She services her car at USJ

C a r E x p r e s s S d n B h d i n T a m a n

Perindustrian Subang. “It is only my

second t ime here. I l ike coming here

because parking is easy, it is surrounded

b y a m a i n b u s i n e s s d i s t r i c t a n d i s

minutes away from all conveniences –

and for its courteous and warm service.”

“After I purchased my car, I took it to

them for a minor problem. They told me

they didn’t have stock for the part and

said they would call me. By the end of

the day, they called to bring my car in

for a replacement of the part. I find that

very efficient.”

She said the dealership also offered

many other services l ike a body and

paint sect ion, wheel a l ignment and

balancing services, a stylish cafeteria,

car wash and WiFi services. “It is a one-stop

centre for everything. It is convenient and

practical to come here.”

Yong has vowed that her next car will

be another Honda, and the brand and

services rendered to her have captured

her heart.

w i t h d r e a m s I 11

Jazz It Up

The dealership offers many services, such as a body and paint section, wheel alignment and balancing, car wash, and WiFi services.

user’s voices

Yong Wing Hoon has owned her Honda Jazz for three years.

Yong Wing Hoon

Wing Hoon’s Favourite Dealer

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 UEP Subang Jaya, Selangor. : 03-5635 8988 Fax: 03-5638 9248

USJ CAR EXPRESSSDN BHD

Page 11: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

10 I w i t h d r e a m s

A match made in heaven, it seems. A

husband and wi fe love the i r Honda

Stream so much that they find it difficult

to part with. And even when they have

to buy another car, i t wi l l be another

H o n d a . T h e S t re a m w a s a p e r f e c t

choice as it offers practical features,

drop-dead gorgeous looks, a spacious

interior, seven seats and ample power.

But more importantly, it was the vehicle

of choice because of its established and

well-known brand name.

A b d u l R a z a k H a r u n a n d H a r t i n i

Zakaria, both 34, of Bukit Subang in

Shah Alam, first fe l l in love wi th the

brand as young executives when the

former’s eldest brother bought a Honda

Civic back in 1997. “He has owned the

c a r e v e r s i n c e . I t w a s t h e n t h a t I

decided to buy a Honda one day. And

when the t ime came for me to afford

one, I leapt at the chance. It had all the

conveniences for a family and for us –

with three children – it was perfect,” he

adds. Handling and power is impressive

and with the children, aged between

one and six, the Stream is perfect for

those balik kampung drives to Baling in

Kedah, some 450 kilometres from Kuala

Lumpur. “The vehic le offers steady

highway cruising. It also feels stable at

highway speeds.”

Abdul Razak likes the fact that the

brand is establ ished and that spare

parts are easy to come by. Maintenance

of the vehicle and the service centers

are convenient. He said Kosmo Kars,

the dealership where he sends his car

for servicing, is very professional in their

work. He added that the technicians

and mechanics there were professional

in troubleshooting problems relating to

the vehicle. “They have a good attitude

when facing customers,” he adds.

“The Stream is perfect for us. It is

comfor tab le , hand l ing i s good and

smooth and the space is adequate. We

opted for the Stream for its sleek looks.

Anything bigger would have been a bit

too bulky and quite difficult for me to

handle,” says Hartini Zakaria, who is

also a fan of Kosmo Kars because it

o f f e r s m a n y c o n v e n i e n c e s , l i k e a

children’s play area, a reading room and

TV rooms. Given the choice, she aims to

purchase a Honda Jazz one day for its

e v e r m o r e p r a c t i c a l s p a c e a n d

convenience.

Husband and wife Abdul Razak Harun and Hartini Zakaria with their Honda Stream.

Dream Stream

Hartini ZakariaAbdul Razak&

Abdul Razak and his wife were both born in 1972, and are proud to show it.

The Honda Stream is perfect for its spacious interior and superb handling.

It was love at first sight when the couple saw the Honda Stream.

Razak & Hartini’s Favourite Dealer

No 3, Jalan Pelukis U1/46, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor. : 03-5569 5259/2136 Fax:03-5569 5259/2136URL: www.kosmokars.com.my

KOSMO KARSSDN BHD

It was either a Honda Jazz or the latest

Civic. Both are Hondas, but still a choice

had to be made. Both look good, have a

reputation for superior quality and the

same established brand name. Power is

ample for both while sporty looks are

almost a given. But after much thought

and del iberat ion the choice was the

J a z z . I t b o a s t s t h e s a m e I - V T E C

techno logy, has the u l t ra sea ts fo r

convenience, is small enough for tight

and narrow roads but most importantly,

is a perfect city car.

Insurance agent Yong Wing Hoon, 29,

from Klang, is happy with her decision.

She has come to love her ‘little’ car as it

is more rel iable than her last vehicle

that, more often than not, was at the

workshop. She services her car at USJ

C a r E x p r e s s S d n B h d i n T a m a n

Perindustrian Subang. “It is only my

second t ime here. I l ike coming here

because parking is easy, it is surrounded

b y a m a i n b u s i n e s s d i s t r i c t a n d i s

minutes away from all conveniences –

and for its courteous and warm service.”

“After I purchased my car, I took it to

them for a minor problem. They told me

they didn’t have stock for the part and

said they would call me. By the end of

the day, they called to bring my car in

for a replacement of the part. I find that

very efficient.”

She said the dealership also offered

many other services l ike a body and

paint sect ion, wheel a l ignment and

balancing services, a stylish cafeteria,

car wash and WiFi services. “It is a one-stop

centre for everything. It is convenient and

practical to come here.”

Yong has vowed that her next car will

be another Honda, and the brand and

services rendered to her have captured

her heart.

w i t h d r e a m s I 11

Jazz It Up

The dealership offers many services, such as a body and paint section, wheel alignment and balancing, car wash, and WiFi services.

user’s voices

Yong Wing Hoon has owned her Honda Jazz for three years.

Yong Wing Hoon

Wing Hoon’s Favourite Dealer

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 UEP Subang Jaya, Selangor. : 03-5635 8988 Fax: 03-5638 9248

USJ CAR EXPRESSSDN BHD

Page 12: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

12 I w i t h d r e a m s

Honda’s ground-breaking VTEC system is a creative solution to an old dilemma.

OFFRESH AIRA BREATH

w i t h d r e a m s I 13

Honda VTEC – a “dream engine” and a completely new driving experience for motoring enthusiasts around the globe.

The VTEC technology drew considerable praise as the world’s first valve mechanism, capable of simultaneously changing the valve timing and lift on the intake and exhaust sides.

“Find a new technology to lead the

next generation of Honda engines,”

was the directive issued by the top

management at Honda R&D.

Ikuo Kajitani, who was employed in the

First Design Department at Honda’s

Tochigi R&D Centre, was involved in the

development of these engines. Through

his experience in engine design, Kajitani

had become convinced that Honda’s

next engine should offer a mechanism

that could alter the timing of the valves.

As with your lungs, engines breathe

air. While exercising or during heavy

physical activity you need more air in

your lungs, and an engine is much the

same. The problem is that the valves in

an engine that control the volume of air

i t c o n s u m e s a r e c o n t r o l l e d

mechanically, and are fixed.

A possibility was identified through

the study of a new valve mechanism

that altered valve operation at both high

and low engine speeds that could be a

solution to higher engine efficiency. As a

core technology for Honda’s proposed

new l ine of engines, the mechanism

underwent a p rogram of s tudy and

refinement under the careful supervision

of Honda’s research staff. And eventually

the mechanism evolved into Honda’s

VTEC (Va r iab le Va lve T im ing & L i f t

Electronic Control System) engine.

Kajitani was excited about the new

opportunity. He knew that working on

VTEC technology would play a major

role in the creation of future powerplant

designs, but he thought the targets set

were too low. As if reading Kajitani’s

m i n d , N o b u h i k o K a w a m o t o , t h e n

p r e s i d e n t o f H o n d a R & D , m a d e a

thoughtful suggestion: “Why don't you

raise your target to 100 horsepower per

l i t re?” he asked. I t had always been

though t t ha t a no rma l l y asp i r a ted

engine could not be made to produce

100 horsepower per litre. But Kajitani

could see in Kawamoto the passionate

v i s i o n o f a n e n g i n e e r, a n d h e f e l t

insp i red by such a s t ra ight forward

proposal. Of course, he knew it would

mean 160 horsepower from only 1.6

l i t res. “ I t fe l t l ike a dream,” Kaj i tani

recalled. “Conventional engines in those

d a y s c o u l d o n l y p r o d u c e 7 0 o r 8 0

horsepower per litre. But here we were,

being asked to increase it all the way to

100 horses. It wasn’t going to be easy.”

I n a d d i t i o n t o a s i g n i fi c a n t

responsibility for product reliability, the

t e a m h a d s p e c i a l e x p e c t a t i o n s

r e g a r d i n g t h e V T E C e n g i n e . S a i d

Kajitani, “We all shared the determination

to apply these technologies to every

Honda model.” The team’s view was

t h a t V T E C t e c h n o l o g y s h o u l d b e

a d a p t e d t o H o n d a ’s f u t u re m o d e l

deve lopments . As such, the in i t i a l

s p e c i fi c a t i o n w o u l d h a v e t o m e e t

customer expectations.Honda’s new

Integra, equipped with the DOHC/VTEC

engine, was introduced to the market in

April 1989. The VTEC technology drew

considerable praise as the world’s first

v a l v e m e c h a n i s m c a p a b l e o f

s imultaneously changing the valve

timing and lift on the intake and exhaust

s ides. In addi t ion to i ts impress ive

output and high-revving energy, the

VTEC powerplant boasted superior

performance at the low end – including

a smooth idle and easy starting, and

improved fuel economy. I t w a s

truly a “dream engine”– a completely

new driving experience for motoring

enthusiasts around the globe.

“Everyone of us had pledged to do his

utmost to create a world-class engine,”

Kajitani said. “We were confident that

variable valve-timing technology would

be the next big thing. After all, we had

o v e r c o m e t h e c h a l l e n g e s o f

development and testing because we

knew tha t on ly ou r ve ry bes t e f fo r t

would establ ish this technology.” It

evo lved in to the three-stage VTEC

e n g i n e i n t ro d u c e d i n 1 9 9 5 , w h i c h

demonstrated an even greater degree of

efficiency in output control, benefiting

Honda d r i ve rs by be ing even more

ath le t ic and effic ient . A dream that

offers the best of both worlds.

breakthrough

Page 13: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

12 I w i t h d r e a m s

Honda’s ground-breaking VTEC system is a creative solution to an old dilemma.

OFFRESH AIRA BREATH

w i t h d r e a m s I 13

Honda VTEC – a “dream engine” and a completely new driving experience for motoring enthusiasts around the globe.

The VTEC technology drew considerable praise as the world’s first valve mechanism, capable of simultaneously changing the valve timing and lift on the intake and exhaust sides.

“Find a new technology to lead the

next generation of Honda engines,”

was the directive issued by the top

management at Honda R&D.

Ikuo Kajitani, who was employed in the

First Design Department at Honda’s

Tochigi R&D Centre, was involved in the

development of these engines. Through

his experience in engine design, Kajitani

had become convinced that Honda’s

next engine should offer a mechanism

that could alter the timing of the valves.

As with your lungs, engines breathe

air. While exercising or during heavy

physical activity you need more air in

your lungs, and an engine is much the

same. The problem is that the valves in

an engine that control the volume of air

i t c o n s u m e s a r e c o n t r o l l e d

mechanically, and are fixed.

A possibility was identified through

the study of a new valve mechanism

that altered valve operation at both high

and low engine speeds that could be a

solution to higher engine efficiency. As a

core technology for Honda’s proposed

new l ine of engines, the mechanism

underwent a p rogram of s tudy and

refinement under the careful supervision

of Honda’s research staff. And eventually

the mechanism evolved into Honda’s

VTEC (Va r iab le Va lve T im ing & L i f t

Electronic Control System) engine.

Kajitani was excited about the new

opportunity. He knew that working on

VTEC technology would play a major

role in the creation of future powerplant

designs, but he thought the targets set

were too low. As if reading Kajitani’s

m i n d , N o b u h i k o K a w a m o t o , t h e n

p r e s i d e n t o f H o n d a R & D , m a d e a

thoughtful suggestion: “Why don't you

raise your target to 100 horsepower per

l i t re?” he asked. I t had always been

though t t ha t a no rma l l y asp i r a ted

engine could not be made to produce

100 horsepower per litre. But Kajitani

could see in Kawamoto the passionate

v i s i o n o f a n e n g i n e e r, a n d h e f e l t

insp i red by such a s t ra ight forward

proposal. Of course, he knew it would

mean 160 horsepower from only 1.6

l i t res. “ I t fe l t l ike a dream,” Kaj i tani

recalled. “Conventional engines in those

d a y s c o u l d o n l y p r o d u c e 7 0 o r 8 0

horsepower per litre. But here we were,

being asked to increase it all the way to

100 horses. It wasn’t going to be easy.”

I n a d d i t i o n t o a s i g n i fi c a n t

responsibility for product reliability, the

t e a m h a d s p e c i a l e x p e c t a t i o n s

r e g a r d i n g t h e V T E C e n g i n e . S a i d

Kajitani, “We all shared the determination

to apply these technologies to every

Honda model.” The team’s view was

t h a t V T E C t e c h n o l o g y s h o u l d b e

a d a p t e d t o H o n d a ’s f u t u re m o d e l

deve lopments . As such, the in i t i a l

s p e c i fi c a t i o n w o u l d h a v e t o m e e t

customer expectations.Honda’s new

Integra, equipped with the DOHC/VTEC

engine, was introduced to the market in

April 1989. The VTEC technology drew

considerable praise as the world’s first

v a l v e m e c h a n i s m c a p a b l e o f

s imultaneously changing the valve

timing and lift on the intake and exhaust

s ides. In addi t ion to i ts impress ive

output and high-revving energy, the

VTEC powerplant boasted superior

performance at the low end – including

a smooth idle and easy starting, and

improved fuel economy. I t w a s

truly a “dream engine”– a completely

new driving experience for motoring

enthusiasts around the globe.

“Everyone of us had pledged to do his

utmost to create a world-class engine,”

Kajitani said. “We were confident that

variable valve-timing technology would

be the next big thing. After all, we had

o v e r c o m e t h e c h a l l e n g e s o f

development and testing because we

knew tha t on ly ou r ve ry bes t e f fo r t

would establ ish this technology.” It

evo lved in to the three-stage VTEC

e n g i n e i n t ro d u c e d i n 1 9 9 5 , w h i c h

demonstrated an even greater degree of

efficiency in output control, benefiting

Honda d r i ve rs by be ing even more

ath le t ic and effic ient . A dream that

offers the best of both worlds.

breakthrough

Page 14: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

14 I w i t h d r e a m s

Formula OneH u n g a r i a n G P 2 0 0 6

The 26-year-old Englishman drove a

stunning race, charging through the field

from 14th place on the grid in changing

track conditions. Capping a fabulous

race for the team, Rubens Barrichello

came home in fourth place. After the

race Button was hardly able to contain

his excitement. “Wow! What a day! This

is such an amazing moment for me, and

one that I have worked my whole motor

racing career for. I always had faith that

we would achieve our objective together

and this v ictory is test imony to that

bel ief . There are so many people to

thank r igh t now – eve rybody in the

team, Honda Moto r Company, ou r

partners and, of course, all the fans. I

would also l ike to pay a very special

tribute to my family who helped me start

out on the path to victory. To win such a

tough and challenging race from 14th

place on the grid is incredible for me

and all the more important because I

know I won on merit today. No one can

dispute that today the Honda Racing F1

Team got everything right,” he said.

The win comes only one race after

Honda celebrated its 300th Formula

One race at the German Grand Prix.

Honda’s first race at the top level of

motor racing was also at the

German Grand Prix in 1964. At that time

t h e r a c e w a s c o n t e s t e d o n t h e

legendary 22-ki lometre Nüburgring

Nordschleife circuit – a baptism of fire

for the inexperienced but determined

t e a m . S i n c e t h a t t i m e , H o n d a h a s

achieved five Drivers’ Championships

and six Constructors’ Championships,

72 w ins , 77 po le pos i t ions and 173

podiums. At 300 Grand Prix, Honda is

a l s o o n e o f t h e m o s t e s t a b l i s h e d

manufacturers in F1 racing. It is this

enduring challenging spirit that is

the corners tone o f Honda’s rac ing

philosophy.

It was an especially important win,

because as was the case in their first

Grand Prix, Honda has been competing

i n t h i s s e a s o n a s a f u l l - fl e d g e d

manufacturer, rather than as an engine

supplier. Takeo Fukui – President and

CEO of Honda Motor Company – was in

Budapest to see the race, and said:

“We are absolutely delighted with this

victory today. We have been aiming for

victory from the first race of this year,

and to have finally reached our goal at

the 13th race of the season makes us

extremely happy. The drivers and all the

members of the team have worked very

hard and done a truly outstanding job.

Today we share with al l our fans the

thrill of victory. Tomorrow we will once

again be hard at work to achieve yet

more Formula One World Championship

w i n s . I w o u l d l i k e t o e x p r e s s m y

g r a t i t u d e t o a l l o u r f a n s f o r t h e i r

continuing support. Thank you.”

Honda views its participation at the

forefront of competition as the ultimate

p r o v i n g g r o u n d f o r i t s h i g h - t e c h

products. It’s a deep-seated philosophy

that dates back to the mid-1950s, when

company founder So ich i ro Honda

announced his decision to enter the

famous Isle of Man TT race. He believed

the challenge of competing against the

world’s best would enhance Honda’s

technology and engineering skills, while

giving it the opportunity to demonstrate

its capabilities to the world.

T h o s e c a p a b i l i t i e s w e re a m p l y

demonstrated on 6 August in Hungary,

and we a re l i ke ly to see more in the

f u tu re . “The re a re ha rd l y wo rds to

describe this moment. It is an historic

day for Honda and the most incredible

o c c a s i o n f o r t h e w h o l e t e a m , i t s

associates and fans all over the world.

Everyone has worked so hard for so

long to savour the tas te o f v ic to ry.

Jenson has remained positive, as has

the whole team, and I am immensely

proud of everyone today, especially as

the CEO of Honda Motor Company,

Takeo Fukui, was here in Hungary to

receive the trophy on our behalf. Now

that we have reached this important

milestone, we know we have what i t

t a k e s t o g o o n a n d d o i t a g a i n a n d

again,” said Nick Fry, Chief Executive

Officer of the Honda Racing F1 Team.

w i t h d r e a m s I 15

Jenson Button took his Honda RA106 F1 car to victory in the 2006 Hungarian Grand Prix in August, taking both his and the Honda Racing F1 Team’s first Formula One victory.

motor sports

Page 15: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

14 I w i t h d r e a m s

Formula OneH u n g a r i a n G P 2 0 0 6

The 26-year-old Englishman drove a

stunning race, charging through the field

from 14th place on the grid in changing

track conditions. Capping a fabulous

race for the team, Rubens Barrichello

came home in fourth place. After the

race Button was hardly able to contain

his excitement. “Wow! What a day! This

is such an amazing moment for me, and

one that I have worked my whole motor

racing career for. I always had faith that

we would achieve our objective together

and this v ictory is test imony to that

bel ief . There are so many people to

thank r igh t now – eve rybody in the

team, Honda Moto r Company, ou r

partners and, of course, all the fans. I

would also l ike to pay a very special

tribute to my family who helped me start

out on the path to victory. To win such a

tough and challenging race from 14th

place on the grid is incredible for me

and all the more important because I

know I won on merit today. No one can

dispute that today the Honda Racing F1

Team got everything right,” he said.

The win comes only one race after

Honda celebrated its 300th Formula

One race at the German Grand Prix.

Honda’s first race at the top level of

motor racing was also at the

German Grand Prix in 1964. At that time

t h e r a c e w a s c o n t e s t e d o n t h e

legendary 22-ki lometre Nüburgring

Nordschleife circuit – a baptism of fire

for the inexperienced but determined

t e a m . S i n c e t h a t t i m e , H o n d a h a s

achieved five Drivers’ Championships

and six Constructors’ Championships,

72 w ins , 77 po le pos i t ions and 173

podiums. At 300 Grand Prix, Honda is

a l s o o n e o f t h e m o s t e s t a b l i s h e d

manufacturers in F1 racing. It is this

enduring challenging spirit that is

the corners tone o f Honda’s rac ing

philosophy.

It was an especially important win,

because as was the case in their first

Grand Prix, Honda has been competing

i n t h i s s e a s o n a s a f u l l - fl e d g e d

manufacturer, rather than as an engine

supplier. Takeo Fukui – President and

CEO of Honda Motor Company – was in

Budapest to see the race, and said:

“We are absolutely delighted with this

victory today. We have been aiming for

victory from the first race of this year,

and to have finally reached our goal at

the 13th race of the season makes us

extremely happy. The drivers and all the

members of the team have worked very

hard and done a truly outstanding job.

Today we share with al l our fans the

thrill of victory. Tomorrow we will once

again be hard at work to achieve yet

more Formula One World Championship

w i n s . I w o u l d l i k e t o e x p r e s s m y

g r a t i t u d e t o a l l o u r f a n s f o r t h e i r

continuing support. Thank you.”

Honda views its participation at the

forefront of competition as the ultimate

p r o v i n g g r o u n d f o r i t s h i g h - t e c h

products. It’s a deep-seated philosophy

that dates back to the mid-1950s, when

company founder So ich i ro Honda

announced his decision to enter the

famous Isle of Man TT race. He believed

the challenge of competing against the

world’s best would enhance Honda’s

technology and engineering skills, while

giving it the opportunity to demonstrate

its capabilities to the world.

T h o s e c a p a b i l i t i e s w e re a m p l y

demonstrated on 6 August in Hungary,

and we a re l i ke ly to see more in the

f u tu re . “The re a re ha rd l y wo rds to

describe this moment. It is an historic

day for Honda and the most incredible

o c c a s i o n f o r t h e w h o l e t e a m , i t s

associates and fans all over the world.

Everyone has worked so hard for so

long to savour the tas te o f v ic to ry.

Jenson has remained positive, as has

the whole team, and I am immensely

proud of everyone today, especially as

the CEO of Honda Motor Company,

Takeo Fukui, was here in Hungary to

receive the trophy on our behalf. Now

that we have reached this important

milestone, we know we have what i t

t a k e s t o g o o n a n d d o i t a g a i n a n d

again,” said Nick Fry, Chief Executive

Officer of the Honda Racing F1 Team.

w i t h d r e a m s I 15

Jenson Button took his Honda RA106 F1 car to victory in the 2006 Hungarian Grand Prix in August, taking both his and the Honda Racing F1 Team’s first Formula One victory.

motor sports

Page 16: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

In October 1973 war in the Middle

East broke out, sending the world’s

crude oil prices to a level four times

higher than previously seen. The

result was an oil crisis that caused

significant confusion to the global

economy.

At the time the world’s automakers were

focusing on larger, more luxurious-

looking and more powerful vehicles:

cars that appeared to glorify the exces-

sive use of resources, as i f doing so

could be easily justified. But the tide

had already been turning. Regulations

concerning auto emissions became

much stricter in 1970, and with the U.S.

government’s passing of the U.S. Clean

Air Act, Japan immediately followed suit,

moving to tighten its own regulations.

The oil crisis and new emissions regula-

tions also brought about a shift in the

passenger-car market, reflecting an

emerging consumer trend, in which car

buyers were no longer satisfied to own

ca rs t ha t eschewed any deg ree o f

functionality in favor of outright size and

luxury. Instead, they wanted cleaner,

m o re e c o n o m i c a l f a m i l y c a r s t h a t

offered greater fuel-efficiency.

I n 1 9 7 4 H i ro s h i K i z a w a , a c h i e f

re s e a rc h e n g i n e e r a t H o n d a R & D ,

received an official order from the Board

of Directors at Honda R&D to develop a

car one class above the Civic; a model

that would be the logical step for Civic

HistoryRepeats

Honda first introduced the Accord at a time when buyers

wanted efficiency as well as luxury. The same holds true today.

16 I w i t h d r e a m s

owners wanting to upgrade. A project to

develop an upscale version of the Civic

b e g a n , w i t h K i z a w a a c t i n g a s

development manager. In the hope of

enhancing its product development,

H o n d a h a d e a r n e s t l y b e g u n t h e

implementation of a joint project team

compris ing personnel f rom var ious

d e p a r t m e n t s i n t h e a re a s o f s a l e s

(Sales) , product ion and product ion

engineering (Engineering) and product

development (Development). An original

system of product development, the

SED system, emerged from a speech

g iven by Kiyoshi Kawashima on the

o c c a s i o n o f h i s a p p o i n t m e n t a s

president of Honda R&D, in which he

asked the company’s board to “think of

ways we can work effectively so that

100 o rd ina ry persons can p roduce

achievements on the level of one genius,

Soichiro Honda.” Its purpose was to

a l low the team members to d iscuss

matters from the standpoint of their

respective positions and experience,

and to integrate all three aspects into

d e v e l o p m e n t . “ E v e r y o n e w a s

concentrating on creating a car that felt

good to drive in every respect,” Kizawa

recalled. In those days, air conditioners

were commonly known in Japan as

“coolers,” a term that generally referred

t o a d e d i c a t e d c o o l i n g d e v i c e

suspended from the instrument panel,

separate from the heater.

H o w e v e r, b y i n t e g r a t i n g t h e a i r

conditioner with the instrument panel,

subtle temperature adjustments for

heat ing and cool ing would become

possible. This integrated air conditioner

offering a full range of functions was the

first of its kind for a car of this class.

As for power steering, which was still

limited to large, luxury cars, the team

studied its use following a comment by

Soichiro Honda during a visit to Wako

R & D C e n t e r t h a t t h e s t e e r i n g f e l t

“heavy.”

“I was doubtful whether we should use

power s teer ing in a sma l l ca r, ” sa id

Kizawa. “But when I actually drove a car

fitted with it, I was very impressed with

t h e c o n t r o l i t o f f e r e d . I n a n F F

(front-engine, front-wheel drive) car with a

heavy front end, the power steering

d e fi n i t e l y i m p ro v e d h a n d l i n g . S o ,

following the test drive I was convinced

that power steering was an absolute

must.”

T h e n e w v e h i c l e w a s n a m e d

“Accord” – an English word meaning

“ha rmony and ag reemen t . ” I t f u l l y

represented the concept of this new car.

Moreover, it made an original statement,

a s p i r i n g t o p l e a s e t h e d r i v e r a n d

passengers while fostering a new state

of harmony between car and society.

The first Accord model with a novel

th ree-door hatchback des ign h i t the

Japanese marke t i n May 1976 . A t an

inv i ta t ion tes t -dr ive he ld in Hakone,

automotive journalists raved about virtually

every aspect o f the car, f rom des ign ,

interior comfort and user-friendliness to its

r ide comfort and quiet operat ion. The

Accord’s fundamental concept, too, found

immediate acceptance in the market.

Immediately upon its release, the Accord

w a s v e r y w e l l re c e i v e d i n J a p a n a n d

overseas. A new benchmark had been set

f o r t h e a u t o i n d u s t r y i n J a p a n , a n d

consequently, more compact car l ines

began offering the power steering, air

conditioner and other creature comforts

made popular by the Accord.The car’s

stunning popularity was boosted even

f u r t h e r w i t h t h e i n t r o d u c t i o n o f t h e

four-door sedan introduced in October

1977.

The second-generation Accord family

i n t r o d u c e d i n S e p t e m b e r 1 9 8 1

incorporated model changes reflecting

Honda’s shift in emphasis toward the

four-door sedan. This was because the

first-generation four-door model had,

upon its market introduction, received

high marks comparable to those of the

preceding three-door model.

The third-generation Accord was

introduced in 1985, and here, the new

three-door Aerodeck with extended

roofline was added for sale in Japan and

E u r o p e , r a t h e r t h a n t h e f a m i l i a r

three-door hatchback.

The fourth-generation, released in

1989 saw a further expansion in the

model line, with the Accord Inspire, Vigor,

a n d A s c o t d e b u t i n g t o g e t h e r. T h e

expanded variations were in line with

increasingly diverse and sophisticated

market needs.

The fifth-generation Accord of 1993

grew in stature as well as beauty, with

sleek l ines reminiscent of the sporty

Honda Prelude coupe. It was available

in four body types around the world, and

garnered awards such as Japan Car

of the Year in 1993 and 1994, and U.S.

Imported Car of the Year amongst others.

The bi r th of the s ixth-generat ion

A c c o r d f a m i l y w a s c e l e b r a t e d i n

September 1997 via the simultaneous

launch of local-specification Accord

models designed exclusively for Japan,

the Americas, Europe, and Asia/Oceania.

The seventh-generat ion Accord

represents a continual evolution of the

phi losophy of the first . With h igh oi l

prices and world affairs in a similar state

to those in the 1970s when the Accord

was first launched, harmony between

the driver and the surrounding world is

an ideal philosophy.

product history

w i t h d r e a m s I 17

Historyof Accord

First released with a low-emissions, high-mileage spec to respond to energy crises and emissions regulations, the original Accord fulfilled demands for “Space, Driving Comfort and Style.” Originally released as a 1600 Hatchback version, with the four-door saloon added in 1977.

1976

Aiming for the peak of quality for compact car, the mechan i cs , ex te r i o r, i n t e r i o r and fin i sh a l l represented a concentration on quality.

1981

1985

1989

D e v e l o p e d w i t h a s t y l i s h a e ro s h a p e a n d a spacious interior, to give a sporty impression from any angle, creating a new sense of value.

Amid much discussion of the requirements for a small sedan during the 1990s, Honda takes a close look at the basic functions of a car and redevelops the Accord into a sedan that prioritizes humans.

1993

Proposes a new relationship between people and society incorporating everything that could be required of a next-generation sedan: world-class safety standards, low emissions, environmental considerations and driving enjoyment.

1997

Development of a flexible platform that can be used throughout the world as the basis of models meeting regional needs, offering cutting-edge sedan and wagon versions with improved driving, safety and environmental performance. The Accord Euro-R is introduced in 2000.

2002

B u i l d i n g o n t h e s t r e n g t h s o f t h e p r e v i o u s genera t ions , the Accord cont inues to o f fe r equipment levels and spaciousness, along with the values that brought about the introduction of the Accord in 1976.

Page 17: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

In October 1973 war in the Middle

East broke out, sending the world’s

crude oil prices to a level four times

higher than previously seen. The

result was an oil crisis that caused

significant confusion to the global

economy.

At the time the world’s automakers were

focusing on larger, more luxurious-

looking and more powerful vehicles:

cars that appeared to glorify the exces-

sive use of resources, as i f doing so

could be easily justified. But the tide

had already been turning. Regulations

concerning auto emissions became

much stricter in 1970, and with the U.S.

government’s passing of the U.S. Clean

Air Act, Japan immediately followed suit,

moving to tighten its own regulations.

The oil crisis and new emissions regula-

tions also brought about a shift in the

passenger-car market, reflecting an

emerging consumer trend, in which car

buyers were no longer satisfied to own

ca rs t ha t eschewed any deg ree o f

functionality in favor of outright size and

luxury. Instead, they wanted cleaner,

m o re e c o n o m i c a l f a m i l y c a r s t h a t

offered greater fuel-efficiency.

I n 1 9 7 4 H i ro s h i K i z a w a , a c h i e f

re s e a rc h e n g i n e e r a t H o n d a R & D ,

received an official order from the Board

of Directors at Honda R&D to develop a

car one class above the Civic; a model

that would be the logical step for Civic

HistoryRepeats

Honda first introduced the Accord at a time when buyers

wanted efficiency as well as luxury. The same holds true today.

16 I w i t h d r e a m s

owners wanting to upgrade. A project to

develop an upscale version of the Civic

b e g a n , w i t h K i z a w a a c t i n g a s

development manager. In the hope of

enhancing its product development,

H o n d a h a d e a r n e s t l y b e g u n t h e

implementation of a joint project team

compris ing personnel f rom var ious

d e p a r t m e n t s i n t h e a re a s o f s a l e s

(Sales) , product ion and product ion

engineering (Engineering) and product

development (Development). An original

system of product development, the

SED system, emerged from a speech

g iven by Kiyoshi Kawashima on the

o c c a s i o n o f h i s a p p o i n t m e n t a s

president of Honda R&D, in which he

asked the company’s board to “think of

ways we can work effectively so that

100 o rd ina ry persons can p roduce

achievements on the level of one genius,

Soichiro Honda.” Its purpose was to

a l low the team members to d iscuss

matters from the standpoint of their

respective positions and experience,

and to integrate all three aspects into

d e v e l o p m e n t . “ E v e r y o n e w a s

concentrating on creating a car that felt

good to drive in every respect,” Kizawa

recalled. In those days, air conditioners

were commonly known in Japan as

“coolers,” a term that generally referred

t o a d e d i c a t e d c o o l i n g d e v i c e

suspended from the instrument panel,

separate from the heater.

H o w e v e r, b y i n t e g r a t i n g t h e a i r

conditioner with the instrument panel,

subtle temperature adjustments for

heat ing and cool ing would become

possible. This integrated air conditioner

offering a full range of functions was the

first of its kind for a car of this class.

As for power steering, which was still

limited to large, luxury cars, the team

studied its use following a comment by

Soichiro Honda during a visit to Wako

R & D C e n t e r t h a t t h e s t e e r i n g f e l t

“heavy.”

“I was doubtful whether we should use

power s teer ing in a sma l l ca r, ” sa id

Kizawa. “But when I actually drove a car

fitted with it, I was very impressed with

t h e c o n t r o l i t o f f e r e d . I n a n F F

(front-engine, front-wheel drive) car with a

heavy front end, the power steering

d e fi n i t e l y i m p ro v e d h a n d l i n g . S o ,

following the test drive I was convinced

that power steering was an absolute

must.”

T h e n e w v e h i c l e w a s n a m e d

“Accord” – an English word meaning

“ha rmony and ag reemen t . ” I t f u l l y

represented the concept of this new car.

Moreover, it made an original statement,

a s p i r i n g t o p l e a s e t h e d r i v e r a n d

passengers while fostering a new state

of harmony between car and society.

The first Accord model with a novel

th ree-door hatchback des ign h i t the

Japanese marke t i n May 1976 . A t an

inv i ta t ion tes t -dr ive he ld in Hakone,

automotive journalists raved about virtually

every aspect o f the car, f rom des ign ,

interior comfort and user-friendliness to its

r ide comfort and quiet operat ion. The

Accord’s fundamental concept, too, found

immediate acceptance in the market.

Immediately upon its release, the Accord

w a s v e r y w e l l re c e i v e d i n J a p a n a n d

overseas. A new benchmark had been set

f o r t h e a u t o i n d u s t r y i n J a p a n , a n d

consequently, more compact car l ines

began offering the power steering, air

conditioner and other creature comforts

made popular by the Accord.The car’s

stunning popularity was boosted even

f u r t h e r w i t h t h e i n t r o d u c t i o n o f t h e

four-door sedan introduced in October

1977.

The second-generation Accord family

i n t r o d u c e d i n S e p t e m b e r 1 9 8 1

incorporated model changes reflecting

Honda’s shift in emphasis toward the

four-door sedan. This was because the

first-generation four-door model had,

upon its market introduction, received

high marks comparable to those of the

preceding three-door model.

The third-generation Accord was

introduced in 1985, and here, the new

three-door Aerodeck with extended

roofline was added for sale in Japan and

E u r o p e , r a t h e r t h a n t h e f a m i l i a r

three-door hatchback.

The fourth-generation, released in

1989 saw a further expansion in the

model line, with the Accord Inspire, Vigor,

a n d A s c o t d e b u t i n g t o g e t h e r. T h e

expanded variations were in line with

increasingly diverse and sophisticated

market needs.

The fifth-generation Accord of 1993

grew in stature as well as beauty, with

sleek l ines reminiscent of the sporty

Honda Prelude coupe. It was available

in four body types around the world, and

garnered awards such as Japan Car

of the Year in 1993 and 1994, and U.S.

Imported Car of the Year amongst others.

The bi r th of the s ixth-generat ion

A c c o r d f a m i l y w a s c e l e b r a t e d i n

September 1997 via the simultaneous

launch of local-specification Accord

models designed exclusively for Japan,

the Americas, Europe, and Asia/Oceania.

The seventh-generat ion Accord

represents a continual evolution of the

phi losophy of the first . With h igh oi l

prices and world affairs in a similar state

to those in the 1970s when the Accord

was first launched, harmony between

the driver and the surrounding world is

an ideal philosophy.

product history

w i t h d r e a m s I 17

Historyof Accord

First released with a low-emissions, high-mileage spec to respond to energy crises and emissions regulations, the original Accord fulfilled demands for “Space, Driving Comfort and Style.” Originally released as a 1600 Hatchback version, with the four-door saloon added in 1977.

1976

Aiming for the peak of quality for compact car, the mechan i cs , ex te r i o r, i n t e r i o r and fin i sh a l l represented a concentration on quality.

1981

1985

1989

D e v e l o p e d w i t h a s t y l i s h a e ro s h a p e a n d a spacious interior, to give a sporty impression from any angle, creating a new sense of value.

Amid much discussion of the requirements for a small sedan during the 1990s, Honda takes a close look at the basic functions of a car and redevelops the Accord into a sedan that prioritizes humans.

1993

Proposes a new relationship between people and society incorporating everything that could be required of a next-generation sedan: world-class safety standards, low emissions, environmental considerations and driving enjoyment.

1997

Development of a flexible platform that can be used throughout the world as the basis of models meeting regional needs, offering cutting-edge sedan and wagon versions with improved driving, safety and environmental performance. The Accord Euro-R is introduced in 2000.

2002

B u i l d i n g o n t h e s t r e n g t h s o f t h e p r e v i o u s genera t ions , the Accord cont inues to o f fe r equipment levels and spaciousness, along with the values that brought about the introduction of the Accord in 1976.

Page 18: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

Flying High Honda is set to take off – literally. Honda Aircraft Company, Inc. was established

in August 2006, for the development, production

a n d s a l e s o f H o n d a J e t , a n d w i l l p u r s u e FA A t y p e

certification and production certification in the US. Honda

Aircraft Company's goal is to complete cert ificat ion of

HondaJet in three to four years, fol lowed by the start of

production and delivery of the first plane in 2010.

Boasting a number of innovations including a patented

over-the-wing engine-mount configuration, a natural-laminar

flow (NLF ) w ing and f use l age nose , and an advanced

all-composite fuselage structure, the experimental HondaJet is

an advanced, lightweight, compact business jet that features

far better fuel efficiency, more available space in the fuselage

and higher cruise speed than conventional aircraft in its class.

The HondaJet is powered by two GE-Honda HF-118 engines

and carries up to seven passengers including one or two

crewmembers. “This public world debut of the HondaJet

r e p re s e n t s t h e c o n t i n u e d a d v a n c e m e n t o f H o n d a ' s

long-standing dream of aviation,” said Michimasa Fujino,

HondaJet project leader and vice president of Honda R&D

Americas, Inc., at its debut on July 28, 2005. “We are pleased

and excited to be able to share this dream and our technology

with the aviation community.”

what’s on Honda

Honda Tech Challenge Champ!After 150 gruelling competition minutes that included a shop

floor diagnosis and parts replacement followed by five tough

workbench tasks, top marks went to an East Malaysian.

Vernon Timothy Jubang, of Jimisar Corporation Sdn Bhd

in Kuching, Sarawak, beat out 10 finalists from an initial pool

of 91 contestants. According to Managing Director and CEO

of Honda Malaysia Sdn Bhd Mr. Yasuhide Mizuno, the

competition is good news for Honda owners.

“To improve customer satisfaction, we need to first

improve the quality of servicing,” said Mizuno. “The contest

has shown Honda Malays ia ’s s t rong commitment in

emphasizing the importance of high quality after-sale service

for customer satisfaction among all Honda dealers.”

Jubang rode away with a special-edition

Honda “Tech Challenge” motorcycle, and will

go on to represent Honda Malaysia at the

international level in the Asia Oceania

Technicians Contest.

Fujino also defined Honda’s goal to d e l i v e r t h r e e k e y a t t r i b u t e s – performance, quality and comfort – beyond what people currently expect from light business jets.

Civic Named Car of the YearBeating several other impressive rivals vying for the same

title, an eighth generation offering from Honda was the big

winner in not just one but two Autocar Asean Car of the Year

Awards 2005/2006.

The Honda Civic 2.0S took home the title Overall Winner

for Car of the Year 2005/2006, and also came out on top in

the Midsize Sedan / Hatchback category. Owners of this

increasingly popular car are already singing its praises, and

now the critics are joining the chorus.

“The Civic fulfils every requirement of a practical family

saloon, but also has the desirability and cool factor

synonymous with the brand,” wrote Denis Wong, Editor of

Autocar Asean.

Judges looked at styling, utility, safety,

features, build quality, handling, performance

and value for money, among other criteria.

It’s a tough list for any brand, but since

the annual awards started three years

ago Honda has won Car of the Year

twice. Now that’s a solid record.

18 I w i t h d r e a m

AUTHORISED HONDA DEALERS’ CONTACT LIST

C O M P A N Y N A M E

KEDAH

A D D R E S S

SELANGOR

PENANG

PERAK

KELANTAN

TERENGGANU

PAHANG

NEGERI SEMBILAN

MELAKA

JOHOR

SABAH

SARAWAK

LABUAN

SHOW

ROOM

SERV

ICE

558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.

No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.

No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.

No. 21-22, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.

Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur.

32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.

Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.

No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.

193 & 195, Jalan Imbi, 55100 Kuala Lumpur.

Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.

109, Jalan Pudu, 55100 Kuala Lumpur.

68, Jalan Ampang, 50450 Kuala Lumpur.

111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.

No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.

Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.

2007, Wisma Mofaz, Jalan Damansara, 50000 Kuala Lumpur.

18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.

Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.

No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.

76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.

Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.

59, Jalan USJ 10/1, Taipan Triangle, 47620 UEP Subang Jaya, Selangor.

Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.

No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.

17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor.

2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.

12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Darul Aman.

Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang, 08000 Sungai Petani, Kedah Darul Aman.

357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah Darul Aman.

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Darul Aman.

25-B, Lebuh Farquhar, 10200 Penang.

124-A, Lengkok Sg. Pinang, 10150 Penang.

1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.

Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.

14-20, Jalan Kampar, 30250 Ipoh, Perak.

Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.

4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.

Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.

Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.

5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.

686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.

C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.

8,10,12 & 14, Jalan Yam Tuan (Paul Street), 70000 Seremban, Negeri Sembilan.

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.

Lot 1783, Jalan Semabok, 75050 Melaka.

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.

315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.

241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.

No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.

62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.

Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.

55, Krokop Road, 98000 Miri, Sarawak.

2KM, Jalan Tun Mustapha, 87020 Labuan, FT.

KUALA LUMPUR

Angkasa Motor Sdn Bhd Imavest Sdn Bhd

Sri Utama Auto Sdn Bhd

Noblekey (M) Sdn Bhd

Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd

Kah Motor Co. Sdn Bhd

Roda BB Motor Sdn Bhd

New Era Sales (M) Sdn. BhdWeststar Auto Sdn Bhd

Peringgit Sri Motor Sdn BhdWegro Sdn BhdThe Millennium Auto & Carriage Sdn BhdMH Prestige Auto Sdn Bhd

Actmar Sdn BhdKah Motor Co. Sdn Bhd

Nanyang General Enterprises Sdn Bhd

Sumber Auto Edaran Sdn BhdTenaga Setia Resources Sdn Bhd USJ Car Express Sdn Bhd

Kosmo Kars Sdn Bhd

Shared Auto Cars Sdn BhdGlobal Amity Sdn Bhd

Lee Motors Alor Setar (Car Div) Sdn Bhd

Lee Motors Alor Setar (Car Div) Sdn Bhd

Magna Speed Sdn. BhdYooi Cars Sdn Bhd

Kah Motor Co. Sdn BhdKah Motor Co. Sdn BhdVivahill Auto Sdn Bhd

Motoria Sdn BhdFormula Venture Sdn Bhd

Ban Hoe Seng Sdn Bhd

Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd

Ban Chu Bee Sdn Bhd

Syarikat Tan Eng Ann Sdn Bhd

Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn BhdHonhin Auto Credit Sdn Bhd

Ban Lee Heng Motor Sdn Bhd

Wanija Classic (M) Sdn Bhd

Kah Motor Co. Sdn Bhd

Haslita Motor Sdn Bhd

Iptimas Motor Sdn BhdK.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn BhdYong Ming Motor Sdn Bhd

Sri Sutera Auto Sdn Bhd

Boon Siew (Borneo) Sdn Bhd

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Premier Motor

03-6257 0608

03-4252 8061

03-4251 3883

03-4024 2266

03-4021 2104

03-9221 0000

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03-2282 5585

03-2142 5088

03-7983 3230

03-2032 2266

03-2031 5151

03-4251 6151

03-7980 0000

03-9130 2288

03-7728 8866

03-6277 5548

03-3345 2020

03-8075 5616

03-5882 9200

03-3342 0272

03-3343 0654

03-7960 2828

03-7957 6611

03-5636 1100

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03-7845 8837

03-8945 9508

04-7311 766

04-4210 116

04-4959 595

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04-2638 244

04-2815 100

04-6441 111

04-6440 000

04-3905 313

04-3244 166

05-2413 433

05-2532 001

05-5273 500

05-6920 028

05-8483 888

09-7445 893

09-6221 796

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09-2963 308

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07-9313 822

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07-3321 888

088-421 770

082-459 322

085-436 746

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03-6257 2915

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03-4024 9320

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03-9221 1009

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03-2282 5248

03-2141 7125

03-7983 2985

03-2031 8989

03-2031 2008

03-4257 6813

03-7981 9482

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03-7728 4180

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03-7955 3773

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03-5635 7372

03-5638 9248

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03-5513 0099

03-7845 8836

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03-7326 313

04-4229 119

04-4909 595

04-9559 007

04-2637 152

04-2815 409

04-6442 121

04-6442 323

04-3992 139

04-3333 946

05-2552 320

05-2552 320

05-5273 575

05-6920 828

05-8483 266

09-7484 593

09-6233 796

09-6229 396

09-2965 613

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06-7636 599

06-6772 735

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06-2840 200

07-9310 986

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06-9527 669

07-2329 993

07-3338 070

088-421 719

082-452 322

085-418 876

087-416 808

C O N T A C T

TEL FAX

Page 19: Honda With DREAMS Magazine Vol · breakthrough VTEC Engine motor sports Formula 1 with Jenson Button product history Honda Accord what’s on Honda Civic is Car of the Year Tech Challenge

Flying High Honda is set to take off – literally. Honda Aircraft Company, Inc. was established

in August 2006, for the development, production

a n d s a l e s o f H o n d a J e t , a n d w i l l p u r s u e FA A t y p e

certification and production certification in the US. Honda

Aircraft Company's goal is to complete cert ificat ion of

HondaJet in three to four years, fol lowed by the start of

production and delivery of the first plane in 2010.

Boasting a number of innovations including a patented

over-the-wing engine-mount configuration, a natural-laminar

flow (NLF ) w ing and f use l age nose , and an advanced

all-composite fuselage structure, the experimental HondaJet is

an advanced, lightweight, compact business jet that features

far better fuel efficiency, more available space in the fuselage

and higher cruise speed than conventional aircraft in its class.

The HondaJet is powered by two GE-Honda HF-118 engines

and carries up to seven passengers including one or two

crewmembers. “This public world debut of the HondaJet

r e p re s e n t s t h e c o n t i n u e d a d v a n c e m e n t o f H o n d a ' s

long-standing dream of aviation,” said Michimasa Fujino,

HondaJet project leader and vice president of Honda R&D

Americas, Inc., at its debut on July 28, 2005. “We are pleased

and excited to be able to share this dream and our technology

with the aviation community.”

what’s on Honda

Honda Tech Challenge Champ!After 150 gruelling competition minutes that included a shop

floor diagnosis and parts replacement followed by five tough

workbench tasks, top marks went to an East Malaysian.

Vernon Timothy Jubang, of Jimisar Corporation Sdn Bhd

in Kuching, Sarawak, beat out 10 finalists from an initial pool

of 91 contestants. According to Managing Director and CEO

of Honda Malaysia Sdn Bhd Mr. Yasuhide Mizuno, the

competition is good news for Honda owners.

“To improve customer satisfaction, we need to first

improve the quality of servicing,” said Mizuno. “The contest

has shown Honda Malays ia ’s s t rong commitment in

emphasizing the importance of high quality after-sale service

for customer satisfaction among all Honda dealers.”

Jubang rode away with a special-edition

Honda “Tech Challenge” motorcycle, and will

go on to represent Honda Malaysia at the

international level in the Asia Oceania

Technicians Contest.

Fujino also defined Honda’s goal to d e l i v e r t h r e e k e y a t t r i b u t e s – performance, quality and comfort – beyond what people currently expect from light business jets.

Civic Named Car of the YearBeating several other impressive rivals vying for the same

title, an eighth generation offering from Honda was the big

winner in not just one but two Autocar Asean Car of the Year

Awards 2005/2006.

The Honda Civic 2.0S took home the title Overall Winner

for Car of the Year 2005/2006, and also came out on top in

the Midsize Sedan / Hatchback category. Owners of this

increasingly popular car are already singing its praises, and

now the critics are joining the chorus.

“The Civic fulfils every requirement of a practical family

saloon, but also has the desirability and cool factor

synonymous with the brand,” wrote Denis Wong, Editor of

Autocar Asean.

Judges looked at styling, utility, safety,

features, build quality, handling, performance

and value for money, among other criteria.

It’s a tough list for any brand, but since

the annual awards started three years

ago Honda has won Car of the Year

twice. Now that’s a solid record.

18 I w i t h d r e a m

AUTHORISED HONDA DEALERS’ CONTACT LIST

C O M P A N Y N A M E

KEDAH

A D D R E S S

SELANGOR

PENANG

PERAK

KELANTAN

TERENGGANU

PAHANG

NEGERI SEMBILAN

MELAKA

JOHOR

SABAH

SARAWAK

LABUAN

SHOW

ROOM

SERV

ICE

558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.

No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.

No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.

No. 21-22, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.

Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur.

32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.

Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.

No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.

193 & 195, Jalan Imbi, 55100 Kuala Lumpur.

Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.

109, Jalan Pudu, 55100 Kuala Lumpur.

68, Jalan Ampang, 50450 Kuala Lumpur.

111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.

No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.

Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.

2007, Wisma Mofaz, Jalan Damansara, 50000 Kuala Lumpur.

18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.

Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.

No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.

76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.

Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.

59, Jalan USJ 10/1, Taipan Triangle, 47620 UEP Subang Jaya, Selangor.

Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.

No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.

17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor.

2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.

12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Darul Aman.

Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang, 08000 Sungai Petani, Kedah Darul Aman.

357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah Darul Aman.

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Darul Aman.

25-B, Lebuh Farquhar, 10200 Penang.

124-A, Lengkok Sg. Pinang, 10150 Penang.

1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.

Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.

14-20, Jalan Kampar, 30250 Ipoh, Perak.

Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.

4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.

Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.

Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.

5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.

686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.

C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.

8,10,12 & 14, Jalan Yam Tuan (Paul Street), 70000 Seremban, Negeri Sembilan.

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.

Lot 1783, Jalan Semabok, 75050 Melaka.

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.

315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.

241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.

No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.

62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.

Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.

55, Krokop Road, 98000 Miri, Sarawak.

2KM, Jalan Tun Mustapha, 87020 Labuan, FT.

KUALA LUMPUR

Angkasa Motor Sdn Bhd Imavest Sdn Bhd

Sri Utama Auto Sdn Bhd

Noblekey (M) Sdn Bhd

Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd

Kah Motor Co. Sdn Bhd

Roda BB Motor Sdn Bhd

New Era Sales (M) Sdn. BhdWeststar Auto Sdn Bhd

Peringgit Sri Motor Sdn BhdWegro Sdn BhdThe Millennium Auto & Carriage Sdn BhdMH Prestige Auto Sdn Bhd

Actmar Sdn BhdKah Motor Co. Sdn Bhd

Nanyang General Enterprises Sdn Bhd

Sumber Auto Edaran Sdn BhdTenaga Setia Resources Sdn Bhd USJ Car Express Sdn Bhd

Kosmo Kars Sdn Bhd

Shared Auto Cars Sdn BhdGlobal Amity Sdn Bhd

Lee Motors Alor Setar (Car Div) Sdn Bhd

Lee Motors Alor Setar (Car Div) Sdn Bhd

Magna Speed Sdn. BhdYooi Cars Sdn Bhd

Kah Motor Co. Sdn BhdKah Motor Co. Sdn BhdVivahill Auto Sdn Bhd

Motoria Sdn BhdFormula Venture Sdn Bhd

Ban Hoe Seng Sdn Bhd

Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd

Ban Chu Bee Sdn Bhd

Syarikat Tan Eng Ann Sdn Bhd

Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn BhdHonhin Auto Credit Sdn Bhd

Ban Lee Heng Motor Sdn Bhd

Wanija Classic (M) Sdn Bhd

Kah Motor Co. Sdn Bhd

Haslita Motor Sdn Bhd

Iptimas Motor Sdn BhdK.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn BhdYong Ming Motor Sdn Bhd

Sri Sutera Auto Sdn Bhd

Boon Siew (Borneo) Sdn Bhd

Jimisar Corporation Sdn Bhd

Heng Ho Hing Co. Sdn Bhd

Premier Motor

03-6257 0608

03-4252 8061

03-4251 3883

03-4024 2266

03-4021 2104

03-9221 0000

03-2698 3358

03-2282 5585

03-2142 5088

03-7983 3230

03-2032 2266

03-2031 5151

03-4251 6151

03-7980 0000

03-9130 2288

03-7728 8866

03-6277 5548

03-3345 2020

03-8075 5616

03-5882 9200

03-3342 0272

03-3343 0654

03-7960 2828

03-7957 6611

03-5636 1100

03-5635 8988

03-5569 5259

03-5510 0099

03-7845 8837

03-8945 9508

04-7311 766

04-4210 116

04-4959 595

04-9557 002

04-2638 244

04-2815 100

04-6441 111

04-6440 000

04-3905 313

04-3244 166

05-2413 433

05-2532 001

05-5273 500

05-6920 028

05-8483 888

09-7445 893

09-6221 796

09-6221 996

09-2963 308

09-2961 991

09-5177 235

06-7611 120

06-6772 858

06-6786 760

06-2833 988

07-9313 822

07-7730 924

07-4327 890

06-9522 855

07-2351 717

07-3321 888

088-421 770

082-459 322

085-436 746

087-412 282

03-6257 2915

03-4252 8264

03-4257 3883

03-4024 9320

03-4025 5116

03-9221 1009

03-2692 9251

03-2282 5248

03-2141 7125

03-7983 2985

03-2031 8989

03-2031 2008

03-4257 6813

03-7981 9482

03-9131 6611

03-7728 4180

03-6277 5469

03-3343 2298

03-8075 3640

03-5882 6682

03-3342 1682

03-3342 5703

03-7955 3773

03-7957 8718

03-5635 7372

03-5638 9248

03-5569 9836

03-5513 0099

03-7845 8836

03-8945 8953

03-7326 313

04-4229 119

04-4909 595

04-9559 007

04-2637 152

04-2815 409

04-6442 121

04-6442 323

04-3992 139

04-3333 946

05-2552 320

05-2552 320

05-5273 575

05-6920 828

05-8483 266

09-7484 593

09-6233 796

09-6229 396

09-2965 613

09-2961 991

09-5178 940

06-7636 599

06-6772 735

06-6786 764

06-2840 200

07-9310 986

07-7739 200

07-4314 202

06-9527 669

07-2329 993

07-3338 070

088-421 719

082-452 322

085-418 876

087-416 808

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