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8/10/2019 Honest Tea Brand Book
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a Coca-Cola company
Mercedes Padro
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HONEST TEA original packaging
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HONEST TEA design brief
What are we creating?a redesign of a bottled iced tea, connoting key words natural,organic, & sustainability.
The audience?McKara is a health conscious twenty-five year old. She works as adesigner for Hallmark and is married to a nutritionist. Thecollective household income is $120,000 a year. The couple lives inOlathe, Kansas. McKara enjoys natural products and shops at thelocal farmers market on the weekends. She runs five miles every
morning at 5 am. After her daily run, she goes to a local coffeeshop and heads to work by 8 am.
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HONEST TEA research/inspiration
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HONEST TEA thumbnails/sketches
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HONEST TEA concepts
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HONEST TEA concepts
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HONEST TEA concepts
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HONEST TEA prototypes
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HONEST TEA prototypes
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HONEST TEA color + type studies
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HONEST TEA material studies
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HONEST TEA material studies
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HONEST TEA mango white tea
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HONEST TEA pomegranate
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HONEST TEA moroccan mint
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HONEST TEA studio photos
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HONEST TEA studio photos
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HONEST TEA studio photos
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HONEST TEA context photos
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