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Honeywell ensures seamless product avaliablity for Milan luxury department store
Executive Summary
Excelsior is a new luxury department store located in the heart of
Milan, just minutes from Piazza Duomo. The store leverages an
innovative format, displaying only a limited quantity of items on its
shelves for two reasons. First, this format encourages interaction
between sales staff and customers, leading to a superior,
personalized shopping experience. Second, its clean aesthetic
draws more attention to its exquisite interior design.
The function of their sales staff plays a key factor in Excelsior’s
ability to offer a first-class shopping experience. To maximize
the experience, Excelsior sought a mobile solution that could
make their staff as productive as possible with regard to selling
and assisting customers, as efficient as possible with regard
to merchandising, and as effective as possible with regard
to communicating internally between departments. Finally,
the portable platform had to be flexible and multi-purpose,
allowing conventional point-of-sale management applications
(i.e., inventory, merchandising, and pricing) and real-time voice
communication between personnel to be done on the same
device. All of their requirements were aligned, in terms of
appearance and functionality, with the innovative style and format
of the new store.
The Solution
The Excelsior mobile solution was designed, installed and
supported by Lexter, a Honeywell partner in Italy specializing in
state-of-the-art mobility and Wi-Fi® solutions for the retail market,
from warehouse applications to in-store mobility to the most
innovative POS scanning solutions.
On the display shelves, unique items of every product are
exhibited, while the rest of the product range (i.e., different sizes
Overview:
Client: Excelsior
Partner: Lexter
Country: Milan
Market: Retail
Product Solutions: Honeywell Dolphin™ 6000 Scanphone
and colors) is kept in the stock rooms of the store, which are
integrated in lower levels of Excelsior. Customer requests are
handled through real-time communication between the point-of-
sale staff in contact with the customer and the stock-room
staff, called ‘runners.’ In particular, when a customer requests
a product other than those displayed in the store (different size/
color), the sales staff check the availability in the stock room in real
time via Honeywell’s Dolphin™ 6000 scanphone using application
software for product range management. In case of a positive
response, a message is sent to the runners in the stock room
requesting that the item in question be immediately brought to the
store for the customer. Every runner is provided with a scanphone
that is used to verify in real time the fulfillment of the request sent
by the point-of-sale staff. When voice communication is required,
the point-of-sale staff and the runners can use the Dolphin 6000
as a phone.
Benefits of the Solution
• Drives greater sales staff productivity and a better shopping
experience for customers: This solution allows Excelsior to
provide its sales staff with real-time information regarding
available offers in the store. Additionally, it allows them to give
personalized assistance to customers by providing a real-time
response to inquiries about the product range, prices and
promotions.
• Minimizes mobile device purchase cost and the need for training
by providing a multi-purpose device that can be used to run
typical in-store (inventory) and stock room applications (receiving
and stocking delivered goods), and enable voice communication
between store personnel
• Facilitates real-time updates of the stock in the stock room and
available offers in the store
• Fosters the perception of Excelsior as an innovative brand with a
‘cool’ sales staff that uses next generation mobile technology
Why Honeywell?
Flexibility: The Dolphin 6000 can be used both as a terminal
to manage the mobile in-store application and as a phone to
communicate between the sales staff and the runners operating in
the stock room.
Form and reliability: Ergonomic, innovative and as compact as a
smartphone, the pocket-sized Dolphin 6000 is robust and reliable
enough to manage Excelsior’s point-of-sale and stock room
applications.
© 2012 Honeywell International Inc.
For more information:
www.honeywellaidc.com
Honeywell Scanning & Mobility
Nijverheidsweg 9-13
5627BT Eindhoven
The Netherlands
+31 40 2901 600
www.honeywell.com