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7/31/2019 Hooplahoo Product Presentation Partners 1 0
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Hooplahoo Proprietary and Confidential, Not for Distribution
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Hooplahoo at a Glance
US based and headquartered Established in 2009 Privately held 65 employees (95% R&D)
1st live deployment in Vietnam Beta 150-200K monthly visits
Hooplahoo Proprietary and Confidential, Not for Distribution
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Understanding SMBs / SOHOs
SMB/SOHO Stats*
Account for over 99% of all businesses ~2.1% annual growth (2010-2011) Responsible for 55-60% of all employment 50% of private sector GDP
~80% have less than 49 employees ~50% have less than 9
Hooplahoo Proprietary and Confidential, Not for Distribution
*Private Sector, Department Business Innovation and Skills, UK, Nov 2011
Important Driving Force of the Economy
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Understanding SMBs / SOHOs
Challenging Operational Constraints
Tight financials Cash-flow difficulties Little investment capital Low budget
Low headcount Bare minimum to sustain business No dedicated marketing personnel
Little / no online and mobile expertise Mostly traditional marketing methods No / unmaintained web site / No SEO
Limited / no mobile presence Limited / no social network activity
Customer retention and acquisition High cost of new customer acquisition
Hooplahoo Proprietary and Confidential, Not for Distribution
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What Do SMBs Want or Need Most?
Hooplahoo Proprietary and Confidential, Not for Distribution
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SMB Mobile Commerce Platform. Simplified.
Hooplahoos Solution
Hooplahoo Proprietary and Confidential, Not for Distribution
An Online and Mobile business facilitation platform thatprovides SMBs a simplified, low effort, no cost method todrive business.
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Hooplahoos freeSMB Mobile Commerce Platform
Generates Online advertising revenue
Generates leads
with minimal investment
SMB Mobile Commerce Platform. Simplified.
Hooplahoo Proprietary and Confidential, Not for Distribution
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Benefits For ISPs
A valuable revenue and lead generating solution with minimal effort.
Generate revenue from SMBs without charging Purely ad-funded
Generate SMB and Consumer leads All SMBs and consumers can register for the service Targeted ads and promotions to non-customer users/SMBs
Promote loyalty Strengthen brand Addition online presence ISP branded mobile app
Low sales effort Using Internet marketing tools
Self-registration
Referral program / premium package incentive Minimal customer support How-to videos Email support
Hooplahoo Proprietary and Confidential, Not for Distribution
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A Solution Tailored to Meet SMB Needs
Hooplahoo Proprietary and Confidential, Not for Distribution
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Instant Exposure
Hooplahoo - Confidential, Not for Distribution
1. AccountInformation
2. BusinessInformation
3. Theme
Fast & easy 3-step Registration Wizard
Automatically establish a complete browser / mobile presence
One time setup for all SMB records on Partners DB using Basic Business Information:
Name Of Business Email Address Phone Number Business Address Business Category
CRM representative via phone
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Hooplahoo - Confidential, Not for Distribution
Complete Browser / Mobile Presence
Instant Exposure
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Automatic Creation Display Goods & services Variety Of Skins
Personalized layout WYSIWYG CMS Feature Rich
Video Map Share Click To Call/SMS
SmartBizs SmartPages (Social Business Profile Page) are: SMB tailored Open to all
Personalize-able
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Hooplahoo Proprietary and Confidential, Not for Distribution
Personalize in less than 10 seconds or less
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Hooplahoo Proprietary and Confidential, Not for Distribution
Variety Of Mobile Skins Vertically Aligned for easy browsing &
better UX Light Weight For Fast Loading & Browsing Instant Update
Fact: 51% of smartphone users are more likely to
purchase from retailers with a mobile specific site*Fact: Only 4.8% of retailers have a mobile site*
* Google, 2011
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Hooplahoo Proprietary and Confidential, Not for Distribution
Pages directory Business Promotion Product
Advanced Search & Filtering Keyword Location Category
Uniform layout Related Offers , products User / Merchant Feeds Articles
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Hooplahoo Proprietary and Confidential, Not for Distribution
CSP Branding & Customization Customized & Localized White Label Portal Cross-platform Branded SmartPage skins
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Hooplahoo Proprietary and Confidential, Not for Distribution
SmartBiz AppExploring new venues creating new Real Life Experiences
Mirrors major functions of browser version White-Label Local search capabilities
Merchants Promotions
Products
Qualify results by: Distance Rating Reviews
Target offers to consumers based on: Location Demographics
More than 50% of local searches are done via mobile *
95% look for local information on their smart phones while74% make a purchase based on a smartphone search *
* Google, 2011
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Hooplahoo Proprietary and Confidential, Not for Distribution
WishList User AppTailor-Made Offers
Consumer created requests for proposal Bringing the power back to the consumers. Expose merchants to consumers needs &
wants .
Unmediated Merchant-ConsumerCommunication Make a SMART PURCHASE decision Group Wishes Generate Real Value Deals
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Hooplahoo Proprietary and Confidential, Not for Distribution
Increase online & in-store traffic.
Variety of promotional methods
Coupon
Group Purchase
Check-in (Q4 2012)
Cross-Platform visibility
Full Control
No cost; Fair Trade
Set of free, easy-to-use marketing tools specifically tailored for SMBs
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Hooplahoo Proprietary and Confidential, Not for Distribution
Easy coupon creation Pushed to mobile device Coupon management
Merchant Consumer
Unlimited No pre-conditions
Immediate market reach
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Hooplahoo Proprietary and Confidential, Not for Distribution
Group Promotion Creation Promotion Management Fair trade
Low cost for merchant Merchant sets the terms
Unlimited No pre-conditions
Immediate market reach
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Hooplahoo Proprietary and Confidential, Not for Distribution
Promotions automatically pushed to all components
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Hooplahoo Proprietary and Confidential, Not for Distribution
Interactive Community Based on shared business needs
Members Profile Activity Feed Favorites
Business Product Promotion
Recent History Newsletters Coupons Management
Real time Reviews Rating
Share with friends Social networks
User Corner
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Hooplahoo Proprietary and Confidential, Not for Distribution
Creating Communities (Q3)
Create a community around your business Enables business to
Stay connect with his existing clients Acquire new clients
Utilize existing customer base (Batch upload) Tailored Club Member offers.
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Hooplahoo Proprietary and Confidential, Not for Distribution
Fast & easy Consumer-Merchant communication
Click To Call Click To SMS Click To e-mail
Check Offers Make A Wish
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Hooplahoo Proprietary and Confidential, Not for Distribution
More Exciting Hoop Projects On the Way WishList App (Aug 2012)
Mobile Payments (4Q12) Management App (Oct 2012) Check-in Promotion (Nov 2012)
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BUSINESS MODEL & DEMO
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Hooplahoo Proprietary and Confidential, Not for Distribution
applying game design thinking to non-game applications
FUN FUN FUN Drive community engagement Increase Usage Promote Loyalty Turn Virtual Window Shopping into Purchases
Earn Coins Unlock Badges Level Up Sponsored rewards
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Hooplahoo Proprietary and Confidential, Not for Distribution
Combining the virtual world of gaming with the tangibleworld of small business
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Hooplahoo Proprietary and Confidential, Not for Distribution
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Hooplahoo Proprietary and Confidential, Not for Distribution
Generate Online and Mobile Ad Revenues Capitalize on existing SMB asset
Build In Advertising Real-Estate
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Hooplahoo Proprietary and Confidential, Not for Distribution
All SMBs and consumers can register to the service
Leads can come from 2 sources: Competitor ISP customers (SMBs and Consumers) Non-online SMBs
Self-registration Provide contact details Call for support
Referral program
Upgrade to premium Bundles
Use cross-promotions to sell additional ISP services to non-customers using the service
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Hooplahoo Proprietary and Confidential, Not for Distribution
Summary of ISP Benefits
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Summary of ISP Benefits
Hooplahoo Proprietary and Confidential, Not for Distribution
Generate online advertising revenues
Lead creation: SMB and Consumer Acquire new customers Acquire non-online SMB customers
Venue to sell additional / bundled services Increase customer loyalty and retention Differentiate Strengthen brand Venue to promote additional ISP services
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THANK YOU
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Hooplahoo Proprietary and Confidential, Not for Distribution
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Hooplahoo Proprietary and Confidential, Not for Distribution
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Hooplahoo Proprietary and Confidential, Not for Distribution
TECHNOLOGY
PHP APPLICATION
- Zend framework. + PHP (with APC) + Apache (or Nginx + PHP-FPM + APC)- MySQL.- Rest APIs.- Sencha JS Framework / ExtJS for Widget
- APACHE SOLRsearch engine
SECURITY- SSL Certificate for Smart Account and APIs services- SHA1 for all passwords users data
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Hooplahoo Proprietary and Confidential, Not for Distribution
Recommendation Note
CPU
1 x Intel Xeon Quad Core E5506 2.13Ghz
4MB L3 4.8GT/s
RAM 8GB
4Gb for DB
4 Gb for application
HDD
3X Enterprise 500GB SATA 3Gb/s 7200
RPM 64MB
- 2 raid 1 (Mirroring)
-
1 for storing daily backupRAID Support Raid 0, 1, 5
NIC 2 x Gigabit Ethernet
OS Linux OS Support Installed CentOS 5.x
Power Supply
2 x 460w Hot-Pluggable Redundant Power
Supply
Rack 2U
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Hooplahoo Proprietary and Confidential, Not for Distribution