gat Spring

BUSINESS IN FOCUS

Hoppec Rubber Industry was established by Dr. Ihab Elsaka in 2010 as one

of the first factories to produce rubber tiles from recycled scrap tires in

Egypt. Their factory, where all of their production takes place, is located

in El Sadat City, Egypt.

Hoppec Rubber Industry – A Leading Company in Rubber Flooring

By Juliana-Maria Badra, photos courtesy of Hoppec Rubber Industry

Entry into the MarketHoppec took on the challenge of introducing

the recycled rubber flooring market into Egypt,

refusing to give up despite the many challeng-

es that they faced while building the company.

“Nothing is impossible. Life is brimful with chal-

lenges. Hard work and effort always pay off,” says

Dr. Ihab Elsakka, Hoppec Chairman. “We now offer

the best products according to international stand-

ards with competitive prices.”

Mission and ValuesHoppec’s mission and values represent exactly

what they stand for. They want to create an experi-

ence out of their brand and offer the best flooring

innovations to all customers in terms of quality,

efficiency, and safety. To present their performance

and services in such a way that visionary custom-

ers know right off the bat that they have made the

right decision by choosing Hoppec, they operate

with the brand promise, ”We have got it covered.”

Hoppec aims to be a leader in the Egyptian market

by providing high quality products at competitive

prices, and they hope to expand more internation-

ally to become one of the strongest competitors in

the rubber industry.

Products and ServicesWhile they specialize in rubber flooring, Hoppec

offers their customers a wide array of products and

services. Since their establishment, they have been

SpringPartnerForEgypt

steadily growing and developing new products to

appease their customers’ needs. They offer rubber

tiles in the shape of squares, puzzles, and inter-

locks, as well as multipurpose rubber rolls and addi-

tions like borders, stairs, and corners, all of which

come in a variety of sizes and colors, as shown in

the images below. These are used in a variety of

applications such as playgrounds, gym and weight

room flooring, commercial flooring, horse stables,

shooting rooms, and many more. As a recycled

rubber company based in Egypt, Hoppec is com-

peting with imported and international products.

They face this competition successfully by providing

equal quality at lower prices.

Safety Measures and the Environmental ImpactBecause tires are highly durable and non-bio-

degradable, they occupy large volumes in landfills

and emit dangerous toxic gases when burned. In

order to recycle rubber tires, processes such as

pyrolysis and devulcanization can be used. Pyrolysis

is the thermal decomposition of materials at high

temperatures, and devulcanization is the reverse

process of vulcanization, where rubber is hardened

by treating it with sulfur at high temperatures.

In order to minimize any harmful environmental

impact as a result of rubber recycling, Hoppec use

all of their resources sparingly and constantly check

the raw materials they use to ensure they pose no

risk to the population or the environment. The com-

pany has been awarded the ISO 9001:2015 quality

management system certification, and all of their

data sheets are performed and tested by NCR, SGS

Germany, and Lab Sport France National Research

gat Spring

BUSINESS IN FOCUS

Center to ensure the highest level of safety.

The natural elasticity of rubber is an important

factor to consider. It makes the floors durable and

resilient, and being water-resistant, they are slip-

proof and do not absorb moisture. Hoppec’s rubber

flooring is also tested and proven safe to provide

fall protection in playgrounds for children playing

on elevated playground equipment, as shown in the

image below. Further, it is shock-absorbent when

used as gym or weight room flooring, and is able

to absorb the impact of heavy weights and reduce

injury and fatigue. These features also make rubber

flooring an attractive choice for commercial set-

tings where people spend a lot of time on their feet

and need the extra cushioning that other types of

flooring do not provide.

Customer BaseIn realizing the broad spectrum of its customer

demographic, Hoppec has recently expanded its

target audience to include shooting rooms, where

its products provide sound isolation and absorb

gunshots, as well as to horse stables, where rubber

flooring reduces the humidity and temperature in

the stable and thus provides a healthy environment

that promotes the horses’ well-being.

Hoppec’s current customer base includes sev-

eral gyms in Egypt, such as Gold’s Gym, who is

one of their largest customers. They are currently

expanding their customer base to include most

international schools in Egypt, for which they are

able to customize the recycled rubber flooring and

even include letters and numbers for educational

and recreational purposes.

Next StepsHoppec is always searching for new and inno-

vative ways to expand their market. Currently, they

are working on integrating rubber rolls into rail-

ways. Doing so would reduce vibrations and noise

that can affect nearby residential buildings and

surrounding spaces, as well as extend the railway’s

lifetime by absorbing pressure from the rail and

thus protecting the railway from the high pressure

applied on the steel. Hoppec is also preparing to

obtain the CE Mark Certificate in order to meet EU

quality and safety standards.

Hoppec accredits their success in the market

to a strategic outlook that they have had from the

beginning of their journey, with their hardworking

staff that is consistently aware of the market and

keeps up with their customers’ diverse needs, as

well as to the marketing strategies that have put

them on the map as a specialized company in the

Middle East.