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Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser b [email protected] @bertrandwert Paris 28/10/2015 Boarding in the Boarding in the Horizon 2020 Horizon 2020 SME Instrument SME Instrument How to connect How to connect Innovative SMEs & Innovative SMEs & Procurers of innovation? Procurers of innovation?

Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser [email protected] @bertrandwert Paris 28/10/2015 Boarding

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Page 1: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Horizon 2020 Space Information Days 2015 in Warsaw

Dr.Bertrand WertEASME – Project adviser

[email protected]

@bertrandwertParis 28/10/2015

Boarding in theBoarding in the

Horizon 2020 Horizon 2020 SME InstrumentSME Instrument

How to connect How to connect Innovative SMEs & Innovative SMEs &

Procurers of innovation?Procurers of innovation?

Boarding in theBoarding in the

Horizon 2020 Horizon 2020 SME InstrumentSME Instrument

How to connect How to connect Innovative SMEs & Innovative SMEs &

Procurers of innovation?Procurers of innovation?

Page 2: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Why the SME Instrument?...…To get accros the Valley of Death…

© Charles D. Wessner PhD

Page 3: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

It's not about writing a good proposal

It's about defining a good project…

…And ultimetly convincing the evaluators

SME Instrument - A recipe for success

Page 4: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

1. SME with innovative ideas – single company ok

2. Ambition to grow and have a global/EU impact

3. Established SMEs with high growth potential

4. Clear European dimension

5. For profit SMEs of the EU and associated countries

SME Instrument target

Page 5: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Technology readiness level 6 or above

SME Instrument target

Page 6: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

SME Instrument phases

Page 7: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

The 3 Project Phases

€50.000 in EU funding

Feasibility study

Initial 10 page business proposal to be drafted

6 months in duration

Phase 1 - Concept & Feasibility Assessment

Page 8: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Between €0.5M & €2.5M of EU funding

Develop project through innovation strategy

Draft a more developed 30 pages business plan

1-2 years in duration

Phase 2 – Innovation Project

Page 9: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

No stand-alone phase!

No direct funding

Business coaching

Facilitate access to risk finance

Additional support & networking opportunities

SMEs “Business Club”

Phase 3 – « Commercialisation »

Page 10: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Themes for 2014 & 2015• High risk ICT innovation• Nanotech, or other advanced

tech for manufacturing and materials

• Space research and development

• Diagnostics devices and biomarkers

• Sustainable food production and processing

• Blue growth

• Low carbon energy systems• Greener and more integrated

transport• Eco-innovation and sustainable

supply of raw material• Urban critical infrastructure• Biotechnology-based industrial

processes• Mobile e-government

applications (2015 only)• SME business model innovation

(2015 only)

Page 11: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Why participating?• Rank among the best European SMEs

• Get visibility at European & global level

• Receive high-quality business coaching

• Benefit from networking opportunities

• Get support for follow-up financing

Page 12: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Unsuccessful proposals were

•Too much focused on the project, not on the market opportunity

•Without convicing description of the company

•Without enough information on competing solutions

•Not innovative enough

•Without commercialisation concept (TRL too low)

•Just trying ones' luck

First lessons learnt

Page 13: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding
Page 14: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

• 3478 (25%) unique applicants resubmitted at least once

• 584 got funded after resubmission (16%)

The overall success rate in SME Instrument is 8%

There is a clear learning factor and applicants resubmitting have double chances to get funding

Resubmissions

Page 15: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

http://ec.europa.eu/easme/en/sme-instrument-beneficiaries

SME InstrumentChampions

League

Page 16: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

https://www.youtube.com/watch?v=l7ztjrsIc0I

Branding & Marketing

Page 17: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Why working together: innovative SMEs & procurers of innovation?

Work in progress…

Page 18: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

Linking SME & procurement support

For Innovative SMEs need to

-Train/prepare SMEs we invested in to bid to public tenders

For procurers of innovation need to

-Know better what is available or not 3market consultation"

-Stimulate the market at European level to prepare a

procurement: e.g. Maires européens pour le climat

-Avoide any potential lock-in effect by "dominant" suppliers

Inspiration from the US SBIR programme: procurers using

grants to prepare a procurement of innovation

Work in progress…

Page 19: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

SME instrument as market stimulation at EU level

Initiative des Maires européens pour le climat

Work in progress…

Paris, Brussels, Madrid, Copenhaguen, Rome, Athens, Bucarest, Lisbon, Stockholm, Warsaw, Vienna, Lyon, Bordeaux, Sofia, Ljubljana, Geneva

Page 20: Horizon 2020 Space Information Days 2015 in Warsaw Dr.Bertrand Wert EASME – Project adviser bertrand.wert@ec.europa.eu @bertrandwert Paris 28/10/2015 Boarding

More information

http://ec.europa.eu/easme/sme/

Join us

[email protected]

Join me @bertrandwert

[email protected]

@H2020SME