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ADVERTISING AND MEDIA PARTNERSHIPS
2016
HORSEPOWER HEELSAnd
Horsepower & Heels Media utilizes over 16 years of combinedprofessional marketing experience and autosport passion todevelop a customized plan for your company, maximizing yourmarketing efforts.
We also have one very unique strength - navigating theautomotive and motorsport world from the female perspective. This allows us to reach more than the typical demographic.
Our growing team has capabilities beyond your average mediaorganization - we are a full-service marketing partner that willmake reaching your goals our only priority. Our one-stoppersonalized service will make marketing your business morestreamlined and convenient.
Let us do the work.
Share with us your company’s marketing goals, and allow us tocreate a tailored marketing plan to maximize your results.
Put Horsepower & Heels Media to work for you today!
Editor's Note
Erica OrtizEditor-in-Chief
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48
Erica Ortiz
MOTORSPORTSWe know**
MARKETING
In today’s competitive market, findingnew unique and successful mediums
for getting your message across is key.
That’s why motorsports marketingis such a valuable tool.
H O R S E P O W E R & H E E L S M E D I A | 2
TOTAL
SPARK
FUELED
COMBUSTION
INGENUITY
RESULTS
CONTENTS2 EDITOR'S NOTE
4 HORSEPOWER & HEELSCelebrating and Supporting Womenin Motorsports and Automotive
5 TOTAL COMBUSTIONDigital and Social Media MarketingSolutions
6-7 DISPLAY AD SPECS & SUBMISSIONAd sizes, locations, andspecifications.
8ADVERTISING PACKAGESDisplay Advertising Programs forevery budget
9CREATIVE SOLUTIONSDesign and other creative services
10 BRAND AMBASSADORSLeverage connections and berepresented by the best.
HORSEPOWER & HEELS MEDIA
CONTACT USHorsepower & Heels Media
2308 WEST IDLEWILD AVE. TAMPA, FL 33603(407) 283-7930 [email protected]
H O R S E P O W E R & H E E L S M E D I A | 3
H O R S E P O W E R & H E E L S M E D I A | 4
HORSEPOWER & HEELS™ hasbeen celebrating, promoting andsupporting female racers and allwomen in automotive andmotorsports since 2005. Ourpassion and mission is to leadand inspire young womeninterested in pursuing theirdreams in the male-dominatedautomotive and racingindustries.
Horsepower HeelsCelebrat ing , Promoting and Support ingWomen in Motorsports and Automotive
W O M E N + A U T O S P O R T S
NEWS | RESULTS
SESSIONS:UNIQUE VISITORS:
PAGE VIEWS:
EMAIL SUBSCRIBERS:
SOURCE: GOOGLEANALYTICS
In-depth and inspiring features on womenin motorsports including female drivers,crewmembers and professionals in theindustry.
Editor-in-Chief, Erica Ortiz is a 16 yeardrag racing veteran and passionateadvocate for women in motorsports.
MONTHLY STATS
And
W W W . H O R S E P O W E R A N D H E E L S . C O M
7.8K 11.1K
2.4K 5.7K
FEATURES
All of the latest news and race resultsfrom women in motorsports. Not just thenovelty side of women in racing, butperformance-based reporting thathighlight their successes and struggles.
RESOURCESCareer development, personal tips, bookreviews, technical knowledge written tohelp aid and connect women pursuingmotorsports.
12,67010,86126,316
420
(updated December 2015)
COMBUSTION
1 E D I T O R I A L We have developed a growing selection ofAUTOSPORT NICHE PLATFORMS thatdeliver compelling and informative contentto loyal and enthusiastic readerships. Eachof these online publications cater to theneeds of an under-served specialized niche.
2 D I G I T A L A D V E R T I S I N GTraditional DIGITAL DISPLAY ADS positionyour business in front of thousands ofreaders each month on targetedHorsepower & Heels Media platforms, re-enforcing your brand and image in themarket.
3 S O C I A L N E T W O R K I N GLeverage our expansive social reach andconnect with potential customers onFacebook, Google+, Twitter, LinkedIn,Pinterest and Instagram. An in-depth SOCIAL MEDIA MANAGEMENT programwill build relationships and engagement.
4 W E B S I T E M A N A G E M E N TStruggle with keeping your website up todate, adding fresh content for yourcustomers? Our staff is well-versed on WEBSITE ADMINISTRATION for contentcreation and management across a widevariety of CMS platforms - Wordpress,Joomla, Umbraco, and Drupal.
5 E M A I L M A R K E T I N GTake advantage of our DIGITAL MAIL program toreach out to new audiences, or allow us todevelop a program that grows your own list. Email marketing keeps your business andproducts top-of-mind for consumers.
Horsepower & Heels Media believesthat your marketing plan needs to runlike a WELL-TUNED ENGINE. Our goalis to make it a POWERFUL ENGINE thatnot only BURNS EFFICIENTLY, butdelivers total combustion to PROPELyour business to new heights.
M E D I A M A N A G E M E N TWith extensive experience in MEDIARELATIONS, allow our team to craft anddeliver your message to the media. Weprovide press releases, story pitch, mediatracking, press conferences, and more.
E V E N T M A N A G E M E N T
From in-depth product installations,reviews, tutorials, and testing, ourconnections placing your products with theperfect BRAND AMBASSADORS will yieldexposure and endorsements by some of theindustry leaders.
P R O D U C T P L A C E M E N T
From trade show coordination to publicmixers, our staff can handle all your EVENTMANAGEMENT - from planning toexecution. We help you put your best footforward and host a memorable event.
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H O R S E P O W E R & H E E L S M E D I A | 5
TOTAL
H O R S E P O W E R & H E E L S M E D I A | 6
DISPLAY ADVERTISING AND MULTIMEDIA
2016
Specs SubmissionAnd
TITLE BANNER / LEADERBOARD728 x 90
MEDIUM RECTANGLE 300 x 250
VERTICALBANNER120 x 240
WIDESKYSCRAPER160 x 600
SMALL RECTANGLE 300 x 100
BUTTON120 x 120
TITLE BANNER is an exclusive, fixed high-profile position that features 1 ad in the title bar on all pages loaded. LEADERBOARD ads feature homepage positioning and rotate up to max. 3 ads/advertisers. NEWSLETTER ad is an exclusive, fixed position featuring 1 ad/advertiser.
WIDE SKYSCRAPER ads feature two site-widesidebar positions, rotating up to max3 ads / advertisers in each position.
MEDIUM RECTANGLE ads feature two site-widesidebar positions, rotating up to 3 ads/advertisersin each position. NEWSLETTER ads feature two exclusive positionsdisplaying 1 ad/advertiser in each position.
SMALL RECTANGLE ads feature two site-widesidebar positions, rotating up to 2 ads/advertisersin each position.
BUTTON ads feature alow-cost grid offour site-widesidebar positions,rotating up to max. 2ads/advertisers perposition.
VERTICAL BANNER ads feature twosite-wide sidebar positions, rotatingup to max 3 ads / advertisers in eachposition.
H O R S E P O W E R & H E E L S M E D I A | 7
AFTER ARTICLE MEGA550 x 250
FULL PAGE / EMAIL EXCLUSIVE600 x 500
AFTER ARTICLE MEGA ads display at the end of each individual article, rotating up to max. 2ads/advertisers.
FULL PAGE ads are exclusive, and display in the content of an individual feature article designed tocompliment editorial support articles.EMAIL EXCLUSIVES are exclusive digital mail features sent 1x/month to the active subscriber base.
TITLE BANNERLEADERBOARD
MEDIUM RECTANGLEWIDE SKYSCRAPERSMALL RECTANGLEVERTICAL BANNER
BUTTONAFTER ARTICLE MEGA
IN-ARTICLE FULL PAGENEWSLETTER LEADERBOARD
NEWSLETTER MED. RECTANGLE EMAIL EXCLUSIVE (FULL PAGE)
SPONSOR LOGO / LISTINGSOCIAL/EDITORIAL SUPPORT
DIGITAL PACKAGES
PLATINUM
GOLD
SILVER
$35/mo.
$75/mo.
$95/mo.
BRONZE
$55/mo.
CHOOSE ANY 4Available Positions
CHOOSE ANY 3Available Positions
CHOOSE ANY 2Available Positions
CHOOSE ANY 1Available Position
H O R S E P O W E R & H E E L S M E D I A | 8
10% 3 month
SAVE
COMMITMENT
20% 6 month
SAVE
COMMITMENT
30%12 month
SAVE
COMMITMENT
SIGN UPAND SAVE
SERVICES
G R A P H I C D E S I G NOur team can oversee all CREATIVEDESIGN for all of your print and onlineneeds. Let us plan and coordinate aseamless campaign that matches yourbranding and drives results for youradvertising goals. Our seasoned teamhandles the work for all your creativeneeds.
S A L E S C O L L A T E R A LNeed help creating effective SALESCOLLATERAL that accuratelyrepresents your products? Our teamcan help craft catalogs, sales flyers,brochures, data sheets, and more. Fromtechnical writing and editing to designand printing, we have you covered!
V I D E O P R O D U C T I O NVideo is a critical component in today'sdigital world. From creative concept,story boarding, scripting, and execution,our staff can plan and coordinatePROFESSIONAL VIDEO PRODUCTIONservices for your next big video project.
I N T E R N E T M A R K E T I N GStruggle with keeping your website upto date, adding fresh content for yourcustomers? Our staff is well-versed on WEBSITE ADMINISTRATIONfor content creation, search engineoptimization (SEO), conversion analysis,targeting and other web-basedcampaigns across a wide variety of CMSplatforms - Wordpress, Joomla,Umbraco, and Drupal.
Need help with creative solutions? Let us help SPARK an IDEA!
Horsepower & Heels Media can helpwith AD DESIGN & CAMPAIGNS,FLYERS/HANDOUTS, INTERNET
MARKETING, WEBSITE MANAGEMENT,CONTENT CREATION, PRESS
RELEASES and so much more!
H O R S E P O W E R & H E E L S M E D I A | 9
CREATIVE
H O R S E P O W E R & H E E L S M E D I A | 1 0
HORSEPOWER & HEELS MEDIA has a well developednetwork of professionals in a wide variety of disciplinesand geographic locations. These connections allow us tohelp create opportunities and mutually beneficialpartnerships to assist you in your business initiatives andmarketing goals.
Let us connect you with your perfect-match reliable andinfluential BRAND AMBASSADOR that will help to deliveryour message to a much wider audience.
BRANDAMBASSADORSLeverage our profess ional connect ionswith re l iable and benef ic ia l brandambassador partnerships .
H O R S E P O W E R & H E E L S M E D I A
PROFESSIONAL IMAGERY
Need help introducing a new product,development on a new offering oreditorial reviews? We can help placeyour product with the rightambassador and application. Frombuilds/installs, beta testing and reviews,we connect, coordinate and documentthe right product placement for yourgoals.
PRODUCT PLACEMENT
Need help arranging photo shoots andproducing high-quality imagery? Ourteam can arrange properly composed andlit professional imagery for products,subject and lifestyle imagery. Ournetwork connects with unique models,locations, applications, and more.
SPONSORSHIP Allow us to help coordinate yourMarketing Partnerships by connectingand managing your SponsorshipActivation. We help manage and ensurethat your sponsorship dollars see alucrative return on investment on themarketing program.
EVENTS / APPEARANCESHelp drive business and traffic to yourevent with special event/appearanceprograms. From tradeshow demosupport, event apperances, and more,we can help connect you with the rightpartner to make your EVENTMARKETING a success.
FOCUS GROUPS/SURVEYINGNeed the help of a focus group to steerupcoming business decisions or togather feedback on existing practices? We can identify and conduct third-partyfocus group feedback and polling toassist with data and customersatisfaction.
2308 WEST IDLEWILD AVENUETAMPA, FLORIDA 33603
PHONE: (407) 283-7930 EMAIL: [email protected]
HORSEPOWER & HEELS MEDIA
CONTACT US