Hospital Decision Makers Who Read Modern Healthcare and Their

Purchasing Habits

Results from the Kantar Media Professional Health2013 Hospital Management Study

Modern Healthcare readership among decision makers

Decision-Maker

Universe

Average Issue

ReadersReader Rank

Page Exposures

Exposure Rank

Management/Business Consulting 19,107 75% #1 46% #1

Financial/Banking 13,386 74% #1 46% #1

Insurance/Risk Management 13,450 73% #1 45% #1

Asset Management Services 13,353 73% #1 44% #1

Group Purchasing 14,286 74% #1 45% #1

Legal 13,364 75% #1 46% #1

Marketing Products/Services 13,565 78% #1 49% #1

Leadership Development/Training 17,089 75% #1 47% #1

Staffing Services 13,542 74% #1 46% #1

2

Respondents answering that they recommend, specify, or make final decision on each product/service category

Tables 105-113

© 2013 Kantar Media

Modern Healthcare readership among decision makers

Decision-Maker

Universe

Average Issue

ReadersReader Rank

Page Exposures

Exposure Rank

Clinical IT Software/Service 16,652 70% #1 42% #1

Imaging/Radiology 13,499 74% #1 46% #1

Patient Care/Monitoring Equipment/Service 14,462 73% #1 55% #1

Other Medical Equipment 13,805 75% #1 45% #1

Service (equipment) Contracts 16,383 74% #1 46% #1

Medical Supplies 10.442 77% #1 47% #1

Pharmaceuticals 8,245 77% #1 47% #1

Clinical Management/Consulting Services 13,256 76% #1 47% #1

Clinical/Technical Education 10,974 74% #1 45% #1

3

Respondents answering that they recommend, specify, or make final decision on each product/service category

Tables 114-122

© 2013 Kantar Media

Modern Healthcare readership among decision makers

Decision-Maker

Universe

Average Issue

ReadersReader Rank

Page Exposures

Exposure Rank

Business IT Software/Services 16,334 70% #1 41% #1

IT Consulting 14,772 71% #1 42% #1

Computers & Related Equipment 14,890 69% #1 40% #1

Handheld/Wireless Technologies 14,282 69% #1 40% #1

Communication Systems 15,088 70% #1 41% #1

Business Equipment/Supplies/Furniture 14,989 73% #1 43% #1

Financial Software 13,978 69% #1 41% #1

Design/Construction/Building 15,278 75% #1 46% #1

Outsourced Facilities-Related Services 15,783 75% #1 47% #1

4

Respondents answering that they recommend, specify, or make final decision on each product/service category

Tables 123-131

© 2013 Kantar Media