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19/06/2012
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2011. Patronato Provincial de Turismo de Huelva
www.turismohuelva.org
19/06/2012
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Patronato de Turismo - Tourism Board
• An independent local organization under the Huelva Provincial Government
• Promote the whole territory of Huelva Province as a tourist destination
• Supported mainly by public funds
2011. Patronato Provincial de Turismo de Huelva
Playa de Punta del Moral
• Supported mainly by public funds• Representing:
• Associations of tourist companies• City councils, trade unions and
other organizations.
Objectives and Commitments• Consolidate the destination and
ensure its sustainability• Market it as a year-round tourist
destination• Develop a marketing strategy
under the trade name of HUELVA LA LUZ [THE
2011. Patronato Provincial de Turismo de Huelva
HUELVA LA LUZ [THE LIGHT]
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Huelva, a different light
• Province with the highest sunny days average (156)• More sunlight hours than any other coastal european destination.• There are 5 times more sunny hours/month than Northern Europe.• Andalusia's last light• 3,200 hours of sunshine a year• A pleasant, temperate climate
2011. Patronato Provincial de Turismo de Huelva
• A pleasant, temperate climate- Average temperature 18,6ºC / 65,5ºF
Promotion Tools:
Parque Nacional de Doñana
1. Edition of promotional publications (brochures, tourist guides, professional guides…) and Merchandising
2. Tourism Fairs3. Workshops 4. Fam-trips // Press-trips
2011. Patronato Provincial de Turismo de Huelva
5. Professional Meetings6. Other activities
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Nearby HuelvaOslo
Helsinki• At the extreme southwest of Europe• No more than 3 hours by plane from
any European capital• Close to two international airports
• Connected to more than 80 cities• Faro and Seville less than 1 hour away• Transfers to beaches
HelsinkiLondon
BerlinParis
Rome
Sevilla
2011. Patronato Provincial de Turismo de Huelva
• Transfers to beaches
• Connections to Madrid by• High-speed train AVE• Motorway
Faro
Sevilla
Huelva
Natural Huelva• One third of its area is protected.• 60% of its area is woodland.• Marshes, virgin dunes, meadows,
row forests• Iberian lynx, Spanish imperial
eagle, black stork, monk vulture• Major natural resources
2011. Patronato Provincial de Turismo de Huelva
• Major natural resources• Doñana Preserved Area .• Sierra de Aracena y Picos de Aroche• Odiel marshes• 21 protected areas
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Coastal Huelva• More than 120 kilometres of
coastline• 80 km undeveloped• One of the least built-up
destinations on the first kilometre of the coastline (13%)
• 25 beaches• Fine, white sand
2011. Patronato Provincial de Turismo de Huelva
• Fine, white sand• Long and spacious• Natural setting• Calm
Cultural and festive Huelva
• We receive cultures• Tartessian, Phoenician, Roman,
Visigoth, Islamic, Christian
• We send out cultures• La Rabida, starting point for the
discovery of the New World
• The British legacy• Riotinto Mining Park
2011. Patronato Provincial de Turismo de Huelva
Sierra de Aracena yPicos de Aroche
• Riotinto Mining Park
• El Rocío pilgrimage festival• Traditional festivals
throughout the year• Holy Week, carnival, etc.
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Exquisite Huelva• The cradle of ham and prawns• Delicacies from the coast
• Shellfish, fish, coquina clams, choco squid, etc.
• Delights from the Sierra• Iberian ham, meat and cold meat
• Other products of the countryside
2011. Patronato Provincial de Turismo de Huelva
• Other products of the countryside• Strawberries, oranges, El Condado
wine and vinegar
Our segmentsmain emerging
• Coast (beaches)• Golf
• Nature / Nature areas• Rural tourism
main• Conferences, meetings and incentives• Gastronomy• Cultural• Sports tourism• Health and beauty
emerging
2011. Patronato Provincial de Turismo de Huelva
MULTIPLICALA LUZ
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Sustainable tourismin Huelva
2011. Patronato Provincial de Turismo de Huelva
MULTIPLICALA LUZ
Nature conservation• 21 protected areas
• 1 national park• 2 natural parks• 8 natural areas• 3 natural reserves• 5 natural monuments
• The best in protection:• Reserve of the Biosphere, World Heritage
2011. Patronato Provincial de Turismo de Huelva
• Reserve of the Biosphere, World Heritage List (UNESCO), bird refuge, Ramsar site
• 32% legally protected area• The fourth Spanish province in tree cover
(540,000 hectares)
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Sierra de Aracena y Picos de Aroche Natural ParkAn immense area where tradition and nature come together
Protection: Natural ParkReserve of the Biosphere, bird refuge, EuropeanCharter for Sustainable Tourism
Area: 186.827 Hectares
Characteristics:Meadows valued for their ecological importance, with holmoaks, cork oaks, gall oaks and row forests. Small villageslinked by an extensive network of signposted paths
2011. Patronato Provincial de Turismo de Huelva
MULTIPLICALA LUZ
Most representative species:Golden Eagle, Blue Kite, Black Vulture, Bonelli's Eagle,Booted Eagle, Short-toed Eagle, Eagle Owl, Long-earedOwl, Scops Owl, Tawny Owl, Little Owl, Azure-wingedMagpie.
SIERRA DE ARACENA Y PICOS DE AROCHESustainable activitiesSustainable activities
The Provincial Patronage of Tourism in Huelva promotes initiatives related tothe sustainable tourism.
It was created with the support called Comercializadora de la Sierra deHuelva and is the enterprise Hans Potter Gestión Turística which has thecommercial address: www.hanspottersgestionturistica.com
2011. Patronato Provincial de Turismo de Huelva
MULTIPLICALA LUZ
Among others, the most relevant activity has been launched with a greatsuccess is the Nordic Walking: 100% sustainable.
Información de empresas disponible en nuestra web: www.turismohuelva.org
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SIERRA DE ARACENA Y PICOS DE AROCHESustainable HotelsSustainable Hotels
There are hotels in the mountains that both its construction and operation areapplying the principles of sustainability:
-Energy rating A (insulation)-Use of biodegradable products-Using natural cork in roofs and facades (local materials)-Recycling of all the waste-Geothermal energy for heating and cooling. Clean energy that also manages to
2011. Patronato Provincial de Turismo de Huelva
MULTIPLICALA LUZ
-Geothermal energy for heating and cooling. Clean energy that also manages tosave 75% on the energy consumption.-Using LED bulbs and energy saving bulbs-Installation of solar panels-Recovery of rainwater for its use in tanksThe most significant case: www.posadasalajar.com (The inn of Alájar and The innof San Marcos)
Doñana National ParkOne of Europe's major ecological reservesOne of Europe's major ecological reserves
Protection: national park and nature parkReserve of the Biosphere, Ramsar site, bird refuge, World Heritage List.
Total area: 111.180 Hectares.
• Ecosystems: coast, dunes, Mediterranean forest and marshes• 200,000 water birds winter in the marshes• Key to the survival of species like the Spanish imperial eagle, Andalusian buttonquail, red-knobbed
2011. Patronato Provincial de Turismo de Huelva
MULTIPLICALA LUZ
coot and marbled duck
Most representative species:Spanish Imperial Eagle, Goose, Squaccon Heron, Calamón Purple Swamp-hen, Ganga Pin-tailedSandgrouse and the most important colonies of Spoonbill and the only one of Glossy Ibis of Europe.
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ENVIRONMENT OF DOÑANA
The access to the park is restricted, you can only use special cars, withminimum emissions and the visits are limited only a 2 hits a day.
There are many environmental activities: birdwatching, horseback riding,hiking…
Many enterprises of Active Tourism have signed the European Charter forSustainable Tourism in the protected areas.
2011. Patronato Provincial de Turismo de Huelva
Sustainable Tourism in the protected areas.
Information of enterprises available on our website: www.turismohuelva.org
GOLF•Dunas de Doñana: 1st totally ecological golf course in Spain; the course•Dunas de Doñana: 1st totally ecological golf course in Spain; the coursedesigner, has achieved a perfect integration of the holes with the environment ofthe "Doñana National Park“. His project has achieved to restore a undervaluedarea of land, to make it an area of high environmental value. An environmentwhere the local vegetation has been recovered from the area, and the typicalfauna of the Doñana National Park, highlighting some birds, which already returnto nest in their surroundings.•100% of the golf courses in Huelva use recycled water that is moving on internalcircuits created by the fields themselves.
2011. Patronato Provincial de Turismo de Huelva
•80% of the fields use bermuda grass: Requires less water. Growing green to 20º,during the months when the weather gests colder is yellow but still very valid forthe play.
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•80 km. of protected beaches
COAST•80 km. of protected beaches
•One of the least urbanized Spanish destinations in the first kilometer of coast.•Hotels that have made a strong commitment to the sustainability:�Implementation of Environmental Management System ISO 14001�Calculation of the ecological footprint and the carbon footprint�Green points to recharge electric car betteries�Using room temperature regulators�Doble glazed doors and windows
2011. Patronato Provincial de Turismo de Huelva
�Doble glazed doors and windows�Use of refrigerant gases in accordance with the current legislation for theprotection of the ozone layer
Information of enterprises available on our website: www.turismohuelva.org
Additional Enviromentally Friendly Activities• Guided tours• Guided tours• Nordic Walking• Rural tourism• Horse-riding trails and activities• Environmental education• Route of light
2011. Patronato Provincial de Turismo de Huelva
• Route of light• Aquatic routes• Gastronomy routes• Culture routes
Información de empresas disponible en nuestra web: www.turismohuelva.org
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Why Huelva? An exceptional destination• Pleasant climate• 3,000 hours of sunshine a year• Over 120 kilometers of coastline
• 80 km not developed
• Very well preserved• Safe surroundings• Modern an environmentally friendly
2011. Patronato Provincial de Turismo de Huelva
• Modern an environmentally friendly hotels
• Cultural wealth• Excellent gastronomy
• The best ham
2011. Patronato Provincial de Turismo de Huelva
www.turismohuelva.org