Hosteltur World Travel Market 2012 - Spain, discover its many surprises

November 2012

www.smilodm.com

SMILO welcomes you in:

With arms wide openMICE | SUN & BEACH | COACH TOURS | CITY BREAKS

AMERICAMexico, Dominican Republic, Jamaica, Costa Rica, Brazil, Argentina and Peru.

EUROPESpain, United Kingdom, France, Italy, Portugal, Germany, The Netherlands, Hungary, Czech Republic and Austria.

NORTH OF AFRICAEgypt, Tunisia and Morocco.

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Special WTM · November 2012 5Special WTM · November 2012 5

The best host

Spain is getting ready to welcome British tourists for yet another year and has prepared a fresh, attractive and exciting offering of the highest quality.

It has a great deal to offer; from wonderful beaches, where visitors can enjoy the sea breeze and the comfortable temperatures or take part in a variety of activities, to the best nautical destinations, which are constantly innovating, and which this year present new open air marine facilities. Spain’s exquisite gastronomy attracts many visitors, as does the chance to get to know the production process involved in creating delicious products such as Iberian ham, Olive Oil and Cava through guided specialised tours.

Each autonomous community presents its own projects and products. Catalonia presents a pioneering initiative involving instagramers; Andalusia adds value to its cultural and health services; Madrid offers the perfect combination for leisure and business tourism; the Ca-naries plan to revamp their tourism model; and large scale projects are launched in the Balearics, while several destinations introduce cutting edge technology.

This special edition also brings you information on new routes and connections between Spain and the United Kingdom, as well as all the latest news and trends in the hotel sector. Two Spanish chains announce surprises: Fiesta Hotel Group, which will from now on be known as the Palladium Hotel Group and HM Hotels, which is launching its new whala! brand.

EDITORIAL E

STAFF PRESIDENT EDITOR: Joaquín Molina García-Muñoz [email protected]: Manuel Molina Espinosa · @manolomolinaesp [email protected]: Carlos Hernández · @carloshosteltur [email protected]

EDITORIAL DEPARTMENT

MENORCAEditor in chief: Esther Mascaró · @esthermascaro [email protected]

MADRIDHotelsPaula Pielfort · [email protected] · @PaulaPielfortAgencies and Tour OperatorsJosé Manuel de la Rosa · [email protected] · @JMaDelarosaEconomy and ActualityVivi Hinojosa · [email protected] · @vivi_hinojosa

SEVILLAAgencies and Tour OperatorsÁngeles Vargas · [email protected] · @angelesvargaspe

PALMA DE MALLORCATransportsDiana Ramón · [email protected] · @dianaramonv

BARCELONAEconomy and ActualityXavier Canalis · [email protected] · @XavierCanalis

CUBAMaría Eugenia Cobas · [email protected]

DIGITAL

CoordinatorÁngeles Vargas · [email protected] ManagerLola Buendía · [email protected] · @lbuendia

PUBLICIDAD

CentralAngus López · [email protected].: 971 73 20 73MadridJuan Carlos Martín · [email protected] · @jcmbruneteTels.: 647 45 75 75 · 91 366 25 37BarcelonaIván Vega · [email protected] · @ivanvegagarciaTel.: 93-4731693

DESIGN

David Molina · [email protected] · @davidhosteltur

PHOTOGRAPHS

Archivo HostelturCover Photo: Govern de les Illes Balers/Conselleria de Turisme i Esports/Agència de Turisme de les Illes Balears (ATB).

PRINTING

Ingrama, S.A.

SUSCRIPTIONS

Hosteltur: [email protected] Turístico Digital: [email protected]

EDITED BY

Ideas y Publicidad de Baleares, S.L.Joan Miró, 79 · 07015 Palma de Mallorca - BalearesTeléfono: 971 732073 · Fax: 971 737512www.hosteltur.com · [email protected] · @hostelturDepósito legal: PM298-1994

Member of Asociación de Prensa Profesional

INTRO> 6

HOTELS> 10

TRANSPORTS> 28

BALEARIC ISLANDS> 34

CANARY ISLANDS> 50

LEVANTE> 58

ARAGÓN> 60

ANDALUSIA> 62

CATALONIA> 64

MADRID> 66

GOLF> 68

CONGRESS> 76

6 Special WTM · November 2012

2011 was an excellent year for Spain; it received a total of 56.7 million in-ternational tourists, 7.6% more than

the year before, 4 million tourists more, according to data published by the IET (Touristic Statistics Institute).

The British market accounted for a

great deal of this increase, by sending 1.2 million more visitors. This behaviour, far from decreasing in 2012, has been further reinforced. Spain convinced the market once again, and in a big way, so much so that by September a total of 11.2 million British tourists had visited the country,

1.1% more than in the first nine months of last year. The British market represented 23.9% of arrivals.

As for expenditure, the figures up until August indicate that a total of 7.775 mi-llion Euros were spent by British tourists, 6.65% more than in 2011, an increase which coincides with the objective to in-crease this issuing market’s profitability as set out in Turespaña’s strategic mar-keting plan, within which the appreciation of the pound has been key (12% in 2012).

On the other hand, according to the corresponding tourism situation report for the third trimester of 2012, the British market “showed signs of expansion both in the arrival of tourists as in the amount spent and in a lesser way in the number of

The number of British visitors to Spanish destinations has grown once again this year. Its many charms are irresistible to those who have a high opinion of Spain, the country which continues to provide the best quality, security and atmosphere for their holidays.

The British market favours Spain more every year due to the excellence of its tourism products

Spain hopes to continue breaking records

British clients prefer destinations located near the coast. Photo Credit HomeAway.

Special WTM · November 2012 7

overnight stays.”The secret to Spain’s success is clear.

The British “come to Spain because they consider it their second home,” explained the director of the OET (Spanish Tourism Office) in London, Enrique Ruiz de Lera. “This familiar feeling together with their perception of Spain as a safe destination are fundamental to Spain’s leadership, as well as the variety and quality of its touris-tic offering.”

The tourism product which experiences the highest demand and accounts for most of the arrivals from the British market con-tinues to be beach holidays. “Spain is the

clear leader especially when it comes to family tourism, and accounts for over 42% of bookings for family holidays from the United Kingdom.” However, “trips related to gastronomy and enology are becoming

more and more prominent, as well as tho-se related to enjoying nature and sports.” This is because Spanish destinations are offering options which are richer and more varied by the day, in all of these sectors.

The public’s perception of Spain

Spain is close to outstanding when it comes to the level of satisfaction it instills in international tourists. In 2011 it recei-ved a total 8.5 points out of 10, higher even than the year before. Out of all the foreign tourists polled, the British were the most satisfied with Spain, giving it a total

of 8.7 points. All of its aspects were very highly valued, especially accommodation and gastronomy, while public transport and infrastructure were also appreciated.

This year the British will have also been

satisfied financially as the revaluation of the pound against the Euro is an important advantage afforded by a holiday in Spain. And this despite the fact that a study ca-rried out by Skyscanner shows that the British perceive Spain to be more expensi-ve than it actually is. British tourists clas-sified it as the thirteenth most inexpensive country, when in fact it occupies the fourth position in terms of real costs.

ABTA predicted a good year for Spain

At the beginning of the year, the British travel agency association ABTA predicted a good year for Spain in its annual report.

The association claimed that last year’s growth contributed towards establishing its position as the most popular foreign destination amongst British tourists, na-med the most welcoming destination for the family sector. ABTA expected this po-sition to be maintained or even for it to grow, as indeed it has.

According to the association the des-tinations in highest demand are the Balearics and the Canaries as well as

The British market accounted for a great deal of this increase, by sending 1.2 million

more visitors


coastal destinations in general due to the beaches. Barcelona continues to be the number one city-break destination, while Madrid, Granada and Seville are becoming increasingly popular. ABTA recognises the fact that Spain is concentrating its promo-tional efforts in 2012 on introducing this issuing market to less well known desti-nations. This includes the gastronomy on offer in the north of the country, natural attractions and cities such as Toledo, Sa-lamanca and Avila which are now more accessible from the UK. Another major attraction is the weather which enables tourists to enjoy visiting outside of the tra-ditional summer season.

According to the data presented by ABTA at its annual convention in Octo-ber, the number of package deals sold to British tourists is growing, as this is the option chosen by 48% of people who have travelled abroad over the last twelve mon-ths. While the number of people booking trips independently is decreasing. Another trend observed is that the services of offli-ne travel agencies are being sought more and more; 27% have chosen to use this option, compared to 25% in 2011.

Holiday RentalsThe demand for holiday rentals in Spain

is also growing significantly. Of all the international markets for this sector, the British has grown considerably, according to data published by the Homelidays we-bsite, showing a 38% increase from the year before. As for destination preference, visitors tend to go for Catalonia, the Ba-learic Islands and Andalusia when looking for this type of accommodation, and these areas have experienced an increase in de-mand of 61%, 38% and 18% respectively.

According to the figures published by HomeAway, Mallorca, Malaga, Barcelona and Alicante are in the Top 10 destina-tions favoured by the British when it co-mes to choosing a holiday rental.

Spain in the United KingdomSpain has been very active this year at

promotional events in the United Kingdom. In the digital world, a new strategy has been created for the OET in London which includes a website adapted to the needs of British tourists, social media presence and a new and innovative concept; a so-cial newsroom directed at journalists and bloggers which integrates content from social networks, press releases, audiovi-sual content and other subjects of inter-est. The office also announced the launch

of a “very innovative E-news bulletin in 2013”.

The OET will sponsor the Spanish con-temporary art festival in London, Spain Now! for the very first time. This will be the fourth edition of the festival which takes place over two months and brings visitors closer to Spanish contemporary culture through exhibitions, concerts, performan-ces, projections and other artistic and cultural demonstrations including gastro-nomy, visual arts, architecture, cinema and literature. The OET is collaborating in all activities and they made special men-tion of a journey through contemporary Spanish drawing, the concert presented by Galician artist Jane Joyd and the scree-ning of documentaries ‘Los cuadernos de Barro’ by Isaki Lacuesta which demons-trates artist Miguel Barceló’s creative pro-cess, and ‘El Bulli: Cooking in Progress’, about Chef Ferran Adriá both organised in collaboration with the London Spanish Film Festival.

The OET has also come up with a new initiative involving pop-up restaurants in London and featuring some of Spain’s best chefs. “In 2012 we hosted Andoni Luis Aduriz, at the same time as his book

presentation and Restaurant magazine’s awards ceremony for the 50 best restau-rants, and David Muñoz, who was here while Spain Now! was on as well as a pro-motional event on Madrid held in London.”

The OET has also been at Harrods co-inciding with a promotion for Galicia. This will be the fourth time the OET has ca-rried out a promotional campaign at Ha-rrods. The luxury department store will spread awareness amongst the London public about Galicia’s most sophisticated side. Its shop windows, which are seen by some eight million people a month, will promote this fusion of cultural and gastro-nomical elements, through Galicia’s main icons. The promotion of Spain at Harrods will take place throughout the store with a branding campaign in different areas of the establishment including promotion on screens, posters, in lifts, on receipts and in the shop guide amongst others.

Looking forwards to 2013, the OET has several projects planned “including an innovative concept involving a series of street marketing events to promote the Flamenco Festival in London.”

Ángeles Vargas

Andoni Luis Aduriz and Enrique Ruiz de Lera at a promotional event.

Private servicesAll transfers are by luxury cars, uniformed drivers, with good command of English.

Private car touring with private driver-guide, charming hotels, customized itineraries according to level and 24-hour telephone assistance.

Spain, boasting a long list of landmarks recognized by UNESCO in its World Heritage List.

Experience our paradores tour, route of monastery, St. James way, or our medieval tour. See Spain!

Cultural tours

Big movementsComplete handling of Group Series, charters and big operations.

Special hotel accommodations adapted to budget and needs to sell. Assistance and coordination 24 hours.

Wine toursJourneys to discover the wine culture.

Explore beautiful vineyard landscapes and fascinating cellars; Tour La Rioja, Catalan Cava, Ribera del Duero, sleep in a wine club. We customize Gourmet Programs.

Spanish experiencesLive Spain as a Spaniard.

Go Tapas-tour with a local person, enjoy a dinner in a not touristic restaurant, cook a Spanish meal, running of the Bulls and make new friends along the way!

[email protected] +34 91 758 26 10 +34 91 758 26 11

www.century-incoming.comCentury Incoming Princesa 31, 5º 28008 Madrid Spain

Head Office Spain:

Century Incoming, one of the leading travel companies in the leisure market, has been in business since 2002 and has earned an excellent reputation for outstanding service.

Flexible and always open to suggestions and ideas, as well as having an open-minded philosophy, which is the key to success. Professional knowledge permits us to design personalised programs.

Very competitive rates and endeavour to always negotiate with our partners. 24-hour telephone assistance to customers on site.

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Latest additions to the hotels on offer include new openings by top international brands, such as Jumeirah Hotels & Re-sorts, which opened in Mallorca with its Jumeirah Port So-

ller, last April. Other brands have reinforced their presence; Marriott Interna-

tional, for example, which entered the Spanish market through its allegiance with AC Hotels and which has opened two hotels under its Renaissance brand in Barcelona. One of them is the AC Diplomatic, which has been rebranded as the Renaissance Barce-lona Hotel. The other belongs to Catalonia and is the Renaissance Barcelona Fira.

Rezidor has opened its second Radisson Blu in the country in the Canary Islands, Louvre Hotels Group has added its tenth ho-tel in Spain – the Tulip Inn Zaragoza Plaza Feria- and Hilton has introduced its Hilton Garden Inn brand with an opening in Seville. Accor’s main priority in Spain is to reinforce its leadership within the inexpensive hotel market with the Ibis brand, and has opened new Ibis establishments this year at destinations such as Catalonia and Madrid.

The InterContinental Hotels Group makes its debut in Spain with the Hotel Indigo brand and has opened the Hotel Indigo Barcelona Plaza Catalunya this year, which will be followed by the Hotel Indi-go Madrid in the summer of 2013.

Starwood has opened its first Sheraton in Madrid and has reope-ned two of its most emblematic hotels after extensive renovations, Hotel Alfonso XIII in Seville and María Cristina in San Sebastián. The company will also be refurbishing the Sheraton Mallorca Ara-bella Golf Hotel, which will close temporarily for maintenance work in January 2013.

The number of low cost hotels has also been increased by the

international company Travelodge, which has opened its fourth hotel in the country in Valencia and which will open two hotels in Barcelona and Madrid in 2013.

Pierre & Vacances, which offers a different accommodation concept, has also opted for Spain, where it has opened four new resorts so far this year and has announced its intention to open 10 more as well as 1500 apartments before the end of 2014.

The Allsun chain, headquarters for Alltours tour operator, has also reinforced its presence in Spain with the incorporation of va-rious hotels, two of which used to belong to Edén Hoteles in the Balearics.

In Magaluf in the Balearic Islands, Meliá Hotels International is rebranding and restructuring the area via its Calviá Beach Resort project the first phase of which was completed this summer with the opening of two hotels (Sol Wave House and Beach House).

Also in Mallorca, the Luabay project in Cala Major is worth men-tioning; the chain has opened three hotels after completely renno-vating them as 4 star Adult Only establishments.

These are just some examples of the rennovations and openings planned, but there are lots more in the pipeline for the Spanish hotel industry. Paradores de Turismo has opened two new hotels this year: Parador de Cádiz (the old Hotel Atlántico) and Parador de Lorca, and will soon be opening the Parador de Corias.

Future projects such as Eurovegas in Madrid, Paramount Park in Murcia or Barcelona World will also bring about a series of new ac-commodation services to add to Spain’s extensive hotel offering.

Paula Pielfort Asquerino

New openings, rennovations and operator changes

The Spanish hotel industry, in constant development

According to the seventh edition of the Hosteltur Hotel Chain Ranking, over 100 Spanish companies boast a total of more than 1000 rooms. There are also a lot of foreign companies with hotels in Spain, companies with less than 1000 rooms, and independent hotels. When faced with all this variety, British tourists have a tough job deciding where to stay during their holidays in Spain.

The Parador de Cádiz opened in September after two years of rennovation work.

“This hotel is my heaven to rest. I always come back as soon as I can. Shhh...It’s a secret!” Silvia, 34 years.

With you in mind

At H10 Hotels we think of all our guests and in all what we can do to make their holiday a unique experience, that is why we have establishments in privileged locations facing the sea, equipped with all comforts and a wide range of services adapted to every guest. And what about you? Do you like people to think about you?

H10 Costa Adeje Palace (Tenerife)

www.h10hotels.com / T (34) 902 100 906 / [email protected] • Lanzarote • Fuerteventura • La Palma • Gran Canaria • Mallorca • Costa del Sol · Costa Daurada • Riviera Maya • Punta Cana • Cuba • Barcelona • Madrid • Rome • London • Berlin


Customers are becoming more and more demanding and the Spanish hotel sector has had to adapt its

offering according to their requirements. An example of this is the increasing im-portance of certain types of establish-ment such as Adult Only or All Inclusive Resorts, models which were not very common in Spain, but which have deve-loped in the industry and are now here to stay. Some of the hotels included in these categories were built specifically

as this type of resort, while others have been adapted at a later stage.

The All Inclusive regime first came to Spain some 20 years back, when hotel chains such as Magic Costa Blanca be-gan operating this model on the main-land. It is therefore not something new in the Spanish hotel sector, but most companies have been limiting their use of this system at foreign destinations such as the Caribbean, although there are now more and more establishments

of this type on Spanish territory. The move towards Adult Only ac-

commodation has also been more pro-minent in the Caribbean, and this is a modality which is often combined with the All Inclusive regime and which is be-coming more and more important within Spain itself. The Riu Don Miguel in Gran Canaria for example, will open after re-novations this winter as Riu’s first Adult Only hotel in Spain.

Barceló Hotels & Resorts also now offers customers this type of accommo-dation at its Barceló Jandía Club Pre-mium hotel in Fuerteventura, at the Bar-celó Illetas Albatros, in Mallorca, and at Barceló Hamilton, in Menorca. Barceló chooses to cater for this segment only at destinations where it operates various hotels, which means that they are able to cater to all types of demand.

Sandos Hoteles has also opted for the Adult Only modality, and its Sandos Mónaco Hotel & Spa, in Benidorm, has been operating as such since last year, as well as other hotels in the Caribbean. Garden Hotels offers three hotels which cater to this public, Cala Millor Garden, Holiday Garden, and Garden Playa Natu-ral in Huelva, the latest hotel added to this segment on reopening in April 2012 after a complete refurbishment and now focused on catering to couples.

These are just some of the many Spa-nish hotels which are diversifying their business towards this concept. Accor-ding to travel website Atrápalo, the de-mand for Adult Only hotels has increased exponentially, despite the fact that prices at this type of establishment are con-siderably higher. Mur Hotels has taken this one step further by creating www.adults-only-holidays.com, a professional website dedicated to booking hotels of this kind.

Themed hotels are also gaining popu-larity, focused on specific sectors, such

Hotels must specialise if they want to compete within the current climate. Even though the financial crisis is making business difficult, hoteliers are showing their capacity to keep moving forwards, and have registered better results than other sectors. Many of them have found that segmentation is key.

The hotel industry is adapting to customer requirements through diversification and specialisation

Adult Only establishments are an example of how Spanish hotels are evolving

The Sandos Mónaco Hotel & Spa in Benidorm, has been operating as an Adult Only hotel since last year.


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as music or enology. Miguel Casas, di-rector of CBRE Hotels Madrid highlights the initiative launched by Fiesta Hotel Group and its Ushüaia concept, which it is planning to expand to other locations and where young guests can enjoy music and nightlife themed establishments.

According to Casas, opting for a spe-cific niche can be very profitable. Howe-ver, he also points out that “to depend completely on one type of customer the company must be very familiar with the market and the hotel must strive to remain flexible when it comes to basic parametres such as decor, equipment and facilities as these trends in demand are constantly changing and it would be best not to have to invest too much in reconverting the hotel if the theme is not successful.”

In any case, it is fair to say that cus-tomers react favourably to specialised hotels and believe their differentiation adds value when it comes to choosing their accommodation.

Paula Pielfort Asquerino Barceló Jandía Club Premium.


The company has said that with this change it hopes to transmit the positi-ve evolution of its Palladium Hotels &

Resorts brand, launched by Fiesta Hotels & Resorts in 2002, a brand which represents the group’s core values. The hotel chain will present the change at the World Travel Market (WTM) in London.

The group’s Corporate Commercial Director, Juan José Calvo told Hosteltur that “this name change to Palladium Hotel Group will allow us to transmit our brands’ new image of modernity and elegance. We believe that after 50 years in the industry we needed a change and what could be better than going for the brand which has afforded us international recognition.”

Palladium Hotels & Resorts was created ten years ago with the inauguration of two luxury eco-resorts on the Riviera Maya, Mexico. Since then, Palladium has grown

significantly and currently owns 15 pro-perties in Mexico, the Dominican Republic, Jamaica, Brazil and Spain.

With this in mind the company has cho-sen Palladium Hotel Group as the new name which best represents the changes to the organisation, known as Fiesta Hotel Group since 2002. The group currently boasts 48 properties in six different coun-tries and plans to expand both in Europe and in America, with two new openings planned for 2013.

Calvo added that “we needed to designa-

te one umbrella as Palladium Hotels & Re-sorts continues to gain visibility and loyalty on an international level. It is vital that we focus on our strengths as we move forward and Palladium offers a series of standards such as high quality, service and added va-lue, which we believe are fundamental for our company’s success. On the other hand, we also hope this renovation will add value to and help us position our group’s different brands, such as Ayre, our brand of city ho-tels which has grown significantly over the last six years.”

During the WTM Palladium Hotel Group will give visitors the opportunity to ex-perience the chain’s latest innovations, which combine the Paytouch payment system with the online social network, Facebook. Paytouch technology allows vi-sitors and guests at the Ushuaïa Ibiza Bea-ch Hotel to make purchases via biometric technology, using their finger prints. Sin-ce 2011, the hotel is also equipped with touch screens though which users can update their Facebook status and upload photographs which have been taken di-rectly through cameras on these devices, to the social network.

It has decided to renew its corporate image after 50 years

Fiesta Hotel Group changes its name to Palladium Hotel Group

Fiesta Hotel Group has announced that it will be changing its name to Palladium Hotel Group. The hotel chain is the sixth most important in Spain, with 48 establishments and 13.832 rooms.

The chain’s Palladium brand has so far been very successful.

SPAIN • ITALY • DOMINICAN REPUBLIC • MEXICO • BRAZIL • JAMAICA

Visit us atWorld Travel Market on stand EM148050 years deserve a change

Fiesta Hotel Groupglitters in gold

as we rebrand toPalladium Hotel Group

www.palladiumhotelgroup.com


The new brand will feature seven hotels which have various characte-ristics in common; their rating, their

enviable location and their all-inclusive service. These are hotels with a young and fresh outlook as far as their management and commercialisation is concerned, offe-ring great prices and excellent quality.

The first is the whala!balmes, located in Can Pastilla in Mallorca and featuring 120 rooms. The company bought this establis-hment approximately a year ago.

More recently, at the end of the sum-mer in 2012, the hotel chain acquired the

whala!ambos mundos, a 98 room esta-blishment located in Playa de Palma. The company was previously hiring the hotel from its previous owner and did so during a year before deciding to buy it, prompted by the satisfactory results achieved. The hotel is unique in that it forms an interes-ting triangle with two other hotels, the HM Gran Fiesta and the HM Tropical.

Since then the chain has gone on to buy the whala!san diego and whala!solimar, which now also belong to whala!hotels. Together these offer a total of 300 rooms and 600 beds and will be operated as one unique establishment. The purchase agre-

ement for these hotels included sports facility Tenis Arenal, a centre offering a variety of activities and which will be an excellent complement for the two hotels.

Also to be included under the new brand are the three hotels which make up the Alisios Tropical Bávaro complex, located in Punta Cana, in the Domini-can Republic. The complex includes the whala!alisios bávaro, whala!tropical báva-ro and whala!sueño bávaro, which toge-ther offer a total of 147 rooms. In this case the brand will be running the hotels and has signed a purchase option with the cu-rrent owners.

“The new brand has come about as a result of circumstances, not as a second brand but rather as a brand which is com-pletely independent of HM,” the general director of the company, Toni Horrach, assured us. “As for HM we have realised that it is evolving as a 4 star brand with a specific standard, and market circums-tances have resulted in other hotels being added to our portfolio which do not have the same standard as the one envisaged for the HM brand.”

These hotels, he says, “respond to a demand in the market and the current fi-nancial climate because everyone has the right to travel,” and to choose a 3 star ho-tel if it adapts to their interests.

whala!hotels, he adds, “is a name which does not mean anything but which also means a lot. It is a surprise, it is young, it is something that everyone can write in a SMS about something they have enjoyed. I think it identifies the establishments inclu-ded in the brand very well.”

The owners of HM Hotel chain have created a new independent brand of 3 star hotels which upholds fresh values and maximum quality. whala!hotels will operate the latest establishments to have been incorporated into the company’s portfolio.

whala!hotels, a new, young and accessible brand has arrived

whala!san diego, in Playa de Palma, Mallorca.

whala!alisios bávaro,in the Dominican Republic.

whala!sueño bávaro, in the Dominican Republic.

whala!ambos mundos,in Playa de Palma, Mallorca.

Grupotel Hotels & Resorts is a Ma-llorcan family-run hotel chain; we promote a warm and familiar servi-

ce across all our hotels, for guests to en-joy a relaxing or active holiday within the best atmosphere. We offer hotels which are specially adapted for families or for couples, hotels which boast privileged lo-cations on the beach and the best sun and sea experiences, Spa resorts with some of the best health and wellness facilities on the islands, inner city hotels, perfect for business travel in Palma de Mallorca and Barcelona, and hotels that feature or are close to sports facilities, perfect for tho-se who prefer active holidays or want to stay in shape. Sports facilities available to

our guests include modern and well equi-pped fitness rooms, tennis courts, paddle courts, spectacular facilities for cycling and the best Golf Courses on Mallorca. Golfers can stay at carefully selected ho-tels, near the most spectacular courses, and will benefit from exclusive offers and conditions, all in a pleasant Mediterranean climate.

One of Grupotel Hotels & Resorts’

unique services is Grupotel Natur. Grupotel Natur is a department dedicated to offering guests an unforgettable holiday experience, through sports and activities such as Trekking, Coastering, Kayaking or Nordic Walking, amongst others, and by discovering the most secluded, spec-tacular and unspoiled areas of Mallorca. Grupotel Natur can also prepare customi-sed services for groups and incentive trips.

Grupotel Hotels & Resorts is one of the most important hotel chains in the Balearics. With 35 hotels in the best areas of Mallorca, Menorca and Ibiza as well as in Barcelona and other areas and forty years worth of experience at the service of our guests, we are proud to offer the widest range of accommodation. Our brand stands for authentic hospitality and represents the original spirit of each one of the Balearic Islands through the unsurpassed travel experience it offers all of our customers.

Grupotel Hotels & ResortsSpectacular Locations, Award Winning Service

PR

Grupotel Santa Eulària & Spa.

Grupotel Valparaíso Palace & Spa.


The team at Grupotel Hotels & Resorts is very proud to have received various awards and prizes for its services and in recognition of the high level of customer satisfaction experienced by its guests and some of the most important Tour Ope-rators. The company has been awarded the Travelife Award for 6 of its hotels in recognition of the environmental ma-nagement and corporate responsibility exhibited. Thomas Cook gave Grupotel Molins a prize for its touristic excellence. Grupotel Santa Eulària & Spa has received the Thomson Gold Medal and & Grupotel Playa Camp de Mar the Thomson Gold for the quality of its services and facilities.

Influential independent hotel review websites have also rewarded our company for its service; Grupotel Playa de Palma Suites & Spa and Grupotel Marítimo both received the Holidaycheck Top Hotel 2012 and TripAdvisor awarded Grupotel Valparaíso Palace & Spa Grupotel Parc Natural & Spa, Grupotel Gran Vista & Spa, Grupotel Los Príncipes & Spa, Grupotel Playa Camp de Mar, Grupotel Marítimo, Grupotel Molins, Grupotel Macarella Sui-tes & Spa, Grupotel Cala San Vicente, Grupotel Club Turquesa Mar, Grupotel Ta-mariscos, Grupotel Santa Eularia & Spa, Grupotel Gran Vía 678 and Grupotel Gra-vina its Certificate of Excellence 2012.

In addition, and as part of the company’s sustainable tourism policy, Grupotel Hotels & Resorts are continuously striving to im-prove their environmental protection mea-

sures, and have obtained the ISO14001 certificate at several of their hotels, inclu-ding Grupotel Gran Vista & Spa, Grupotel Parc Natural & Spa, Grupotel Los Príncipes & Spa, Grupotel Valparaíso Palace & Spa, Grupotel Macarella Suites & Spa, Grupotel Club Turquesa Mar (Holiday Village) and Grupotel Santa Eulària & Spa.

Grupotel owes a great deal of its suc-cess to a continued commitment to the improvement of its facilities and the mo-dernisation of all of its products. Several of its hotels will undergo renovations in 2012 and 2013 as part of a company-wide pro-ject for the improvement of facilities and modernisation of infrastructures. These include; the Grupotel Playa Camp de Mar (room refurbishment), Grupotel Los Prínci-pes & SPA (room refurbishment), Grupotel Gran Vista & SPA (new facilities), Grupotel Club Turquesa Mar (Holiday Village Me-norca), Grupotel Valparaiso Palace & SPA (room refurbishment and rennovation of

public areas), Grupotel Port D’Alcudia (ra-ting upgrade to 4 stars), Grupotel Monte-carlo (rating upgrade to 4 stars), Grupotel Taurus Park (room refurbishment).

Grupotel Hotels & Resorts: Let us take care of you...

Visit our website for more information on

Grupotel Hotels & Resorts, our philosophy, unique values

and possibilities:www.grupotel.com

Grupotel Molins.

Grupotel Parc Natural & Spa.



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Garden Hotels pledges to promote sports activity and helps its guests to do its favourite sport without wor-

rying about anything else: cycling, hiking, nordic walking, water sports, golf, horse-riding and other more conventional ac-tivities from a wide sports vacation offer to satisfy everybody at any age.

Due to its strategic location near the sea, Garden Hotels facilities enables us to practice different sports, such as sailing, fishing, scuba diving. From our hotels you can also enjoy other remarkables sports like hiking, cycle touring and nordic walking. Nordic walking is an activity that is gain-ing followers fast. This popular sport was started in Finland in the early 20th Century, and it is similar to cross-country skiing. It is an enhancement of regular walking using walking poles in routes with different de-

grees of difficulty. Nordic walking can be enjoyed at any age. It is a very healthy sport activity as it is an easy way to improve your physical fitness and your cardio.

In Majorca, you will be able to cover endless and winding paths and walk up the most difficult mountain passes in Ser-ra de Tramuntana. You will also discover S´Albufera Natural Park or the coasts of Alcudia, Cala Rajada and Playa de Muro. In Andalusia, you can enjoy covering the unequal setting of the Cabo de Gata Natu-ral Reserve in Almeria or the stunning natural landscape of Río Piedras Marshes in Huelva.

Whichever it is your Garden Hotel, we help you to choose your sports gear, we rent you a bycicle, or we just look after your bycicle in our cyclist station. We also inform you of the best routes, according to your

likings and expectations. A cycle route is an excellent option to enjoy Serra de Tra-muntana.

But there are many more options and possibilities available. Ask for information about these and many other routes in your Garden Hotel.

Being always in direct contact with na-ture, culture, the amazing balearic and an-dalusian landscapes, sea and countryside, beach and mountain... You, Garden Hotels and sports. This is Garden Sports.

Undoubtedly, booming sports are those which are practiced in direct contact with nature and allow us to enjoy the beautiful landscapes in the Balearic Islands or Andalusia.

New ways to enjoy your holidaysIntroducing Garden Hotels s new sport vacation concept

PR

www.gardenhotels.com



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6.88

8

The new hotel chain Blue Sea Hotels was founded in 2010 with the ope-ning of the Hotel Blue Sea Don Jaime,

in Cala Millor (Mallorca) and other hotels joined the company gradually during the same year until the chain included the over twenty hotels it numbers today, most of them of medium to high categories, and offering ‘all inclusive’ services to a varied but demanding clientele.

Blue Sea Hotels has maintained a compe-titive and dynamic outlook since its concep-tion in all the areas it operates in, especially the Canaries where it operates twelve hotels in Tenerife, Lanzarote and Fuerteventura, the Costa Teguise Beach (Lanzarote) be-ing one of its flagship establishments. The Costa Teguise is located on the front line of the beach, and offers an ‘all inclusive’ servi-ce since May last year, the company made an initial investment at this hotel in order to ensure a very attractive offering which now welcomes a variety of customers.

The chain’s overall objectives are clear: to take over hotels, either as property or just under management, improve their situation in aspects such as internal organisation,

and achieve maximum occupation subs-tantially increasing the hotel’s ‘Revpar’. In this way, 90% of the hotels offer ‘all inclu-sive’ options, some exclusively and others by way of mixed formulas, thereby adapting to market needs. These tactics have shown themselves to be successful over Blue Sea Hotels’ short existence.

Another key to its success has been its policy to target multiple nationalities, without limiting itself to the main issuing markets - the British and the German. As a result the market which grew the most for the chain this season was the one repre-

sented by Eastern European tourists, and one of its establishments, the Hotel Cervan-tes in Torremolinos (Costa del Sol) already welcomes Chinese guests.

Blue Sea Hotels defines itself as a com-pany which specialises in holiday hotels, from three star affordable options to su-perior four star establishments and, on a commercial level, it is characterised for applying a very intensive Yield Management which allows it to adapt itself to a market which is constantly changing, and can the-refore ensure agencies and final customers the convenience of choosing its products.

Hotels by the SlopesAs the chain is currently expanding, Blue

Sea Hotels is extending its business into other hotel sectors, and has managed to establish itself within the Ski tourism indus-try thanks to a collaboration with the French brand Madame Vacances. As a result, the company now offers an extensive portfolio of products, from villas to hotels, and ac-commodation only to ‘all-inclusive’, in the best European skiing destinations, such as the Pyrenees, the Alps or the area known as ‘The Three Valleys’.

In just over three years, Blue Sea Hotels has grown to incorporate 22 establishments, located across the Canaries, the Balearics, on the coast of the mainland and in France and Malta. Most of them are three and four star hotels, and the chain is preparing to incorporate further properties.

A three star Blue Sea Hotels hotel in Lanzarote.

The St George’s Park hotel in Malta, a recent addition to the chain.

Blue Sea Hotels a new chain currently under expansion

A three star Blue Sea Hotels hotel in Lanzarote.

After just three years the chain already operates hotels in the Canaries, Balearics, on the coast of the mainland and in France and Malta

Blue Sea HotelsEdificio VIP Asima. Polígono Son Castelló.

Gremi Fusters, 33. Oficina 223.07009 Palma de Mallorca – Illes Balears

Tel. 971 [email protected]

www.blueseahotels.com

PR

Four new hotelsin Malta

The 2012 high season had not yet come to a close and Blue Sea Hotels was growing once again, this time in Malta, where it will be running four establishments, a total of 1334 rooms: St. George’s Park Hotel & Apartments, La Vallette Resort Hotel & Apartments, San Anton Hotel & Apartments and Santa Maria Hotel, which will be added to its network over the next few months.



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1.42

2


EasyJet announced that it is leaving its operating base in Madrid-Barajas as from this winter due to the increase

in taxes – which is much higher in Madrid than in Barcelona – and the oversupply in the sector which translates as low income per passenger and less productivity than at its other European operating bases. The low cost airline will continue servicing Spain, but it will reduce its operations in the country by 7% and by 20% at the Spanish capital.

Ryanair, despite government subsidies, will do away with 15 of its routes in Spain and will reduce the frequency of 46 others, all from Barajas and El Prat. As for the United Kingdom, the Irish company will eliminate the route connecting Madrid with Manches-ter and the routes from Barcelona to Leeds Bradford and East Midlands.

Iberia’s low cost subsidiary, Iberia Ex-press, will cease to operate its seasonal route between Madrid and Edinburgh.

Exceptions to these reductions include the English airline Jet2.com which will launch four new routes from May 2013 between Spain and the UK, connecting East Midlands Airport with Gran Canaria, Ibiza and Menor-ca. The company also plans to add flights

from Glasgow Airport to Menorca, Murcia and Gran Canaria as from May, and to in-crease the frequency of existing routes between the Scottish airport and Palma de Mallorca, Alicante, Ibiza, Lanzarote and Te-nerife. At the same time, and also from May, Jet2.com will begin operating a route con-necting Menorca and Manchester.

Vueling will embark on its fourth con-

secutive year of expansion from its central headquarters at Barcelona El Prat Airport by launching 28 new routes, which include a new connection which is especially attrac-tive to business passengers, to London Gat-wick. The company already flies to London Heathrow.

Traditional AirlinesBritish Airways (BA) will intensify its pre-

sence at Barcelona, Malaga and the Ba-learic Islands: as from the 23rd of February 2013, it will operate a new route between Barcelona and London Gatwick airport and it will also increase the frequency of flights between Malaga and the British capital by 30%. Additionally, as a result of increasing demand, BA will extend its services between Palma and Ibiza and London City Airport, ini-tiated this summer, into the winter months.

Iberia, which is about to undergo major structural changes – possibly the greatest of its kind since it was privatised – did not want to comment on its winter programme till its holding company, IAG, announced the terms of the structural changes to take place in the company which could include a redundancy plan to reduce employee numbers by over 6000 workers. Air Europa maintains its two daily flights to London Gatwick Airport, and will continue to operate this route throughout the winter and summer months.

Even though several airlines, including the two main low cost airlines, EasyJet and Ryanair, have reduced the number of flights they operate to Spain due to the recent fall in demand within the Spanish market, high fuel prices and increased taxes at Spanish airports; the cuts have not had a huge impact on connections with the UK. And there are exceptions: Vueling, Jet2.com and British Airways have reinforced their commitment to this market.

Jet2.com, British Airways and Vueling increase their services

The reduction in routes does not affect flight connections between Spain and the

United Kingdom

Jet2.com has announced a number of new routes from several of its operating bases

Renfe launches Renfe Spain Pass for international tourists

The Spanish railway company Renfe has launched the new Renfe Spain Pass, a pass for tourists not resident in Spain to use when travelling by train in the mainland which provides more flexibility and reduced prices across one of the largest railway networks in the world and the greatest High Speed network in Europe, with a total 2.900 kilometres of service. Renfe aims to attract part of the extensive market of international tourists arriving in the country every year without a car, a total of 35.9 million. Most of these tourists come from the United Kingdom and tend to visit the main destinations included on the AVE network: Barcelona, Madrid, Valencia, Seville or Malaga, amongst others. The new pass offers a flexible number of trips – from 4 to 12 – for a fixed price and is valid for a month on Long Distance and Medium Distance AVE trains. The pass can be purchased online, at travel agencies and at Spanish and foreign stations up to six months in advance.

DRV

ACCIONA Trasmediterranea promotes its destinations in the Balearic Islands during the World Travel Market 2012

to be held in London from 5th to 8th Novem-ber. The company is offering return pack-ages for two passengers plus car between Barcelona and Palma de Mallorca from 45 £ per crossing per passenger plus vehicle for residents, and 63 £ for non-resident tourists visiting the island. Night crossings covered by this package will depart from Barcelona and include a double ensuite cabin, while daytime returns will be from Palma in lounge seating accommodation.

Balearic and Canary Islands

The leading Spanish shipping company will be present at this international tourist trade fair together with Turespaña offering its maritime connections all year round forthe Balearic and Canary Islands, and also from the south of the mainland to the cities of Ceuta and Melilla, and Tangiers and Nador in Morocco and Algiers. It will also be present in other international pavilions such as France, where ACCIONA Trasmedi-terranea has an important niche, together with the British market of international pas-sengers who travel to the Balearic Islands.

ACCIONA Trasmediterranea connects the Balearic Islands all year round withsuperferries and ferries from the main cities on the mainland in the Mediterranean,

Barcelona and Valencia, to Minorca, Ibiza and Palma de Mallorca. This timetable is reinforced in summer by increasing fre-quency and also with high speed ships.

Tickets can be purchased on www.trasmediterranea.es, the Call Centre 902 45 46 45, collaborating Travel Agencies and also via distributors which ACCIONA Trasmediterranea has in the UK www.directferries.co.uk, www.aferryto.co.uk, and the rest of European countries.

On-board services

All the vessels meet the highest stand-ards in quality, safety and environmental conservation.

ACCIONA Trasmediterranea is the only Spanish shipping company with its own maritime stations at the main departure ports on the mainland, Barcelona and Va-lencia, in order to offer the very best land services to passengers, together with the on-board restaurant and leisure services to ensure a comfortable trip.

While on-board, the passengers will find a number of different dishes and set meals, snacks and beverages, depending on thetype of vessel and the duration of the voyage. The superferries offer assures a wide selection of meals and team of chefs pre-pare the menus which accommodate all tastes and needs (vegetarians, celiacs etc).

All the company’s vessels offer free bicycle transport, onboard entertainers according to season, cabins, toilets and ramps for passengers with reduced mobil-ity, nursey and baby changing area, certi-fied pet houses and walking area for pets on the superferries.

ACCIONA is one of Spain’s leading cor-porations and operates in infrastructure, renewable energy, water and services, in more than 30 countries. Its corporate claim—“Pioneers in development and sustainability”—mirrors its commitment to contribute to economic growth, social progress and care for the environment through its complete range of activities. This commitment is recognized by ACCIONA’s inclusion in the Dow Jones (DJSI)and FTSE4Goodsustainability indexes. ACCIONA is listed on the Madrid Stock Exchange’s Ibex-35 blue chip index. It has aworkforce of around 31,000 professionalsand posted nearly 6.7 billion euros in revenues in 2011.

Travel between Barcelona and Palma de Mallorca from 45 £ per passenger plus vehicle per crossing for residents of the Balearic Islands and from 63 £ for non-resident tourists visiting the island, by buying return packages for two passengers plus vehicle.

ACCIONA Trasmediterranea promotes Balearic Islands at the World Travel MarketTravelling in Superferry allows you to carry all your personal lugagge with you including

your bycicles for free and a special price for bringing your pets on holidays

PR

www. trasmediterranea.es


Barcelona

CANARY ISLANDS

NORTH OF AFRICA

BALEARIC ISLANDS

Valencia

AlmeriaAlgeciras

Cadiz

Malaga

Me gusta el Mar...Trasmediterranea

Take your car on board.

Travel with as much luggage as you want.

Plenty of destinations.

The best offers and services.

SHALL WE GO TOGETHER?

00 34 902 45 46 45www.trasmediterranea.es

A.F 210X297 INGLES.indd 1 19/10/12 09:54


Its favourable Mediterranean climate and thousands of kilometres of coastline, as well as its two groups of islands, the

Canaries and the Balearics, are reason enough for Spain to be a prime destination for beach holidays. But Spain is further en-hanced by its ample experience in respond-ing to the demands of holidaymakers, the security and safety it offers tourists and the excellence and quality offered by its hotels and resorts, making it the best place in Eu-rope in which to enjoy a holiday by the sea.

Apart from the numerous natural attrac-tions Spain has to offer; beautiful sandy beaches, secluded bays, and breathtak-ing cliffs, the country offers a great many activities which bring visitors closer to the coast through its marinas and ports and also boasts a great number of resources adapted to family holidays, single travelers or tourists looking for some adventure.

Family HolidaysWith its 580 kilometres of coastline and

close to three hundred and fifty beaches and bays, Catalonia continues to be one of

the best destinations for sun and sand tour-ism. The Generalitat de Catalunya takes the prevention, control and improvement of its coastal waters and beaches very seriously, and each municipality cleans the sand at its beaches on a daily basis. It is therefore not surprising that a lot of Catalan beaches have been awarded blue flags and qual-

ity certificates and that they are also one of the main holiday destinations in Europe for families thanks to the fact that they are included within the DTF brand (Family Tour-ism Destination) which features a total of 13 destinations.

Nature by the seaThe coast of Andalusia, which is over

800 kilometres long and extends between the calm waters of the Mediterranean and the aggressive and exciting Atlantic ocean is characterized by the variety of its scenery, from wide open beaches of white sand in the provinces of Cadiz and Huelva, to secluded bays beneath breathtaking cliffs on the coast of Granada and its sub-tropical microclimate, the Costa del Sol or Almería. Andalusia’s beaches also feature marinas, golf clubs, beach promenades, open air sports facilities and boat moor-ing areas. Beach tourism is very much connected to nature tourism in Andalusia, with special places to visit such as the Doñana National Park, the most important Biological Reserve in Spain, or the Cabo de Gata-Nijar Nature Reserve with its un-touched and secluded beaches.

Mallorca gets a makeoverEstablished beach holiday destinations

such as the island of Mallorca are work-ing towards improving what they have to

The sun and sand tourism offer continues to evolve according to the most demanding of tastes

A country where the sea takes centre stage

Carboneras beach, in Almería, on the Andalusian coast.


offer and adapting it to the times. A great example of this is the Calviá Beach Re-sort project, launched by the Meliá Hotels International hotel chain and declared of ‘regional interest’ by the local authorities, which aims to renovate Magaluf, a legen-dary holiday resort and British tourists’ fa-vourite on the island.

This summer two new hotels have opened on the front line of the beach, Beach House, which includes the modern beach club Nikki Beach, and Sol Wave House, featuring a leisure area called Wave House Mallorca with two wave pools for surfing in with a 2.640 metre wide sun terrace right in front of the beach and live music provided by famous DJs.

The second phase of the complex will be completed in the next 3 to 5 years and will include two more hotels, Sol Antillas and Sol Barbados, up to 3.500 rooms, and will connect the front line of the beach with Avenida Magaluf via a walkway, as well as the refurbishment of some hotels into con-do hotels or apartments and the renovation of commercial and conference areas.

Another destination which stands out for

its beach holiday offering is the Community of Valencia, with several specialised hotels offering over 47.000 rooms in well known areas such as Benidorm and the Costa Blanca, Gandia and Southern Alicante. Be-

nidorm continues to be a favourite destina-tion for British tourists thanks to its climate, quality beaches, complementary products and the level of service it offers which is renewed year after year.

One of the wave pools in Sol Wave House of Magaluf, Mallorca.


The British market is one of the most important and most loyal to the Bal-earics. A total of 2.9 million British

tourists visited the region in 2011, 8% more than the year before. It was an excel-lent year for the islands and British tourism has continued growing through 2012. It had increased by 4.6% by August, reach-ing numbers of 2.3 million, when the same period a year before registered 2.2 million.

According to research published by the Balearic Government’s Tourism Ministry, British tourists visiting the Balearics are mainly between 25 and 44 years of age, 40.8% of the total, and 45 to 64 years of age, 39.1% of the total. 75.1% of these visitors stay at hotels and 65.2% travel on package deals. The annual report also indi-cates an increase in preference for higher categories, and this is something that the Balearics are hoping to respond to with renovations to their facilities.

Many areas of the Balearics are also cur-rently undergoing rennovations, thanks to private funding and support from the public administration and as part of projects aimed at injecting new life into the islands. High-lights include Meliá Hotels International’s Calviá Beach Resort in Magaluf; the Luabay revamp in Cala Mayor or future projects in

Sa Ràpita and Canyamel.Calviá Beach Resort is a new complex

which, once finished, will feature seven newly refurbished Meliá Hotels Internation-al hotels in the area, these are; Sol Antillas Barbados, Sol Trinidad, Sol Guadalupe, Sol Jamaica, Sol Magaluf Park, Beach House and Sol Wave House. The project has been declared of ‘regional interest’ by the Bal-earic government.

It has been conceived as part of a global renovation of the area and includes golf as one of the complex’s most important com-ponents. The first phase has already been launched with the opening of Sol Wave House and one of the Beach House build-ings. The project will also include a theme park complex, the Sol Katmandu Resort, for which the Sol Magaluf Park and the Kat-mandu Park will be joined together and will feature special effects projected on the ho-tel’s three facades.

As for the Luabay Hotels & Leisure project; this will feature three hotels in Cala Mayor, the current Luabay Marivent,

Luabay Costa Palma and Luabay La Cala, which have been completely renovated. The chain has invested five million Euros to increase the hotels’ ratings from 3 to 4 stars. Palma Town Hall has fully supported the project which it applauds for being con-sistent with municipal tourism policy, as both hope to promote Palma de Mallorca as a city break destination.

Luxury and golfA further two projects have been de-

clared of ‘regional interest’, both new five star hotels. The first includes a new 9 hole pitch and putt course. The second will be located in front of Golf Canyamel, which will ensure maximum enjoyment of this golf facility, one of the 26 wonderful courses available on the islands.

The project featuring the new pitch and putt course will be built in Campos, Mal-lorca. The complex will be built in the Son Durí finca in Sa Rapita and will feature 285 rooms and 203 suites. It will also include a large sports facility with a social club,

Mallorcan hoteliers plan to offer themed packages

The Balearics add further value and focus to their offering

The Balearic Islands continue to take steps towards improving their offering; they have initiated a number of ambitious projects, with a clear focus on quality and innovation, and continue to make their wide-ranging resources more widely available every year.

BI

Pil-lari Playa joins Allsun Hotels after undergoing renovations which will turn into a 4 star hotel.


swimming pool, paddle and tennis courts, multisport hall, the 9 hole pitch and putt course and a golf academy. The Balearic Government highlighted the fact that the project has been developed with quality tourism criteria, architec-tural integrity and with respect for the environment, as well as with sustainability and energy efficiency.

The other establishment will be operated by the Hyatt hotel chain, and will offer luxury services and 142 guest rooms. The total investment for this project is around 100 million Euros.

In much the same way that Canyamel Golf and its cus-tomers will benefit from this new project, Golf Son Termens has benefited from the new hotel Jumeirah Port Soller Ho-tel & Spa, which opened on the 24th of April 2012 and is the first Jumeirah Hotels & Resorts hotel in Spain and its first resort to open in Europe.

A total of 108.471 metres squared of hotels will under-go complete refurbishment in the Balearics this winter. These include the Pil-lari Playa, in Playa de Palma which will join the Allsun Hotels group as a new 4 star hotel in 2013, and Grupotel’s Montecarlo and Port Alcúdia which will also be upgraded to 4 stars.

Paradise on your doorstepNature and a favourable climate are the best touristic

resources Menorca, Mallorca, Ibiza and Formentera have to offer. These factors make them ideal for taking part in sports or simply for soaking in the beauty of the surround-ings. Sailing on the clear turquoise sea, walking or cycling through almond groves, diving in the calm and transparent waters; these are just some of the activities you can enjoy on the islands.

In Menorca, visitors can uncover the secrets of all the civilisations which have left their mark on the island, enjoy exquisite cuisine, stroll through traditional markets or spend an afternoon horse riding. In Ibiza, visitors discover medieval history with their children, and enjoy spectacular nights out within the huge variety of quality nightlife options available. In Formentera nothing beats spending the day at one of the wonderful beaches, feasting on delicious seafood or wan-dering along the island’s green hills.

A new format for Mallorca’s offeringMallorca has a very wide ranging tourism offer and the lo-

cal authorities work very closely with the sector to develop and present it as effectively as they can within all markets.

The FEHM (Mallorca Hotel Business Federation) has also made an important contribution in this respect by creating ‘A sea of experiences’. The brochure, published in Spanish and English, lists all the island’s specialised offerings and can also be viewed on visitmallorca.com or by scanning a QR code using mobile devices.

The entity hopes to offer specialised packages featur-ing specific products in the near future. The brochure in-cludes comprehensive information about cycling routes, walking and hiking, wine tourism, gastronomy, culture and shopping as well as about specialised establishments and agencies.

Embracing TechnologyThere are currently two new initiatives taking place in

Mallorca which are based on technology. These are Palma


BISmart Destination and Playa de Palma Dig-ital Destination.

The capital of the Balearic Islands will lead the Smart Destination project, a project which will be applied at several Mediterranean destinations over the next three years, with FEDER coordinating the project and managing the funds.

This international project features the set up of a technological platform which will allow for improved usage of its public fa-cilities: buildings, public lighting etc. At the same time it will involve introducing new systems for irrigation, fire-prevention, ur-ban cleanliness etc. As the project leader, Palma will be the main exponent of all of the above.

As for the Playa de Palma, the seaside area will become an intelligent digital des-tination thanks to a series of technological activities planned in an agreement with the Tourism and Sports Ministry and the state agency Segittur.

These new technological projects will be launched in the near future in order to guarantee a sustainable development for the destination. The main services to be

implemented include: ‘wifi everywhere’, an application for collecting statistical infor-mation from tourists at the airport via their mobile devices; the App’s Platform; the Digital Tourism Office; an online system for denouncing crime; and Parking 1.0.

The Balearic Islands will be at this edi-

tion of WTM presenting all their products, and were also present at the Golf Live Event held in London in May. The region has also organised several familiarisation trips for British professionals and tour operators.

Ángeles Vargas

Combine the enjoyment of nature with sports by playing golf in the Balearics.

AJP ITB 190x135.indd 1 12/2/10 11:41:32


The Balearic government’s Tourism and Sports department will be busy promoting the islands’ differenti-

ated and diversified tourism product at the most important tourism convention in the United Kingdom. In fact, this is one of the main plans of action set out by its new Comprehensive Tourism Plan (PITIB), the tool which will set the course for the Bal-earic community’s tourism policy over the next four years.

According to the plan set out by the PITIB, the Balearic Islands are developing new strategies and actions which will add value to certain unique qualities offered by its tourism product. In this way they hope to do away with the seasonality of the destina-

tion and to equip the islands with a tourism offer which goes beyond Sea and Sand; one which attracts a different type of tourist and above all, which can be enjoyed 365 days a year.

Golf, Nature, Culture, Water Sports, Cy-cling… these are some of the main attrac-tions for tourists during a visit to the Balear-ic Islands, but there are also other services which have not been as heavily promoted in the past, such as Gastronomy, Health Tourism, Conferences, Adventure Tourism, Shopping and even elite or accessible tour-ism. In short, there is a whole array of op-portunities which can enrich and promote the destination’s tourism offer.

In order to add value to all these products

and to promote them via the appropriate channels, a prior plan and organisational structure has to be established so that each service can be developed and an appropri-ate promotional plan must also be decided on for each type of product.

Strategic Boards and Tourism Product Forums

The Balearic Ministry for Tourism and Sports has recently created a series of Strategic Product Boards in order to devel-op all these products in collaboration with the private tourism sector. These boards, which have been created to manage the operative plan set out for each one of the tourism products to be developed by the PITIB, will act as a meeting place for tech-nicians from the ministry, specifically from the ATB (Balearic Tourism Agency) and representatives from the entities, organisa-tions and associations related to the prod-uct and its specific sector. Their objective is to promote new tourism market segments, to make the destination more competitive and unique as well as to work towards do-ing away with its seasonality.

For now the boards for Golf, Water Sports, Adventure Tourism, Nature, Gas-tronomy, Culture, Mice, Cycling as well as Health Tourism have already met. The

The Balearic Islands are attending the most important tourism fair in Great Britain, the World Travel Market in London, for yet another year, as part of their new comprehensive Tourism Plan (PITIB) and in a clear move towards creating and developing its tourism product. Mallorca, Menorca, Ibiza and Formentera aim to maintain their position as market leaders within the British market.

The Balearics strive for tourism 365 days a year

The islands, represented once again at the World Travel Market, are working hard to diversify their tourism product

BI

© Jaume Capellà

© Jaume Capellà


meetings will take place once every two months and hope to become a fundamental tool in the development of a unique tourism offer for the Balearic Islands, in close col-laboration with the private sector.

At the same time, and as part of its focus on developing the Balearic tourism product, the Balearic Ministry for Tourism and Sports has launched a series of spe-cialised forums for certain products which they hope will become meeting points for professionals in each sector. The ministry hopes these forums will allow for an ex-change of opinions and will establish new strategies which allow for the continued development of said products.

To date the Ministry for Tourism and Sports has organised various meetings of this type such as the I Foro de Turismo y Gastronomía, (the 1st Tourism and Gas-tronomy Forum) which took place last May or the I Foro de Turismo y Deporte (the 1st Tourism and Sports Forum) which took place in October. The department intends to continue in this vein and to hold more meeting forums for professionals involved in other target products for tourism in the Balearic Islands.

As part of the Balearic tourism strategy, all this work aimed at the development of the tourism offer must later be reflected in a promotional strategy which will spread awareness amongst tourism professionals and end customers about the diversity of what the Balearics have to offer. With this

in mind, the ATB (the Balearic Tourism Agency) has come up with a series of ac-tions which will allow this to be achieved successfully within the different issuing markets.

The Balearics at the World Travel Market

As far as the British market is con-cerned, attending the World Travel Market

in London is an integral part of the afore-mentioned promotional strategy and is es-sential for the Balearic Islands. The islands will be represented at this edition of the fair within the Turespaña stand with a similar space to the one they had the year before, of around 360m2. The space will include

four customer service areas, one for each of the islands; Mallorca, Menorca, Ibiza and Formentera, with different counters and meeting areas. The Balearic area will also include 8 modules for private businesses from the tourism sector such as Melià Ho-tels, Air Europa, Hi Hotels and Hipotels, who will also be present as co-exhibitors for the Balearic Islands.

The Ministry for Tourism and Sports will use this event in London as an ex-cellent opportunity to promote its tour-ism offer with a special emphasis on its specific tourism products. In short, it will be showcasing its commitment to the dif-ferentiation and diversification of the Bal-earic offer. In this way it hopes to compete with other Mediterranean destinations, to promote an added value which favours the influx of tourists outside of the traditional high season and of course, to maintain its leadership in the British market; a market which is vitally important for the Balearics, and especially for the islands of Menorca and Ibiza.

Photos: Govern de les Illes Balears / Conselleria de Turisme i Esports / Agèn-cia de Turisme de les Illes Balears (ATB).

Traditional products such as golf, nature, water sports and cycling are complemented by gastronomy, conference facilities, health services, shopping and

accessible tourism

© Fundación para la Promoción Turística de Ibiza

© Fundació Destí Menorca.

© Javi Saguillo

Calvià Town Hall will pull out all of the stops, during the winter months, with a view to battling against the

short holiday season, by way of promoting sports facilities to source markets. Calvià has no shortage of possibilities where sport is concerned, including walking and cycle routes, in general, facilities, consi-dered amongst the best in the Mediterra-nean. Some 80.000 promotional brochures will showcase no less than 11 walking routes and 5 cycle routes. Trade fairs and tourism events will be the venue for the distribution of said brochures, which will advertise these products to the Austrian, German, Scandanavian and British mar-

kets. Further information can be obtained from Calvià’s tourist information offices, or via the website www.visitcalvia.com

Each and every one of the advertised routes are in great condition, with clear sig-nage and pictorial information. In addition to the above mentioned website they will be posted on Facebook and Tripadvisor. Local Authorities and professionals have it very clear, that walking and cycling are two of the main activities which attract tourism during the winter months. Bearing in mind the potential of this municipality, and the facilities on offer, it could easily become known as the number one Mediterranean destination in this field. With quality and standards second to none.

Mayor, Manu Onieva, stated “It is our ut-most priority to work relentlessly at length-ening the tourist season , in order that as from March through to November the ho-tels of Calvià keep their doors open, thus creating further bookings and helping to maintain employment for our residents “ . “Furthermore, “ he added, “ we are con-stantly seeking new and diverse products to increase the season, by way of work-ing hand in hand with the private sector, the fruits of which are being reaped already during this year 2012, with the highest ho-

tel occupancy in September and October, for the past four years.”

For the cyclist we have 5 routes all con-tained within our municipal boundaries., this means that Calvià, is the perfect base for cyclists. The route map which has been created is the best working tool for cyclists and as Mayor, Manu Onieva said, during the presentation, it is possibly the best one ever created from a public office.

For walkers, we have published 11 new walking routes, which will guide travellers through the various rural walks, which highlight our nature, and our ethnological and cultural heritage.

Although cycling and walking are the main new concepts which are being high-lighted during the 2012/2013 campaign, tour operators are very much reminded of other excellent concepts here in Calvià, in low season, such as Rugby, Football and Athletics.

Calvià’s tourism webpage gets a makeover

Improved image and functionality, were the main goals set out by Calvià Town Hall for the makeover of the webpage at www.visitcalvia.com

Colourful, more graphic, with easy ac-cess and practicality for users were key elements for the network. Helpful, useful and interesting information for the visitor were fundamental, with maps, and picto-rial directions for all sports facilities in each area. At your fingertips, there is a wealth of information about Calvià resorts and fa-cilities, beaches, and services, as well as a direct link to the websites of some of the local hoteliers associations.

The new routes will be promoted internationally, and in a bid to increase winter tourism, the massive potential of Calvià’s sports facilities will be showcased to the various source markets.

Calvià upgrades and extends local cycle and walking routes

for the low season period

PR


No worries, just relax300 days of sun a year

Active tourism Splendid landscape

Escape the cold weather

Close to Palma ( just 12 miles away) and the airport

Nautical Tourism

Lively entertainment for clubbers in Magaluf

Attractions for the whole family

Leisure spaces

Terraces, discotheques, pubs and shows

Updated network of hotels

“A Guest, a Friend”

Palmanova & Magaluf (Majorca) Sun, sandy beaches…PR


www.palmanova-magaluf.com

Enjoy yourself by the sea, stroll along the beach, play beach-volleyball, throw down your towel and sunbathe, take a dip, have fun or simply lose yourself in the villages and hidden corners of our municipality. Or read a good book, cruise along the coast, go diving, practise your favourite sport, among many other activities.

Experience our variety to the full and enjoy your rest in summer or in winter. How would you choose to enjoy your holiday?

A place where anybody of any age can find what they are looking for, a place where everyone who visits knows they will always return.

… and much more

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To be able to choose is to enjoy to the full. Here, between Ma-llorca and Minorca, the five Prinsotel holiday complexes await you. On two Mediterranean islands with a vast range of op-

tions, to satisfy all your wishes.Prinsotel, a family business with 30 years of experience behind,

does its best to give its guests memorable holidays.At Prinsotel a world of experiences awaits you in a pleasant,

relaxed atmosphere. Close to the beach and in a breathtaking setting, each of the five

Prinsotel establishments is just right for you to have a real holiday.Mallorca’s picturesque landscapes and Minorca’s peaceful

beauty make the Balearic Islands the Mediterranean’s number one tourist destination.

Your island, your hotel, your choice, Prinsotel propose a holiday to suit you.

Comfortable rooms and apartments, carefully tended gardens, large swimming pools, entertainment, activities for all ages, chil-dren’s playground, select gastronomy… a holiday that has every-thing awaits you at Prinsotel.

PR

Relaxing in the true Mediterranean way

www.prinsotel.es

Mallorca

Menorca


MINORCANATURALLY

The local government, Consell Insular de Menorca, is now working on promoting the values associated with enjoying nature, by offe-ring active holidays in the open air coupled with excellent gastro-nomy and an insight into the island’s rich cultural heritage.

The protection of the environment is an important issue within all the political parties and the island society. In 1993 Minorca was nominated a Biosphere Reserve and this year has received the honour of being nominated by the UNESCO as the World Centre for Sustainable Development for the network of Biosphe-re Reserves and Coastal Areas.

The flag ship of Minorca’s new outdoor tourism is the Cami de Cavalls, an ancient coastal bridle path, which circumnavigates the whole island. Gran Route 223 offers magnificent opportunities to walkers, cyclists and horse trekkers. Those who have walked the Camino de Santiago will appreciate this 185 klm. path with its unbeatable scenery.

The long, safe coastline offers a variety of activities for those who enjoy the sea. Sailing, windsurfing and the now very popular ka-yaking are all sports to be enjoyed and see a different island pers-pective from.

For those travellers who would like to treat their palates to a gas-tronomic experience they will not be disappointed. The island’s hand made cheeses and local sausages, Mahonese sauce which was invented in Mahón during the French occupation, the gin still distilled locally using the recipe brought to the island by Admiral Nelson and the delicious wines from the many small vineyards are all delights waiting for the discerning gourmet.

British visitors will be interested to see the landowners houses still painted what is known locally as English Red and will enjoy driving down the first East-West road called Kane’s Road which was built in 1720 under the island’s first British Governor Lieutenant Go-vernor Richard Kane.

If the island can be proud of any one thing it must be the sheer number and variety of prehistoric monuments making the island one large archaeological site. Minorca boasts more than 1.800 Talayotic monuments which has encouraged the island authorities to seek recognition from the UNESCO as a World Heritage Site.

Minorca is in harmony with Slow Tourism. A land where the hands of the clock tick slowly and accurately allowing the visitor to relax and enjoy everything the island has to offer and to step out of the rush of modern society for a moment. Holidaymakers can bask on the white sandy beaches and swim in the turquoise waters but might also like to relax another way and pamper themselves in one of the many Spas in the island’s hotels, where alternative therapies and activities are also offered. – all valid and pleasurable reasons why one should take advantage of a journey to this island.

Minorca is BALANCE: balance between sun and sand, interes-ting culture, beautiful scenery, unbeatable gastronomy, healthy living and unquestionable quality tourism.

The pearl of the Mediterranean. This is how the island is described by many visitors, the most beautiful of the islands in the Balearic Archipelago. Minorca is still little known and is now opening its doors to visitors who will enjoy not only the beauty of its coastline with pine woods leading onto its white sandy beaches and its many virgin beaches accessed only on foot or by sea, but also its fasci-nating cultural and historical heritage.

MINORCANATURALLY

The local government, Consell Insular de Menorca, is now working on promoting the values associated with enjoying nature, by offe-ring active holidays in the open air coupled with excellent gastro-nomy and an insight into the island’s rich cultural heritage.

The protection of the environment is an important issue within all the political parties and the island society. In 1993 Minorca was nominated a Biosphere Reserve and this year has received the honour of being nominated by the UNESCO as the World Centre for Sustainable Development for the network of Biosphe-re Reserves and Coastal Areas.

The flag ship of Minorca’s new outdoor tourism is the Cami de Cavalls, an ancient coastal bridle path, which circumnavigates the whole island. Gran Route 223 offers magnificent opportunities to walkers, cyclists and horse trekkers. Those who have walked the Camino de Santiago will appreciate this 185 klm. path with its unbeatable scenery.

The long, safe coastline offers a variety of activities for those who enjoy the sea. Sailing, windsurfing and the now very popular ka-yaking are all sports to be enjoyed and see a different island pers-pective from.

For those travellers who would like to treat their palates to a gas-tronomic experience they will not be disappointed. The island’s hand made cheeses and local sausages, Mahonese sauce which was invented in Mahón during the French occupation, the gin still distilled locally using the recipe brought to the island by Admiral Nelson and the delicious wines from the many small vineyards are all delights waiting for the discerning gourmet.

British visitors will be interested to see the landowners houses still painted what is known locally as English Red and will enjoy driving down the first East-West road called Kane’s Road which was built in 1720 under the island’s first British Governor Lieutenant Go-vernor Richard Kane.

If the island can be proud of any one thing it must be the sheer number and variety of prehistoric monuments making the island one large archaeological site. Minorca boasts more than 1.800 Talayotic monuments which has encouraged the island authorities to seek recognition from the UNESCO as a World Heritage Site.

Minorca is in harmony with Slow Tourism. A land where the hands of the clock tick slowly and accurately allowing the visitor to relax and enjoy everything the island has to offer and to step out of the rush of modern society for a moment. Holidaymakers can bask on the white sandy beaches and swim in the turquoise waters but might also like to relax another way and pamper themselves in one of the many Spas in the island’s hotels, where alternative therapies and activities are also offered. – all valid and pleasurable reasons why one should take advantage of a journey to this island.

Minorca is BALANCE: balance between sun and sand, interes-ting culture, beautiful scenery, unbeatable gastronomy, healthy living and unquestionable quality tourism.

The pearl of the Mediterranean. This is how the island is described by many visitors, the most beautiful of the islands in the Balearic Archipelago. Minorca is still little known and is now opening its doors to visitors who will enjoy not only the beauty of its coastline with pine woods leading onto its white sandy beaches and its many virgin beaches accessed only on foot or by sea, but also its fasci-nating cultural and historical heritage.


The islands aim to consolidate them-selves as a “unique, competitive and preferential destination,” and

for this they “need an image and brand which is shared by all agents, to spread the destination’s unique and differentiating attributes while also ensuring an adequate market positioning for each sector. For this, and in order to define the Strategic Plan, each island’s priorities and plans have been taken into consideration.”

With this in mind, a detailed diagnosis of the situation has been carried out which analysed the causes for this fall in compe-titiveness. The suggested reasons include; competition from other destinations, the limiting factor of airline connections, the need to improve market positioning and image, the reduced productivity exhibited by tourism business models, the increased dependency on commercialization channels, an offer which is not specialised enough and

certain areas becoming obsolete, resources which are not valued and products which fail to exhibit an adequate identity, changes in demand created by new types of traveller, and an under-developed public and private management system.

The Government of the Canary Islands explains that all these determining factors “make it necessary for us to implement a new tourism model, one which is based on our current strengths and virtues and which incorporates the new trends and parame-tres exhibited within the industry.” Within this new model, tourism becomes a gene-rating factor within the islands’ changing economy; it provides new employment and boosts other sectors of the economy.

Tourists go from being tour operator customers to destination customers, which implies more of an effort to capture new clients and instill loyalty. In order to do this,

the public and private sector must work to-gether in all areas of the industry and they must call on the support of the local com-munity. In the same way, companies must stop competing with each other in tour operator catalogues and instead establish allegiances to compete together through product clubs and area clusters.

All of this revolves around a new sun and sand model which involves renewing the traditional concept by way of an improved structure and by integrating every aspect of what the region has to offer. This renova-tion must go hand in hand with an improve-ment in market positioning.

Opinion polls show that the Canary Islands is a well known brand but that it lacks any recognisable differentiating fac-tors except for its weather and beaches, and this is one of the reasons given for not visiting them. The local authorities have

New 2012-2016 Strategic Promotional Plan

The islands offer the best weather in the world as a differentiating factor

The Canaries present their new sun and sand tourism model at

the World Travel Market

Growing losses have forced the Canaries to revise their tourism model and promotional strategy; they have sought to establish plans of action for each one of the islands in the region, under the general umbrella of the Canary Islands brand. This has resulted in the 2012-2016 Strategic Promotional Plan which is being presented at the WTM.

CI

The Canaries plan to use the weather to build a proposal for holiday experiences which adapt to every sector.


therefore decided that the weather should be “the differentiating and unique factor on which to base the proposal for a holiday experience which adapts to each sector, which integrates the region’s entire offe-ring, and which justifies higher prices on the Canary Islands.”

This new market positioning is therefore based on the weather, the best weather in the world, and this is not just a promotional argument, it is also based on scientific pro-of. In fact, the Canaries have already been classified in various international research projects, as having the world’s best clima-te, and universities and centres look set to conduct further research in the future to demonstrate the functional and emotional benefits afforded by the best weather in the world. The weather is also responsible for the idiosyncrasies of the locals and their exotic nature.

New ProductsWithin this new sun and sand model, the

Canaries have established three product categories which they want to promote. The first category features products directed at

couples, families, old age pensioners and beach holidays in general, as these are in great demand. The second features food and wine, theme parks, hiking, rural ho-lidays and shopping; products that do not constitute the reason for travel, but are in high demand once the tourist is at the des-tination. And the third category features all products which, even though they are not in high demand, contribute significantly to im-proving the destination’s image and market position, such as nautical tourism, diving, golf, active tourism etc.

Apart from the above, the islands have identified complementary products which, even though they are still in conception stages, present an interesting develop-ment potential in the Canary Islands. The-se include scientific, educational, linguis-tic and language opportunities as well as wine tourism, pictorial and cinema themed options, and they offer a great many pos-sibilities.

MarketsAs for strategy within key markets for the

Canaries, such as the United Kingdom, the

islands have opted to maintain their posi-tion, rebranding themselves with a focus on the best weather in the world and deve-loping specific actions by region and seg-ment. This is the proposed line of action for countries such as Germany, Spain, Norway, Belgium and Ireland as well as the United Kingdom, countries which are already fami-liar with the destination, which means that new sales arguments will be necessary.

The new model will be more structured and will integrate all aspects of the region’s tourism offer.

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These initiatives are complemented by an improvement in market positioning in countries exhibiting high potential such as France, Italy and Russia; as well as explo-ring possibilities investing only in identified opportunities in countries such as Sweden, Denmark, Poland, Switzerland, Austria, Holland, Finland and the Czech Republic, without carrying out general campaigns.

Within these markets, the Canaries have separated demand by segments according to socio-demographic groups and travel motivation, identifying the ones which pre-sent the most development opportunity: families with children, couples and senior tourism; as well as tourists looking for a relaxing break combined with getting to know the destination, whose numbers are growing significantly.

Communication CampaignsFor strategic and financial reasons, the

region will not be carrying out any large scale publicity campaigns as it has done in the past. Instead more attention will be paid to content, both internally and exter-nally produced as “it is time to work on our

brand and to redefine our position within the market as a destination worth visiting.”

So from now on “the amount of conven-tional publicity will be reduced and commu-nication will be more important. We will go from an intrusive form of publicity to being well positioned when our potential clients look for inspiration for their trips, and more emphasis will be placed on public relations, on the creation of content and on promoting viral communication according to an orien-tation towards inbound marketing.”

As for communication and marketing activities for 2013, a budget of seven million Euros has been put out to tender and the priority will be on a multimedia focus which includes online media, social networks, new technology and marketing events and activities; as well as all the traditional promotional tools such as bill-boards and the media.

British MarketThe British market is key for the Ca-

nary Islands; it is immensely attractive and maintains an important competitive edge. It is the leading market in volume with a

market quota of 30% which represents over 3.5 million tourists, and the second in turnover with a total of 25%, preceded only by Germany.

The United Kingdom is a mature market, as over 90% of its population has visited a foreign country, and the Canary Islands are very well known. 38% of the population of the UK has visited the islands at some po-int, and 20% have visited over 10 times. So it is not surprising that its repeat business index is 84%, eight per cent more than the average of international visitors. Its prefe-rred destinations, in order of preference, are; Tenerife, Lanzarote, Gran Canaria, Fuerteventura and La Palma.

Over the first nine months of the year the number of British tourists has fallen by 3%, compared to the 14% increase registered last year. However, the predictions for the winter are quite positive, judging by the de-velopment of bookings, and there could be a last minute boost as the current financial situation makes it difficult for people to plan their holidays in advance.

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Tenerife is today one of the most quali-fied and established conference, con-vention and incentive destinations in

Spain. In 2011 alone, almost a thousand meetings were held in Tenerife, with the participation of some fifty four thousand delegates.

Its natural surroundings, year round moderate climate, wide variety of out-door activities and unique locations, as well as its beauty – which attracts around five million visitors every year – make Ten-erife an increasingly popular destination when it comes to organising professional trips. It boasts forty-two protected natural areas which cover half of its territory, vol-canic beaches with black and white sand, lush green forests of laurisilva, a lunar landscape over two thousand metres above sea level and year round sunshine; in short, it is truly unique and makes for an excellent working environment.

The island is just over 100km long and wide and offers five different congress centres, all able to cater for large groups of people. In the south, surrounded by one of the most varied accommodation offerings in the country, are two fully ac-tive and unique conference facilities. The first, la Pirámide de Arona, is a stunning congress centre with an auditorium for over two thousand people, and is part of a re-sort complex made up of five hotels which together provide a total of more than thirty meeting rooms suitable for conventions of

all types and sizes. The other centre, built more recently, is the Magma Arte y Con-gresos Conference Centre. Voted “best congress centre in Southern Europe” by British magazine Business Destinations in 2009; the centre combines magnificent design by architect Martin Menis with a functionality which is seldom found in this type of premises. Its main hall is a marvel of open space and can accommodate up to two thousand five hundred people.

In Santa Cruz de Tenerife, two congress centres, designed by Santiago Calatrava, have become the central focus for cor-porate and cultural activities in Tenerife: the Auditorio de Tenerife Adán Martín, whose image has come to represent the city (even though it has been open for a relatively short amount of time), and the Centro Internacional de Ferias y Con-gresos, which boasts one of the largest spaces without columns in Spain.

There is also a conference centre in Puerto de Cruz, in the north of Tenerife, an area with a significant amount of hotels, all capable of accommodating large groups.

The Centro de Congresos del Puerto de la Cruz, which has a maximum capacity for almost one thousand delegates, is located inside Taoro Park, surrounded by palm trees and on top of a hill with unbeatable views of the city and the sea.

Tenerife boasts one of the most pow-erful accommodation infrastructures in the whole of Spain with more than sixty thousand hotel beds in four and five star hotels, and is serviced by two international airports.

It is also well worth noting the advantage of organising conferences, conventions or incentive trips in the current economic cli-mate and paying a maximum of 7% tax, as opposed to the 21% payable in any other region in Spain. This reduction in costs is applied to any services contracted in the Canary Islands, via the IGIC (Canary Islands General Indirect Tax).

The Tenerife Convention Bureau offers reliable up to date information at no charge to all conference and corporate event or-ganisers and works with over eighty asso-ciated companies – for which it acts as a link – which offer all the services required by this type of event. The Tenerife Conven-tion Bureau is also promoting sustainable event organisation and activities which are in keeping with Corporate Social Responsi-bility for companies who would like to apply their CSR policies to local projects.

Tenerife, a great incentive in the sunniest working atmosphere

For more information visit www.tenerifecb.com

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Lanzarote’s amazing and unique beauty keeps disconcerting all those who have visited the Island since the beginning of its existence.

A tour across the “Island of Fire” transfers the traveller to different universes. The traveller will find it

restful to contemplate the unpredictable physiognomy of an uninterrupted and pri-vileged coastline, where wind and water have indulged in creating exceptional landscapes worthy of respect and tender care. Lanzarote, declared as a Biosphere Reserve, is an ideal tourist destination, the known equilibrium between art, culture

and the nature of its volcanic landscape will surprise you.

Whoever visits Lanzarote will satis-fy whichever hope indulged in, be it the quest for peace, be it the interplay with the ocean’s irresistible sea bed.

The beaches take over an infinite num-ber of forms and textures, offering to the discoverer a multitude of alternatives as to which best adapts to expectations. The coves, vast golden sand extensions,

havens of crystal clear waters and curly waves, are a range of irresistible plea-sures difficult to restrain from. You will find a large variety of tourist attractions, whose visit is almost compulsory if you

wish to enjoy your stay on this island and meanwhile enrich yourself. Cultural en-tertainment has been structured by the Council of Lanzarote’s Centre for Art and Culture under seven indescribably attrac-tive designs. A unit of scenic, customary and natural landmarks whose visit is ne-ver disappointing. Its wonderful weather and the moderate winds allow the practice of a wide variety of sports all year long, specially water and nautical sports (scuba diving, sports fishing, excursions in sail-boats , windsurf , surf…) The island has two leisure harbours. It is also possible to play golf. The perfect place for sports can be found in each municipality.

Lanzarote, a unique island

www.turismolanzarote.com

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The United Kingdom is the main foreign tourism issuing market for the Com-munity of Valencia; it represented a

total 40.5% of the tourists visiting in 2011.The Community is also the fourth most

popular Spanish destination amongst Bri-tish tourists, preceded by the Canaries, the Balearics and Andalusia. In 2011, it at-tracted 16.8% of the British tourists which visited Spain. According to the Ministry of Tourism, Culture and Sports, the slowdown experienced by the region over four years finished last year with a yearly growth of 10.6%, up to 2.1 million arrivals. 4.3 mi-llion British tourist overnight stays were re-gistered over the year, 5.1% more than in 2010; an increase driven by Alicante whose figures grew by 36.5%. Benidorm accounts for 85% of overnights while Valencia has seen a decrease of 5.6%.

Tourists from the United Kingdom are the

ones which spend the most money during their holiday: by August this year they had spent 1.000 million Euros in the Valencian Community, 11.8% more than during the same period in 2011.

Over recent years the Community has noticed a change in the type of British tourist visiting; tourists are now younger, between 25 and 44 years of age and their main motivation to visit is to enjoy leisure activities during their holiday.

The Tourism Ministry highlights the fact that this has coincided with a change in the way British tourists perceive the Valencian Community. They have gone from conside-ring it a destination which is exclusively for beach holidays to including it as an option for short breaks, culture, nature, gastro-nomy and sports events. Apart from going to the beach and on walks, British tourists show particular preference for visiting mu-

seums and monuments, enjoying cuisine and local festivities and for buying hand-crafted products; all important aspects of the Community’s tourism offer.

“This means that the possibilities of at-tracting these tourists all year round have increased significantly. In the last three months of the year alone, the region hosts tens of concerts, plays, shows, exhibitions, festivals and gastronomy fairs; a calendar of events which caters to all tastes and ages and which is further enhanced by sports events such as the Tennis Open 500 in Valencia and the international motorcy-cling event in Cheste, the Generali Gran Prix,” said the Ministry. It also pointed out that autumn is one of British tourists’ fa-vourite times of year “as they are not used to the high temperatures experienced du-ring a Mediterranean summer.”

A tourist which is loyal to Murcia

612.071 British tourists visited the region of Murcia in 2011. British tourists repre-sented 57.3% of the region’s market quota in 2011, which means that it was more stable than the year before, after descen-ding over the last three years. Despite this decrease, Murcia’s international tourism is still highly dependent on the British market, and registers a quota of 24%, much higher than the total Spanish quota.

The number of overnight stays registered for British tourists in the region of Murcia in 2011 totalled 6.916.405, with an avera-ge stay of almost 12 days, higher than the Spanish average.

The main activities which attract British tourists here are the sun and sand, natu-re, outings, shopping, nightlife and cultural events. For the majority (62%) price was also a decisive factor.

The Ministry of Tourism highlighted the high loyalty levels shown by British tourists, with a high percentage of tourists (68.6%) visiting the region for the second time. The weather, the scenery, leisure options, culture and gastronomy have always been Murcia’s main attractions as a tourism des-tination. Now the region is promoting addi-tional services to attract British tourists; such as water sports, nature, golf and wine and gastronomy.

Diana Ramón Vilarasau

The Eastern areas of Spain, on the shores of the Mediterranean Sea and favoured by mild winters and almost tropical heat in the summer, mainly belong to the Valencian Community and the Region of Murcia, regions which make up the area known as the Levante. The United Kingdom is their main issuing market for tourism. This year, sports events, water sports activities, nature, shows and wine and gastronomy have come to represent an important part of what the area has to offer its visitors.

The Levante, ready to welcome the British, its main tourism market

LEV

Faced with younger British tourists, the Community of Valencia has reinforced its sports events such as the international motorcycling event Generali Gran Prix in Cheste.

Hospedarias de Aragon, charming places to stayLocated throughout the territory of Aragon, the Hospedarías (lod-

ges) make up a network of hotels owned by the government of Ara-gon and are characterised by their excellent quality and above all by their location within emblematic buildings such as monasteries, castles, palaces and elegant mansions. There are a total of seven Hospederías available for you to stay at in Aragon:

- In Huesca: San Juan de la Peña, Loarre and Roda de Isábena.- In Zaragoza: Monasterio de Rueda, Palacio del Papa Luna

(Illueca), Sádaba and Mesón de la Dolores (Calatayud)- In Teruel: La Iglesuela del CidFor more information visit: www.hospederiasdearagon.com

Skiing in AragonAragon is a unique place in the world when it comes to skiing. In

the north, in the Pyrenees, visitors will find the ski resorts at Astún, Candanchú, Aramón Formigal, Aramón Panticosa and Aramón Cerler, and in the south in Teruel, in the Iberian system, the resorts at Aramón Javalambre and Aramón Valdelinares, which offer alpine skiers va-rious entertaining slopes as well as spectacular scenery and locations. In total there are 348km of slopes in Aragon and 369 marked and special slopes across the seven ski resorts.

For those who prefer cross-country skiing or snowshoeing there is also a wide variety of alternative routes and pathways available.

For more information visit: www.nievedearagon.es

Aragon, land of wine and gastronomyLovers of fine food and wine will appreciate Aragon’s exquisite

cuisine based on local and farm produced products and cooked with the utmost skill.

Dishes such as the ternasco de Aragón, chicken a la chilindrón, borrajas and cod al ajoarriero are just some of the typical fare to try in the region, washed down with the best local wines. Choose a bottle of the magnificent wines from Somontano, Cariñena, Campo de Borja and Campo de Calatayud, all boasting their own designa-tion of origin.

But this list would not be complete if we did not mention Aragon’s other well known products, also awarded their own designation of origin: the Calanda peach, olive oil from lower Aragon and ham from Teruel, all mouth watering delights for every palate.

For more information visit: www.gastronomia-aragonesa.com

Aragon, land of many charms

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Alquézar (Huesca).


Aragon, a rural tourism paradiseVisitors looking for the best rural tourism options will be find that

Aragon offers a tranquil and relaxed way to get to know its land, culture and people. The region offers establishments which respect traditional architectural values and are always in the best of taste. Aragon’s 1330 rural tourism establishments offer great levels of hospitality to visitors wanting to experience the life and customs of its many secluded villages.

The areas most visited by travellers looking to spend time in na-ture are the valleys of the Pyrenees, the prepirenaica mountains, in the province of Huesca, the area of the Five Vallleys, Calatayud and Moncayo, in the province of Zaragoza and the Maestrazgo, Matarra-ña, and the sierra de Albarracín in the province of Teruel.

The Pyrenees of Aragon, a natural treasureThe Pyrenees are without a doubt one of Aragon’s most valued

attributes. Majestic snow capped mountains, stunning waterfalls, crystal clear rivers, deep lakes, valleys presided over by huge re-servoirs and leafy forests - this is just some of the amazing natural scenery which will amaze visitors to the region.

The Hecho, Ansó, del Aragón, de Tena, Gistaín and Benasque valleys and of course the Ordesa Natural Park and Monte Perdido, declared a World Heritage Site by UNESCO, offer nature lovers unri-valled possibilities of enjoyment.

Hiking up to the mountain lakes or glaciers, walking along the extensive network of routes, mountain biking along the valleys, clim-bing, white water rafting, riding chair lifts up to mountain tops, all of these and more can be enjoyed in this magical place.

The Pyrenees of Aragon offers you a whole new world of sensa-tions and unforgettable experiences; all within the most beautiful natural surroundings.

A friendly Aragon welcome But above all, if there is something which really makes Aragon

stand out, it is our hospitality and friendly nature; we welcome visi-tors with open arms and are looking forward to helping you discover our region’s best kept secrets.

FOR MORE INFORMATIONwww.turismodearagon.com

[email protected] Information of Aragon:

00 34 976 282 181

Ham from Teruel.

Mountain Biking in the Pyrenees.

Hospedería del Mesón de la Dolores (Calatayud, Zaragoza).

Albarracín (Teruel).



Andalusia continues to attract a great deal of British tourists, and the fig-ures clearly show that the number of

visitors arriving in the region from the Unit-ed Kingdom grows every year. 1.68 million British tourists visited the region in 2011, 11% more than in 2010, representing 19.7% of the total foreign tourism received by Andalusia and 7.7% of the general total.

The British market clearly favoured the region for yet another year and registered the highest levels of growth. Surprisingly, the length of stay increased again in 2011, and according to figures for the first se-mester, British arrivals in Andalusia grew by 6%. Most importantly, these tourists continue to show great customer satisfac-tion and gave the destination an average 7.8 points when asked for their opinion; a rating which has also continued to grow over the years.

In order to generate even further cus-tomer satisfaction, the Junta de Andalucia has decided to launch a new Office for Tourist Protection and Defense in 2013; a department whose sole objective will be to inform and protect visitors in view of

their rights when using tourism services and facilities.

Beautiful beaches and moving culture

The region’s most well known attrac-tions are its beaches, an asset which An-dalusians continue to improve every year. Andalusia is the Spanish region with the highest number of beaches certified with the Q for Quality flag awarded by the Span-ish Quality Tourism Institute (ICTE) in 2012, with 58 of the 173 Andalusian beaches currently flying the blue flags.

Either combined with the beaches or as a main motive, culture has become the region’s second most popular attraction. There are a great variety of cultural prod-ucts on offer here but recent highlights include the Caminos de Pasión, a cultural tourist route which uncovers the historical and artistic heritage, gastronomy, tradi-tions, Easter celebrations, folklore and craftsmanship of central Andalusia. The initiative features eight municipalities which are characteristic for the wealth of their his-tory and heritage, they are: Alcalá la Real

in Jaén; Baena, Cabra, Lucena, Priego de Córdoba and Puente Genil in Córdoba; Car-mona and Osuna in Sevilla.

Golf, health, beauty, dolphins…The excellent Andalusian weather is ideal

for all types of outdoor sports with golf being the one which attracts the highest number of British tourists. The good news is that this year the region’s offering is about to be extended. The Andalusian authorities have just approved a second ‘touristic in-terest’ project, Castellar Golf, in Castellar de la Frontera (Cádiz), which will feature an 18 hole golf course, a 5 star hotel with 150 rooms, an apartment hotel with 100 units and a residential area featuring family housing as well as event halls and various sports facilities and health and beauty es-tablishments.

Health and beauty is, incidentally, one of the region’s strongest offerings. Establish-ments and services of this type are wide-spread at Andalusian destinations; 90% of five star establishments feature health and beauty services, 50% at four star and 20% at three star hotels and resorts. The excellent options at hotels are further complemented by the thermal baths available in the region.

One of the region’s most original attrac-tions is the chance to see dolphins and whales in their natural habitats. These breathtaking creatures can be spotted from boats on the Straits of Gibraltar and are joined every summer by killer whales.

Living Costa del Sol, a secure investment

Malaga’s public administration in collabo-ration with some local business entities has created a new tourism product called ‘Liv-ing Costa del Sol’, with the clear objective of promoting the province’s image as a safe destination in which to own a second home.

The idea is to spread awareness about the wonderful residential developments the Costa de Sol has to offer people who would like to own a home in Spain.

Andalusia will present all of these prod-ucts at the WTM as well as at other events throughout the year including specialised fairs and reverse promotion activities.

Ángeles Vargas

Culture, tradition, health and beauty, residential or sports tourism such as golf, these are just some of the highlights included within Andalusia’s quality tourism offering; this year the region adds surprising new details and gracefully opens its doors to welcome visitors once again.

The region will launch an Office for Tourist Defense and Protection

Andalusia surprises visitors with its fresh and varied offering

AND

‘Living Costa del Sol’ presents a new opportunity for finding the perfect second home.

Málaga-Costa del Sol is the most important travel destination in An-dalusia, welcoming more than 9

million tourists a year (2011 data, INE and Tourism Observatory by SOPDE). In fact, it is among the three most popular holiday destinations in Spain for both domestic and international tourists.

This has been so for five decades.You might then wonder, ‘What’s the chal-

lenge for the Costa del Sol now?’ Our chal-lenge is continuous innovation in the face of change – a pro-active ongoing process aimed at transforming the threats of maturity into opportunities for talent and experience.

The changes in infrastructure and product conversion over the past five years were key to the sustainable growth of the Costa del Sol, reactivating tourist activity in the face of an unprecedented crisis.

The big-scale project of the Port of Málaga (Pier 1) and its fabulous Maritime Station have placed Málaga among the few Spain home ports to have grown this year (about 14% through August 2012) and earned the city the fifth place at the national level in terms of the number of cruise passengers (arrivals and departures).

Likewise, the amazing airport expansion project (Plan Málaga) has placed the arriv-als area of Málaga-Costa del Sol Airport in the avant-garde of Europe while doubling its capacity to welcome passengers. Cur-rently, we have the fourth largest airport in Spain in terms of number of passengers (13 million last year, 6.3% more than in 2010, when the new terminal came into operation). Most passengers (71% in 2011) came from abroad, mainly UK and Germany. With the new runway in June 2012, leading to in-creased air traffic (up to 30 million passen-gers a year), the airport’s performance is ex-pected to be even more impressive this year.

To these two outstanding gateways to the Costa del Sol we should add the well-established María Zambrano AVE high-speed train station, which revolutionised rail transport in 2007, superseding domes-tic flights and leading to a 60% rise in train arrivals thanks to the railway connections available for all major cities in central and northern Spain. Fast, comfortable, versa-tile and running on time, high-speed trains

brought larger numbers of domestic tour-ists to the Costa del Sol – holidaymakers, city breakers, event attendees, business travellers and even golf players. For there is much more than sun and sand to the Costa del Sol: there are golf courses, restaurants, amusement parks, country hotels and con-ference or meeting venues, too.

The development of infrastructure was ac-companied by the conversion of products and services in the public and private sectors.

Product and service quality – better, out-standing quality – is the key to tourist satis-faction on the Costa del Sol.

Quality is the result of training, knowledge, talent and skill. And it is the force underlying the intangible assets of travel destinations. In Málaga, such assets – hospitality, kind-ness, politeness, warmth and willingness to help – are wired into the people’s DNA. They do not need to be learnt. These values are difficult to imitate when they are displayed ‘Málaga style’.

There is a wide range of accommoda-tion options available in Málaga Province, from campsite to five-star hotels, offering 6,328 beds. In fact, establishments amount to 2,403 (including 916 country hotels or homes), with 165,652 tourist beds available.

The number of beds available rose by 10.7% (15,809) in the past five years. 28.7% of the total belong to four- and five-star hotels.

In this ever-changing situation, this trans-formation from the weaknesses of maturity

to the strengths of experience, we are once again introducing a renovated destination in the international scene, based on the knowledge gained from the experiences of the millions of tourists who have visited us in more than 60 years. Once again, our travel destination has been modernised from its foundations to operate at the level of excel-lence and retain the leadership it has held for so many years.

The new rules in the travel industry invite us not to live in the past. Experiences are planned and lived in the present. Thus, the Costa del Sol’s success in the new world of international tourism will depend on the identification of our products and services with a place where ‘the best experiences are possible.’ This will give us the competitive advantage we need, and advantage we must keep with the help of innovation and profit efficiency. It is the only recipe for a success-ful destination in today’s world.

Elías BendodoPresident of the Málaga-Costa del Sol Tourist Board

‘Costa del Sol, driving force of Andalusian economy and tourism, is to lead economic

recovery in the region’

Elías Bendodo (President of the Málaga-Costa del Sol Tourist Board)

PR



The ACT takes part in this new edition of the World Travel Mar-ket with a stand covering 336 metres which showcases the services of 40 exhibitors including boards, tourism offices and

companies within the sector. Within the framework of the fair, ACT’s promotional director

presents Catalonia’s online marketing strategy, using a pioneering initiative within tourism promotion as an example: a journey with instagramers. The presentation is part of a session organised by the WTM about the most innovative projects in this field, and Catalonia will be presenting alongside destinations such as Japan, Emilia Ro-magna, Scotland, England and Las Vegas.

Catalonia became the first Spanish tourist destination to use In-stagram as a promotional channel; a platform which has over 80 million users. The Catalan Tourism Agency, in collaboration with ‘in-stagramers Cataluña’, invited 11 of this social network’s most influ-ential users, from the rest of Spain, Italy, France, Germany, Norway, The Netherlands and The United States, to visit the region and take photos which were then published on Instagram and other social networks as well as on their own blogs.

The instagramers participating were some of the most influential both nationally and internationally and between them had a total of 500.000 followers. People were able to follow their journey through the region via Instagram, via Twitter using the hash tag #cataluny-aexperience, via the Catalunya Experience Facebook page and on Catalonia’s Instagram webpage.

The next step was to invite all Instagram users to take part in a photography competition based on Catalonia. To take part all users had to do was publish a photograph with the hash tag #cataluny-aexperience; and this resulted in some 52.000 images which can be viewed on the Catalan Tourism Agency’s Statigram platform.

A panel of judges selected the best photographs based on their originality, quality and above all how they represented a different and personal view of the region. The 241 photos selected are now part of an exhibition called ‘Catalonia, as seen by instagramers’, structured with eight main themes; Catalonia, land of contrasts; Catalonia, land of creativity; Catalonia, by the Mediterranean Sea; Catalonia, interior and Pyrenees; Catalonia, land of history; Catalo-nia, land of gastronomy; and Catalonia, land of traditions.

The exhibition can be viewed in the Palau Robert gardens in Bar-celona until the 18th November and is this promotion’s closing ac-

tivity. It is one of the first initiatives launched in Spain to successfully integrate online and offline in a single project.

This move towards applying new technologies to promotional strategy for its destinations is now combined with the region’s tra-ditional promotion of its gastronomy. The ACT thus widens its tradi-tional meeting with professionals from the British and Catalan tourist sectors. This year the gastronomy exhibition is presented by chefs from the Cuina Barceloneta and Noguera Cuina kitchen collectives. Not only does it offer the possibility to taste Catalan specialties, but it also is a great opportunity for professionals to network.

Improvements in the British market By taking part in the WTM Catalonia aims to continue improving

its results within the British market, which have been very positive so far this year, especially when considering the current financial situation. The United Kingdom is currently the region’s second most important issuing market and accounts for 11.2% of foreign tourism arriving in the area.

1.2 million British tourists have visited Catalonia during the first eight months of the year, 30.5% more than during the same period a year before. There has also been a similar growth in the income generated which this year was 816 million Euros, 30.2% higher than the previous year.

Vivi Hinojosa

The agency presents a pioneering initiative for instagramers which managed to combine online and offline spheres

Catalonia focuses its promotional efforts at the WTM on the online world and social media

The British market, its second highest issuing market, has grown by 30% and represents 11% of its international arrivals

Catalonia focuses its presence at the World Travel Market on online promotion and social media, the platform chosen to present the pioneering initiative launched by the ACT (Catalan Tourism Agency): ‘a journey with instagramers.’

Catalonia as seen by the instagramers who took part in this first initiative organised by the ACT.

CAT

Catalunya Pl. de Catalunya, 17 S

Sant Jaume Ciutat, 2

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Aeroport de Barcelona Aeroport del Prat Terminal 1 & 2

Oficina Rambla Rambla dels Estudis, 115

Cabina Plaça Espanya Pl. d’Espanya

Cabina Sants Pl. Joan Peiró, s/n

Mirador de Colom Pl. del Portal de la Pau, s/n

Cabina Sagrada Família Pl. de la Sagrada Família

Cabina Colon Pl. del Portal de la Pau, s/n

Cabina Estació Nord Estació Nord (andén autobuses) Ali-bei, 80

Cabina Plaça Catalunya Nord Pl. de Catalunya, s/n

Cabina Plaça Catalunya Sud Pl. de Catalunya, s/n

Oficina COAC Pl. Nova, 5

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Discover Barcelona. A cosmopolitan, dynamic, Mediterranean city. Get to know it from the sea, by bus, on public transport or on foot. There are countless ways to discover the city and Turisme de Barcelona will help you; don’t forget to drop by our tourist information offices or visit our website.

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British tourists are attracted to Ma-drid by a wide variety of products. The Ministry for Employment,

Tourism and Culture states that 43% of these tourists come to enjoy leisure and a holiday, while 42.5% visit the region for work or business trips.

According to the National Statistics Institute’s Questionnaire on Hotel Occu-pation, 330.228 British tourists stayed at hotels in the Community of Madrid during 2011, which makes them the fourth most prominent issuing market, after the United States, Italy and France. This, according to sources within the Ministry “gives us a very clear idea of how important this mar-ket is for Madrid. If we consider the data published by Frontur, the British market comes up as the third most prominent issuing market, after France and Italy. In both cases the market shows very positi-ve results, with growth rates of 7.5% and 11.7% respectively.”

The data offered by the above sources allows us to conclude that British tourists

stayed for an average of 5.3 nights during 2011. Their total expenditure amounted to 305.5 million Euros, 24.3% more than in 2010. As for the average amount spent by British tourists, this comes to 729,72 Euros (which represents an 11.05% growth) with an average spent per day of 136.14 Euros (13.2% growth).

However, these numbers are falling slightly during 2012, with a decrease of up to 5% registered last August. The Mi-nistry claims to be monitoring these va-riations very closely especially any which occur over the last three months of the year and is working to alter this trend and to achieve better results by the end of the year.

The promotional strategies carried out by the community include a significant development in internet tools used. Ma-drid Town Hall is also helping to organise familiarisation trips for specialised agents to visit the area.

But it is everything that it has to offer culturally, commercially and gastronomi-

cally which attracts many of the tourists visiting the community. The quality of its exhibitions is one of its strongest points. For examples some future exhibitions include Van Dyck at the Prado Museum; Gauguin, Cartier art, open-air painting by Turner, Constable, Van Gogh and Cè-zanne at the Thyssen-Bornemisza or the Casa de Alba heritage at the Palacio de Cibeles. “These options are added to the many attractions offered by the region and make a visit to the Community of Madrid even more attractive.” One cannot forget the Reina Sofía Museum – which, together with the Thyssen and the Prado, makes up the Paseo del Arte (Art Walk) or the San-tiago Bernabéu Museum, the fourth most visited museum in the city. These four museums are included in one of the three new programs presented by the Strategic Tourism Plan for Madrid 2012-2015, ‘El Madrid + Real’ (which adds value to this, the most visited touristic circuit related to historical and cultural heritage.) The other two programs included in the plan are ‘Madrid gana de cerca’ (with new routes such as Salamanca, Las Letras, La Lati-na or the new Madrid Río; and museums such as the Sorolla or the Lázaro Galdiano Foundation) and ‘Madrid plays off’ (with more alternative and innovative aspects of Madrid’s tourism offer including La Casa Encendida, the Old Tabacco Factory, the Slaughterhouse and alternative neigh-bourhoods such as Malasaña, Chueca, TriBall, Conde Duque or Lavapiés).

As for the MICE and business travel sector, it is worth pointing out that Ma-drid has been chosen as the venue for five international conferences and 14 events, which will take place between 2012 and 2014 and which will attract 16000 profes-sionals to the capital, and it is likely that more events will be confirmed soon.

Lastly, one cannot publish an article about the Community of Madrid without mentioning the Eurovegas project. The ini-tiative is not without its fair share of con-troversy, but in general the region hopes it will have a positive effect on tourism in the area. Latest predictions say that construc-tion work will begin in December 2013.

Paula Pielfort Asquerino

The community of Madrid boasts a wide variety of cultural options which attract British tourists searching for leisure activities. But its event and meeting facilities and services also make it an ideal option for business travellers.

The Community of Madrid, leisure and business destination for British tourists

The capital city chooses to open up some of its unexplored areas

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Madrid’s culture, shopping and gastronomy attract British tourists

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March, April, October and November are the high season for golf tourism in most of the country and the weather even allows for golf holidays from December to March in

places such as the Canary Islands. Golf tourists are typically interested in taking part in other ac-

tivities during their stay and Spain offers them a wide choice of quality options. Travellers can choose their destination according to their particular tastes so that they are able to combine their time on the golf course with water sports, gastronomy, shopping, hiking, cultural tourism or wellness.

More courses, better qualitySpain is home to a wide variety of golf facilities, as well as golf

courses for all levels of player. It even allows visitors a choice of

scenery when it comes to deciding on where to play; mountain sceneries, sea views, vineyards or on the edge of a cliff, there is no limit to the variety available.

According to recent research published by the Spanish Royal Golf Federation, there are currently a total of 431 courses in op-eration, whereas the Market Study on Spain’s Golf Courses, pub-lished by Aguirre Newman consultants – which takes into account

With its 590 facilities in which to practise the sport, and dozens of specialised hotels, Spain is a favourite destination for this kind of tourism

The best golf destination in Europe

Las Colinas Golf & Country Club is just one of over 30 courses in the Community of Valencia.

Spain is the preferred destination for 40% of Europeans travelling abroad to play golf and it is clear why: its courses are amongst the best on the continent, it boasts a number of specialised hotels, ample experience in this type of tourism and a privileged climate.


all types of course including pitch & putt-, claims there are 590 active courses, 49.7% of which feature 18 holes.

Furthermore, despite the country’s current financial situation, 64 new courses have been opened in the past two years alone, and the forecasts for new developments are optimistic. Another factor to consider is that existing courses have continued to up-date their facilities with the introduction of advanced technology for sewage disposal and water recycling systems used to water the courses, as well as the installation of renewable energy sys-tems and other resources to improve player experience.

Something for everyoneWhen considered by regions, Andalusia’s golf offering continues

to be the most extensive in Spain. The region boasts a total of 106 courses and also hopes to extend its attractions with numerous projects which are currently in different stages of development.

Catalonia’s 37 courses host various international tournaments a year. Valencia is home to 10% of the total national offering with 35 golf courses, several specialised hotels and residential areas connected to these facilities.

Weather is a bonus in the Balearic Islands, where there are 26 golf courses and where the Son Saletes project in the Mal-lorcan town of Sencelles, has recently been declared a ‘regional interest’ initiative. In the Canary Islands, visitors can play golf all year round, as well as enjoy the mild climate, 25 golf courses and several specialised hotels.

Apart from the traditional destinations mentioned above, there

are others such as Galicia, where there are 22 courses and where visitors can enjoy the recently created “Galician Golf Routes” which combine playing golf with visits to thermal baths and gour-met restaurants; or Navarra, where the “Navarra golf & gourmet” product also combines the sport with the best cuisine. La Rioja is also an ideal destination in which to enjoy gastronomy, wine tour-ism and golf; and in Cantabria, birthplace of the legendary player Severiano Ballesteros, there are 11 courses and a further 9 under development.

The Amarilla Golf course is located in San Miguel de Abona, in Tenerife.


FEDERACION ESPAÑOLA DE GOLF MADRID 915552682 [email protected] www.rfegolf.es ANDALUCIA • FEDERACIÓN ANDALUZA MALAGA 952225590 [email protected] www.fga.orgALBORAN GOLF ALMERIA 18 950208583 [email protected] www.alborangolf.comAGUILON GOLF ALMERIA 18 608549869 [email protected] www.aguilongolf.comCLUB DE GOLF PLAYA SERENA ALMERIA 18 950333055 [email protected] www.golfplayaserena.com CORTIJO GRANDE GOLF CLUB ALMERIA 9 950479176 [email protected] www.cortijogrande.netCOUNTRY CLUB LA ENVIA GOLF ALMERIA 18 950559646 [email protected] www.laenviagolf.comDESERT SPRINGS GOLF CLUB ALMERIA 18 637861591/2 [email protected] www.almanzora.comGOLF RESORT ALMERIMAR ALMERIA 27 950607936 [email protected] www.golfalmerimar.comMARINA GOLF MOJACAR ALMERIA 18 950133235 [email protected] www: marinagolf.comPLAYA MACENAS GOLF & BEACH RESORT ALMERIA 18 950548240 [email protected] www.playamacenas.comVALLE DEL ESTE GOLF - SPA - BEACH RESORT ALMERIA 18 950398743 [email protected] www.valledeleste.esALCAIDESA LINKS & ALCAIDESA HEATHLAND CADIZ 18+18 956791040 [email protected] www.alcaidesa.comALMENARA CLUB GOLF CADIZ 27 956582054 [email protected] www.almenaragolfresort.com ARCOS GARDENS GOLF CLUB & COUNTRY ESTATE CADIZ 18 956704201 [email protected] www.arcosgardens.comBENALUP GOLF & COUNTRY CLUB CADIZ 18 956424928 [email protected] www.benalupgolf.comCLUB DE GOLF EL CAMPANO CADIZ 18 956493081 [email protected] www.golf-novosancti.esCLUB DE GOLF LA CAÑADA CADIZ 18 956794100 [email protected] www.lacanadagolf.comCLUB DE GOLF LA RESERVA SOTOGRANDE CADIZ 18 956785252 [email protected] www.sotogrande.comCLUB DE GOLF NOVO SANCTI PETRI CADIZ 36 956494005 [email protected] www.golf-novosancti.esCLUB DE GOLF VALDERRAMA CADIZ 18 956791200 [email protected] www.valderrama.comCOSTA BALLENA OCEAN CLUB DE GOLF CADIZ 27 + 9 par 3 956847070 [email protected] www.ballenagolf.comGOLF EL PUERTO CADIZ 18 956876541 [email protected] www.golfelpuerto.comLA ESTANCIA GOLF CADIZ 18 956532096 [email protected] www.golflaestancia.comLOMAS DE SANCTI PETRI GOLF GARDEN CADIZ 18 + 9 956498491 [email protected] www.golflomas.comMONTECASTILLO BARCELO GOLF CLUB CADIZ 18 956151213 [email protected] www.barcelomontecastillo.comMONTENMEDIO GOLF & COUNTRY CLUB CADIZ 18 956438400 [email protected] www.montenmediogolf.comREAL CLUB DE GOLF SOTOGRANDE CADIZ 18 + 9 par 3 956785014 [email protected] www.golfsotogrande.comROTA CLUB DE GOLF CADIZ 18 691224577 [email protected] www.rotaclubdegolf.esSANLUCAR CLUB DE CAMPO CADIZ 18 856130994 [email protected] www.sanlucarclubdecampo.comSHERRY GOLF JEREZ CADIZ 18 + 9 956088330 [email protected] www.sherrygolf.comTHE SAN ROQUE CLUB CADIZ 36 956613030 [email protected] www.sanroqueclub.comVILLANUEVA GOLF CADIZ 18 956474084 [email protected] www.villanuevagolf.comVISTA HERMOSA CLUB DE GOLF CADIZ 9 956541968 [email protected] www.vistahermosaclubdegolf.comCLUB DE CAMPO Y DEPORTIVO DE CORDOBA CORDOBA 18 957350208 [email protected] www.golfcordoba.comCLUB DE GOLF POZOBLANCO CORDOBA 9 957334846 [email protected] www.golfpozoblanco.comGRANADA CLUB DE GOLF GRANADA 18 958584436 [email protected] www.granadaclubdegolf.comLOS MORISCOS CLUB DE GOLF GRANADA 18 958825527 [email protected] www.moriscosgolf.comMEDINA ELVIRA GOLF GRANADA 18 902888871 [email protected] www.medinaelvira.comSANTA CLARA GOLF GRANADA GRANADA 18+6 858702800 [email protected] www.santaclaragolfgranada.comCLUB DE GOLF BELLAVISTA HUELVA 18 959319017 [email protected] www.golfbellavista.comCLUB DE GOLF CORTA ATALAYA HUELVA 9 959590080 [email protected] www.clubdegolfcortaatalaya.comCLUB DE GOLF EL ROMPIDO HUELVA 36 959024242 [email protected] www.golfelrompido.esCOSTA ESURI GOLF CLUB HUELVA 36 959328028 [email protected] www.costaesurigolfclub.comGOLF DUNAS DE DOÑANA HUELVA 18 959441810 [email protected] www.golfdunasdedonana.comGOLF NUEVO PORTIL HUELVA 18 959528799 [email protected] www.nuevoportilgolf.esISLA CANELA GOLF HUELVA 18 959477263 [email protected] www.golfislacanela.esISLANTILLA GOLF RESORT HUELVA 27 959486039 [email protected] www.islantillagolfresort.comLA MONACILLA CLUB DE GOLF HUELVA 18 959100093 [email protected] www.alzegolf.comPARQUE DEPORTIVO LA GARZA JAEN 9 953604301 [email protected] www.turismoydeportedeandalucia.comALHAURIN GOLF MALAGA 18 + 9 par 3 952595800 [email protected] www.alhauringolf.comAÑORETA GOLF MALAGA 18 952405000 [email protected] www.anoretagolf.esARQUEROS GOLF MALAGA 18 952784600 [email protected] www.losarquerosgolf.comATALAYA GOLF & COUNTRY CLUB MALAGA 36 952882812 [email protected]; [email protected] www.atalaya-golf.com BAVIERA GOLF MALAGA 18 952555015 [email protected] www.bavieragolf.comBENALMADENA GOLF MALAGA 9 902102676 [email protected] www.benalmadenagolfcenter.com CABOPINO CLUB DE GOLF S.A. MALAGA 18 951607004 [email protected] www.cabopinogolf.comCALANOVA GOLF MALAGA 18 par 72 951170194 [email protected] www.calanovagolfclub.comCERRADO DEL AGUILA GOLF MALAGA 9 951170014 [email protected] www.cerradodelaguila.comCLUB DE GOLF ALOHA MALAGA 18 + 9 par 3 952907085 [email protected] www.clubdegolfaloha.comCLUB DE GOLF EL CANDADO MALAGA 9 952299340 [email protected] www.clubelcandado.comCLUB DE GOLF EL COTO MALAGA 9 par 3 952804700 [email protected] www.marbella.comCLUB DE GOLF LA SIESTA MALAGA 9 par 3 952933362 [email protected] www.lasiestagolf.esCLUB DE GOLF LOS ALMENDROS MALAGA 9 952113327 CLUB DE GOLF LOS FLAMINGOS MALAGA 36 952889157 [email protected] www.flamingos-golf.comCLUB ESTEPONA GOLF MALAGA 18 952937605 [email protected] www.esteponagolf.comCOSTA CASARES GOLF MALAGA 9 par 34 952937895 [email protected] www.casarescostagolf.comDOÑA JULIA GOLF MALAGA 18 952937753 [email protected] www.donajuliagolf.esEL CAMPANARIO GOLF MALAGA 9 par 3 952904233 [email protected] www.elcamapanarionet.comEL CHAPARRAL GOLF CLUB MALAGA 18 952587700 [email protected] www.golfelchaparral.comEL PARAISO CLUB GOLF MALAGA 18 952883835 [email protected] www.elparaisogolfclub.comGOLF & COUNTRY CLUB LA DUQUESA MALAGA 18 952890725 [email protected] www.golfladuquesa.comGOLF ANTEQUERA MALAGA 18 951060354 [email protected] www.golfantequera.comGOLF FINCA CORTESIN MALAGA 18 952937884 [email protected] www.fincacortesin.comGOLF LA DAMA DE NOCHE MALAGA 9 952818150 [email protected] www.golfdamadenoche.comGOLF PARADOR DE MALAGA MALAGA 27 951011120 [email protected] www.parador.esGOLF RIO REAL MALAGA 18 952765733 [email protected] www.rioreal.comGOLF TORREQUEBRADA MALAGA 18 952442741 [email protected] www.golftorrequebrada.comGREENLIFE GOLF CLUB, S.L. MALAGA 9 par 3 952839142 [email protected] www.greenlife-golf.comGUADALHORCE CLUB DE GOLF MALAGA 18 - 9 952179378/68 [email protected] www.guadalhorce.comGUADALMINA GOLF NORTE / SUR MALAGA 18+18+9 par 3 952883375 [email protected] www.guadalminagolf.comLA CALA GOLF MALAGA 60 952669033 [email protected] www.lacala.comLA NORIA GOLF AND RESORT MALAGA 9 952587653 [email protected] www.lanoriagolf.netLA QUINTA GOLF & COUNTRY CLUB MALAGA 27 952762390 [email protected] www.laquintagolf.comLA RESINA GOLF MALAGA 9 par 3 952885313 [email protected] www.laresina.net LAURO GOLF MALAGA 27 952412767 [email protected] www.laurogolf.comLOS ARQUEROS GOLF & COUNTRY CLUB MALAGA 18 952784600 [email protected] www.losarquerosgolf.comLOS NARANJOS GOLF CLUB MALAGA 18 952812428 [email protected] www.losnaranjos.comMAGNA MARBELLA MALAGA 9 952929249 www.magnamarbellagolf.comMARBELLA GOLF & COUNTRY CLUB MALAGA 18 952830500 [email protected] www.marbellagolf.comMIJAS GOLF CLUB MALAGA 36 952476843 [email protected] www.mijasgolf.orgMIRAFLORES GOLF MALAGA 18 952931960 [email protected] www.miraflores-golf.comMONTE MAYOR GOLF & COUNTRY CLUB MALAGA 18 952937111 [email protected] www.montemayorgolf.com

GOLF COURSES Course Province Holes Tel +34 E-mail Web


MONTE PARAISO GOLF MALAGA 9 952822781 [email protected] www.monteparaisogolf.comREAL CLUB DE CAMPO DE MALAGA MALAGA 18 952376677 [email protected] www.rccm-golf.comREAL CLUB DE GOLF LAS BRISAS MALAGA 18 952813021 [email protected] www.realclubdegolflasbrisas.comSANTA CLARA GOLF MARBELLA MALAGA 18 952850111 [email protected] www.santaclaragolfmarbella.comSANTA MARIA GOLF & COUNTRY CLUB MALAGA 18 952831036 [email protected] www.santamariagolfclub.comSANTANA GOLF MALAGA 18 951062560 [email protected] www.santanagolf.comVALLE ROMANO GOLF MALAGA 18 952800600 [email protected] www.valleromano.esCLUB ZAUDIN GOLF SEVILLA 18 954154159 [email protected] www.clubzaudingolf.comHATO VERDE GOLF SEVILLA 18 955795057 [email protected] www.clubhatoverde.esLAS MINAS GOLF SEVILLA 9 955750678 [email protected] www.lasminasgolf.comREAL CLUB DE GOLF DE SEVILLA SEVILLA 18 954124301 [email protected] www.sevillagolf.comREAL CLUB PINEDA DE SEVILLA SEVILLA 18 954611400 [email protected] www.rcpineda.com ARAGON • FEDERACIÓN ARAGONESA DE GOLF ZARAGOZA 976731374 [email protected] www.aragongolf.comBENASQUE CLUB, S.A. HUESCA 18 974552984 [email protected] CLUB DE GOLF JACA HUESCA 18 974350770 [email protected] www.aymerichgolf.comGOLF DE GUARA HUESCA 9 974340165 [email protected] www.golfguara.esMARGAS GOLF HUESCA 18 + 9 974499400 [email protected] www.margasgolf.esCAMPO MUNICIPAL DE GOLF EL CASTILLEJO TERUEL 9 606281867 [email protected] www.golfelcastillejo.esAUGUSTA GOLF CALATAYUD ZARAGOZA 18 976891900 [email protected] www.augustagolfcalatayud.comCLUB DE GOLF LA PEÑAZA ZARAGOZA 18 976342800 [email protected] www.golflapenaza.comGOLF LOS LAGOS ZARAGOZA 18 976617613 [email protected] www.golfloslagos.comREAL AERO CLUB DE ZARAGOZA ZARAGOZA 9 976366901 [email protected] CANTABRIA • FEDERACIÓN DE CANTABRIA CANTABRIA 942239874 [email protected] www.federacioncantabradegolf.netCAMPO DE GOLF ABRA DEL PAS CANTABRIA 15 942577597 [email protected] www.golfabradelpas.comCAMPO DE GOLF DE LA JUNQUERA CANTABRIA 9 942501040 [email protected] www.golflajunquera.comCAMPO DE GOLF DE NESTARES CANTABRIA 18 942771127 [email protected] www.cantur.comCAMPO DE GOLF OYAMBRE CANTABRIA 9 942882378 [email protected] CAMPO MUNICIPAL DE GOLF MATALEÑAS CANTABRIA 9 942203075 [email protected] www.santanderdeportes.comCLUB DE GOLF RAMON SOTA CANTABRIA 9 942506270 [email protected] www.golframonsota.comCLUB DE GOLF ROVACIAS CANTABRIA 9 942722543 [email protected] www.rovacias.comCLUB PARAYAS, S.D CANTABRIA 9 942250250 [email protected] www.clubparayas.comGOLF SANTA MARINA CANTABRIA 18 942712248 [email protected] www.golfsantamarina.comNOJA GOLF CANTABRIA 9 942631022 [email protected] www.noja-golf.comREAL GOLF DE PEDREÑA CANTABRIA 18 + 9 942500001 [email protected] www.realgolfdepedrena.com CASTILLALAMANCHA • FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA GUADALAJARA 949262300 [email protected] www.fedgolfclm.comCABANILLAS GOLF GUADALAJARA 18 949324600 [email protected] www.cabanillasgolf.comCLUB GOLF EL BONILLO ALBACETE 9 967370670 [email protected] www.clubdegolfelbonillo.comCLUB DE GOLF CASTILLA LA MANCHA S.R.L. (LAS PINAILLAS) ALBACETE 18 par 72 967192200 [email protected] www.clubdegolflaspinaillas.comCLUB DE GOLF CUESTA BLANCA CUENCA 9 969331303 [email protected] www.clubdegolfcuestablanca.esCLUB DE GOLF LA LAGUNA DEL TITO CUENCA 9+9 969300442 [email protected] www.molinoderusgolf.esCLUB DE GOLF LA VEREDA CUENCA 18 969225899 [email protected] www.lavereda.orgCLUB DE GOLF PABLO HERNANDEZ TOLEDO 9 925772230 [email protected] CLUB DE GOLF TOMELLOSO CIUDAD REAL 926514690 [email protected] www.clubdegolftomelloso.comEL REINO GOLF CIUDAD REAL 9 926690072 [email protected] www.elreinogolf.comGOLF CAMPO DE LAYOS TOLEDO 18 925376745 [email protected] www.layos-golf.comGOLF DE VALDELUZ GUADALAJARA 18 949100233 [email protected] www.golfdevaldeluz.com LAS ERILLAS GOLF TOLEDO 9 925878525 [email protected] www.laserillasgolf.comPALOMAREJOS GOLF TOLEDO 18 902142343 [email protected] www.palomarejosgolf.comSEÑORIO DE ILLESCAS GOLF TOLEDO 9 925518359 [email protected] www.senoriodeillescasgolf.comVILLAR DE OLALLA GOLF CUENCA 18 969267198 [email protected] www.villardeolallagolf.es CASTILLAYLEON • FEDERACIÓN DE CASTILLA Y LEÓN VALLADOLID 983290784 [email protected] www.federaciondegolfdecastillayleon.orgCLUB DE GOLF EL FRESNILLO AVILA 18 920353276 [email protected] www.naturavila-elfresnillo.comCASINO ABULENSE CLUB DE GOLF AVILA 9 920220025 [email protected] www.casinoabulense.comCLUB DE GOLF NAVALUENGA AVILA 9 920298040 [email protected] www.golfnavaluenga.comGOLF CANDELEDA AVILA 9 920380759 [email protected] www.golfcandeleda.comGOLF NAVARREVISCA AVILA 9 653411430 LA ALMARZA GOLF AVILA 18 920318423 [email protected]; www.laalmarzagolf.comCLUB DE GOLF LERMA BURGOS 18 947171214 [email protected] www.golflerma.comCLUB DE GOLF SALA DE LOS INFANTES BURGOS 9 947382178 [email protected] CLUB DE GOLF VILLARIAS BURGOS 9 947573120 [email protected]; [email protected] CLUB DE GOLF VILLATORO BURGOS 9 947560969 CLUB DEP. GOLF SALDAÑA DE BURGOS BURGOS 18 947404281 www.camposdecastilla.comRIOCEREZO CLUB DE GOLF BURGOS 18 par 72 947431095 [email protected] www.riocerezogolf.esVALDORROS CLUB DE GOLF BURGOS 18 947560946 [email protected]; [email protected] www.golfburgos.comCLUB DE GOLF EL BIERZO LEON 9 987695129 [email protected] www.bierzogolf.comCLUB DE GOLF HIERRO 3 LEON 9 600667534 [email protected] www.hierro3-reinodeleon.esLEON CLUB DE GOLF - PROSACYR OCIO LEON 18 987303400 [email protected] www.golfdeleon.comCAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS” PALENCIA 9 par 64 979721716 [email protected] www.pmdpalencia.comGRIJOTA GOLF PALENCIA 9 979980021 [email protected] www.grijotagolf.com CAMPO DE GOLF DE SALAMANCA SALAMANCA 18 923329100 [email protected] www.salamancagolf.comCAMPO DE GOLF VILLA MAYOR SALAMANCA 27 (18 + 9 Pitch & Putt) 923337011 [email protected] www.salamancaforum.comCLUB DE GOLF DE BEJAR SALAMANCA 9 923410550 [email protected] www.clubgolfbejar.comLA VALMUZA GOLF RESORT SALAMANCA 18 923284900 [email protected] www.la-valmuza.comASR GOLF SEGOVIA 18 921174322 [email protected] www.asrgolf.comCLUB DE CAMPO EL TIRO SEGOVIA 9 921471733 [email protected] www.clubeltiro.comCLUB DE GOLF LAS LLANÁS S.L. SEGOVIA 9 921557864 [email protected] www.lasllanas.comCLUB DE GOLF VILLA DE CUELLAR SEGOVIA 9 EL ESPINAR CLUB DE GOLF SEGOVIA 9 921182542 [email protected] www.golfespinar.alojamientogratis.esLA FAISANERA SEGOVIA 18 921474212 [email protected] www.lafaisaneragolf.esVALDEMAZO CLUB DE GOLF SEGOVIA 9 921520885 CLUB DE GOLF LA DEHESA DE MORON SORIA 9 975306075 [email protected] www.golfasequible.comCLUB DE GOLF SORIA SORIA 18 975271075 [email protected] www.golfsoria.comNAVAGRULLA CLUB DE GOLF SORIA 9 975376322 [email protected] ALDEAMAYOR CLUB DE GOLF VALLADOLID 18 par 70 + 9 par 3 983552463 [email protected] www.aldeamayorclub.comCLUB DE GOLF ENTREPINOS VALLADOLID 18 983590511 [email protected] www.golfentrepinos.comCLUB DE GOLF LA GALERA VALLADOLID 9 983331977 [email protected] www.lagalera.netSOTOVERDE GOLF VALLADOLID 18 983311109 [email protected] www.sotoverdegolf.comCAMPO DE GOLF DE VILLARRIN ZAMORA 9 980580189 [email protected] www.fgolfcyl.org/a2/villarrin.asp



CATALUNYA • FEDERACIÓN CATALANA BARCELONA 934145262 [email protected] www.catgolf.comCALDES GOLF BARCELONA 9 + 9 +3 938626265 [email protected]; [email protected] www.golfdecaldes.comCAMPO DE GOLF MUN. DE MATADEPERA BARCELONA 9 937300516 [email protected] www.golflamola.comCAN CUYAS GOLF BARCELONA 9 par 3 936855566 [email protected] www.cancuyasgolf.comCLUB DE GOLF BARCELONA BARCELONA 18 + 9 937728800 [email protected] www.golfdebarcelona.comCLUB DE GOLF CAN BOSCH SANT FELIU BARCELONA 9 938663096 [email protected] www.golfsantfeliu.comCLUB DE GOLF CASTELLTERCOL BARCELONA 9 938668620 CLUB DE GOLF HCP1 BARCELONA 18 par 3 937913001 [email protected] www.hcp1.esCLUB DE GOLF LLAVANERAS BARCELONA 18 937926050 [email protected] www.golfllavaneras.comCLUB DE GOLF MONTBRU MOIA BARCELONA 9 937449168 [email protected] www.golfmoia.comCLUB DE GOLF PORT DEL COMTE BARCELONA 9 par 32 973480950 [email protected] CLUB DE GOLF SANT CUGAT BARCELONA 20 + 9 936743908 [email protected] www.golfsantcugat.comCLUB DE GOLF TERRAMAR BARCELONA 18 par 3 938940580 CLUB DE GOLF VALLROMANES BARCELONA 18 935729064 www.golfvallromanes.comGOLF LA ROQUETA BARCELONA 9 938331328 [email protected] www.golflaroqueta.comGOLF MONTANYA BARCELONA 18 938840170 [email protected] www.golfmontanya.com GOLF SAN VICENÇ DE MONTALT BARCELONA 18 937914949 [email protected]; www.golfsantvicens.esGOLF SANT JOAN BARCELONA 18 936753050 [email protected] www.golfsantjoan.comLA GARRIGA GOLF BARCELONA 18 938612751 [email protected] www.lagarigagolf.comMANRESSA GOLF CLUB BARCELONA 18 938352882 [email protected] www.golfmanresa.comREAL CLUB DE GOLF “EL PRAT” BARCELONA 45 937281000 [email protected] www.realclubdegolfelprat.comTARADELL GOLF BARCELONA 9 938126678 [email protected] www.golfpublictaradell.com VILALBA CLUB DE GOLF BARCELONA 18 par 71 938444886 vilalbagolf@vilalba golf.com www.vilalbagolf.com CLUB DE GOLF COSTA BRAVA GIRONA 18 972837150 [email protected] www.golfcostabrava.comCLUB DE GOLF ANGEL DE LLORET GIRONA 9 972365416 CLUB DE GOLF CAMPRODON GIRONA 9 972130125 [email protected] www.golfcampodron.esCLUB DE GOLF TORREMIRONA GIRONA 18 972553737 [email protected] www.torremirona.comCLUB GOLF D’ARO - P&P MAS NOU GIRONA 18 par 72 972816727 [email protected] www.golfdaro.comEMPORDA GOLF GIRONA 36 972760450 [email protected] www.empordagolf.comFONTANALS GOLF GIRONA 18 + 3 972144374 [email protected] www.fontanalsgolf.comGOLF GIRONA GIRONA 18 par 72 972171641 [email protected] www.golfgirona.comGOLF PLATJA DE PALS GIRONA 18 972667739 [email protected] www.golfplatjadepals.comGOLF SANT MARC-CLUB DE GOLF PUIGCERDA GIRONA 972883411 [email protected] www.golfsantmarc.comMAS PAGES GOLF GIRONA 18 972561001 [email protected] www.maspages.comPERALADA GOLF GIRONA 18 972538287 [email protected] www.golfperalada.comPGA GOLF DE CATALUÑA GIRONA 36 972472577 [email protected] www.pgacatalunya.comREAL CLUB DE GOLF DE CERDAÑA GIRONA 27 972141408 [email protected] www.rcgcerdanya.comARAVELL GOLF LLEIDA 18 973360066 [email protected] www.aravellgolfclub.comCLUB DE GOLF RIBERA SALADA LLEIDA 9 973299282 [email protected] RAIMAT CLUB DE GOLF LLEIDA 18 973737540 [email protected] www.raimatgolf.comCLUB DE GOLF BONMONT TERRES NOVES TARRAGONA 18 977818111 [email protected] www.bonmont.esCLUB DE GOLF COSTA DORADA-TARRAGONA TARRAGONA 18 977653361 [email protected] www.golfcostadoradatarragona.comCLUB DE GOLF EL VENDRELL TARRAGONA 18 977668031 [email protected] www.pitchandputtvendrell.esCLUB DE GOLF LA GRAIERA TARRAGONA 18 + 18 977168032 [email protected] www.graiera.esCLUB DE GOLF PORTAVENTURA TARRAGONA 9 par 34 977129070 [email protected] www.portaventura.esCLUB DE GOLF REUS AIGÜESVERDS TARRAGONA 18 977752725 [email protected] www.golfreusaiguesverds.com COMUNIDADDEMADRID • FEDERACIÓN DE GOLF DE MADRID MADRID 915567134 [email protected] www.fedgolfmadrid.comAYMERICH GOLF CENTER SOMONTES GOLF MADRID 9 913161343 [email protected] www.aymerich.comCAMPO DE GOLF BASE AEREA DE TORREJON MADRID 18 916274764 [email protected] CAMPO DE GOLF DE SOMOSAGUAS MADRID 9 913521647 CAMPO DE TECNIFICACION DE MADRID MADRID 9 par 3 913768770 [email protected] www.fedgolfmadrid.com/centrotecnificacion/CASINO CLUB DE GOLF RETAMARES MADRID 18 + 9 par 3 916202540 [email protected] www.retamaresgolf.comCDM “LA DEHESA” MADRID 9 915090013 [email protected] www.ladehesa.orgCENTRO DEPORTIVO BARBERAN Y COLLAR MADRID 9 915091140 [email protected] CENTRO NACIONAL DE LA RFEG MADRID 18 913769060 [email protected] www.centronacionalgolf.comCLUB DE CAMPO VILLA DE MADRID MADRID 36 + 9 915502010 [email protected] www.clubvillademadrid.comCLUB DE GOLF ARANJUEZ MADRID 9 918916698 [email protected] www.clubdegolfaranjuez.esCLUB DE GOLF ENCINAR MADRID 10 918674516 [email protected] www.golfencinar.comCLUB DE GOLF LOMAS-BOSQUE MADRID 18 916167500 [email protected] www.lomas-bosque.comCLUB DE GOLF OLIVAR DE LA HINOJOSA MADRID 18 par 72 + 9 par 29 917211989 [email protected] www.golfolivar.comCLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL MADRID 9 916637032 CLUB JARAMA R.A.C.E. MADRID 18 + 9 par 3 916570011 [email protected] www.race.esCLUB LAS ENCINAS DE BOADILLA MADRID 9 916322746 [email protected] www.clublasencinas.comEL ENCIN GOLF MADRID 18 918307069 [email protected] www.encingolf.comEL ROBLEDAL GOLF MADRID 18 918859659 [email protected] www.elrobledalgolf.comGOLF DEHESA MADRID 18 918157022 [email protected] www.golfladehesa.esGOLF JARDIN DE ARANJUEZ MADRID 18 918754777 [email protected] www.finagolf.comGOLF LA MORALEJA MADRID 18 + 9 par 3 916500700 [email protected] wwww.golflamoraleja.comGOLF PARK MADRID 9 par 3 916614444 [email protected] www.golfpark.esGOLF SANTANDER MADRID 18 par 72 912895585 www.golfsantander.es GOLF VILLA DEL ESCORIAL MADRID 9 918960785 GREEN CANAL MADRID 9 902222421 [email protected] www.greencanalgolf.esGREEN PADDOK MADRID 9 918595107 [email protected] www.greenpaddock.com LAS REJAS GOLF MAJADAHONDA MADRID 9 par 54 + 9 par 27 916347930 [email protected] www.lasrejasopenclub.comNUEVO CLUB DE GOLF DE MADRID MADRID 18 916300820 [email protected] PALACIO DEL NEGRALEJO MADRID 9 par 3 916690422 [email protected] www.golfnegralejo.comREAL CLUB DE GOLF LA HERRERIA MADRID 18 918905111 [email protected] www.golflaherreria.comREAL CLUB DE LA PUERTA DE HIERRO MADRID 36 + 9 par 3 913161745 [email protected] www.realclubpuertadehierro.comREAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO MADRID 36 916571018 [email protected] www.rshecc.es COMUNIDADFORALDENAVARRA • FEDERACIÓN NAVARRA DE GOLF NAVARRA 948210132 [email protected] www.fnavarragolf.comCLUB DE GOLF CASTILLO DE GORRAIZ NAVARRA 18 948337073 [email protected] www.golfgorraiz.comCLUB DE GOLF ULZAMA NAVARRA 18 par 72 948305162 [email protected] www.golfulzama.comZUASTI CLUB DE CAMPO NAVARRA 18 948302900 [email protected] www.zuasti.com COMUNIDADVALENCIANA • FEDERACIÓN DE GOLF DE LA COMUNIDAD VALENCIANA VALENCIA 963935403 [email protected] www.golfcv.comALENDA GOLF CLUB ALICANTE 18 965620521 [email protected] www.alendagolf.comALICANTE GOLF ALICANTE 18 965152043 clubgolf2alicantegolf.com www.alicantegolf.comCAMPO DE GOLF LA FINCA ALICANTE 18 + 1 966729010 [email protected] www.grupoquara.comCAMPO DE GOLF VILLAMARTIN ALICANTE 18 966765170 [email protected] www.grupoquara.com



CLUB DE GOLF BONALBA ALICANTE 18 965955955 [email protected] www.golfbonalba.comCLUB DE GOLF DON CAYO ALICANTE 9 965848046 [email protected] www.golfdoncayo.comCLUB DE GOLF IFACH ALICANTE 9 966497114 [email protected] www.ifachgolf.comCLUB DE GOLF JAVEA ALICANTE 9 965792584 [email protected] www.javeagolf.comCLUB DE GOLF LA MARQUESA ALICANTE 18 par 72 966714258 [email protected] www.lamarquesagolf.esEL PLANTIO GOLF ALICANTE 18 + 9 par 3 965189115 [email protected] www.elplantio.comGOLF FONT DE LLOP ALICANTE 18 966126767 [email protected] www.fdlgolf.esGOLF LA RAMBLAS DE CAMPOAMOR ALICANTE 18 966774728 [email protected] www.grupoquara.comGOLF LAS REJAS DE BENIDORM SOL DE PONIENTE ALICANTE 9 966889775 [email protected] www.lasrejasgolf.comLA SELLA GOLF ALICANTE 27 966454252 [email protected] www.lasellagolf.com LO ROMERO GOLF ALICANTE 18 902180918 [email protected] www.loromerogolf.com SIERRA CORTINA GOLF ALICANTE 18 966112093 [email protected] www.sierracortinagolf.com VILLAITANA GOLF ALICANTE 36 966813013 [email protected] www.villaitana.comVISTABELLA GOLF ALICANTE 11 966107846 [email protected] www.vistabellagolf.comCLUB DE CAMPO DEL MEDITERRANEO CASTELLON 18 964321227 [email protected] www.ccmediterraneo.comCLUB DE GOLF COSTA DE AZAHAR CASTELLON 9 964280979 [email protected] www.golfcostadeazahar.comPANORAMICA GOLF & COUNTRY CLUB CASTELLON 18 964493072 [email protected] www.panoramicaclubdegolf.comCAMPO DE GOLF PARADOR EL SALER VALENCIA 18 961610384 [email protected] www.parador.esCAMPO DE GOLF OLIVA NOVA VALENCIA 18 + 5 962857818 [email protected] www.olivanovagolf.comCLUB DE GOLF DE GANDIA VALENCIA 18 962873208 [email protected] CLUB DE GOLF EL BOSQUE VALENCIA 18 961808009 [email protected] www.elbosquegolf.comCLUB DE GOLF ESCORPION VALENCIA 27 + 9 par 3 961601211 [email protected] www.clubescorpion.comCLUB DE GOLF MANISES VALENCIA 9 961534069 [email protected] www.realclubgolfmanises.esCOFRENTES GOLF PITCH & PUTT VALENCIA 9 902024385 [email protected] www.cofrentesgolf.com FORESSOS GOLF VALENCIA 18 902367663 [email protected] www.foressosgolf.com LA GALIANA GOLF VALENCIA 18 961103838 [email protected] www.lagalianagolf.com EXTREMADURA • FEDERACIÓN EXTREMEÑA DE GOLF CACERES 927214379 [email protected] www.fexgolf.com GOLF DEL GUADIANA BADAJOZ 18 924448188 [email protected] www.golfguadiana.comDON TELLO CLUB DE GOLF DE MERIDA BADAJOZ 9 924123038 [email protected] www.dontellogolf.com GALISTEO GOLF CACERES 18 par 3 615135486 [email protected] www.galisteogolf.esNORBA CLUB DE GOLF CACERES 18 927231441 [email protected] www.norbagolf.comTALAYUELA GOLF CACERES 18 par 72 927667024 [email protected] www.talayuelagolf.com GALICIA • FEDERACIÓN GALLEGA DE GOLF A CORUÑA 981919030 [email protected] www.fggolf.com HERCULES CLUB DE GOLF A CORUÑA 18 hoyos - par 72 981642545 [email protected] www.herculesgolf.comBARBANZA GOLF (BOIRO) A CORUÑA Pitch&Putt 18 C.M. DE GOLF TORRE DE HERCULES A CORUÑA Pitch&Putt 9 CLUB DE GOLF CAMPOMAR A CORUÑA 9 981453910 [email protected] www.clubcampomar.comCLUB DE GOLF VAL DE ROIS A CORUÑA 9 981810864 [email protected] www.golfrois.comGOLPE Pitch&Putt A CORUÑA 9 MIÑO GOLF A CORUÑA 18 628175182 [email protected] www.clubdegolfmino.comREAL AERO CLUB DE SANTIAGO A CORUÑA 9 981954910 [email protected] www.aerosantiago.esREAL AEROCLUB DE VIGO A CORUÑA 9 REAL CLUB DE GOLF DE LA CORUÑA A CORUÑA 18 981285200 [email protected] www.clubgolfcoruna.comTAMBRE GOLF A CORUÑA Pitch&Putt BALNEARIO DE GUITIRIZ LUGO 9 982022200 [email protected] www.hesperia.esCLUB DE GOLF DE LUGO LUGO 9 982176314 [email protected] www.golflugo.comCLUB DE GOLF RIO CABE LUGO 9 par 3 982418279 [email protected] www.riocabe.esGOLF BALNEARIO DE AUGAS SANTAS LUGO 18 GOLF PILAR SARRIA LUGO 9 652982456 [email protected] www.golfsarria.comOCA AUGAS SANTAS BALNEARIO & GOLF RESORT LUGO 18 982456705 [email protected] www.augassantas.es GOLF PAZO DA TOUZA OURENSE Pitch&Putt 9 MONTEALEGRE CLUB DE GOLF, S.A. ORENSE 18 par 3 + 9 988256118 [email protected] www.montealegreclubdegolf.comPOZO DO LAGO GOLF OURENSE Pitch&Putt 9 CAMPO DE GOLF BALNEARIO MONDARIZ PONTEVEDRA 18 986656200 [email protected] www.balneariodemondariz.comCLUB DE GOLF RIA DE VIGO PONTEVEDRA 18 986327051 [email protected] www.riadevigogolf.comGOLF DE MEIS PONTEVEDRA 18 986680533 [email protected] www.campodegolfmeis.comGOLF LA TOJA PONTEVEDRA 9 986730158 [email protected] www.latojagolf.comREAL AERO CLUB DE VIGO PONTEVEDRA 9 986486645 [email protected] www.racvigo.com ILLESBALEARS • FEDERACIÓN BALEAR ILLES BALEARS 971722753 [email protected] www.fbgolf.comCANYAMEL GOLF CLUB ILLES BALEARS 18 PAR 73 971841313 [email protected] www.canyamelgolf.comCLUB DE GOLF ALCANADA ILLES BALEARS 18 971549560 [email protected] www.golf-alcanada..comCLUB DE GOLF ANDRATX ILLES BALEARS 18 971236280 [email protected] www.golfdeandratx.comCLUB DE GOLF CAPDEPERA ILLES BALEARS 18 971818500 [email protected] www.golfcapdepera.comCLUB DE GOLF IBIZA ILLES BALEARS 27 971196118 [email protected] www.golfibiza.comCLUB DE GOLF PONIENTE ILLES BALEARS 18 par 72 971130148 [email protected] www.ponientegolf.comCLUB DE GOLF SON PARC ILLES BALEARS 18 971188875 [email protected] www.golfsonparc.comCLUB DE GOLF SON SERVERA ILLES BALEARS 18 971840096 [email protected] www.golfsonservera.comCLUB DE GOLF VALL D’OR ILLES BALEARS 18 971837001 [email protected] www.valldorgolf.comGOLF DE SON TERMENS ILLES BALEARS 18 971617862 [email protected] www.golfsontermens.comGOLF MAIORIS ILLES BALEARS 18 par 72 971748315 [email protected] www.golfmaioris.esGOLF PARK PUNTIRO ILLES BALEARS 18 971797330 [email protected] www.golfparkmallorca.comGOLF POLLENSA ILLES BALEARS 9 971533216 [email protected] www.golfpollensa.comGOLF ROTANA GREENS ILLES BALEARS 9 971845685 [email protected] www.reservarotana.comGOLF SANTA PONSA/SANTA PONSA II/SANTA PONSA III ILLES BALEARS 45 971690211 [email protected] www.habitatgolf.esGOLF SON GUAL ILLES BALEARS 18 971785888 [email protected] www.son-gual.comGOLF SON MUNTANER ILLES BALEARS 18 971783030 [email protected] www.sonmuntanergolf.comSON QUINT ARABELLA GOLF ILLES BALEARS 18 + 9 971783050 [email protected] www.sonquintgolf.comMARRIOTT GOLF SON ANTEM ESTE/OESTE ILLES BALEARS 36 971606175 [email protected] www.sonantemgolf.comPULA GOLF ILLES BALEARS 18 971817034 [email protected] www.pulagolf.com REAL GOLF BENDINAT ILLES BALEARS 18 par 70 971405200 [email protected] www.realgolfbendinat.comSON VIDA CLUB DE GOLF ILLES BALEARS 18 971791210 [email protected] www.sonvidagolf.com ISLASCANARIAS-GRANCANARIA • FEDERACIÓN DE CANARIAS TENERIFE 922278354 [email protected] www.federacioncanariagolf.comANFI TAURO GOLF LAS PALMAS 18 928560462 [email protected]; [email protected] www.anfi.comEL CORTIJO CLUB DE CAMPO LAS PALMAS 18 928711111 [email protected] www.elcortijo.es LAS PALMERAS GOLF LAS PALMAS 18 par 3 928222333 [email protected] www.laspalmerasgolf.comMASPALOMAS GOLF LAS PALMAS 18 928762581 [email protected] www.maspalomasgolf.netMELONERAS GOLF LAS PALMAS 18 par 71 928145309 [email protected] www.meloneras-golf.com



REAL CLUB DE GOLF LAS PALMAS LAS PALMAS 18 928351050 [email protected] www.realclubdegolfdelaspalmas.comSALOBRE GOLF & RESORT LAS PALMAS 36 928010103 [email protected] www.salobregolfresort.com ISLASCANARIAS-FUERTEVENTURA FUERTEVENTURA GOLF CLUB LAS PALMAS 18 928160034 [email protected] www.fuerteventuragolfclub.comGOLF CLUB SALINAS DE ANTIGUA LAS PALMAS 18 928877272 [email protected] www.salinasgolf.comPLAYITAS GOLF LAS PALMAS 18 928860400 [email protected] www.playitas.net ISLASCANARIAS-LANZAROTE COSTA TEGUISE GOLF LAS PALMAS 18 928590512 [email protected] www.lanzarote-golf.comLANZAROTE GOLF LAS PALMAS 18 928514050 [email protected] www.lanzarotegolfresort.comPITCH & PUTT HESPERIA PLAYA DORADA LAS PALMAS 9 928517426 [email protected] www.hesperia-playadorada.com ISLASCANARIAS-TENERIFE AMARILLA GOLF & COUNTRY CLUB SANTA CRUZ DE TENERIFE 18 922730319 [email protected] www.amarillagolf.esBUENAVISTA GOLF SANTA CRUZ DE TENERIFE 18 922129034 [email protected] www.buenavistagolf.esCAMPO DE GOLF LAS AMERICAS SANTA CRUZ DE TENERIFE 18 922752005 [email protected] www.golf-tenerife.comGOLF ABAMA SANTA CRUZ DE TENERIFE 18 922126300 [email protected] www.abamahotelresort.comGOLF COSTA ADEJE SANTA CRUZ DE TENERIFE 18 + 27 922710000 [email protected] www.golfcostaadeje.comGOLF DEL SUR SANTA CRUZ DE TENERIFE 27 922738170 [email protected]; [email protected] www.golfdelsur.esGOLF LA ROSALEDA SANTA CRUZ DE TENERIFE 9 922373000 [email protected] www.clubdegolflarosaleda.comGOLF LOS PALOS SANTA CRUZ DE TENERIFE 9 par 72 922169080 [email protected] www.golflospalos.comREAL CLUB DE GOLF TENERIFE SANTA CRUZ DE TENERIFE 18 922636607 [email protected] www.rcgt.es ISLASCANARIAS-LAGOMERA TECINA GOLF SANTA CRUZ DE TENERIFE 18 922145950 [email protected] www.tecinagolf.com LARIOJA • FEDERACIÓN DE GOLF DE LA RIOJA LA RIOJA 941499312 [email protected] www.federacionriojanagolf.netCLUB DE GOLF RIOJA ALTA LA RIOJA 18 941340895 [email protected] www.golfrioja.com CLUB DE GOLF SOJUELA LA RIOJA 18 941446766 [email protected] www.clubdegolfsojuela.comEL CAMPO DE LOGROÑO LA RIOJA 18 par 72 + 9 par 27 941511360 [email protected] www.golflogrono.es MELILLA • FEDERACIÓN MELILLENSE DE GOLF MELILLA 952670118 [email protected] PAISVASO • FEDERACIÓN VASCA DE GOLF GUIPUZCOA 943293508 [email protected] www.fvgolf.comCLUB DE GOLF DE LARRABEA ALAVA 18 945465482 [email protected] www.larrabea.comIZKI-GOLF ALAVA 27 945378262 [email protected] www.izkigolf.comZUIA CLUB DE GOLF ALAVA 9 945430922 [email protected] www.zuiagolf.comGOIBURU GOLF CLUB GUIPUZCOA 9 943300845 [email protected] www.goiburugolfclub.comREAL GOLF CLUB DE SAN SEBASTIAN GUIPUZCOA 18 943616845 [email protected] www.golfsansebastian.comREAL GOLF CLUB DE ZARAUZ GUIPUZCOA 9 943830145 [email protected] www.golfzarauz.comREAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL GUIPUZCOA 18 943472736 [email protected] www.euskogolf.comCLUB DE CAMPO LAUKARIZ VIZCAYA 27 946740858 [email protected] www.cclaukariz.comCLUB DE GOLF ARTXANDA DE GALDAKAO VIZCAYA 18 946565505 [email protected] www.artxandagolf.com GOLF PALACIO DE URGOITI VIZCAYA 9 946746932 [email protected] www.palaciourgoiti.comMEAZTEGI GOLF VIZCAYA 18 + 9 par 3 946364370 [email protected] www.meaztegigolf.esREAL SOCIEDAD DE GOLF DE NEGURI VIZCAYA 18 944910200 [email protected] PRINCIPADODEASTURIAS • FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS ASTURIAS 985339141 [email protected] www.fedegolfasturias.comALDAMA GOLF ASTURIAS 9 par 3 985408640 [email protected] www.hotelaldamagolf.comCAMPO MUN. DE GOLF DE LAS CALDAS ASTURIAS 18 985798132 [email protected] www.golflascaldas.comCAMPO MUNICIPAL DE GOLF “LA LLOREA” ASTURIAS 18 985181030 [email protected] www.golflallorea.comCASTROPOL GOLF ASTURIAS sep-72 985623843 [email protected] www.castropolgolf.comCLUB DE GOLF CIERRO GRANDE ASTURIAS sep-70 985472519 [email protected] www.cierrrogrande.comCLUB DE GOLF DE LUARCA ASTURIAS 9 985470645 [email protected] www.luarcagolf.comCLUB DE GOLF LA BARGANIZA ASTURIAS 18 985742468 [email protected] www.labarganiza.comCLUB DE GOLF LA CUESTA DE LLANES C. MPAL. ASTURIAS 18 - 72 985417230 [email protected] www.golflacuesta.comCLUB DE GOLF LA FRESNEDA ASTURIAS 9 par 68 985267301 [email protected] www.clubdegolflafresneda.esCLUB DE GOLF LA MORGAL ASTURIAS 9 par 72 985771675 [email protected] www.golflamorgal.comCLUB DE GOLF LA RASA BERBES ASTURIAS 18 628011908 [email protected] www.golflarasa.comCLUB DE GOLF MADERA III - GOLF TRAGAMON ASTURIAS 9 985365379 [email protected] www.madera3.esCLUB DE GOLF VILLAVICIOSA ASTURIAS 9 + 9 985892632 [email protected] www.villaviciosagolf.comDEVA GOLF PITCH & PUTT ASTURIAS 18 985133140 [email protected] www.devagolf.esGOLF PALACIO DE RUBIANES ASTURIAS 9 985707612 [email protected] www.golfrubianes.comLOS BALAGARES GOLF ASTURIAS 18 par 70 985535178 [email protected] www.losbalagaresgolf.comREAL CLUB DE GOLF DE CASTIELLO ASTURIAS 18 985366313 [email protected] www.castiello.com REGIONDEMURCIA • FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA MURCIA 968284832 [email protected] www.fgolfmurcia.comCLUB DE GOLF ALTORREAL MURCIA 18 968648144 [email protected] www.golfaltorreal.es EL VALLE GOLF MURCIA 18 par 71 902500304 [email protected] www.mnicklausgolftrail.esGOLF LA TERCIA MURCIA 9 968104499 [email protected] www.ugr-laterciagolf.comGOLF TORREPACHECO MURCIA 18 968585111 [email protected] www.golftorrepacheco.esHACIENDA DEL ALAMO GOLF MURCIA 18+6 par 3 968157236 [email protected] www.clubdegolfhda.com HACIENDA RIQUELME GOLF MURCIA 18 par 72 902500304 [email protected] www.nicklausgolftrail.comLA MANGA CLUB MURCIA 54 968175000 [email protected] www.lamangaclub.es LA SERENA GOLF MURCIA 18 968575576 [email protected] www.laserenagolfresort.esLA TORRE GOLF RESORT MURCIA 18 par 68 968032378 [email protected] www.polarisworld.com LOCAR RESORT GOLF & SPA MURCIA 18 par 71 968113535 [email protected] www.lorcaresort.comMAR MENOR BEST GOLF MURCIA 18 par 72 968041765 [email protected] www.polarisworld.com MOSA GOLF RESORT MURCIA 27 + 9 968607209 [email protected] www.mosatrajectum.comPERALEJA GOLF MURCIA 18 968607575 [email protected] www.peralejagolf.com RODA GOLF MURCIA 18 968191175 [email protected] www.rodagolf.comSENSOL GOLF MURCIA 18 692656653 [email protected] www.sensol.es


www.andalucia.org

I want to share my energy, my happiness, my strength, my warmth...

Andalusia at the World Travel Market 2012. Visit us at stand EM 1500.


All of this is enhanced by its ample experience and the variety of ac-commodation it has to offer, which

is also to a great extent equipped with the necessary resources for hosting events, as well as everything it has to offer in terms of culture, nature and gastronomy; all this makes Spain the ‘go-to’ destina-

tion for MICE event organisers. Spain’s conference offering is represent-

ed at 55 offices with personnel and spe-cialised technicians which are also grouped together at the Spain Convention Bureau (SCB) and which facilitate the work of any-one wanting to host an event in the country.

One of Spain’s main advantages as a

conference and events destination is that its infrastructure is constantly being added to and rennovated. Recently inaugurated specialised facilities in the sector include the Palacio de Exposiciones y Congresos Cabo de Gata-Ciudad in Almería, the Forum Burgos Evolución, Palacio de Congresos y Auditórium, the Palacio de Congresos “El Greco” in Toledo, the Auditorio y Palacio de Congresos El Batel de Cartagena, or the Palacio de Congresos Mar de Vigo.

New unique venues are also being added to the country’s selection such as the new Pabellón Bosque de Acero in Cuenca, the Palacio de los Córdova in Granada (which dates back to 1592 and has been com-pletely refurbished), the extension of the Pontevedra Museum, the new Cultural Centre in Tarragona “El Seminari” or the Cúpula del Milenio in Valladolid.

Main destinationsWith its wide variety of destinations, all

featuring first class facilities, Catalonia is able to respond to all manner of require-ments when it comes to organising con-ferences or any other kind of corporate event. The region boasts a network of 9 destinations specialised in the organisation of conferences, all with attractive offerings and their own distinct characteristics, they are; Barcelona, Girona, Lleida, Tarragona, Portaventura (Costa Daurada), Sitges, Cas-telldefels, Lloret and Reus. Together these destinations are able to cater to over 11.000 delegates at their convention centres and offer over 60.000 rooms. Barcelona’s ac-

Its main attributes include a wide variety of infrastructure, excellent communication and experience

Spain consolidates itself as a conference destination

The Congress Palace in Jerez.

Spain is currently one of Europe’s main conference, meeting, event and incentive destinations thanks to the fact that it boasts fifty specialised offices or convention bureaux in different cities, over 60 conference centres, new terminals at international airports, the largest high-speed train network on the continent and specific incentive programs at each city.


commodation facilities have been further extended over the last few months with the inauguration of nine new hotels which add a further 1.300 rooms to the city’s offering.

The ACT (Catalan Tourism Agency) has

been able to unite all of its offering within the Catalunya Convention Bureau (CCB), a program to promote and support the ven-ues commercially and which is supported by 130 specialised companies.

Conference tourism is one of the Commu-nity of Madrid’s most significant economic activities and the region is accustomed to hosting large international events with thou-sands of participants. It is therefore not sur-prising that Madrid is currently the sixth city in the world when it comes to hosting this type of event. The capital city alone is home to four large conference centres, as well as several other convention facilities and an award winning exhibition venue.

In Andalusia there are a total of 781 establishments which feature facilities for meetings and conferences and which, ac-cording to estimates by the Tourism and Commerce Ministry, can cater to a total of 485.000 delegates. Highlights include its 16 conference centres and over 140 unique buildings, and hotels account for over 50% of the region’s total capacity. The provinces of Malaga and Seville represent half of the region’s offering in this sector.

The community of Valencia also has a lot to offer this industry; with a wide selection of event organisation agencies at city des-tinations such as Valencia, Alicante, Elche and Castellón.


The Product Club ‘Ruta del Jamón Ibéri-co’ (Iberian Ham Route), product of the public/private collaboration between

the communities of Extremadura, Castilla y León and Andalusia, includes over 400 mu-nicipalities, four Designations of Origin and hundreds of companies such as restaurants, accommodation, drying establishments, wi-neries and estates or dehesas where Iberian pigs are reared.

This itinerary, supported by the State Tourism Board, aims to promote the launch of local products linked to agricultural pro-duction, to widen and diversify Spanish tourism, add value to new resources and contribute to the sustainable development of rural areas.

All this is added to the objective of offering tourists a wide ranging experience. With this same objective in mind, other communities, especially those which stand out for their gastronomy, have added value to what they have to offer by creating tourism routes.

The Basque Country presents nine routes which introduce visitors to its most typical produce, such as Idiazabal cheese, Guernica peppers, Tolosa beans or Txakoli. Visitors can also experience some of the region’s oldest customs first-hand, such as an eve-ning spent enjoying pintxos at bars in San Sebastián, trying poteo in Bilbao or visiting traditional cider bars in Guipúzcoa.

Catalonia offers 15 different gastronomic routes which not only feature its most popular

products, such as cava, cheeses, cold meats, olive oil or xató, but also include unique expe-riences such as getting to know artesan food trades, visiting museums related to gastro-nomy or browsing typical markets. There are also routes for livestock, grocery, mountain, forest or vegetable garden produce.

Another community which offers this kind of route is Navarre, via the Navarra Aden-tro company. It offers two routes which take visitors to an olive oil press, a conserve factory, experimental farms, the truffle mu-seum, an artesan cheese factory, a cereal farm and the honey museum. One of the routes includes a cookery course at a gas-tronomy society in Pamplona.

Asturias highlights its cheeses, cider and wine via its five ‘Paradise Foods Routes’ (Ru-tas de los alimentos del Paraíso).

Products not included in organised routes

Cantabria has published a promotional le-aflet which features the six restaurants in the region awarded a Michelin star and whose cuisine can serve as motivation to visit the cultural, natural and golf attractions in the area, also included in the leaflet.

Galicia celebrates the sixth edition of its ‘Autumn of Gastronomy and Rural Tourism’ (Otoño gastronómico en turismo rural), with the collaboration of over 130 establishments offering exclusive menus and package deals

for one or two night’s accommodation. The Community of Valencia has launched

a program called ‘Savour the Community of Valencia’ (Saborea Comunitat Valenciana) “an invitation to enjoy the best Valencian cui-sine” via a network of over 100 restaurants which are offering special set menus.

This year Logroño has made the most of its term as the Spanish Capital of Gas-tronomy by organising events to promote its cuisine and produce.

This is just a selection of the growing number of routes and gastronomy products available in Spain. It is not surprising that gastronomy is the motivation for at least 10% of visits from international tourists to the country, up to 30% in some regions.

Wine RoutesThe Product Club for Wine Routes in Spain

merits a whole chapter of its own. Last year, promoted by the ACEVIN (Spanish Associa-tion for Wine Cities) and the State Tourism Office, it attracted 1.5 million visitors to its 596 participating wineries. There are cu-rrently a total of 21 itineraries, and the latest additions include the Campo de Cariñena, Rueda, Txacolí de Álava, Yecla and Ronda routes. The most popular routes are the ones that take visitors through Jerez, Penedés, Rioja and Ribera del Duero.

Vivi Hinojosa

The various communities structure their offer by creating itineraries for visitors to get to know and try their most typical specialties

Iberian ham, pintxos, cava and cider are just some of the star products

The best of Spanish gastronomy, on route

The Iberian Ham Route is the latest addition to the selection of gastronomy routes which are offered throughout Spain in order to introduce visitors to its specialties. These tours give visitors the opportunity to try the best of Spanish cuisine on site.

The Iberian Ham route introduces visitors to the production process; from breeding the Iberian pig to its commercialisation.

The Eastern region of Cuba is made up of five provinces - Las Tunas, Holguín, Granma, Santiago de Cuba and Guantánamo– they have common characteristics when it comes to their tourism offer but they also each have certain features and attributes which make them different from one another. Together they make up a diverse offering which includes: culture, city, beach, water sports, conferences and nature tourism options.

The most popular destinations in Eastern Cuba are Guardalavaca, Baconao, Baracoa and the cities of

Holguín and Santiago de Cuba, although new diverse destinations are also gaining further popularity.

The region is eminently mountainous with the Sierra Maestra as one of its natu-ral highlights – one of the highest moun-tain ranges in the country which extends through the provinces of Santiago de Cuba, Granma and Guantánamo– as well as the Alejandro de Humboldt National Park which

stretches across Holguín and Guantánamo.During the first semester of 2012,

1.383.324 foreign tourists stayed at the hotel establishments in the five Eastern provinces, around 15% of the total over-night stays registered in Cuba.

All the Eastern provinces saw a decrease in the number of overnight stays when compared to the first semester in 2011, except for Las Tunas, which was the prov-ince with the highest increase in overnight stays in Cuba compared to the same period a year before, and which registered an in-crease of 51.9%.

The province of Holguín, which regis-tered 79% of tourist overnight stays in the Eastern region, remains one of the most popular destinations in Cuba, despite see-ing a decrease in its number of overnight stays; it registered over a million overnight stays, 1.096.258, the fourth highest in terms of the island’s provinces.

On analysing the participation of Eastern destinations in the country’s income, from January to June 2012, we can see that Holguín contributed 9.3% of arrivals clas-sified with trading companies, 12% of the income for beach tourism and 88.4% of the income for Health tourism.

As for the territorial representation in terms of sales for package holidays at Eastern resorts, only Holguín showed any significant value, positioning itself amongst the most profitable areas in Cuba and capturing 9% of the country’s global performance.

The Eastern region of CubaCCUBA



Due to the key role climate plays in the choice of tourism destinations and in overall tourist satisfaction

and wellbeing, a lot of research has been conducted on the subject over the last dec-ades. Most of this research has resulted in the creation of bioclimatic indexes, which take into account parameters such as air temperature, wind speed, relative humidity and human energy balances. They combine climatic comfort with recreational activities in order to be as truthful as possible to the sensation of wellbeing perceived by the human body within different climates. With this in mind, the creation of a tourism climate index for Cuba’s climate conditions as a tourism destination was proposed, to be based on tourist wellbeing, and is de-scribed below.

The data used included the monthly

variables for maximum temperature, rela-tive humidity, rainfall and wind speed, data obtained from the Cuban Meteorological Institute (INSMET) and monthly tourist ar-rivals to the destination from 1985 to 2010, obtained from the National Office of Statis-tics (ONE).

The data considered showed that the months during which the highest number of visitors arrive on the island coincide with temperatures of 25-30°C, and relative hu-midity of 65-75% with wind speeds ranging from 5 to 6 m/s and hardly any rainfall; this gives us an idea of tourist preference when

it comes to climate conditions. Artificial Neural Networks (ANN) are

methods designed for data processing and

A tourism climate index for Cuba

One of the Caribbean’s most fundamental attractions for tourists the world over is its tropical climate. It is the main natural resource for the development of tourism in the area.

CCUBA

Source: Own creation.

Range Conditions

15-19 Excellent 20-24 Favourable 25-29 Regular 30-34 Adverse 35-40 Bad

January February March April May June July August September October November December

Favourable Favourable Favourable Regular Adverse Regular Regular Regular Regular Regular Favourable Favourable


knowledge retrieval based on the functions of biological neural systems, capable of very accurate forecasting. ANN modelling was used to obtain the new Climate Index, based on the relationship between tourist arrivals and cli-mate conditions, as set out in the following equation:

MHCi = 0.42 (TMax

i) + 0.09 (HRva

i) + 0.11 (Precp

i)

+ 0.38 (VVientoi)

MHC (Historical Climate Mean for tourism, in Spanish) is the new climate index, TMax is maximum temperature, HRva is relative humidity, Precp is rainfall and VViento is wind speed, while the

i represents the time period, the

months of the year in this case. This new index has used historical values of between 18 and 40 units.

At the same time, the statistical nature of the new index was determined. This is a very important result, as not only does it allow us to establish index values from the data, but it also makes it possible to calculate the prob-abilities of occurrence for any given value of the index or a range between values. For example, if we would like to know what the probability of the index reaching values of over 39 is, (very bad conditions for the development of tourism activities in the destination); the index probability distribution will show that this is not very likely (values be-low 1%). Likewise, excellent conditions for tourism activi-ties (MHC values of between 14 and 19) have a probability of over 10% for Cuba as a tourism destination. Table 1 shows the classification ranges for the MHC index values.

Finally, and as an example, Figure 1 shows the graph of mean values for both MHC and tourist arrivals in the years between 1994 and 2010. Notice the close (inverted) relationship between the values.

Alejandro Delgado CastroLecturer and ResearcherCenter for Tourism StudiesFaculty of Tourism. University of Havana

Conclusions

• The creation of a new tourism climate index specially designed for Cuba’s specific conditions allows for an improved valuation, at a national level, of the alleged climate conditions needed for tourism activities on the island.

• Unlike previous indexes, the relative results of climate variables in the new index are derived from modelling, and not from the subjectivity of researchers, which provides for a more formal and rigorous approach to the matter.

• Finally, the index’s statistical properties allow for wider use, and can be used in the simulation and prediction of future scenarios, including climate change, within conditions which are easily controlled by researchers.


CCUBA

1. Santiagueros are well known for their kindness, hospitality and friendliness; they represent the

most cultural aspect of Cuban identity and their roots are planted in the depths of ru-ral mountain life. They are also generous, communicative and very open which is only to be expected in a warm climate which boasts such an explosive scenery. The inhabitants of this indomitable land are legitimately proud of their intense past and the significant part they had to play in na-tional history. Their passion for civilization has meant that they have always strived to uphold popular causes. The person who

best embodies these beliefs is Antonio Ma-ceo y Grajales.Santigueros are cheerful, they love rum, and they enjoy their Carnivals to the full;

they are great musical connoisseurs and can boast of a number of excellent well known musicians and composers. The son, the guaracha and the bolero are now en-joyed the world over, a Creole legacy which contributes to universal harmony. Whatever their skin colour, no Santiaguero can re-sist dancing to the sound of drums or the trompeta china. Rhythm courses through their veins and is even recognizable in the way they talk and gesticulate. Honest and frank, the people of Santiago de Cuba open their homes to guests in the typical Caribbean way; but they are also fiercely rebellious by tradition, especially when it comes to defending their idiosyn-crasy.

2. Founded on the 25th of July 1515, amongst the first seven towns on the island, this city

boasts recognition as the only city declared a Hero of the Cuban Republic. Now 497 years old, Santiago is a mixed metropolis and a mirror image of its residents; a true combination of African and Spanish roots. Elements from different cultures united and came together in Santiago in a way in which they have failed to do anywhere else on the island and these were incorporated into its identity: Spaniards, Africans, French, Haitians, Chinese, Antillean, all these influ-ences have rightfully given the city status as the “most Caribbean” in Cuba. The ex-traordinary and the traditional coexist in this corner more than in any other place on the island. This is where America’s first roman-tic poet was born, José María Heredia, as well as many of the greats in the world of Cuban music; it is home to one of the coun-try’s richest coral traditions and well known groups such as the Orfeón Santiago and Madrigalista choir are based here.

1. For the hospitality, kindness and idiosyncrasy of its residents (the santiagueros). 2. For its rich history and culture. The city boasts a mixture of Caribbean culture.3. For its deeply rooted musical traditions: Birthplace of Trova, Bolero and Son.4. For the diversity of its offering (city, culture, history, nature, sun and sand, water sports). 5. For its security.6. For its warm summer weather almost all year round.7. To visit the Sanctuary of Our Lady of Charity, Patron Saint of Cuba.8. For its proximity to other Caribbean destinations.

Reasons to choose Santiago de Cuba


3. Santiago de Cuba is the birthplace of the Trova, the Bolero and the Cuban Son. These musical styles

are fundamental parts of local and national culture; Pepe Sánchez, the composer of the first bolero, Miguel Matamoros, Sindo Garay, Ñico Saquito, Ibrahim Ferrer, Com-pay Segundo and Eliades Ochoa, are just some of the illustrious musicians born here, where music is an integral part of life.

4. The city’s tourism product is di-verse as the area’s qualities allow for the enjoyment of various differ-

ent types of tourism. It boasts a wealth of museums, art galleries and historical sites such as the Historical Centre, the Cuartel Moncada, the tomb of national hero José

Martí; attractions declared cultural heritage sites by UNESCO such as the Castillo San Pedro de la Roca and its defensive system, the Archaeological Scenery provided by the first coffee plantations in southeastern Cuba, as well as the Baconao Park, a World Biosphere Reserve.The city has a number of nature tourism options to offer thanks to the fact that 80% of its territory is mountainous. The urban landscape is well maintained as 66% of its area was declared a World Biosphere Re-serve. It is home to some unique geological

features, such as the Gran Piedra, which holds the record for being the stone located at the highest altitude in the world, 1.234 metres above sea level. Apart from the historical values mentioned above, Santiago de Cuba has a lot to offer tourists in terms of its historical heritage. Six shipwrecks which once belonged to Admiral Pascual Cervera’s fleet and were sunk during a naval battle in July 1898 are located along its coasts and can be dis-covered as part of the A dive into History programme.

Top all- inclusive resort in premium beachfront location

Located just 200 m from the centre of Varadero, this exclusive resort surrounded by beautiful gardens, offers a great selection of restaurants and bars, 3 swimming pools, daytime and evening entertainment for children and for adults and an ample variety of sports and other activities characteristic of the excellence of the Barceló All Inclusive programme.

The resort is made up of 2 accommodation areas: Barceló Solymar, the ideal setting for holidays as a couple, and Barceló Arenas Blancas, to enjoy a variety of attractions with the family.

Highly recommended also for fans of diving and nautical activities in general.

VARADERO | CUBA (+52) 55800421 | [email protected]

Carretera Las Américas km 3. VaraderoTel. +53 45 61 4499 | +53 45 61 [email protected]@resortsolymar.gca.tur.cu

Centro de Negocios MiramarEdificio Jerusalén, Oficina 308 AAve. 3ra. y calle 80, Miramar, La HabanaTel. (53 7) 204 9012 / 204 9019


Santiago offers six hotels on the first line of the sea which together offer some 700 rooms, great potential for a sea and sand holiday and unique scenery; nothing com-pares to the contrast of the turquoise blue of the Caribbean set against the greenery of the Sierra Maestra. Every year the city hosts important events such as the Carnivals and the festivales del Caribe, the Trova Pepe Sánchez and the Choir Festivals as well as many other events which cover a wide spectrum of lo-cal cultural and scientific interests.

5. Santiago de Cuba is a safe place; tourists are welcomed with tradi-tional values of hospitality and by a

friendly population which is very patriotic and proud of its roots. Visitors also have a vast infrastructure of services available to them ensuring that they always feel at home.

6. It is always summertime in Santia-go. Known as the tierra caliente, or ‘hot land’, the area enjoys high

temperatures all year round (an average of 31º Celsius), and this is further enhanced by the warmth of character exhibited by its inhabitants.

7. 25 km away from the city is the Sanctuary of Our Lady of Charity, Patron Saint of Cuba. Located in

El Cobre village, it has recently been de-clared a National Monument. The village owes its name to the copper mines found there which happen to be the oldest open air copper mines in America. The Sanctuary is a must-visit for anyone spending time in Santiago; whether you are a believer or not, this temple to the virgin has been visited by two Popes in less than 15 years and welcomes thousands of pil-grims every 8th of September who come to celebrate the Patroness.

8. Santiago de Cuba is the Cuban city which is nearest to other Car-ibbean destinations such as the

Dominican Republic, Jamaica, Puerto Rico and Haiti, all easily accessible by plane.

If you have read thus far you will have realised that there are in fact more than eight reasons to enjoy this unique city which is full of Cuban charm. Discover it for yourself and enjoy visiting a city which is safe, full of history and music and which will welcome you with its characteristic hospitality.

MINTUR Delegation Santiago de Cuba. 2012

CCUBA

Hotel Playa Coco, located near the La Jaula beach in Cayo Coco, on the Jardines del Rey Archipelago,

is a truly unique place from which to en-joy this area of Cuba. Jardines del Rey, considered one of the island’s main beach destinations, includes Coco and Guillermo Cays, where there are currently 14 four and five star hotels and villas offering over four thousand rooms. It is also an unbeatable touristic area thanks to the many possibili-ties it offers for enjoying marine wildlife and stunningly beautiful natural surroundings.

Cayo Coco and Cayo Guillermo are uni-que for their 40 kilometres of excellent beaches, boasting transparent waters and white sand, and for their great variety of flora and wildlife. At the same time, the areas around the islets conceal beautiful underwater scenery, some of which served as inspiration to famous North American writer Ernest Hemingway during his time spent in the vicinity and featured in his no-vel Gulf Islands.

The hotel belongs to Grupo Gaviota S.A. and offers a total of 307 rooms distributed throughout 8 blocks. 288 of the rooms are standard and come equipped with air con-ditioning, double bed or two individual beds, a full bathroom, hair dryer, telephone, CD player/radio, satellite TV, mini refrigerator with 2 soft drinks and a bottle of water on arrival, coffee machine, iron, ironing board,

digital safe, accessories for tea and coffee and an electricity voltage of 220.

The hotel also offers clients 18 suites, equipped with air conditioning, double bed or two individual beds, a full bathroom, hair dryer, telephone, CD player/radio, satellite TV, 2 mini refrigerators with 2 soft drinks and a bottle of water on arrival, coffee machine, iron, ironing board, digital safe, accessories for tea and coffee and an elec-tricity voltage of 220. It also has three stan-dard rooms available which have been fully adapted for the disabled, as well as easy access ramps to the bars, swimming pools, beach and reception areas of the hotel.

The establishment features six bars: the Lobby Bar “Yolanda”, where visitors will be able to enjoy listening to national and international music being played live on the piano; the Beer Garden “La Guantana-

mera”, open 24 hours a day and serving light snacks and national and international drinks and refreshments; the Pool Bar “Ma-ría” and the Snack Bar “María”, both loca-ted at the central pool and the Bar “Longi-na”, next to the chill out pool. All the pool bars serve swimmers and sunbathers a va-ried selection of national and international cocktails. Also available are the “Júcaro” Bar-Restaurant located next to the beach and an ice cream parlour located next to the mini-club.

The hotel also offers guests five diffe-rent restaurants which are sure to cater to all tastes. These are the “Trinidad” buffet restaurant (serving breakfast, lunch and dinner), the Italian restaurant “Venecia” (dinner only), the seafood restaurant “San-tiago” (dinner only), the Japanese restau-rant “Tokio” (dinner only and very popular as it is the only restaurant of its type in the area) and the grill restaurant “Júcaro” (which only opens at lunchtime).

Hotel Playa Coco is also delighted to offer customers some excellent Honeymoon packages. The hotel offers all the services and facilities required, coupled with profes-sional know-how of its in-house specialists. Guests contracting this service will be offe-red a cocktail on arrival, private check-in, a room upgrade, breakfast in the room when ordered a day in advance, a romantic din-ner in one of the hotel’s restaurants, a spe-cial souvenir and free late check-out. The hotel’s Wedding services include: a cocktail on arrival, a personal wedding coordinator, legalisation of documents and marria-ge certificate, the services of a lawyer, a bottle of rum on arrival, decoration of cho-sen wedding venue, bride’s bouquet and groom’s button hole, photo album with 10 5’ x 7’ photos of the wedding, Cava for wedding toast, wedding cake, breakfast in the room the morning after the wedding, just married sign and turn down service on the wedding night.

Hotel Playa Coco: experience the delights of Jardines del Rey

CCUBA


Paradisus Princesa del Mar Resort & Spa, an Ultra All-Inclusive hotel lo-cated at the famous Cuban beach

of Varadero, will reopen its Royal Service in May 2013. Royal Service is the great-est expression of luxury and comfort at the Meliá Hotels International establishments in Cuba, and it is an area of customized atten-tion regarded as an exclusive hotel inside the hotel.

Meant to accommodate adults over the age of 18, this elegant eco-resort will in-crease the number of rooms with Royal Service up to 168. One of the reopening main attractions will be the inauguration

of the first Garden Swim-Up Pool rooms in Cuba, junior suites featuring direct access to the pool and Balinese bed in the terrace, surrounded by lush gardens. This modern section fits into the classical tropical style of the hotel’s architecture, in perfect harmony with the surrounding nature.

Royal Service at Meliá hotels in Cuba is synonymous to privacy, painstaking atten-tions and comforts. Therefore, besides the new rooms, other facilities with novel de-sign will be included: lounge with front desk and terraces, lobby bar, Internet room, a la carte restaurant, swimming pool, aqua bar and wedding gazebo.

Royal Service’s guests at the Paradisus Princesa del Mar have at their disposal 24-hour butler and room service, diving activi-ties with daily immersions and green fee in-cluded at the Varadero Golf Club. They can enjoy other added values likewise, such as a hydrothermal circuit and discounts on massage at the Yhi Spa, in a fresh and natural environment.

Those who seek first-class accommo-dation have six other Meliá hotels in Cuba featuring Royal Service: Paradisus Vara-dero (Varadero); Paradisus Río de Oro, only adults (Holguín); Meliá Buenavista, only adults (Cayo Santa María); Meliá Cohiba and Meliá Habana (La Habana); and Meliá Santiago de Cuba (Santiago de Cuba). In all cases, we are referring to elegant suites and garden villas located at the best ac-commodation areas, except for Meliá Buenavista, that is entirely set apart for the Royal Service. Clients of this service are provided with separate front desk and con-cierge, restaurant and bar of their own, pri-vate beach and pool, among other facilities and services available in a privileged area where luxury and comfort become one.

Paradisus Princesa del Mar

Next reopening of the Royal Service – May 2013

CCUBA

www.royalservicecuba.comwww.cubaluxuryrooms.comwww.paradisuscuba.com


An elegant eco-resort provided with every single thing needed to delight in the most famous beach of Cuba to the full. Sea views, spacious terraces and large pools comprised in an Ultra All-Inclusive meant only for adults. Modern Royal Service section with Swim-Up Pool Junior Suites with direct access to the pool. Exclusivity, painstaking treatment and comforts to live a privileged experience, either on business or holiday trip.

Paradisus Princesa del MarAn elegant eco-resort provided with every single thing needed to delight

Reopening of the Royal Service

May 2013

www.paradisus-princesadelmar.com • www.royalservicecuba.com

Founded in 1515 as one of Cuba’s first seven towns, Santiago de Cuba is one of the most picturesque cities in the

country. This exceptional metropolis com-bines many attributes and attractions and affords visitors the opportunity to come into contact with the idiosyncrasy of its people, culture and history whilst also enjoying its exotic natural sceneries. It faces the Carib-bean Sea and its irregular topography con-tributes to a very unique urban landscape where streets and alleyways entwine and descend between the sea and mountains. Santiago de Cuba is located approximately 860 kilometres from La Habana.

Its Caribbean identity is apparent in its music, folklore, festivals and cultural events. It is known for being the birthplace of several different Cuban musical genres, in particular the La Trova genre. Both men and women sing traditional songs accom-panied by their guitars at the well known “Casa de La Trova”, an establishment which attracts many famous visitors who come to admire this style of music. Ex Beatles star Paul McCartney, who is a self confessed fan, was one such visitor and some of the Beatles’ own music arrange-

ments were influenced by the music he heard there.

Amongst the city’s most significant cul-tural events are two occasions which can-not be missed: the traditional Carnivals which take place over eight days, from the 21st to the 28th of July and transform the metropolis into a festival of music, folklore, rum and beer, and the Festivales del Car-ibe or “Fiesta del Fuego”, which has come to be known as one of the most authentic showcases for traditional Caribbean culture in the area.

As a holiday destination the city offers un-beatable possibilities and combines beach-es with urban and nature tourism thanks to its wealth of attractions in all three of these spheres. The Cubanacán hotel group offers

a wide variety of accommodation facilities so that visitors can combine visiting the city with time at the beach or in nature.

Visitors wanting to stay within the city of Santiago de Cuba itself, can choose be-tween the Hotel Meliá Santiago, recom-mended for incentive trips, weddings and honeymoons; the Hotel Casa Granda, which has just recently come under man-agement of the Cubanacán Group and from which visitors can enjoy the city’s intense historical and cultural offering; the Hotel Versalles, located just 3 kilometres away from the International Airport and the Hotel E San Basilio, which is right in the histori-cal centre of the city and offers 8 rooms and personalised service.

For family holidays, honeymoons and weddings, Cubanacán recommends its all-inclusive beach hotels. These include the 4 star Hotel Brisas Sierra Mar, which is located within the Sierra Maestra mountain range and offers volcanic sandy beaches; the Hotel Club Amigo Carisol - Los Cor-ales, located in the Baconao Park and ideal for youngsters and the Club Amigo Bucan-ero, which has just started to operate as part of Cubanacán and whose highlights include its proximity to the city and a rocky beach which is ideal for divers and water sports activities.

At the heart of the historic Sierra Maestra mountain range, Cubanacán offers nature lovers the Hotel Horizontes El Saltón, fea-turing a 30 metre high waterfall which falls into three natural pools, all within an attrac-tive atmosphere which promotes relaxation and brings visitors closer to the rural and historical traditions of eastern Cuba.

Santiago de Cuba, an exceptional cityCCUBA

Hotel Bucanero.

Hotel Sierra Mar.

Hotel Casa Granda.

Hotel San Basilio.

Hotel Brisas Sierra Mar.

Hotel Versalles.



CTHE END OF AUGUST SEES INCREASED ARRIVALS TO CUBA

According to reports by the National Statistics Office (ONE) the number of foreign tourists arriving in Cuba grew during the first eight months of 2012, and registered an increase of 5.2% from the previous year. The ONE clai-med 2.210.649 visitors arri-ved on the island, 100.184 more than during the same period a year before. Over 179.400 foreign tourists arrived in July alone, 2.8% more than the previous year. Over 2.500.000 tourists from countries such as Cana-da, the United Kingdom and Spain visited Cuba in 2011.

STAR CLIPPERS CRUISE LINE INCLUDES CUBA IN ITS ITINERARY.Cuba will for the first time be included in itineraries by luxury cruise liner com-pany “Star Clippers” based in Monaco, as a destina-tion in its cruises for 2014. The company owner, Mikael Kraft, made it clear in Lon-don that Cuba’s cays and archipelagos were “ideal” for the clients travelling on their cruises, as published by Cuba’s official tourism information website (www.cubatravel.cu).According to the forecasts, cruises belonging to the company’s “Star Flyer” fleet will arrive at the port of Cien-fuegos during February and March 2014, and then they

will conduct return voyages from there to Cuban cays and archipelagos and other Caribbean destinations such as Jamaica or the Dominican Republic. Other vessels will finish their Caribbean vo-yages in the bay of Casilda, in Trinidad, having departed from Costa Rica. “Star Clippers” is a presti-gious naval company which operates cruises on large sailing ships. The boats com-bine tradition and moder-nity and are equipped with powerful computers to hoist the sails while engines help set the course.

TRINIDAD CONSOLIDATES ITSELF AS A TOURISM DESTINATION IN CUBAThe tourism destinations Trinidad and Sancti Spíritus, in the centre of Cuba, are gradually establishing them-selves as two of the most popular destinations for tra-vellers from Canada, France, Germany, Italy and the United Kingdom. The facilities offe-red by these two towns, the first a World Heritage Site and the second a National Monument, have attracted over 120.000 visitors so far this year. According to Reiner Ren-dón, the Tourism Ministry’s delegate in the region, this number represents an 8% increase in comparison to the same period a year be-fore. The director highlighted the benefits offered by the Santi Spiritus province, an

area which combines sun and sand with nature, history and culture. An effort to further extend the area’s facilities has recently resulted in the construction of the Hotel Pansea, the se-cond five star hotel to open in the town of Trinidad. Located in the heart of the La Popa area, the establishment has been developed with French and Cuban capital and will offer 52 different rooms. By the end of August Cuba had registered two million visitors, 20 days before the same number was reached in 2011; which means there was a 5.3% increase when compared to the same period a year before. For Cuba, the largest of the Antilles islands, tourism is one of the most dynamic elements of its eco-nomy, and has the potential to reach three million holida-ymakers by the end of 2012.

HAVANATUR S.A. ANALY-SES THE FUTURE OF CONFERENCE AND EVENT TOURISM IN CUBAThe Cuban tourism company Havanatur has announced that it recently held a mee-ting with the presidents of organisational committees for international conferen-ces; fundamentally events related to medical and edu-cational meetings, to discuss the future of the conference, event and incentive trip in-dustry in Cuba. During the meeting, Regi-no Cruz, a specialist in this

type of travel from the Cuban Ministry of Tourism, Mintur, shared his enthusiasm and optimism for the recovery of this industry despite the fall in business over recent years. He also pointed out the island’s potential for pro-viding venues for internatio-nal events and meetings and the impact this type of visitor can have on the country’s general tourism. Rodolfo Arencibia, repre-senting the Palacio de las Convenciones de La Habana, exemplified how important it is that previous levels of business be recovered; 15 years ago Cuba was the fifth most popular destination in terms of conference venues. Yamila Fuster, commercial director of Hotel Nacional de Cuba, spoke to delegates using the hotel industry as an example, about the facilities her hotel has to offer; an es-tablishment founded in 1930 and considered a flagship of the island’s tourism. Fuster detailed the hotel’s 426 ro-oms, an executive floor and a variety of meeting rooms, where the island’s most important foreign and local events are traditionally held, regardless of whether these are related to tourism, scien-ce, sports or politics. Havantur is made up of a group of tour operators and travel agencies, all 100% Cu-ban. It boasts up to thirteen agencies of its own throug-hout the globe as well as 80 representation agencies.

CUBA

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