S.Y.Bms “C”S.Y.Bms “C”Viraj Wadkar (LEADER) Viraj Wadkar (LEADER) 183183Pooja UpadyayPooja Upadyay 177177Varun RameshVarun Ramesh 181181Ritesh TiwariRitesh Tiwari 174 174Akanksha WadnerkarAkanksha Wadnerkar 184184Archana YadavArchana Yadav 189189Keval GalaKeval Gala 198198Abhishek DhuriAbhishek Dhuri 205205Priya BajadPriya Bajad 210210Sunny SoniSunny Soni 166166

S.Y.Bms “C”S.Y.Bms “C”Sarika SharmaSarika Sharma 142142Kiran SharmaKiran Sharma 145145Abdullah ShaikhAbdullah Shaikh 148148Sejal SinghSejal Singh 150150Sonal ShindeSonal Shinde 154154Hemant SilavatHemant Silavat 157157Manisha SinghManisha Singh 160160Naresh SutarNaresh Sutar 168168Sayali ThakurSayali Thakur 172172Mohit TiwariMohit Tiwari 173173

SummarySummary

HOT CHIPS, a potato wafers selling outlet, has HOT CHIPS, a potato wafers selling outlet, has built a brand image for itself in INDIA. HOT CHIPS built a brand image for itself in INDIA. HOT CHIPS with no franchising or licensing system, has around with no franchising or licensing system, has around 800 outlets across the country and is basically 800 outlets across the country and is basically running with the co-ordination and mutual faith running with the co-ordination and mutual faith between the outlet owners and Chettiyar, the man between the outlet owners and Chettiyar, the man behind the success of HOT CHIPS. The splendid behind the success of HOT CHIPS. The splendid success has encouraged Chettiyar to be more success has encouraged Chettiyar to be more foresighted and enterprising: to open new outlets in foresighted and enterprising: to open new outlets in places where HOT CHIPS has no presence.places where HOT CHIPS has no presence.

IntroductionIntroductionThere are 500 outlets across the country operating There are 500 outlets across the country operating under the name HOT CHIPS.under the name HOT CHIPS.

It serve piping hot, crisp potato chips, fried in the It serve piping hot, crisp potato chips, fried in the presence of customers.presence of customers.

It has an edge over its competitors as it used superior It has an edge over its competitors as it used superior quality branded refined oil and tastes like as if it is quality branded refined oil and tastes like as if it is home-made.home-made.

Its outlets are boon to residents of a locality as these Its outlets are boon to residents of a locality as these outlets supply fresh and hot potato chips any time of outlets supply fresh and hot potato chips any time of the day.the day.

Background of OwnerBackground of OwnerSubramanyam Chettiyar- a native of Sigaralahalli Subramanyam Chettiyar- a native of Sigaralahalli village, Pennagaram taluka, Dharmapuri, Tamil Nadu village, Pennagaram taluka, Dharmapuri, Tamil Nadu moved Bangalore in 1999 in search of greener moved Bangalore in 1999 in search of greener pastures to earn decent living.pastures to earn decent living.He was depressed with meager earnings from the sale He was depressed with meager earnings from the sale of plastic toys & low cost suit cases on the pavements of plastic toys & low cost suit cases on the pavements of Chennai railway station.of Chennai railway station.He immediately Purchased a small shop after coming He immediately Purchased a small shop after coming to Bangalore to start a new business.to Bangalore to start a new business.Soon the business of HOT CHIPS grew big & it spree Soon the business of HOT CHIPS grew big & it spree out of Bangalore & made its presence in Hyderabad, out of Bangalore & made its presence in Hyderabad, Delhi, Pune, Kolkata, Chennai, Mumbai, Assam, etc. Delhi, Pune, Kolkata, Chennai, Mumbai, Assam, etc.

Product VarietyProduct Variety

HOT CHIPS basic item was hot chips.HOT CHIPS basic item was hot chips.

It also sold other varieties of snacks on the insistence It also sold other varieties of snacks on the insistence of customers.of customers.

HOT CHIPS introduced wide variety of snacks as per HOT CHIPS introduced wide variety of snacks as per the tastes & preferences of customer of the local the tastes & preferences of customer of the local people in the different parts of the country.people in the different parts of the country.

These chips are made of branded refined oil which is These chips are made of branded refined oil which is not recycled.not recycled.

These are made up of Hybrid potatoes purchased These are made up of Hybrid potatoes purchased from Bangalore & Kolar.from Bangalore & Kolar.

There were many varieties of the items that were There were many varieties of the items that were available in a typical HOT CHIPS outlet based on available in a typical HOT CHIPS outlet based on demand of the customers. For example, in Andhra demand of the customers. For example, in Andhra Pradesh, specialties like jangri, ravva laddu, polis Pradesh, specialties like jangri, ravva laddu, polis were sold. In Tamil Nadu, it offered Tirunaveli ghee were sold. In Tamil Nadu, it offered Tirunaveli ghee halvahs. halvahs.

HOT CHIPS -OPERATIONHOT CHIPS -OPERATION

HOT CHIPS normally opens at 0800 hrs in the HOT CHIPS normally opens at 0800 hrs in the morning then the workers did all the mis-en-place & morning then the workers did all the mis-en-place & the owner performed all the ritual prayers by the owner performed all the ritual prayers by garlanding the photo frames of gods & garlands, garlanding the photo frames of gods & garlands, lightening up the lamp & incense sticks.lightening up the lamp & incense sticks.

Whenever a customer dropped in for the purchase of Whenever a customer dropped in for the purchase of hot chips, the special hybrid potatoes which were hot chips, the special hybrid potatoes which were already peeled off & soaked in water were directly already peeled off & soaked in water were directly sliced over the hot kadai at an instant.sliced over the hot kadai at an instant.

This way of frying in the presence of customer & This way of frying in the presence of customer & serving the piping hot potato wafers at a reasonable serving the piping hot potato wafers at a reasonable price had a pull effect on customers since day one.price had a pull effect on customers since day one.

Another reason for the people preferring HOT CHIPS Another reason for the people preferring HOT CHIPS was the cleanliness surrounding the shop & especially was the cleanliness surrounding the shop & especially around the area where the snacks were prepared.around the area where the snacks were prepared.

The service also plays an important role.The service also plays an important role.

The graceful offering of delicacies given as a sample The graceful offering of delicacies given as a sample to customers had indirectly acted as a revenue earner to customers had indirectly acted as a revenue earner for HOT CHIPS.for HOT CHIPS.