Hotel Cross Road Project Report-Prince Dudhatra

8/2/2019 Hotel Cross Road Project Report-Prince Dudhatra

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R.P.B.C RAJKOT HOTEL CROSS ROAD

A Service Sector Visit Report On

P

r

epared By : - Sagar B. Jinjuvadiya

College :- R.P.Bhalodiya

Class :- S.Y.B.B.A

Guided By :-

Roll No. :- 68

SUBMITTED TO

SAURASTRA UNIVERSITY

1

Academic Year

2008-09


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PREFACE

Life is a series of experience, each one of which makes us bigger

B.B.A. Degree is concerned with the study of business Administration of

various activities in India. Industries of all kinds need good trained administrators

so this course is offered by Saurashtra University.

The practical training has enriched my student life as a B.B.A. student.

A B.B.A study is a bridge between the world of business education and

management and the world of practice. This helps the student to move over to the

professional life with facility. "Learning is born out of experience and observation'.

Learning is most effective when put into practice. The management students can perform

better in an organization because of their familiarity with various techniques of

management, compared to those who merely obtain theoretical knowledge.

The practical training is an essential feature of business studies. The

current rapidly changing businesses demand for dynamic youths and personnel.

DATE:-

PLACE: - RAJKOT.

SIGNATURE,

Sagar B. Jinjuvadiya

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ACKNOWLEDGEMENT

Being a student of B.B.A. I am very glad to present my project report under

standing the practical knowledge & I get the opportunity to integrate theory in

practice.

I would like to thank my principal and college for giving this opportunity. I

am thankful to our proff. ----------------------- who give the guidance and help.

I am also thankful to hotels manager & all staff that have help me directly

or indirectly and helpful in giving information and help me.

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DECLARATION

I undersigned JINJUVADIYA SAGAR a student of S.Y.B.B.A, here by declare

that the project work presented in this report is my own work and have been carried out

under the supervision of MR.------------------------------ of R.P.Bhalodiya College.

This work has not been previously report submitted to any other university for

any other examination.

DATE :-

PLACE :- Rajkot

SIGNATURE,

Sagar B. Jinjuvadiya

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I N D E X

Sr. No. Particular Page no.1. General information 062. Front Office 16

3. Services Provided 23

4. Food & Beverage Department 28

5. Personnel Department 33

6. Financial Department 43

7. Marketing Department 53

8. Feature Plan 63

9. S.W.O.T. analysis 64

10. Bibliography 68

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I N D E XI N D E X

Sr. No Particular Page no

1. Introduction 082. Hotel at a Glance 09

3. Hotel history 10

4. Hotel highlights 11

5. Location Purpose 13

6. Size of the organization 14

7. Form of the Organization 14

8. Time Keeping System 15

1) INTRODUCTION

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Today in this modern age, the world is becoming small, due to the

expansion and development of business and with facility of communication. With

the expansion of business the people have to go another city and state for the

business purpose. At that time the hotel gives the facilities for living to the people

and having the facilities as like as home.

HOTEL CROSS ROAD, at Rajkot, is one of the most famous hotel. The

hotel is provided good service to their customers. The hotel with 15 well

appointed rooms with good services and good surrounding environment. It offers

all the requirement of modern travelers.

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2) HOTEL CROSS ROAD AT GLANCE

Established in the year 2002 Hotel Cross Road is a professional and

reputed organization engaged in a service of hotel industry in Rajkot.

Rajkot is well placed in the Saurashtra region of the Gujarat state in India.

Rajkot, now a major industrial town, was once the capital of Gujarat. Rajkot the

storehouse of Gujarati handlooms and handicrafts is famous all across India for

their international standard quality.

Hotel Cross Road Situated in the midst of prominent business &

commercial area of Rajkot city. Hotel Cross Road is 2 Kms. Away from the

Airport & 3 Km. from the Railway Station & half Kms from S.T.Depot.

he accommodation options at the Hotel Cross Road Hotel in Rajkot are

a plenty to offer a wide choice to the tourists.

The comforts and luxury at the Hotel Cross Road Hotel in Rajkot make you feel

at home even away from your home. Hotel Cross Road Hotel in Rajkot offers

quality business services and facilities.

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3) HOTEL HISTORY

There is a very interesting story behind the

establishment of Hotel Cross Road. The managing Director of hotel Cross Road

Mr. Bhupatbhai Bodar thought that there are good hotels for the businessmen

and tourist in Rajkot. But some good hotel are far away from bus station &

railway Station & Airport.

So, For giving first class facilities to them Mr.

Bhupatbhai Bodar decided to establish the hotel at middle of city at Dr. Yagnik

Road

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4) HIGHLIGHT OF HOTEL CROSS ROAD

NAME OF THE HOTEL

HOTEL CROSS ROAD

YEAR OF THE ESTABLISHED

The hotel was established in 2002 at Rajkot as

Hotel Cross road .

ADDRESS

B-Pramukh Swami Arcade, 3rd Floor, Malaviya Chowk

Dr. Yagnik Road

Rajkot 360 001.

TELEPHONE & FAX No.

Tel.: (+91-281) 2224424

Fax : 2224425

FORM OF ORGANIZATION

The form of organization is Sole Proprietor.

SIZE OF ORGANIZATIONThe size of organization is medium scale.

DAY OF WORKINGDaily

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EMPLOYEES14

ACCOUNTING YEARFrom April to March

BANKER

HDFC & Punjab national Bank , Rajkot.

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5) LOCATION PURPOSE

Selection of location is very important factor for any business unit.

Because once it would select, it will not to be change easily. The business in

suitable area or a production in industrial estate is very useful tool for produces

or industry to increase profitability or decrease cost of production.

One of expert in this field remarks, The location of plant should be field

in such a manner that people interested in this success, can sell goods most

profitability and can manufacture with least expenditure.

Hotel Cross road is situated at Dr.Yagnik Road, Rajkot. This company

situated hears for some reasons are as follows.

Midst of prominent business & commercial area of city

Just 2 Km. from Airport

Just 3Km. from railway station

Just half Km away from S.T. Depot.

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6) SIZE OF ORGANIZATION

According to Indian company act, there three main types of industry

SMALL SCALE

MEDIUM SCALE

LARGE SCALE

HOTEL CROSS ROAD has under the category of MEDIUMSCALE.

7) FORM OF ORGANIZATION

The main business form of organization is follows.

SOLE PROPRIETOR CONCERN

PARTNERSHIP FIRM

JOINT STOCK COMPANY

HOTEL CROSS ROADhas under the category of

SOLE PROPRIETOR CONCERN

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8) TIME KEEPING SYSTEM

Time keeping system for a one person or a firm should develop an

effective time keeping system.

Each unit must have its own time keeping system. Since time must for

every company to measure the regularity of its employee. In time keeping system

the arrival and living of employees are recorded.

HOTEL CROSS ROAD has a three shift of duties. The employees of this

company enjoy one off-day in a week. Beside they can also enjoy the festival

holidays.

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IN DE X

Sr. No. Particular Page no.

1. Introduction 18

2. Service of Front office 19

3. Process of Room Reservation 20

4. Types of Room 21

5. Tariff 22

6. Term and Condition 22

1) INTRODUCTION

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Generally this office is known as Reception. Hotel Cross Road is known

it as a Front Office. Front office employee is directly contact with the customer.

This employee is also one kind of represented it firm. This works are advance

booking of room, present room booking, arrange birth day party, carry about they

customer service; provide all service of the hotel to its customer. Try to fulfill

requirement of the customer.

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2) SERVICES OF THE FRONT OFFICE

The action of helping someone working for someone, system supplying a

public need & ready to assist someone when required

HOTEL CROSS ROAD is perfectly suitable with this meaning because it

helps public by providing its facilities, by gibing its facilities, by satisfying public

needs and also ready to assist them whenever required.

ADVANCE BOOKING : - Through Direct Contact, By

Telephone Contact, By Indirect

contact

PRESENT BOOKING : -Through Direct Contact, By Telephone

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3) PROCESS OF ROOM RESERVATION

The room reservation process is very simple to understand for customer.

Hear various type of method is applied for room reservation. Major two types i.e.

1) Direct method

2) Indirect method

1) Direct method :-

Generally this method is use to customer. In this method customer is

directly contact with the hotel to its front office. And reserve the room in advance

or for present.

2) Indirect method :-

Today, in world, people dont have time for go to hotel and reservation the

room, but person use today technology i.e. mobile phone, internet. Customer

reserve the room through on call and e-mail.

In the room reservation, advance pay for new customer in, some time

customer pays its payment on check out time. But the company office or regular

customer is pay on its time.

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4) TYPES OF ROOMS

In every hotel, there many types of room some of it is small, large, and

luxuries. This room have different name with different facility. The total number

of room is 15. These rooms have many facilities i.e. color TV. With satellite

transmission, direct STD/ISD facility.

Executive room : -it is compact room with the require facility

City View:- It is a compact room with the general required

Facility.

Beauty room:- It is a big room having bath tub in its bothroom.

Royal Villa:- It is the suite room having two attached rooms with

All modern amenities in it.

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5) TARIFF

Room Type Single Double Non A/c 350 500

City View A/c 500 750

Executive A/c 600 850

Beauty A/c 650 900

Business Class A/c 200 750(5 bed)

Royal Villa A/c 950 1250

6) TERM AND CONDITION

All rooms are subject to 15% Luxury Tax.

Any Charges in Tax structure will be levied as applicable.

All rates are subject to change without prior notice.

Check out time 12:00 noon.

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INDEX


1. Introduction 25

2. Service provided 26

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1) INTRODUCTION

# WHAT SERVICE MEANS?

Service has got different meaning or can be understood in difference

ways.

From the above all meaning any meaning can be considered or is

applicable for the service company. But the prefect meaning will be or can be the

combination of all the meanings.

The action of helping someone working for someone, system

supplying a public need & ready to assist someone when required

HOTEL CROSS ROAD is perfectly suitable with this meaning because it

helps public by providing its facilities, by gibing its facilities, by satisfying public

needs and also ready to assist them whenever required.

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SERVICES:

A service is the most important part and major key for the success of anyunit. Without a service, marketing cannot be imagined. Service is one tool in the

hands of the marketing through which it gives life to all marketing program. So,

the main responsibility of the marketing would be to know its service well and to

take proper service decision.

BIRTHDAY PARTY:

If some one wants celebrate Birthday in HOTEL CROSS ROAD, they are

providing big hall for party and arrange the event. They provided music to the

party, and also arrange for cold-drink and food to the members of party so; person

can get both entertainment and food.

MEETING & CONFERENCE HALL:

They are providing business hall for meeting & conference. If any person

wants to arrange business meeting they allow them.

By this way, HOTEL CROSS ROAD hotel provides various services to

their customers. They try to provide all the types of services to the customer so

customers dont feel trouble himself. They think that BEST QUALITY

SERVICES provided to customer is their responsibilities.

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HOTEL SERVICES

15 Elegant Rooms having Color TV with Satellite Transmission,

Direct Dial STD/ISD facility.

24 Hour Room Services

Money Changing Facility.

Travel Counter.

Laundry Services.

Courtesy Airport Transfer.

Doctor on Call

Ample Parking with Valet Services.

All major Credit Card Accepted.

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IN DE X


1. Introduction 30

2. Types Of Food 31

3. Food To The Room 31

4. Quality Control 32

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1) INTRODUCTION

The key department of hotel is food department. If the very nice service is

providing by service department but the food is not that much good. The customer

does not prefer that restaurant.

In the food & beverage department, they have to making cleaning

everyday. They have to use best items for making food. They have to taste quality

and try to maintain quality, the main cooks having experience and ability to make

best food.

Hotel Cross road having well kitchen and cook is able & experience.

Every day use best item for survive customer. They make list of item that they

needed. They are always going to purchase quality product.

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2) TYPES OF FOOD

Hotel Cross Road has a multi type of food. They are provide vegetarian .

They are providing different food dishes. The objective of hotel is to provide best

food & best quality to its customer.

They provided following food dishes:

Gujarati

Italian

Chinese

Punjabi

Continental

Fast food

3) ROOM SERVICE FOR FOOD

Customer calls to room service department and give order for food. Room

service department take this order and make food-according order and give to

customer room within 20 minuets.

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4) QUALITY CONTROL

Hotel Cross Road is maintaining quality by experience & expert person.

They never compromise to its quality & services. They always try to its level best.

Good raw material

Maintain quality by experience employee

Food make by experience man

Special dishes make by expert man

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IN DE X IN DE X


1. Introduction 35

2. Manpower Planning 36

3. Recruitment & Selection 38

4. Training & Development 40

5. Performance Appraisal 41

6. Wages & Salary 42

7. Employees Benefits & Service 42

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1) INTRODUCTION

The main componential organization is their employee an organization

requires the services of its employees to achieve is goals. Therefore human

resources are the most evident part of an organization.

Personnel management is the planning, organizing, direction, controlling

of the procurement, development, compensation, integration and malignance of

people of the purpose of contribution to organization, individual and social goal

Personnel management is concerned with managing people at work. All

the activity of the unit are initiated and determined by the employees, who make

up plants, institutions or offices. All these are up productive without employees.

Thus, personnel management covers the management of employees at all level.

An organization may be manufacturing firm, a business concern, an

insurance company, a government agency, social organization, hospital a

university, a public school, religious trust or even families. It may be small or

large, simple or complex, it needs to manage the efforts of the humans engaged in

it and to direct them towards organization missions and goals.

The internal department structure of personnel department varies widely

from one company to another; the personnel department has to function as a

medium to establish healthy relationship between the management and the

employee.

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2) MANPOWER PLANNING

Planning is the starting point of any managerial activities. It is an important

function of management in every organization. Planning has been focused on every

activity of the business like viz, marketing, production, finance, personnel etc.

Manpower planning is the process of determining manpower requirements and

the means for meeting these requirements in order to carry out the integrated plans of the

organization.

There are, many advantage of manpower planning which are as follows.

It reduces labour cost. Best use of skills of employees. It provides training facility. Improvements in all levels. It is useful for making employees skills upto date. It is evaluation tool. Useful to managerial succession.

From the above advantages we can say that Manpower planning is much useful tothe management.

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3) RECRUITMENT

RECRUITMENT is the process of attracting, potential, qualified a

competent employee with required characteristic and in proper quantity.

Recruitment is the process of finding and attracting capable applicants

for employment the process begins with the new recruit are sought and ends when

their application are submitted the result is a pool of applicants from which new

employee are selected

In simple terms recruitment is understood as the process of searching for

obtaining applicant for job, from among whom the right people can be selected.

Recruitment is the process of selecting efficient & trustworthy employees

who are willing to apply for the job. Recruitment aims to develop & maintain

proper manpower resources.

There are mainly three method of recruitment are as follows:

DIRECT METHOD

INDIRECT METHOD

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There are various sources of recruitment which are as above

Sources of recruitment

Internal recruitment External recruitment

1) Present Employee 1) Advertisement

2) Employee Referrals 2) Trade/professions

association

3) Formal Employee 3) Employment exchange

4) Previous applicant 4) Campus recruitment5) Consul tans

HOTEL CROSS ROAD adopted Direct method of recruitment & they

recruit employee from the internal sources of recruitment.

SELECTION

The objective of selection process is to determine whether an applicant

meets the qualification for a specific job & to choose the applicant who is most

likely to perform well in job.

This information is accrued in a number of steps or stages. It is a very

complicated and it is generally based on the nature and technology of the unit. It

is concerned with securing relevant information about an applicant like education,

date of birth, age and his qualification etc.

Selection is the process of choosing the individual who posses the

necessary skills, ability and personality to successfully fill specific job in the

organization

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Selection is the process of picking individual from pull of applicants with

necessary qualification.

Selection process

Selection is a process by which the qualified personnel can be chosen

from the application selection is process in the hand of management to get qualify

and disqualify applicant by various methods. This process is follow

Interview

Preliminary Selection

Final Selection

Placement

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4) TRAINING

Training is the act of increasing the knowledge and skill of an employee

for doing a particular job; it is a corner stone of sound management. It makes the

employees and techniques of production more effective. Apart from this, it

enables employees to develop and rise within the organization and increase their

market value, earning power and security.

Training and development refer to importing of specific skills, abilities

and knowledge and performance of employee.

An every institutions or organization trains their worker after selection of

the person. Training is a technique by which a management also gets information

that, this employee is right for the job or not.

HOTEL CROSS ROAD is giving training to new employees by senior.

They are planning for giving training to employee in other branch.

DEVELOPMENT

The management is the dynamic life giving element in business. The

caliber and performance of the manager will largely determine the success of

business. Therefore this company also takes care for the development of the

employees. The company provides special training to improve the performance

level.

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5) PERFORMANCE APPRAISAL SYSTEM

For personnel management a performance appraisal is an important tool.

Performance appraisal means persons performance in the company.

Ones the employees have been selected trained and motivated; he is then

appraised for his performance. Performance appraisal is the step where the

management finds out how effective it has been at hiring and placing employee. A

performance appraisal consists of evaluating an employees performance of a job

in terms of a job in terms of its recruitment.

HOTEL CROSS ROAD consider its employees as its most valuable

and therefore it believes in perfect and accurate performance appraisal system.

They believe that employees efficiency, productivity and great performance is a

ladder to success. HOTEL CROSS ROAD has an efficient performance appraisal

system for evaluating their employees performance.

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6) WAGES & SALARY

Wages and salary is one of the important functions for organization as

well as staff working in it. It is motive the person to effective, so it is most

important work.

In HOTEL CROSS ROAD hotel wages & salary is to be paid on

monthly basis. They pay salary to their employee on 2ND OR 3RD day of every

month.

7) EMPLOY BENEFIT

In today companies gives benefits to their worker or employ. HOTEL

CROSS ROAD hotel provides following facilities.

o Festival gift

o Bonus

o Loan

o Provident Funds

o Overtime

o vehicle

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INDEXINDEX

Sr. No Particular Page no

1. Introduction 45

2. Origination Chart 46

3. Financial Planning 47

4. Financial Sources 48

5. Capital structure 49

6. Management of Working Capital 50

7. Management of Fixed Assets 51

8. Profit 52

9. Account 52

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1) INTRODUCTION

Finance is the lifeblood of the business. It is impossible to run a business

without finance. In every function of business need finance. In this way the

finance is important role in business.

Finance is like an arm or left either you use it or loose it.

Financial management is that manage real activity, which is concerned

with the planning and controlling of the firms financials recourses. A capable

financial management can lead the unit to the path of highly profitability with

limited financial turnings.

Financial management is responsible for estimation of financial resources;

their procurement and their application in a manner in which they help the

enterprise grow according to well-defined objectives.

All the activities requires finance for their implementation like to establish

a business, to buy row materials and machines, to make production, to pay wages,

salaries, to market the products etc.

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2) ORGINIZTION CHART

As a financial activity has become more complex at present most of the

organization keeps a separate department you handling the matter of finance.

Finance department is one the key departments. Financial and accounting

activates are carried our through this department. So the organization of this

department is of much importance to every industry.

The chart of finance department ofHotel Cross Road is as under.

Chief Accountant

Finance Manager

Finance Department

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3) FINANCIAL PLANING

Planning is very necessary for the smooth running of the business.Planning means deciding in advance what is to be done.

Financial planning means deciding in advance the financial activities to be

carried on to achieve the basic objective of the firm. The success or failure of any

business enter price depends up on the formation of financial planning if the

financial planning is prepaid carefully, accurately and without any fault, than

enter price will get success in its business. If involves the setting of objective and

identification of the variable affecting the objective.

In Hotel Cross Road they also are doing financial planning. The top

management does the financial planning every year.

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4) FINANCIAL SOURCES

Sources of finance mean that from where to collect funds and from where

money comes for industries and also at sometime in which way it comes at the

time of requirements. Generally there are two source of finance i.e.

(1) Internal Sources

(2) External Sources

HOTEL CROSS ROAD has both internal sources and external sources

of finance.

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5) CAPITAL STRUCTURE

Capital structure is a very important decision for the company. Here the

company determines the formation of capital or mix of different types of long

terms funds.

Capital structure refers to the composition of long terms sources of funds

as debentures, long terms debtors, preference share capital, equity share capital

and retained earnings i.e. reserve and surplus.

The board of directors or financial manager of the companies should

develop an appropriate capital structure and this can be done only when all those

factors, which are relevant to the companys capital structure decision, are

properly analyzed and balanced.

HOTEL CROSS ROAD has its own capital and also has a loan from the

bank.

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6) MANAGEMENT OF WORKING CAPITAL

Working capital refers to the funds locked up in materials, working

progress, finished goods, receivable and cash, etc. since this asset are known as

current assets, in very simple terms, working capital may be defined as capital

invested in current assets

According to Hoagland, working capital is decretive of that capital which

is the fixed. But the more common use of the working capital is to consider it as

the different between the book value of the current assets and current liability.

Working capital plays as an important role in any organization. The

management of working capital is done in such a way so that the firm dose not

faces financial crises because or the secrecy of financial will create disturbance in

the working of the unit.

In HOTELCROSS ROAD working capital is Rs. 5, 00,000. Financial

manager dose the management working capital. It is a major concern of the

financial manager such as the accomplishment of the value of maximization of

goal depends essential on prudent working decision.

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7) MANGEMENT OF FIXED ASSETS

Management of fixed assets is very important in any organization. Fixed

assets of a company are the permanent capital of the company. They are helped in

the production process. They can be used year by year for a long period of time,

they must be checked. A large fixed asset does not mean that the firms are very

well but there must be proper use of fixed assets.

There must be proper and appropriate provision for depreciation of on

fixed assets. The financial manager is responsible for maintaining proper

management of fixed assets. Financial manager has to take proper decision for the

investment in fixed assets.

The total fixed assets ofHOTEL CROSS ROAD is

Rs.2,00,00,000 /- only.

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8) PROFIT

Over and above the other objective of a business the basic objectives of

any organization is making profit. The entire existents of the business depend on

its profitability. Profitability of a firm means consist ratio and percentage of total

profit earned on an annual bases. It is always observe to be well maintaining in

every firm.

HOTEL CROSS ROAD L has successfully in earning a profit of 20%

only.

9) ACCOUNT

Hotel Cross Road maintains its account by double entry system and

accounting is computerized. This is managed by the financial manager.

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I N D E X


1. Introduction 55

2. Marketing mix 56

3. Product Mix 57

4. Pricing Policy 58

5. Promotion Mix 59

6. Advertisement 607. Sales promotion 61

8. Competitors 61

9. Market Research 62

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1) INTRODUCTION

In this global economy, marketing management occupies a significant

place whether it is a new firm or it is an establish unit. In this combative world

every concern organization objective, an efficient & effective organization of

marketing department is a prime condition.

Marketing occupies an important position in the organization of business

unit. Without proper marketing the company cannot achieve its goal. According

modern marketing concept," marketing starts with the products idea and ends with

customers satisfaction.

According to Philip Kotler, Marketing is the process of planning, and

executive the conception, pricing promotion and distribution of goods ideas to

create exchanging with target groups that satisfy customer and organization

objective.

The concept of market is very much impotent in marketing. The

American Marketing Association defines A market as the aggregate demand of

the potential buyer for product/service.

It is said that without efficient marketing of the goods, even though we

will create best product, but we cannot sell it.

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2) Marketing mix

Marketing mix is the set of marketing tools that the firm uses to pursue

its marketing objective in the target market

- Philip Kotler

The basis of marketing operation is the co-ordination of four key variables

namely,

Product

Price

Place

Promotion

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PricePromotion

Product

Place

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3) Product Mix

Product mix is the list of all product offered for sale by a company. It is

defined as The composite of product offered for sale by a firm or a business

unit.

The product mix of a company has two characteristics: -

(1) Depth

(2) Width

Depth depends on the number of products items with in each product line.

Width depends on the number of products group of products line with in

the company.

Hotel Cross Road has product width in food dishes. i.e. Mexican, Thai,

Italian, Punjabi, Chinese, & continental items.

Hotel Cross Road has product width also in Room. i.e. executive rooms,

suit rooms

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4) PRICING POLICY

Pricing is a very critical decision in marketing management. It is a price

regulator of production, distribution and consumption of goods. Pricing strategy

determines the firms position in the market.

Pricing decision has strategic importance in any enterprise. It means

decision of determining price of a product. Price can be defined as the exchange

value of the goods or services in the terms of money. The price of products should

be determined in such a matter so as to offer a reasonable amount of profit to the

manufacturer, a reasonable remuneration to middle man and the maximum

satisfaction to the consumers.

Price is an important element in the marketing mix. The policy is only

factor that generate revenue other factor are expense. Price is only revenuegenerate element. So profits depend upon the price.

While deciding the price of product, following factor are consider as cost:

Cost of raw material

Wags paid

Electricity expenses

Promotion expenses

Estimating cost

Other cost

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5) Promotion mix

The marketing mix activates or product planning and distribution are

performed mainly with in business or between a business and the member of its

distribution channels. However, though its promotional activities, a firm

communicates directly with potential customers and as well we see, it is not a

simple process.

Basically, promotion is a attempt to influence, and more specifically

promotion is an element in an organization marketing mix that serves to inform,

persuade and remind the market of the product and the organization selling it, in

hopes of influencing the recipient s feeling, belief or behavior.

Promotion consists of those activities that are designed to bring a

company goods and services to the favorable attention of customer

There are four forms of promotion are as follows.

Personal Selling

Advertising

Sales Promotion

Publicity And Public Relation

Hotel Cross Road makes a promotion activity. So they can increase the

volume of sales and earning maximum profit.

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6) Advertising

Advertisement is one of the most essential that is carried on by most of the

companies. The main purpose of every organization is to promote sales and for

this purpose each and every organization use advertisement.

Advertisement can define as Mass, paid communication presentation and

promotion of goods, service or ideas by an identified sponsor, it is paid

communication, because the advertising has to pay for the space or time in which

his advertising.

It is a modern business word and in modern business world no business

can survive without advertisement. So advertisement is must.

Advertising is nothing but a paid from of non-personal presentation or

promotion of ideas, goods or services by an identified sponsor.

The advertisement at Hotel Cross Road is mainly media like Print Media

like newspapers, magazines, trade journals etc. Out Door Media advertise islike

poster hoardings, Television, etc.

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7) SALES PROMOTION

Now, day in competition are sales promotion activities become most

powerful in any of the organization to promote the sale? Hotel Cross Road also

tries it best for sales promotion.

Hotel Cross Road gives discount on their regular customer. They are also

provide group package on food, they provide discount on some special event.

They are doing sales promotion activity by this way.

8) COMPETITORS

In the market have many hotels but some hotel have very good quality &

reputation in city. Hotel Cross Road is one of them; in short period Hotel Cross

Road makes good value in the market but competitors still today.

The owner of Hotel Cross Road does not believe in competition and also

not compete with competitors but we known that in every firm has competitor.

These are following,

The Imperial Palace

Hotel Silver Palace

Hotel Kaveri

Hotel K.K.

Hotel Galaxy

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9) MARKETING RESEARCEH

Marketing research is a systemizing gathering recording and analyzing the

date about the marketing problem to facilitate decision making.

Thus, marketing research concentrates on the study of product planning,

advertising and sales promotion, distribution, structure, marketing strategies,

marketing competition, buyers behavior and attitude in the marketing place.

Hotel Cross Road is high quality business hotel. The hotel offers

consistently high standard of facility and accommodation. Therefore Hotel Cross

Road is no.1 business hotel in Rajkot.

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The future plan of the HOTEL CROSS ROAD is as follows:

o Going for improvement in quality.

o Going for improvement in infrastructure

o Improvement in services

o To open the new branches.

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S.W.O.T. analysis is a too for auditing an organization and its

environment. It is the first stage of planning and helps marketers to focus on key

issue. Ones key issues have been identify the feed in to market objective. SWOT

stands for

Strength

Weakness

Opportunity

Threats

Strength and Weaknesses are internal factor.

Opportunity and Threats are external factor.

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Strengths

Opportunity

Threats

WeaknessS.W.O.T.Analysis


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STRENGTH

The staff of HOTEL CROSS ROAD is well manner. They treat customer

generally.

There is a chain command means only top management can take decisions.

The location of HOTEL CROSS ROAD adds the middle of the city.

Internal personal relationship is very nice between staff and owner.

WEAKNESS

Front area is very small, so people can not found easily.

People park their vehicles out side because of small parking area.

Building of hotel is not proper, it is not look like three star from out side.

Hotel Cross Road does not give more important on

Advertisement.

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OPPORTUNITY

HOTEL CROSS ROAD situated at the middle of city, they having a more

market share.

Hotel Cross Roads image is very nice.

THREAT

Today world, firm only threat by competitor

Now days, these organization is suffering from the fear of constantly

increasing price of raw material.

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MARKEING MANAGEMENT

(PHILIP KOTLAR)

PERSONNEL MANAGEMENT

(ASHWATHAPPA, C.B. MAMORIA)

FINANCE MANAGEMENT

( I. M. PANDEY)

Documents

Hotel Cross Road Project Report-Prince Dudhatra