Frank M. Pfaller

CoutureHospitality Concepts

we fully support Sonu Shivdasani’s Hotel Water Campaignlaunched at HoteliersGuild’s ITB luncheon, March 08. in Berlin

endorsed by Sir Richard Branson http://vimeo.com/37735086

IN AN IDEAL WORLD

WHAT’S GOODFOR BUSINESS

WOULDALSO BE GOOD

FOR THE PLANET

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BUT EVERY ONCE IN AWHILEWITH A LITTLE IMAGINATION AND SOME

GOOD OLD FASHIONED COOPERATIVEEFFORT IT’S POSSIBLE TO ACHIEVE BOTH

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TAKE OUR INDUSTRY FOR INSTANCE–THE BUSINESS OF LUXURY AND HOSPITALITY

OUR PRIMARY OBLIGATION IS TO SEE TO THE COMFORT AND NEEDS OF OUR GUESTS

NO SMALL TASK

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BUT WHAT IF MEETING THE NEEDSOF OUR GUESTS PROVIDED AN

OPPORTUNITY TO MEET THE NEEDSOF MILLIONS OF PEOPLE LESS

FORTUNATE THAN US AT THE SAME TIMEWHAT IF WE COULD ACHIEVE THIS

WITH SURPRISINGLY LITTLE EFFORT

WE CAN

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WE BELIEVE IT’S POSSIBLE TO SOLVE THE WORLD’S WATER CRISIS WHILE

GROWING OUR BUSINESSES AT THE SAME TIME

CONSIDER THESE STARTLING FACTS

NEARLY 1 BILLION PEOPLEDON’T HAVE ACCESS TOCLEAN DRINKING WATER

30% OF THE WORLD’SPOPULATION LACKSPROPER SANITATION

Source • UNICEF/WHO. 2008 • Progress on Drinking Water and Sanitaion: Special Focus on Sanitation Source • World Health Organization

TAINTED WATER AND UNFITSANITATION CLAIM MORE LIVES

THROUGH DISEASE THANWAR CLAIMS THROUGH GUNS

EVERY 20 SECONDSA CHILD DIES OF

WATER RELATED ILLNESS

Source • 2006 UN Human Development Report Source • Number estimated from statistics in the 2006 UN Human Development Report

NOW CONSIDER THIS

PEOPLE SPEND UP TO10,000 TIMES MORE FOR BOTTLED

WATER THAN TAP WATER

IN 2009 ALMOST HALF OF ALLU.S. BOTTLED WATER CAME FROM

MUNICIPAL TAP WATER

Source • NRDC Source • Publication, Take back the tap • FoodandWaterWatch.org

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HERE’S WHERE THEIMAGINATION COMES IN

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WHAT IF EVERY HOTEL STOPPEDCARRYING COMMERCIALLY BOTTLED WATER

INSTEAD WE FILTER AND BOTTLE OUROWN HIGH-QUALITY TAP WATER

THEN WE CONTRIBUTE 10% OF THEPROCEEDS TO CLEAN WATER FUNDS

HERE’S WHERE THECOOPERATIVE EFFORT COMES IN

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IF WE DID THISWE COULD SOLVE THE

WORLD’S WATER CRISISIN JUST TEN YEARS

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WE WOULD MAKE ACCESSTO CLEAN WATER UNIVERSAL

WE WOULD DECREASE FOOD MILES WE WOULD REDUCE PLASTIC WASTE

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WE WOULD RESTORE ENTIRECOMMUNITIES AND ECONOMIES

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AND WE WOULD INCREASE OURREVENUE AT THE SAME TIME

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WE DIDN’T COME TO THISCONFERENCE TO IMPROVE

THE WORLD

WE CAME TO IMPROVEOUR BUSINESS

NOW WE CAN DO BOTH

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IN AN IDEAL WORLD ECONOMIC PROGRESS AND SOCIAL PROGRESS

GO HAND IN HAND

WELCOME TO AN IDEAL WORLD

Contact us!Frank M. Pfaller+41 22 534 9478+86 187 1791 2501selectedhotels@mac.com

Tracy Crawford+86 158 0177 9701tracy@raineight.com

Vivien Lin+86 136 0116 3963vhonglin@gmail.com(Mandarin Language)