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VisionWe see an organisation which aims at leadership in the hospitality industry by understanding its

guests, and designing and delivering products and services which enable it to exceed their

expectations. We will always demonstrate care for our customers through anticipation of their

needs, attention to detail, distinctive excellence, warmth and concern.

Mission

Our Guests

We are committed to meeting and

exceeding the expectations of our guests

through our unremitting dedication to

every aspect of service.

Our People

We are committed to the growth,

development and welfare of our people

upon whom we rely to make this happen.

Our Distinctiveness

Together, we shall continue the Oberoi

tradition of pioneering in the hospitality

industry, striving for unsurpassed excellence

in high-potential locations all the way fromthe Middle East to Asia-Pacific.

Our Shareholders

As a result, we will create extraordinary value

for our stakeholders.

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Business model

Continued emphasis on high-end, upscale accommodation through theexisting The Oberoi and Trident Hotels, as well as selective expansionin both the five star deluxe and five star segments of the Indian hotel

industry by participating in the development and management of newhotel properties in destinations where we see significant opportunities.

They own and operate Oberoi Flight Services and Oberoi AirportServices, which provides catering and other services to leadinginternational airlines, and operates restaurants and lounges in a number ofIndias domestic and international airports.

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Vision

ITCs vision of being the best brand in the hotel industry rests on followingthree pillars:

1. Responsible Luxury.

2. Commitment beyond market.

3.Fullfillment ofsocietys needs.

Mission

1. To provide best services to customers .

2. No compromise with the quality at any cost.

3. To be the best brand in hotel industry.

4. To promote nature

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Hotel Classification

Category Brand Positioning

Luxury ITC Hotels Mansions of LuxuryUpper upscale Welcom Hotels Passion for Quality

Upscale-midscale Fortune Hotels Promise of True Value

Heritage Welcom Heritage Unique Experiences

Business Model

ITC has a 4 brand classifications similar to Taj Hotels. Their revenue

drivers are the fortune hotels i.e in the midscale markets, so majority

of their hotels are fortune hotels.

Earlier ITC owned most of their hotels which resulted in debt of Rs

3000 crore. Now they have started to manage hotels rather than

owning them.