‘BESPOKE’‘ HOTELS AND RESIDENCES LIMITED

An introduction to our management services

It's better to be ‘Bespoke’ Off the peg? Never. Run of the mill? No thanks. Generic? You cannot be serious. We're ‘Bespoke’, and proud of it. The only common factors here are great service, a flair for hospitality and recognition that you want to be treated like an individual, not a room number. You can find a ‘Bespoke’ Hotel or Residence from Manchester to Mumbai and Cornwall to Caithness. Check in and check us out, and join the growing number of leisure and business guests who agree that it's better to be Bespoke’; a company which delights in the uniqueness of each of our properties and celebrates the softness of the branding we impose. We have hotels and residences which are perfect for families or sports lovers, business devotees or romantics, hedonists or epicureans. All are special in their own unique way. belong… beloved…bespoke

Bespoke Hotels and Residences

ÿ Created in 2000 by Haydn Fentum and Robin Sheppard.

ÿ Hotels and Residences operated: ÿ Leases - 6 ÿ Own - 4 ÿ Management Contracts - 95 (4 in London) ÿ Marketing Agreement overseas - 105

ÿ Clients include: ÿ Topland Group of Companies ÿ William Pears Group ÿ RBS ÿ Marshall CDP ÿ Grosvenor Estate

ÿ Bespoke Hotels and Residences ÿ The preferred brand for individual hotels and serviced apartments ÿ Proven track record of owning, operating and managing.

Bespoke Hotels and Residences

ÿ Bespoke has a highly experienced Board with over 200 years combined experience of the industry including: ÿ Robin Sheppard - Chairman ÿ Haydn Fentum - CEO ÿ Steve Littlefair - Managing Director (Finance Commercial) ÿ Graham Marskell - Managing Director (Operations) ÿ Thomas Greenall - Commercial Director ÿ Lord Daresbury - Non-Exec Director

ÿ The operational team consists of: ÿ 5 Regional Directors ÿ Sales & Marketing Directors ÿ Revenue Directors ÿ Purchasing Director ÿ HR & Training Managers ÿ Accounts back office + IT

CREDENTIALS

ÿ Consistent delivery of profitable operations & shareholder value

ÿ A proven track record in ownership, management, operations & business development

ÿ Direct spa and leisure experience, incorporating building, design and project management skills

Understanding the hotel and residences business

ÿ Successful ownership & management of some of the most admired hotels around the world

ÿ Awards ranging from ‘Hotel of the Year’ to Michelin stars

ÿ Detailed understanding of 2 – 5 star standards

ÿ History of developing stand-alone & integrated restaurant and spa concepts

A way of life

OUR MODUS OPERANDI

ÿ Establish the pre opening critical path and technical services criteria

ÿ Ensure FF&E schedules delivered on time, on budget, without fuss

ÿ Set clear objectives, e.g. sales plans; personal development; monthly business reviews

ÿ Impose exacting staff training to deliver consistent, professional service

ÿ Dictate through solid financial controls & stewardship

ÿ Effective & creative marketing

OUR CORE BELIEFS ÿ That relationships are based on respect & understanding of stakeholder’s

priorities & business requirements

ÿ That it is vital to balance the needs of owners, founders & operators from the outset

Bespoke Hotels

Services provided by Bespoke to its Managed and Marketed portfolio include:

ÿ Sales Support ÿ Marketing Support ÿ Revenue and Distribution Management ÿ Central Reservations Office ÿ Web bookings and Search Engine Optimisation ÿ Operations Management ÿ Group Purchasing ÿ People & Development support + recruitment ÿ Accounting Services

BESPOKE

Delivering profit

SALES

SALES

PURCHASING (Provyso)

FINANCE RECRUITMENT

specialist resources

ON-LINE BOOKING

DESIGN

Specialist Resources

MARKETING & PR

BUSINESS VENUE SOLUTIONS

SPA AND LEISURE

PROPERTY (Project Management)

Bespoke Hotels’ Key Properties

HOTEL GOTHAM – MANCHESTER

ÿ Spectacular new 5 star hotel – fun, witty destination and a little bit naughty

ÿ Set in one of the city’s grandest, listed buildings – a former bank premises at 100 King Street

ÿ 60 bedooms with 4 inner sanctum suites

ÿ Art Deco style hotel with many quirky and original ideas

ÿ Exceptional food in Honey Restaurant

ÿ Roof-top bar and club called Brass

ÿ This project was conceived, designed, built and project managed by Bespoke Hotels on time and on budget

THE BERMONDSEY SQUARE HOTEL - LONDON

ÿ Britain’s trendiest hotel – Trip Advisor

ÿ 80 bedroom “young at heart” hotel

ÿ GB Restaurant Grill and Bar

ÿ Hot tub on the roof

ÿ Members lounge and Banqueting Centre

ÿ Centre piece to antiques market and regeneration scheme

ÿ This project was conceived, designed, built and project managed by Bespoke Hotels on time and on budget

COTSWOLD HOUSE HOTEL – CHIPPING CAMPDEN

ÿ 28 bedroom luxury boutique hotel and spa

ÿ Tranquil and sublime comfort

ÿ Exceptional food

ÿ Perfect for board meetings, away-day training and corporate

events

ÿ Wealth of local historic houses and gardens, a superb choice

of independent shops and many of England's prettiest

villages.

ÿ Hydrotherapy pool and Turkish hammam room

CARNOUSTIE GOLF HOTEL & SPA - SCOTLAND

ÿ Open Championship Golf Course

ÿ 75 luxury en suite rooms and 10 suites

ÿ Extensive spa and health facilities

ÿ Large heated pool, sauna, whirlpool, steam room and gymnasium

ÿ 12 event rooms catering for up 700 delegates

ÿ Award-winning restaurant offering delicious fare, much from local Scottish produce

THE GROSVENOR - CHESTER

ÿ Michelin star restaurant and Parisian style brasserie

ÿ Rooms individually designed and beautifully furnished with the finest fabrics

ÿ Boutique sanctuary spa with a menu of rituals and treatments

ÿ Function rooms for weddings and civil ceremonies for up to 250 guests

ÿ Meeting Event space

ÿ Afternoon Tea Menu

THE WELCOMBE – STRATFORD UPON AVON

ÿ Within easy reach of Stratford-upon-Avon, the Cotswolds and Warwick Castle

ÿ Stands in 157 acres of beautiful grounds

ÿ Award-winning restaurant

ÿ 18 hole championship golf course

ÿ Luxury spa boasting a range of thermal experience and treatment rooms

ÿ All-weather tennis courts

ÿ Indoor swimming pool and outdoor vitality pool

STONEFIELD CASTLE – LOCH FYNE

ÿ Daily Telegraph Top 10 Castles in Scotland

ÿ Scottish Hotel Restaurant of the Year

ÿ 36 tastefully decorated ensuite bedrooms

ÿ 2 AA Rosettes

ÿ Set in 60 acres of woodland gardens

ÿ Wedding and meeting facilities

ÿ Based 2 miles from idyllic fishing village of Tarbert

LA SUITE WEST - LONDON

ÿ Created by British designer, Anouska Hempel

ÿ 80 bedrooms and suites individually crafted

ÿ The RAW restaurant is contemporary and healthy with a vegan menu

ÿ Alcohol-free mocktails

ÿ Private landscaped garden terrace

ÿ within walking distance of Notting Hill, Portobello Market and Marble Arch

THE LUGGER - CORNWALL

ÿ Sits on the water’s edge in village centre

ÿ 22 beautifully decorated bedrooms

ÿ Recently named ‘Best Seaside Hotel’ by The Sunday Times

ÿ AA Rosette restaurant with local produce

ÿ Surrounded by cliffs and headlands

ÿ Some of England’s most popular attractions within easily striking distance

STORRS HALL – LAKE WINDERMERE

ÿ Set in the heart of one the Lake District’s finest location

ÿ Grade II Listed Georgian mansion

ÿ 31 en-suite bedrooms and 9 log cabins

ÿ 3 AA Rosette Restaurant

ÿ Meeting facilities for up to 40 delegates

ÿ Wedding facilities for up to 82 people

ÿ Spectacular water’s edge gardens

BESPOKE INDIA

ÿ Over 95 hotels spread across the whole country

ÿ Hill-top tea plantations

ÿ Seaside resorts

ÿ Fast-paced urban prize-winners

ÿ Rich, colourful, fascinating

Being There

BESPOKE DUBAI

ÿ Focussed on the Palm Jumeirah with serviced apartments spread across the trunk

ÿ The Kingdom of Sheba Aparthotel delicately perched on the crown

ÿ In Joint Venture partnership with IFA

ÿ Interest spreading down the east coasts of Africa as far as South Africa

ÿ Significant plans for growth

Being There

WHY ‘BESPOKE’?

Bespoke Hotels will provide all the structure and process you would expect from any other branded operator but customised to ensure your hotel is the hero Our distribution systems and processes are as robust as any “flag” operator

ÿ The Lygon Arms, Broadway

ÿ Combe Grove Manor Hotel & Country Club, Bath

ÿ Billesley Manor, Stratford-upon-Avon

ÿ We currently operate or market over 200 hotels employing over 5000 staff and manage over £1bn of assets

ÿ Additionally both Peter Daresbury and Steve Littlefair have significant experience of hotel acquisitions and sales including:

ÿ Purchase of The Belfry (1973) and subsequent sale to Quinn Group for £185m (2005).

ÿ Acquisitions include De Vere Hotels (1982), Village Hotels (1996), Cameron House (1996) Slaley Hall (1998), Dunston Hall, Belton Woods, The Cavendish.

ÿ Sale of De Vere Group plc to AHG for £767m.

Three outstanding country properties were bought, developed and sold on behalf of The Furlong Group, under the management of Bespoke Hotels, over a period of 6 years

Company’s Financial performance...

In the past we have delivered shareholder value

Bought in 1991 and sold in 1998, the principals transformed the hotel to become a Michelin starred hotel of the year and generating in excess of a 50% uplift in value on sale.

50% uplift

1991-1998

The publically quoted price was £185m when sold to

Quinn Group

2006

2005

The publically quoted price was £767m sold to AHG

Bought in 1997 from Arcadian Group, and sold in 1998 to a US investor, the principals oversaw sales improvement and margin growth generating an uplift in value on sale of over 85%

85% uplift

1997-1998

Billesley Manor Combe Grove Manor Lygon Arms Recognising the top of the market, Furlong hotels were sold late 2005 to Dawnay Shore generating an uplift in value on sale of over 85%

85% uplift

1999-2005

Purchased in a consortium from a group of investors in 2004, Bespoke sold its shareholding to the main investor in 2009 for a price that implied an 80% uplift in asset value

80% uplift

2004-2009

Bespoke Operating Team – Successful Track Record

professional advisors

BANKING Barclays Bank plc Corporate Banking Centre PO Box 119 Park House, Newbrick Road Stoke Gifford Bristol BS34 8TN

AUDITORS Kilsby & Williams Cedar House Hazell Drive Newport NP10 8FY

SOLICITORS Forsters LLP 31, Hill Street London W1J 5LS

Professional advisors

Contact details

Bespoke Hotels Ltd Bespoke House 5 Bankside Crosfield Street Warrington WA1 1UP T: 0843 357 5555 F: 0843 357 5556 E: info@bespokehotels.com W: www.bespokehotels.com