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H&MM December 2009 | HotelWorldNetwork.com
in tough economic times, the strong brands win. jim holThoUser, emBassy sUiTes
24nSpecial Report
BRANDS
Company name | Company website Contact name | Contact E-mail Guestrooms* Properties* Do you franchise?
Initial fee** Royalty* Marketing fee*
Aloft | www.starwoodhotels.com/alofthotels [email protected] 4,736 32 Yes NA NA NA
Americas Best Inns & Suites | www.abestfranchise.com Doug Collins | [email protected] 6,853 102 Yes $20,000 4% 1.5%
Americas Best Value Inn by Vantagewww.americasbvi.com
Roger Bloss | [email protected] 52,585 809 Yes $9,000 (1) $11/room/ month minimum
$8/room/month
AmericInn | www.americinn.com Jon Kennedy | [email protected] 12,345 218 Yes $35,000 5% 2%
Andaz | www.andaz.com Becki Cohen | [email protected] 524 (5) 2 (5) NA NA NA NA
Baymont Inn and Suites | www.baymontinns.com Franchise sales [email protected]
19,090 227 Yes $26,000-27,000 5% 2%
Best Western International | www.bestwestern.com Abby Salman | [email protected] 309,509 4,067 Yes $47,000 NA $9,156
Budgetel Inns & Suites | www.budgetel.com Doug Collins | [email protected] 227 4 Yes $5,000 $12.50/room/month
$7.50/room/month
Budget Host Inn | www.budgethost.com Lisa Sawyer | [email protected] 5,492 149 Yes $5,000 $480/yr NA
Cambria Suites | www.cambriasuites.com Franchise sales | [email protected] 1,323 12 Yes $60,000 minimum 5% 2.1%
Candlewood Suites | www.candlewoodsuites.com Robert Radomski | [email protected] 20,641 (2) 204 (2) Yes $50,000 minimum 5% 2.5%
Clarion | www.clarionhotel.com Franchise sales | [email protected] 21,497 150 Yes $40,000 minimum 4.25% 2%
Comfort Inn | www.comfortinn.com Franchise sales | [email protected] 114,573 1,462 Yes $50,000 minimum 5.65% 2.1%
Comfort Suites | www.comfortinn.com Franchise sales | [email protected] 42,152 541 Yes $50,000 minimum 5.65% 2.1%
Country Hearth Inns & Suites | www.abestfranchise.com Doug Collins | [email protected] 5,923 94 Yes $20,000 4% 1.5%
Country Inns & Suites by Carlsonwww.countryinns.com
Janelle Russenberger | [email protected] 37,443 469 Yes $45,000 minimum 4.5% 2.5%
Courtyard by Marriott | www.marriott.com/courtyard Christie Patterson | [email protected] 117,258 808 Yes $50,000 minimum 5.5% 2%
Crossland Economy Studioswww.extendedstayhotels.com
Jennifer Kearney | [email protected] 4,399 34 No NA NA NA
Crowne Plaza Hotels & Resorts | www.crowneplaza.com David Anderson | [email protected] 93,382 (2) 342 (2) Yes $75,000 minimum 5% 3%
Days Inn | www.daysinn.com Franchise sales [email protected]
152,971 1,880 Yes $36,000 minimum 5% 3.8%
Doubletree | doubletree.hilton.com Craig Mance | [email protected] 49,736 195 Yes $75,000 minimum 5% 4%
Downtowner Inns | www.hifranchise.com Amy Foy | [email protected] 213 5 Yes $6,000 3% 2.5%
Econo Lodge | www.econolodge.com Franchise sales | [email protected] 50,812 816 Yes $25,000 minimum 4.5% 3.5%
Element | www.starwoodhotels.com/element [email protected] 762 (5) 6 (5) Yes NA NA NA
Embassy Suites | embassysuites.hilton.com Craig Mance | [email protected] 45,980 189 Yes $75,000 minimum 4% 4%
Extended Stay America | www.extendedstayhotels.com Jennifer Kearney | [email protected] 40,426 365 No NA NA NA
Extended Stay Deluxe | www.extendedstayhotels.com Jennifer Kearney | [email protected] 10,602 109 No NA NA NA
Fairfi eld Inn by Marriottwww.marriott.com/fairfi eldinn
Christie Patterson | [email protected] 50,787 569 Yes $50,000 minimum 4.5% 2.5%
Fairmont Hotels & Resorts | www.fairmont.com Mike Taylor | [email protected] NA 56 NA NA NA NA
Four Points by Sheratonwww.starwoodhotels.com/fourpoints
[email protected] 24,900 (5) 146 (5) Yes NA NA NA
Four Seasons Hotels and Resortswww.fourseasons.com
Nicola Blazier | [email protected] NA NA No NA NA NA
Grand Hyatt | www.hyatt.com Becki Cohen | [email protected] 19,919 (5) 34 (5) NA NA NA NA
GuestHouse International | www.guesthouseintl.com Terry Kline | (605) 725-5302 5,484 66 Yes $15,000 3% 1%
Hampton Inn/ Hampton Inn & Suiteshamptoninn.hilton.com
Craig Mance | [email protected] 154,494 1,579 Yes $50,000 minimum 5% 4%
Hawthorn Suites | www.hawthorn.com Franchise sales representative [email protected]
8,423 90 Yes $40,000 minimum 5% 2.5%
Hotel Brand Survey2009
H&MM December 2009 | HotelWorldNetwork.com
Today its about identifying the essence of each of these brands. jeff wagoner, wyndham
26nSpecial Report
BRANDS
Company name | Company website Contact name | Contact E-mail Guestrooms* Properties* Do you franchise?
Initial fee** Royalty* Marketing fee*
Hilton | www.hilton.com Craig Mance | [email protected] 100,639 247 Yes $85,000 5% 4%
Hilton Garden Inn | hiltongardeninn.hilton.com Craig Mance | [email protected] 54,731 402 Yes $60,000 minimum 5% 4.3%
Holiday Inn Express | www.hiexpress.com Kevin Kowalski | [email protected] 173,794 (2) 1,932 (2) Yes $64,000-91,000 minimum
5% 3%
Holiday Inn Hotels & Resorts www.holidayinn.com
Kevin Kowalski | [email protected] 249,691 (2) 1,353 (2) Yes $70,000-104,000 minimum
5% 2.5%
Home2 Suites | www.home2franchise.com Craig Mance | [email protected] 0 0 Yes $50,000 3% (first year) 3%
Homestead Studio Suites | www.extendedstayhotels.com Jennifer Kearney | [email protected] 16,864 132 No NA NA NA
Homewood Suites by Hilton | homewoodsuites.hilton.com Craig Mance | [email protected] 27,588 249 Yes $60,000 minimum 4% 4%
Hotel Indigo | www.hotelindigo.com Janis Cannon | [email protected] 2,702 (2) 22 (2) Yes $60,000 minimum 5% 3.5%
Howard Johnson | www.hojo.com Franchise sales representative [email protected]
47,177 482 Yes $36,000 minimum 4% 2%
Hyatt Place | www.hyattplace.com Becki Cohen | [email protected] 17,721 (5) 141 (5) Yes NA NA NA
Hyatt Regency | www.hyatt.com Becki Cohen | [email protected] 65,739 (5) 141 (5) NA NA NA NA
Hyatt Summerfield Suites www.hyattsummerfieldsuites.com
Becki Cohen | [email protected] 4,070 (5) 30 (5) Yes NA NA NA
InterContinental Hotels & Resorts www.ihg.com
Simon Scoot | [email protected] 54,736 (2) 159 (2) Yes $75,000 minimum 5% 3%
Jameson Inns | www.jamesoninns.com David Carley | [email protected] 7,890 120 No NA NA NA
JW Marriott | www.jwmarriotthotels.com Mitzi Gaskins | [email protected] 18,284 (5) 43 (5) Yes NA NA NA
Key West Inns | www.keywestinn.net Neal Jackson | [email protected] 972 21 Yes $8,500 $17/room/month $100/month
Kimpton Hotels & Restaurants www.kimptonhotels.com
Vanessa Bortnick [email protected]
9,322 48 No NA NA NA
Knights Inn | www.knightsinn.com Franchise sales representative [email protected]
19,542 301 Yes $5,000 5% Incl.
La Quinta Inns & Suites | www.laquinta.com David Wilner | (303) 295-0196 74,415 708 Yes $50,000 4% 2.5%
Le Meridien | www.starwoodhotels.com/lemeridien [email protected] 26,874 (5) 104 (5) Yes NA NA NA
The Lexington Collection | www.lexingtoncollection.com Roger Bloss | [email protected] 7,500 33 Yes $30,000 3% 0.5-1%
Loews Hotels | www.loewshotels.com Emily Goldfischer | [email protected] NA NA NA NA NA NA
The Luxury Collection | www.starwoodhotels.com/luxury [email protected] 10,989 (5) 61 (5) NA NA NA NA
MainStay Suites | www.mainstaysuites.com Franchise sales | [email protected] 2,694 35 Yes $30,000 minimum 5% 2.5%
Marriott Hotels & Resorts | www.marriott.com Rory Tetreault | [email protected] 178,420 (5) 496 (5) Yes $82,500 or $300/room
6% plus 3% of gross F&B sales
1%
Master Hosts Inns | www.hifranchise.com Amy Foy | [email protected] 494 4 Yes $16,000 4% 2.5%
Microtel Inns & Suites | www.microtelinn.com Franchise sales representative [email protected]
22,106 308 Yes $40,000 minimum 5-6% 2-3%
Motel 6 | www.motel6.com Dean Savas | [email protected] 95,748 951 Yes $25,000 4% 3.5%
Novotel | www.novotel.com Laura Rojo-Eddy | [email protected] 70,893 (6) 392 (6) No NA NA NA
NYLO Hotels | www.nylohotels.com John Russell | [email protected] 539 (7) 3 (7) Yes $60,000 5% 3.5%
Omni Hotels | www.omnihotels.com Caryn Kboudi | [email protected] NA NA NA NA NA NA
Park Hyatt | www.parkhyatt.com Becki Cohen | [email protected] 4,901 25 NA NA NA NA
Park Inn | www.parkinn.com Janelle Russenberger | [email protected] 16,252 94 Yes $35,0000 minimum 4.5% 2%
Passport Inn | www.hifranchise.com Amy Foy | [email protected] 800 22 Yes $6,000 3% 2.5%
Quality | www.qualityinn.com Franchise sales | [email protected] 85,055 908 Yes $35,000 minimum for Inns, $50,000 minimum for Suites
4.65% 2.1%
Radisson Hotels & Resorts | www.radisson.com Janelle Russenberger | [email protected] 89,314 407 Yes $75,000 minimum $150,000 minimum
2%
H&MM December 2009 | HotelWorldNetwork.com
you wouldnt do reorganizations like this during a peak. ThorsTen kirschke, carlson
28nSpecial Report
BRANDS
Company name | Company website Contact name | Contact E-mail Guestrooms* Properties* Do you franchise?
Initial fee** Royalty* Marketing fee*
Ramada | www.ramada.com Franchise sales representative [email protected]
116,320 (5) 895 (5) Yes $1,000 plus greater of $35,000 or $350/room
4% 4.5%
Red Carpet Inn | www.hifranchise.com Amy Foy | [email protected] 6,880 124 Yes $11,000 3.5% 2.5%
Red Lion Hotels | www.redlion.com George Schweitzer | [email protected] NA NA NA NA NA NA
Renaissance Hotels & Resorts www.marriott.com/renaissancehotels
Rory Tetreault | [email protected] 49,950 (5) 140 (5) Yes $60,000 or $200/guestroom
5% 1.5%
Residence Inn by Marriott www.marriott.com/residenceinn
Christie Patterson | [email protected] 68,917 573 Yes $50,000 minimum 5.5% 2.5%
Rodeway Inn | www.rodewayinn.com Franchise sales | [email protected] 20,302 346 Yes $7,500 minimum $15/room/month(3)
$8/room/month
Scottish Inns | www.hifranchise.com Amy Foy | [email protected] 4,658 122 Yes $8,500 3% 2.5%
Settle Inn & Suites | www.settleinn.com Terry Kline | (605) 725-5302 1,074 15 Yes $25,000 3% 1%
Sheraton Hotels and Resorts www.starwoodhotels.com/sheraton
[email protected] 141,192 (5) 399 (5) Yes NA NA NA
Sleep Inn | www.sleepinn.com Franchise sales | [email protected] 26,867 365 Yes $40,000 minimum 4.65% 2.1%
Sofitel | www.sofitel.com Gabriela Navejas | [email protected] 30,907 (6) 126 (6) No NA NA NA
Sonesta Collection Hotels, Resorts, Cruises www.sonesta.com
Philip Silberstein | [email protected] 6,022 (7) 30 (7) Yes $100,000 or $500/room
5% 2%
SpringHill Suites by Marriott www.marriott.com/springhill-suites
Christie Patterson | [email protected] 24,151 208 Yes $50,000 minimum 5% 2.5%
St. Regis | www.starwoodhotels.com/stregis [email protected] 3,678 (5) 18 (5) Yes NA NA NA
Staybridge Suites | www.staybridge.com Robert Radomski | [email protected] 16,644 152 Yes $50,000 minimum 5% 2.5%
Studio 6 | www.staystudio6.com Dean Savas | [email protected] 6,182 52 Yes $25,000 5% 2%
StudioPlus Deluxe Studios www.extendedstayhotels.com
Jennifer Kearney | [email protected] 3,551 46 No NA NA NA
Suburban Extended Stay Hotel www.suburbanhotels.com
Franchise sales | [email protected] 7,256 60 Yes $30,000 minimum 5% 2.5%
Super 8 | www.super8.com Franchise sales representative [email protected]
130,920 2,110 Yes $25,500 minimum 5.5% 3%
3 Palms Hotels & Resorts www.abestfranchise.com
Doug Collins | [email protected] 744 4 Yes $20,000 $15/room/month $10/room/month
TownePlace Suites by Marriott www.marriott.com/towneplace-suites
Christie Patterson | [email protected] 16,328 163 Yes $40,000 minimum 5% 1.5%
Travelodge | www.travelodge.com Franchise sales representative [email protected]
36,154 479 Yes $36,000 minimum 4.5% 2% (4)
Vagabond Inn | www.vagabondinn.com Chuck Valentino | (310) 283-3118 3,505 44 Yes $20,000 3.25% 3.25%
Value Place | www.valueplace.com Gina McKee | (316) 631-1312 14,338 123 Yes $49,600 5% 0%
W Hotels | www.starwoodhotels.com/whotels [email protected] 9,853 (5) 32 (5) Yes NA NA NA
Westin Hotels and Resorts | www.starwoodhotels.com/westinhotels
[email protected] 65,148 (5) 163 (5) Yes NA NA NA
Wingate by Wyndham | www.wingatehotels.com Franchise sales representative [email protected]
15,051 164 Yes $36,000 minimum 4.5% 4%
Wyndham Hotels and Resorts | www.wyndham.com Franchise sales representative [email protected]
21,724 82 Yes $35,000 minimum 5% 3%
* As of Dec. 31, 2008, unless otherwise noted. NA: either not answered or not applicable. ** Includes application fee. (1) $9,000 up to 60 rooms, 61+ $125/room. (2) Globally. (3) $1 escalation on anniversaries 2-5. (4) Plus $.05-.10 per day per room. (5) Numbers current as of Sept. 30, 2009. (6) Numbers current as of June 30, 2009. (7) Numbers current as of Dec. 1, 2009.