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House of NorwayNational Promotion Pavilion @ World Winter Sports Expo 2020
Live-streaming/webinar & networking event @ SNØ Oslo
Beijing & online, 3.-7. September 2020
Oslo, 26. August & 4. September 2020
Foto: Moelven
Impactful partnershipswith the world’s leadingbusiness events
Innovation Norway / GreenTech Festival
House of NorwayWhat it is
House of Norway
The concept
• Hub for international networking and expansion of business opportunities
• Exposure of national brand identity, culture, history and solutions
• Showcasing Norwegian companies, products, competence and technology
House of Norway will give Norwegian companies
an export advantage and strengthen their market
position abroad under the umbrella of our national brand.
Innovation Norway / GreenTech Festival
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House of NorwayOur ambition
House of Norway is a place where we showcase and position Norwegian companies, promote our unique products, competence and technology. It is a dynamic hub for networking and expanding connections into foreign markets creating and developing future opportunities.
Our ambition is that House of Norway will give Norwegian companies an export advantage and strengthen their market position abroad through the promotion of our strong national identity. By creating impactful partnerships at the world’s leading business events, our ambition is to give Norwegian solutions global reach.
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Innovation Norway –
the facilitator
• Norwegian government's official trade representative abroad
• Lowering risk in internationalisation processes and export initiatives
• Provider of market insights
• Facilitator for business networking
• Access to international markets
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Innovation Norway / SEG 2019
House of Norway
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Innovation Norway / GreenTech Festival
Innovation Norway / Conxemar 2019 Innovation Norway / Sjømatmessen Brussel Innovation Norway / Matstreif 2019Innovation Norway / SEG 2019
Building our national brand– a joint collaboration
• We need to expose business areas where Norway has competitive advantages
• At our international business events we focus on telling stories about Norway as a pioneer within sustainable development
• As partner related to House of Norway you become an important part of Brand Norway, while building our national brand
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Innovation Norway / World Winter Sports Expo
Visit Norway / Nils-Erik Bjørholt
House of Norway World Winter Sports Expo Beijing, 20203.-7. September 2020
Why House of Norway + World Winter Sports Expo 2020
WWSE is driven by high speed development of the Chinese
winter sports landscape, stimulated by the fact that China
(Beijing) will host Winter Olympics in 2022.
House of Norway gives you high level profiling to an
extensive Chinese business network, both online and at the
expo. Showcase your company to a large audience and
connect with relevant business opportunities, both digitally
and with assistance from Innovation Norway China office.
Beijing 2022 generates market forces
Regional development plans, raising sports interest and insight, stimulating a healthier lifestyle in the population.
WWSE has become a centre-point for the Chinese authorities on winter sports
It presents the latest innovations and developments and engages the international winter sports industry and organisations.
WWSE gathers interest from the whole Chinese winter sports market
From destination developments to tourism, and from training competence to equipment and technologies.
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Key highlights from WWSE 2019
• House of Norway had 20 companies participating
• Norway experienced high level of attention from China
• 30 000 square metres Exhibition Area
• More that 20 countries around the world involved
• More than 600 Brands (50% international)
• 600 + Domestic and foreign media
• 178 000+ Visits and 240+ Speakers
• Over 240 global big names gathering to discussthe latest achievements in winter sports industry
• Promoted the on-site signing of nearly 100 key projectsbetween China and foreign entities
07.07.2020 10
Innovation Norway / WWSE 2019
Innovation Norway / WWSE 2019
Innovation Norway / WWSE 2019
Innovation Norway / WWSE 2019
Testimonials from Norwegian attendees: WWSE 2019
“Great value! The expo gives us larger network and best practice”Kjell-Inge Stellander, Trondheim Kommune
“Strengthen our partnerships”Rune Midthaug, Norges Idrettsforbund
“We experienced a lot of interest in what we have to offer in our region”Marius Ringen, Meråker VGS, Trøndelag FK
“Good arena for demonstrating products to a growing winter sports market” Terje Smevold, BRAV
“Many new relevant contacts”Håvard Bjor, Norwegian Sports Tech
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“Improved already established customer relations” Emil Jonsson, Alpine International
Sports Equipment & Sports Health Tech Smart resort design & operations Training & activity based tourism
House of Norway – Focus Areas @ WWSE 2020
Norwegian food & nutrition Design & Lifestyle
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Visit Norway / Sophie Stevens Visit Norway / Thomas Kleven Visit Norway / Ute foto
Visit Norway / Benjamin Ward Innovation N orway / WWSE
Visit Norway / Nils-Erik BjørnholtBård Basberg
© Fjordfiesta
© Snø Oslo
WWSE: Visitor profiles
Key market stakeholders:
• Industry and sports organizations
• Ministries and high level officials
• International and domestic enterprises
• Channel distributors (online/offline)
• Sports, education & tourism bureaus
• Regional government officials
• International and Chinese media
• Research & industry development institutes
• Chinese end-users (consumers/potential customers)
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Innovation Norway / Bokmessa I Frankfurt 2019
WWSE 2020 – House of Norway concepts & assets
• On-site exhibition & promotion area with large screen for presentation/promo
• Digital coverage and possible live-streaming
• Satellite event @ SNØ Oslo for all participants in Norway - live-streaming/recordings/webinar to WWSE
• Onsite/digital access to exhibition conference and forums – market updates by high level international and Chinese speakers
• Onsite/digital B2B meeting service facilitated by Innovation Norway in China and Norway
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Innovation Norway / WWSE 2017
Innovation Norway / WWSE 2017
Innovation Norway / WWSE 2019 Innovation Norway / WWSE 2017
WWSE 2020 – House of Norway promotion opportunities
• Promotion and profiling on large screen at pavilion
• Online company profile and promotional showcase + articleson official WWSE website and SoMe, Wechat, Weibo and Chinese media
• Keynote speaker slot /panelist at Norway-China WWSE webinar and/or key conference forum during WWSE- live streaming or recording in advance
• Interviews and media exposure in main-stream media
• Norwegian Embassy to profile the key position of Norway in wintersports as a panelist in opening ceremony and receive high ranking Chinese officials (Vice-Premier)
• Promotional Online Forum: Online speech; Online promotion (Live host, live broadcast platform, live broadcast distribution)
• 1:1 Business online matchmaking
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Innovation Norway / WWSE 2017
Innovation Norway / WWSE 2017 Innovation Norway / WWSE 2017
Innovation Norway / WWSE 2017
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Event location in NorwaySnø Oslo/Igloo Innovation
House of Norway Partnership Offerings
Price indication NOK (ex MVA)
Services includedPremium Partner
Incl local presenceBusiness Partner
Norway or China presence
Profiling at pavilion area / film
Online profiling
Logo wall
Event with recorded streaming from Norway
Professional assistance with online dialogue
Norway-China Webinar
Promotional Online Forum
Translation service
Networking and online/onsite meeting service
Exhibition Conference/Forum speaker slot
Hold events /presentations on stage
VIP tour/profiling
Media/interview
Cluster PartnerNorway presence
50 000 30 000-50 000 10 000
