Household energy efficiency: a technological perspective

Household energy efficiency: a technological

perspective

VIETNAM

Prepared by

Tien Minh Do

Hanoi University of Science and Technology

July 2014

Effective energy efficiency policy implementation targeting

“New Modern Energy Consumer” in the Greater Mekong Subregion

Page 1

Table of Contents

1.Introduction 6

1.1 Energy Efficiency in Vietnam 6

1.2 Objectives of the EE technology market survey 7

2. Methodology 8

2.1 Survey site description 8

2.2 Data collection 9

3. Energy efficiency appliance market 10

3.1 Energy efficiency label of Vietnam 10

4.1 Retailer market scheme 13

4.2 Availability of electric appliances 14

4.3 Key barriers to selling energy efficiency technology for households 17

4.4 Main drivers of selling energy efficiency technology for households 18

4.5 Key success to improvement of EE products sales 19

5. Conclusion 20

6. Appendix 21

Analytical results from the Survey Monkey 21

7. References 92



Page 2

Table of figures

Figure 2.1: Survey sites 8

Figure 3.1: EE Label 10

Figure 3.3: Energy label no. 5 in Thailand 12

Figure 4.1: Scale of retailer shop 13

Figure 4.5: Proportion of EE appliances sold in the retailer shops 16

Figure 1: Type of business 21

Figure 2: Business size 21

Figure 3: Main products sold in retailer shops 22

Figure 4: Provide installing and maintaining services 22

Figure 5: Number of employees for installing and maintaining EE products 23

Figure 6: The frequency of training for staff on installing and maintaining EE products 23

Figure 7: Vocational training for installers and to those providing maintenance services 24

Figure 8: Level of education achieved for technical staff 24

Figure 9: Promotion for selling EE products 25

Figure 10: Support on selling EE product 25

Figure 11: Potential growth market of EE product in the future 26

Figure 12: Opinion on expanding its business in EE products 26

Figure 13: Type of customers of the retailer shops 27

Figure 14: Knowledge/skills of customers on EE products 27

Figure 15: EE product preference of customers 28

Figure 16: Type of air conditioners sold in the retailer shops 29

Figure 17: Percentage of efficient AC sold in total product in retailer shops 29

Figure19: TOP three best selling capacities of each AC type sold in retailer shops 30

Figure20: TOP three countries that produce AC sold in the retailer shops 31

Figure 21: Percentage of local and imported AC sold in retailer shops 31

Figure 22: Total number of energy efficient AC sold in retailer shops in the past five years 32

Figure 23: Type of lighting in the retailer shops 33

Figure 24: Percentage of each product type sold in retailer shops 33

Figure 25: TOP power of the best-selling lighting products sold in retailer shops 35

Figure 26: Countries that produce lighting products sold in the retailer shops 37

Figure 27: Percentage of local and imported lighting products sold in retailer shops 39

Figure 28: Total number of energy efficient lighting products sold in retailer shops in the past

five years 40

Figure 29: Type of fridges sold in the retailer shops 40

Figure 30: Percentage of each product type sold in the retailer shops 41

Figure 31: TOP three best-selling brands of the refrigerator in the retailer shops 41

Figure 32: TOP three best selling capacities of each type of refrigerators sold in the retailer

shops 42

Figure 33: TOP three countries that produce refrigerator sold in the retailer shops 42

Figure 34: Percentage of local and imported refrigerator sold in retailer shops 43

Figure 35: Total number of energy efficient refrigerator sold in retailer shops in the past five

years 43

Figure 36: Type of cooking devices sold in the retailer shops 44


Figure 38: Percentage of local and imported cooking devices sold in the retailer shops 45



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Figure 39: Total number of EE cooking devices sold in the retailer shops in the past five years

46

Figure 40: Type of washing machine sold in the retailer shops 47


Figure 42: TOP three best-selling brands of the washing machine sold in the retailer shops 48

Figure 43: TOP three countries that produce washing machine sold in the retailer shops 49

Figure 44: TOP three capacity (W) of the best-selling washing machine sold in the retailer shops

50

Figure 45: TOP three best selling capacities of each type of washing machine sold in the retailer

shops 51

Figure 46: Percentage of local and imported washing machine sold in the retailer shops 52

Figure 47: Total number of EE washing machine sold in the retailer shops in the past five years

53

Figure 48: Type of fan sold in the retailer shops 54


Figure 50: TOP three best-selling brands of fan sold in the retailer shops 55

Figure 51: TOP three countries that produce fan sold in the retailer shop 56

Figure 52: TOP three best selling capacities of the conventional fan in the retailer shops 57

Figure 53: TOP three best selling capacities of the EE fan in the retailer shops 58

Figure 54: TOP three best selling capacities of each type of fan sold in the retailer shops 59

Figure 55: Percentage of local and imported fan products sold in the retailer shops 60

Figure 56: Total number of EE fans sold in the retailer shops in the past five years 61

Figure 57: Type of TV sold in the retailer shops 62


Figure 59: TOP three best selling size/capacities of each type of TV sold in the retailer shops63

Figure 60: TOP three best-selling brands of TV in the retailer shops 64

Figure 61: TOP three countries that produce TV sold in the retailer shops 65

Figure 62: Percentage of local and imported TV sold in the retailer shops 66

Figure 63: Total number of EE TV products sold in the retailer shop in the past five years 67

Figure 64: Type of water boiler sold in the retailer shops 68


Figure 66: Top three best selling capacities of each type of water boiler in the retailer shops69

Figure 67: Top three best selling brands of water boiler sold in the retailer shops 70

Figure 68: Top three countries that produce water boiler sold in the retailer shops 71

Figure 69: Percentage of the local and imported water boiler sold in the retailer shops 72

Figure 70: Total number of EE water boiler products sold in the retailer shops in the past five

years 73

Figure 71: Type of iron sold in the retailer shops 74


Figure 73: Top three best selling capacities of each iron type in the retailer shops 75

Figure 74: Top three best selling brands of iron sold in the retailer shops 76

Figure 75: Top three countries that produce iron sold in the retailer shops 77

Figure 76: Percentage of the local and imported iron sold in the retailer shops 78

Figure 77: Total number of energy efficient of iron products sold in the retailer shops in the past

five year 79

Figure 78: Type of water heater sold in the retailer shops 80


Figure 80: Top three best selling brands of water heater in the retailer shops 81

Figure 81: Top three countries that produce water heater sold in the retailer shops 82



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Figure 82: Top three best selling capacities of each type of water heater in the retailer shops83

Figure 83: Percentage of the local and imported water heater sold in the retailer shops 84

Figure 84: Total number of EE water heater products sold in the retailer shops in the past five

years 85

Figure 85: Type of the electric pump sold in the retailer shops 86

Figure 86: Percentage of each pump type sold in the retailer shops 86

Figure 87: TOP three best-selling brands of pump sold in the retailer shops 87



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Tables

Table 2.1: Characteristics of the survey sites 9

Table 4.1 Key barriers to selling energy efficiency technology for households 17

Table 4.2 Main drivers of selling energy efficiency technology for households 18

Table 4.3 Key successful for improve of selling EE products 19



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1. Introduction

Energy efficiency improvement has an important role to play in the sustainable

development strategy as it could offer multiple benefits, for example, increased security of

energy supply, reduced GHG emissions and enhanced social justice. The issue, even becomes

more critical in the poor developing countries like Vietnam because EE could help save

investment in energy and facilitate cheaper and faster energy access to populations, particularly

for the low income households. The deployment of EE technologies, however, has some

challenges, such as the availability and suitability of the technologies as well as necessary

knowledge and support for their installation and maintenance, especially in the new modern

energy consumers (the MECON), who have access to electricity grid but live on low income

(USD2-5 per day) and who will be responsible for a large share of expected increase in energy

demand and thus GHG emissions. For that reason, the market survey is needed to establish an

EE technology database, and to identify the opportunities and barriers to the adoption of EE

technologies, measures and policies amongst the MECON group in Vietnam.

1.1 Energy Efficiency in Vietnam

Energy efficiency (EE) has long been highlighted as critical to help meet a sustainable

socio-economic development in Vietnam. First, it helps enhance security of energy supply by

reducing energy demand and dependency on energy import which are both becoming serious

issues for the country’s economic growth. It is indicated by the fact that over period (1990-

2010), to support to socio-economic development which is characterised by the GDP growth rate

of 7.5 percent per annum, the final energy demand of Vietnam grew at 5.7 percent, accordingly.

If this trend is allowed to continue, Vietnam will become a net energy importing country by the

year 2017 (MOIT, 2010). The reason for that is energy is not effectively used in Vietnam. As

can be seen in Figure 1.1, energy intensity (EI) of Vietnam is lower than those of Cambodia,

Laos and Myanmar but still higher than that of Thailand. The steep decline of energy intensity in

Vietnam between 1990 and 2010 was largely due to dramatic fall in the use of traditional

biomass. However, over the last decade, there has been strong expansion of the industrial sector

including energy-intensive sub-sectors, with efficiency levels remaining poor, such as,

manufacturing and construction material industries.

Energy consumption in residential and transport has also expanded rapidly, outpacing the

increase in the sector’s value added and contributing to the growth of energy intensity (World

Bank, 2010). Second, EE is responsible for curbing Green House Gas (GHG) emissions as more

than 90 percent of the Vietnam’s energy consumption are fossil fuels (MOIT, 2010). Finally, EE

offers good opportunities for realisation of social justice through making modern energy

available, accessible and affordable for the poor. Despite a sharp decrase in energy consumption

over period (1990-2010), which is about two times, the residential sector is still a big energy

consumer in Vietnam with its share accounting for 35% of the country’s total final energy

consumption (IEA, 2014). The energy scale and pattern of this sector are rapidly changing as a

result of the industrialisation and urbanisation process. At this time, more than 99 percent of

communes through out the country are electrified (MOIT, 2014) but more than 60 percent of

population live in the rural area and more than 10 percent population are poor with income less

than 1 USD per day (GSO, 2014), therefore, biomass is a major fuel consumed by this sector. It

is expected that Vietnamese people’s living standard will be improved in the years to come but

the share of population to be considered in the New Modern Energy Consumers (the MECON



Page 7

group), i.e. people who have access to grid electricity but who live on low incomes (USD 2-5 per

day) is still high, about 60% population (GSO, 2014). This group will be responsible for a large

share of expected increase in energy demand as well as GHG emissions of the country and thus

there is an urgent need for establishing adequate energy policies targeting the MECON.

Recently, Vietnam has issued a series of energy policy measures but those are inadequate and

limited in application due to their narrow focus (energy sector or some big final consumers, such

as, industry and transport only), short vision (short or medium terms of 5 to 10 years only) and

neglect of the non-technical barriers in implementing EE measures in the residential sector,

especially the MECON group. In other words, these policies do not work and need to be

developed on the robust evidence-base.

1.2 Objectives of the EE technology market survey

The aims of this study were to identify the opportunities and barriers to the adoption of

EE technologies, measures and policies amongst new modern energy consumers in Vietnam.

This research was driven by the following objectives:

1. To collect information about the enregy technology market for households, including the

availability and suitablity of the EE products.

2. To identify necessary support to the household’s EE technologies, such as, knowledge

and skilled worker for installation and maintainance.

3. To examine the opportunities and barriers for energy efficiency technologies amongst

new modern energy consumers.

This analysis is based on the results of a energy market survey in Vietnam. A total of 37 surveys

were carried out in 7 survey sites between May and July 2014.

This report is structured as follows: Section 1 provides a brief overview on EE context of

Vietnam and objectives of this survey. It is followed by Section 2, which outlines the

methodology adopted to investigate the EE technology market and Section 3 to present the EE

appliance market. The last section – Section 4 – is used for discussions on the survey results.



Page 8

2. Methodology

The primary data was obtained from market survey questionnaires carried out with

energy technology retailers in Vietnam. A total of 37 questionnaires were carried out face-to-

face between May and July 2014.

2.1 Survey site description

The locations of the survey sites are shown in Figure 2.1, which were selected on the

basis of full reflection of factors that affect the energy technology use in Vietnam, such as,

geographical position and socio-economic conditions. In term of geographical position, the

survey sites were selected in all three regions, North, Central and South of the country to reflect

the impact of weather and climate on the use of energy technologies. For the impact of the socio-

economic conditions, for example, household income, ethnicities, occupations, electricity access

and other infrastructure, the selection of survey sites was made from both, rural and urban areas.

In addition, market survey is divided into three categories which are producer, wholesaler and

retailer. However, due to limited time and resources, the survey was not carried out in the

mountainous areas. For the same reason, the survey was also not conducted for the producer and

wholesaler. This does not affect the accuracy of the survey because the retailers are the last point

of the supply chain where information on the energy technology market, for example, the

availability and suitability of the technologies is collected. Table 2.1 below shows the

charateristics of the survey sites.

Figure 2.1: Survey sites

Northern Area Hanoi, Vinhphuc and Bac Giang

Central Area Nghean and Hatinh

Southern Area Binhthuan and Baria-Vungtau



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Due to the novelty of the research, the complexity of the research topic and resource

constraints, a non-probability sampling strategy was adopted. While a representative sample

aims to accurately reflect the whole population, (i.e. through random, or probability, sampling so

that each retailer has an equal chance of being selected), non-probability samples are not

generalisable since they imply that some retailers are more likely to be selected than others.

All surveys were carried out face-to-face in order to encourage a higher response rate and

higher quality responses. Table 2.1 below shows the charateristics of the survey sites

Table 2.1: Characteristics of the survey sites

Name of community/Ward North Central South Rural Urban

Hanoi x x x

Bacgiang x x x

Vinhphuc x x x

Nghean x x x

Hatinh x x x

Binhthuan x x

Baria-Vungtau x x

2.2 Data collection

Seven sites in Vietnam were selected for conducting survey on the availability on energy

efficient technologies. The criterion for selecting site of market survey is according to the

household survey on Task 3. This is because to track the relationship between the availability of

electric appliance in the market and the product used in household. Specifically, the number of

samples in each survey site are given below:

1. Northern (Hanoi, Bacgiang and Vinhphuc) 26 samples

2. Central (Nghean and Hatinh) 5 samples

3. Southern (Binhthuan and Baria-Vungtau) 6 samples

Total 37 samples

In this study, the “Surveymonkey” software was used for collecting data from the survey.

Then the excel spreadsheet was employed to analyse data.



Page 10

3. Energy efficiency appliance market

3.1 Energy efficiency label of Vietnam

Under the National Energy Efficiency Program (VNEEP), managed by the Ministry of

Industry and Trade (MOIT), since 1 July 2013 the EE labelling has become mandatory for four

groups of products, namely, household appliances, office equipment, industrial equipment and

road transport facilities. One of these implementations that related to MECON project is energy

efficient electric appliances which include:

1. Fluorescent

2. Compact fluorescent

3. Air-conditioning

4. Refrigerator

5. Washing machine

6. Electric rice cooker

7. TV

8. Fan

The EE label includes two main parts. The first part is to identify the EE products and the

second one is used for rating energy saving (see Figure 3.1 below)

Figure 3.1: EE Label

According to the rating label, the products are ranked on a scale of 1 to 5 stars, where a

rating of 5 star is the highest efficiency level and 3 star is average. The label also shows

consumers the average energy consumption per year (kWh/year) and the energy efficiency as

shown in Fig. 3.1.

EE identification label EE rating label



Page 11

3.2 Energy label of Thailand

In order to meet the high demand for the household appliances, every year Vietnam

imports a large amount of electrical products. Among the imported energy technologies,

Thailand’s products account for a large share. Therefore, it is essential to introduce the

Thailand’s rating system for EE label here for reference.

Energy efficient appliance in Thailand can be defined by the “Label no. 5” label under

the demand side management project by Electricity Generating Authority of Thailand (EGAT).

There are three main sectors for implementing energy efficiency under EGAT’s projects which

are energy efficient electric appliance, energy efficient building and energy efficient attitude.

One of these implementations that relates to MECON project is energy efficient electric

appliance. So far, EGAT has been implemented “Label no. 5” on twenty following electric

appliances:

1. Refrigerator

2. Air conditioner

3. Compact Fluorescent Lamp

4. Electromagnetic Ballast

5. Electric Fan

6. Automatic Rice Cooker

7. Lighting Luminaire

8. T5

9. Electronic Ballast T5

10. Double-oscillating Fan

11. TV

12. Monitor

13. T5 Luminare

14. Electric Thermal Pot

15. Ventilation Fan

16. Water Heater

17. Electric Iron

18. Washing Machine

19. T5 Retrofit Set

20. LED

At the beginning, EGAT`s energy labels for refrigerators and air conditioners rank the

products on a scale of #1 to #5, where a rating of #5 is the highest efficiency level and #3

is average. The label also shows consumers the average energy consumption per year

(kWh/year) and the average electricity price per year (Baht/year) as shown in Fig. 3.3.



Page 12

Figure 3.3: Energy label no. 5 in Thailand

Since these programs are voluntary, manufacturers/distributors choose not to label their

products if tests reveal that their products are less efficient than average (#3). Thus, no product

in the market shows #1 or #2 label. Up to date, there is only “Label no. 5” in the market because

other number labels (e.g. #1- #4) cannot sell to the customers because their competitiveness is

less than label no.5.

According to the technology changes in the market with higher efficient, EGAT and

Ministry of Energy always adjust the standard of electric appliance in order to get label no.5 for

their products. All electric appliances have been revised continuously in order to adjust new

standard with higher efficiency for new technologies in the market.

Energy consumption

(kWh/year)

Efficiency

Average electricity

generation cost (Baht/year)

Detail of electric appliance

(model, capacity)

Type of electric

appliance

The reference year

when get the label

Number 5 shows “Very

good” efficiency

Ministry of Energy

EGAT



Page 13

4. Results and Discussions on Retailer

4.1 Retailer market scheme

From the retailer survey, electric appliance shops in Vietnam can be classified into 3

groups which are small, medium and large scale. The criterion for clasification of the retailer in

this study is the number of employees in the shops as followings:

1. Small scale shop has less than 5 employees

2. Medium scale shop has 5-10 employees

3. Large scale shop has more than 10 employees

As can be seen in the Figure 4.1, the small shops account for largest share with 51% of

total retailer shops. It is followed by the large and medium scales with their percent shares of 32

and 16%, respectively. This reflects the actual situation in Vietnam that most retailers are small

and large which are characterised by the family and private owned shops with 43.24% and

51.35% of total ownership, accordingly (see Figure 4.2 below). In the near future, however, it is

expected that the retailer market will be dominated by the private and joint-venture due to some

advantages of these type of businesses, such as, strong financial capacity and better customer

services as compared to the family and state-owned ones.

Figure 4.1: Scale of retailer shop

The MECON project team report, 2014

51%

16%

32%

00%

05%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

Less than 5 employees 5-10 employees More than 10 employees



Page 14

Figure 4.2: Proportion of business type


4.2 Availability of electric appliances

The survey results show that the most popular electric appliances in the retailer shops are

refrigerator, Air-conditioner, fan, TV and washing machine. It is indicated by the fact that more

than 65% of the surveyed retailer shops are selling these products. It is followed by cooking

devices and lighting equipment with more than 45% of the surveyed retailer shops having these

products for sale. The products that are not widely sold in the retailer shops are electric water

heater, iron and water boiler (see Figure 4.3).

The survey found that EE products are widely sold in the retailer shops. As can be seen in

the Figure 4.4, more than 45% of the surveyed retailer shops are now selling EE appliances, for

example, Air-conditioner, lighting equipment, refrigerator, cooking devices, washing machine,

fan and TV. Among those, proportion of the EE products sold in the retailer shops are 39%,

12%, 30%, 35%, 25%, 31%, 73%, 1%, 11%, 12% for Air-conditioner, lighting equipment,

refrigerator, cooking devices, washing machine, fan, TV, water boiler, iron, electric water heater,

respectively (see Figure 4.5).

43%

51%

05%

00%

05%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

1Family business Privately owned Government owned Part of international corporation



Page 15

Figure 4.3: Proportion of retailer shops selling electric appliances


Figure 4.4: Proportion of retailer shops selling EE appliances


00%

10%

20%

30%

40%

50%

60%

70%

80%

90%

84%

46%

65% 68%

54% 51%

78%

03%

16% 16%

00%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Page 16

Figure 4.5: Proportion of EE appliances sold in the retailer shops


It was found that the availability of EE appliances in Vietnam is high in both,

geographical location and product type. It is indicated by the fact that more than 45% of the

surveyed retailer shops across the country from North to South are now selling the EE appliances

(see Figure 4.4) and more than 25% of the major EE household products, are available in the

retailer shops (see Figure 4.5). These EE products, for example air-conditioner, refrigerator,

washing machine, TV, etc., are now quite expensive compared to the low income people but in

the future, together with the improvement of people’s living standards as well as decrease in the

EE product prices due to technical breakthroughs, it is expected that they will become affordable

to the poor, especially the MECON group.

39%

12%

30% 35%

25% 31%

73%

01%

11% 12%

00%

10%

20%

30%

40%

50%

60%

70%

80%



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4.3 Key barriers to selling energy efficiency technology for households

The results of key barriers to selling EE technology for households is shown in the Table

4.1. It was found that the key barriers are government policies and customer’s behaviour of

which the lack of authority strictness in enforcing energy efficiency and environmental

regulations is identified as a big problem from policy persepctive while the high prices of the EE

products are main obstacle to customer’s decisions on purchasing EE appliances.

Table 4.1: Key barriers to selling energy efficiency technology for households

Detail Strongly

disagree

Strongly

agree Don't

know

Average

Score Answer Options 1 2 3 4 5

Management

There is a lack of coordination between

different sections within our shop 28 2 3 0 4 0 1.65

There is a lack of coordination between external organizations 18 9 8 0 2 0 1.89

Benefits of selling energy efficient

technologies are not quantifiable 12 6 10 3 6 0 2.59

Uncertainty regarding the quality 11 2 7 7 7 3 2.68

Customers’ behavior

Customers are not familiar with EE

technologies 11 12 11 0 3 0 2.24

The price is higher compared to non-

efficient technologies 6 1 5 11 12 0 3.63

Customers don’t care about environment,

they care about the price of EE

technology 7 4 12 5 9 0 3.14

There is a lack of awareness of the importance of energy efficiency 9 11 7 3 6 1 2.54

Knowledge/Skills

It is difficult to access to external

technical information and expertise 8 9 14 0 4 1 2.44

Lack of skills for adequate marketing of

more efficient products 9 7 7 8 5 0 2.81

Lack of skills for maintaining and

installing EE products 6 1 21 2 6 0 3.03

Limited labor availability for maintaining

and installing EE products 8 1 17 1 8 0 3.00

Policy

There is a lack of policies, procedures and systems in our shop 13 3 7 9 5 0 2.73

Insufficient market transparency by the

lack of EE labeling 15 2 10 9 1 0 2.43

Lack of norms /standards for electrical appliances 6 8 7 7 7 1 2.94

Lack of government EE&C

policy/strategy 5 1 6 6 13 6 3.08

The government does not provide financial incentives to

production/importation/utilization of

energy efficient technology 5 3 5 4 12 8 2.76

Environmental policies and legislation

relating to EE are weak 2 3 6 5 12 8 2.94

Authorities are not strict in enforcing

energy efficiency and environmental regulations 2 4 11 3 16 0 3.75



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4.4 Main drivers of selling energy efficiency technology for households

The results of key drivers of selling energy efficiency technology are presented in the

Table 4.2. It was found that the main driver of selling EE technology is environmental concerns

with emphases on improved overall environmental performance, compliance with corporate

environmental targets, reduction in energy consumption and greenhouse gas emissions. It is

followed by the company reputation, profitability and competition.

Table 4.2: Main drivers of selling energy efficiency technology for households

Detail

Strongly

disagree

Strongly

agree Don't

know

Average

score

1 2 3 4 5

Environmental Concern

Reduced energy consumption 1 2 1 2 30 1 4.49

Reduced greenhouse gas

emissions 1 1 2 3 28 1 4.47

Reduced other emissions (e.g. SOx, NOx) 1 2 1 3 28 2 4.32

Improved overall

environmental performance 0 1 2 3 30 1 4.59

Improved compliance with corporate environmental targets 0 0 1 5 29 2 4.54

Company Reputation and Profitability

Improved reputation /

recognition of the shop 2 3 6 3 23 0 4.14

Improved health and safety of

consumers 1 3 9 3 21 0 4.08

Improved compliance with

governmental regulations on

EE&C 2 7 6 1 20 1 3.73

Improved relations with

customers 2 7 4 2 21 0 3.92

Improved staff pride / morale 3 6 4 2 21 1 3.78

Expand business into new areas 4 7 2 1 20 2 3.56

Long-term strategy for energy

efficiency 2 0 1 2 24 8 3.59

Profitable business 1 0 6 4 25 1 4.32

Competition

Local competition 5 1 8 2 19 1 3.72

Distinguish business from competitors 3 1 8 3 21 0 4.06

Consumer attraction 1 1 6 4 24 0 4.36

Support

Subsidy from government 7 1 1 6 19 3 3.54

Tax reduction 6 1 2 4 16 1 3.67

NGOs financial support 6 0 5 3 11 5 2.93

Technical support from

government 6 0 4 2 12 5 2.97



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Technical support from NGO 6 3 1 2 13 5 2.93

Technical support from EE product producer 7 1 1 2 16 1 3.57

4.5 Key success to improvement of EE products sales

The results of the need to improve the activity of selling energy efficiency technology are

presented in the Table 4.3. It was found that the needs for improving EE products sales are

training on maintenance and installation of the EE products, information on the EE technologies

and development of the EE programs and EE networks.

Table 4.3: Key successful for improve of selling EE products

Detail

Strongly

disagree

Strongly

agree Don't

know

Average

score

1 2 3 4 5

Training courses on

Energy efficient

technologies/benefit

1 7 2 0 27 0 4.22

Environmental / Energy management systems

0 7 4 3 23 0 4.14

Kyoto Protocol / Clean

Development Mechanism (CDM)

0

6 4 1 24 2 4.00

Maintenance and installation of EE products

1 0 1 4 31 0 4.73

Information on:

Energy efficient technologies 1 1 3 5 27 0 4.51

Environmental / Energy management systems

0 2 12 4 19 0 4.08

Energy monitoring instruments 1 1 4 11 20 0 4.30

Government policies / legislation

/ fiscal incentives

3 0 12 3 19 0 3.95

Benchmarking data 2 1 9 6 19 0 4.05

Kyoto Protocol / Clean

Development Mechanism (CDM)

1 3 8 4 18 3 3.70

Others

Loans / subsidies for energy efficiency technology

5 1 4 5 20 2 3.76

Discounted / free expert’s advice 4 1 6 3 20 2 3.78

Energy efficiency programs to

participate in

2

1 4 3 26 0 4.39

Directory with energy contacts (technology providers, energy

experts, financers, government

agencies etc.)

3 1 9 4 17 3 3.59

EE product business networks

3

2 0 5 27 0 4.38

Newsletters with energy developments

4 1 1 3 26 1 4.19

“Energy Fair” (with technology

providers, advisors etc.)

6

0 2 3 24 2 3.89



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5. Conclusion

Since 2003, Vietnam has started the National Energy Efficiency Program (VNEEP) with

the target to reduce total final energy consumption by 3-5% for the period 2006-2010 and 5-8%

for the period 2011-2015. Under this program, the energy efficiency improvement for the

residential sector is promoted to not only contribute to security of energy supply and

environmental protection by cutting down energy demand but also enhance people’s living

standards through making modern energy available, accessible and affordable, especailly for the

low income groups.

In order to achieve the above mentioned objective, Vietnam has issued a series of energy

policies and measures, for example, energy efficient use and saving program, rural electrification

and energy pricing policy, etc. These energy policies and measures, however, are somewhat

inadequate in application. Hence, the results obtained from the VNEEP are still limited and

deeper and broader studies are needed to identify the root causes to overcome this problem. One

of these studies is the MECON project which aims to improve effective EE policy

implementation targeting New Modern Energy Consumer (the MECON) in the Great Mekong

Subregion (GMS). This research employes a holistic approach with energy, economic and

enviromental interaction taken into account. The EE market survey is one of the components of

this project to identify opportunitites and barrieres from technological perspective to adopt EE

policies and measures to the low income group (the MECON group) who has daily income of 2-

5 USD and who has access to electricity grid. The key finding of this survey is that the

availability of the EE technologies for households is high but there are some barrieres that

prevent people, especially low income group from accessing to the appliances. They are: i) Lack

of the authority’s strictness in enforcing energy efficiency and environmental regulations; ii)

High prices of the energy effciency technologies compared to the conventional ones; iii) Lack of

technical support for maintenaince and installation of the EE appliances, iv) Poor information on

EE technologies and v) Ineffective cooperation between retailers with wholesalers and

producers.



Page 21

6. Appendix

Analytical results from the Survey Monkey

Figure 1: Type of business

Figure 2: Business size

43.24%

51.35%

0.00% 5.41%

Family business Privately owned

Government owned Part of international corporation

18.92%

32.43%

10.81%

5.41%

32.43%

Less than 2 2 – 5 5 – 8 8 – 10 More than 10



Page 22

Figure 3: Main products sold in retailer shops

Figure 4: Provide installing and maintaining services

00%

10%

20%

30%

40%

50%

60%

70%

80%

90%

86.49%

13.51%

Yes No



Page 23

Figure 5: Number of employees for installing and maintaining EE products

Figure 6: The frequency of training for staff on installing and maintaining EE products

16.22%

40.54% 16.22%

10.81%

16.22%

Less than 2 2 – 5 5 – 8 8 – 10 More than 10

[CATEGORY NAME]

[VALUE]

[CATEGORY NAME] 17.86%





Page 24

Figure 7: Vocational training for installers and to those providing maintenance services

Figure 8: Level of education achieved for technical staff

88.24%

67.65%

44.12%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

New EE productsmarketing/selling

New EE productsinstallation

New EE productsmaintenance

0.00% 0.00%

22.86%

82.86%

14.29% 14.29%

0.00% 0.00% 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%



Page 25

Figure 9: Promotion for selling EE products

Figure 10: Support on selling EE product

48.57%

74.29%

62.86%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Provide delivery service tobuyer

Provide maintenance andinstallation services to

buyer

EE product warrantee

94.44%

38.89%

0.00% 2.78% 0.00% 0.00% 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Technicalassistance;

from whom?

Cooperativeadvertisingfunds; from

whom?

Taxreduction;

from whom?

Subsidy;from whom?

Financialsupport;

from whom?

Other, pleasespecify



Page 26

Figure 11: Potential growth market of EE product in the future

Figure 12: Opinion on expanding its business in EE products

100.00%

0.00%

Yes No

89.19%

10.81%

Yes No



Page 27

Figure 13: Type of customers of the retailer shops

Figure 14: Knowledge/skills of customers on EE products

97.30%

45.95%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Household Other retailers

8.11% 5.41%

72.97%

13.51%

0.00% 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Very Poor Poor Moderate Good Very Good



Page 28

Figure 15: EE product preference of customers

5.41%

13.51%

40.54% 37.84%

2.70%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

Very Poor Poor Moderate Good Very Good



Page 29

Air conditioning

Figure 16: Type of air conditioners sold in the retailer shops

Figure 17: Percentage of efficient AC sold in total product in retailer shops

93.55%

100.00%

90.0%

92.0%

94.0%

96.0%

98.0%

100.0%

102.0%

Conventional Inverter/Efficient

0.0% 0.0% 0.0% 0.0%

6.5%

0.0%

25.8%

3.2%

25.8%

0.0%

6.5%

0.0%

12.9%

3.2%

6.5%

3.2%

0.0% 0.0% 0.0% 0.0%

6.5%

0

0.05

0.1

0.15

0.2

0.25

0.3



Page 30

Figure 18: TOP best-selling brands of AC sold in the retailer shops

Figure19: TOP three best selling capacities of each AC type sold in retailer shops

9.68% 9.68% 6.67%

0.00% 0.00% 6.67% 0.00% 3.23%

6.67%

51.61%

19.35%

23.33%

9.68%

16.13%

10.00%

3.23%

16.13%

20.00%

25.81%

35.48%

26.67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Rank 1 Rank 2 Rank 3

Others

Toshiba

Philips

LG

Panasonic

Akira

International–

Sony

Samsung

83.87%

12.90% 7.69%

12.90%

83.87%

0.00%

3.23% 3.23%

92.31%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


25000 BTU

15000 BTU

12000 BTU

9000 BTU



Page 31

Figure20: TOP three countries that produce AC sold in the retailer shops

Figure 21: Percentage of local and imported AC sold in retailer shops

3.23% 9.68%

3.33%

22.58% 3.23%

10.00%

0.00%

12.90%

0.00%

12.90%

48.39%

26.67%

0.00%

0.00%

3.33%

51.61%

22.58%

13.33%

9.68% 3.23%

43.33%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Other

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia

10.53% 3.23%

21.05%

3.23%

5.26%

3.23%

10.53%

3.23%

21.05%

3.23%

5.26%

3.23%

5.26%

12.90%

5.26%

6.45%

5.26%

3.23%

5.26%

12.90%

5.26%

6.45%

0.00%

38.71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

100%

95

90

85

80

75

70

65

60

55

50

45



Page 32

Figure 22: Total number of energy efficient AC sold in retailer shops in the past five years

18.18%

0.00% 0.00% 0.00% 0.00%

45.45%

68.00%

48.00%

32.14% 25.81%

13.64% 4.00%

20.00%

28.57%

22.58%

9.09% 16.00% 16.00%

25.00% 38.71%

13.64% 12.00% 16.00% 14.29% 12.90%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

less than 10– 10-50– 50-100– 100-500– more than 500–



Page 33

Lighting Equipment

Figure 23: Type of lighting in the retailer shops

Figure 24: Percentage of each product type sold in retailer shops

70.59%

94.12% 100.00%

64.71%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Incandescent lightbulbs

Fluorescent lamps CompactFluorescent Light

Bulbs (CFLs)

Light-emittingdiode lamps (LED)

41.67%

0.00% 0.00%

36.36%

8.33%

6.25% 5.88%

27.27%

16.67%

6.25% 0.00%

9.09% 0.00%

6.25%

0.00%

18.18%

16.67%

6.25%

5.88%

9.09%

0.00%

43.75%

0.00%

0.00%

0.00%

18.75%

17.65%

0.00%

0.00% 6.25%

17.65%

0.00%

0.00% 6.25%

11.76%

0.00% 8.33%

0.00%

17.65%

0.00% 0.00% 0.00%

5.88%

0.00% 0.00% 0.00%

11.76%

0.00% 0.00% 0.00% 5.88%

0.00%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Incandescentlight bulbs

Fluorescentlamps

CompactFluorescentLight Bulbs

(CFLs)

Light-emittingdiode lamps

(LED)

100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10



Page 34

25.00%

75.00%

Incandecent bulb

20W– 40 W– 60 W– 80 W– 100W– Other–

12.50%

31.25% 43.75%

12.50%

Fluorescent lamp

17W– 18W– 20W– 36W– 40W– 60W– 100W– Other–



Page 35

Figure 25: TOP power of the best-selling lighting products sold in retailer shops

5.88%

17.65%

64.71%

5.88% 5.88%

Compact fluorescent

8W– 12W– 15W– 18W– 25W– 50 W– 60W– 100W– other–

45.45%

18.18%

36.36%

0.00%

LED

4W– 7W– 10W– 25W–



Page 36

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Incendescent bulb

Others

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Fluorescent

Others

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia



Page 37

Figure 26: Countries that produce lighting products sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Compact fluorescent

Others

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


LED

Others

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia



Page 38

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Incandescent bulb 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Fluorescent lamp 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5



Page 39

Figure 27: Percentage of local and imported lighting products sold in retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Compact fluorescent 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

LED 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5



Page 40

Figure 28: Total number of energy efficient lighting products sold in retailer shops in the past

five years

Refrigerator

Figure 29: Type of fridges sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

less than 10 10-50 50-100 100-500 more than 500

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Conventional Efficient



Page 41

Figure 30: Percentage of each product type sold in the retailer shops

Figure 31: TOP three best-selling brands of the refrigerator in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Rank1 Rank2 Rank3

Others

Toshiba

Philips

LG

Panasonic

Akira

InternationalSony



Page 42

Figure 32: TOP three best selling capacities of each type of refrigerators sold in the retailer shops

Figure 33: TOP three countries that produce refrigerator sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 more than 10

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Others

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia



Page 43

Figure 34: Percentage of local and imported refrigerator sold in retailer shops

Figure 35: Total number of energy efficient refrigerator sold in retailer shops in the past five

years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 44

Cooking Devices

Figure 36: Type of cooking devices sold in the retailer shops


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Electric ricecookers,

Electriccooking

stove

Microwavestove

LPG/PNGstove

Coal stove biomassstove

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 45

Figure 38: Percentage of local and imported cooking devices sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Electriccooking

stove

Microwavestove

LPG/PNGstove

Coal stove Biomassstove

100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5



Page 46

Figure 39: Total number of EE cooking devices sold in the retailer shops in the past five years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 47

Washing machine

Figure 40: Type of washing machine sold in the retailer shops


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 48

Figure 42: TOP three best-selling brands of the washing machine sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional

Others

Toshiba

Philips

LG

Panasonic

Akira

InternationalSony

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE washing machine

Others

Toshiba

Philips

LG

Panasonic

Akira

InternationalSony



Page 49

Figure 43: TOP three countries that produce washing machine sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional

Other

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE washing machine

Other

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia



Page 50

Figure 44: TOP three capacity (W) of the best-selling washing machine sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional (W)

Less than 500 500-800 800-1000 1000-1500 1500-2000 More than 2000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE washing machine (W)

Less than 500 500-800 800-1000 1000-1500 1500-2000 More than 2000



Page 51

Figure 45: TOP three best selling capacities of each type of washing machine sold in the retailer

shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional (kg) 20 19 18 17 16 15 12.5 12 11.5 11 10.5 10 9.5 9 8 Less than 7

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE washing machine (kg) 20 19 18 17 16 15 12.5 12 11.5 11 10.5 10 9.5 9 8 Less than 7



Page 52

Figure 46: Percentage of local and imported washing machine sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Conventional 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

EE washing machine 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5



Page 53

Figure 47: Total number of EE washing machine sold in the retailer shops in the past five years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

less than 10 Thg10-50 50-100 100-500 more than 500



Page 54

Fan

Figure 48: Type of fan sold in the retailer shops


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 55

Figure 50: TOP three best-selling brands of fan sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional Others

Hatari

Toshiba

Philips

LG

Panasonic

Akira

InternationalSony

Samsung

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE fan Others

Hatari

Toshiba

Philips

LG

Panasonic

Akira

InternationalSony

Samsung



Page 56

Figure 51: TOP three countries that produce fan sold in the retailer shop

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional

Other

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE fan

Other

Vietnam

Thailand

Singapore

Malaysia

Korea

Japan

China

Cambodia



Page 57

Figure 52: TOP three best selling capacities of the conventional fan in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional fan (W)

More than 2000

1500-2000

1000-1500

800-1000

500-800

300-500

100-300

50-100

Less than 50

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional fan (%)

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%



Page 58

Figure 53: TOP three best selling capacities of the EE fan in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE fan (W)

More than 2000

1500-2000

1000-1500

800-1000

500-800

300-500

100-300

50-100

Less than 50

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE fan (%) 100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

less than 10%



Page 59

Figure 54: TOP three best selling capacities of each type of fan sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional (inch)

20

18

16

14

12

8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE fan (inch)

20

18

16

14

12

8



Page 60

Figure 55: Percentage of local and imported fan products sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Conventional fan 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

EE fan 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 61

Figure 56: Total number of EE fans sold in the retailer shops in the past five years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 62

TV

Figure 57: Type of TV sold in the retailer shops


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

box TV (conventional) flat/LED screen (Efficient)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 63

Figure 59: TOP three best selling size/capacities of each type of TV sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional TV (inch)

14 19 22 26 32 37 40 46 55

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE TV (inch)

14 19 22 26 32 37 40 46 55



Page 64

Figure 60: TOP three best-selling brands of TV in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional TV (Brand)

Samsung Sony International Akira Panasonic

LG Philips Toshiba Others

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE TV (Brand)





Page 65

Figure 61: TOP three countries that produce TV sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional (Countries)

Cambodia China Japan Korea Malaysia

Singapore Thailand Vietnam Other

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE TV (countries)





Page 66

Figure 62: Percentage of local and imported TV sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Conventional 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

EE TV 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 67

Figure 63: Total number of EE TV products sold in the retailer shop in the past five years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 68

Water boiler

Figure 64: Type of water boiler sold in the retailer shops


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100%

95

90

85

80

75

70

65

60

55

50

45



Page 69

Figure 66: Top three best selling capacities of each type of water boiler in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional water boiler (liter)

0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE water boiler (liter)

0.5 1 1.5 2 2.5 3 3.5 4 4.5 5



Page 70

Figure 67: Top three best selling brands of water boiler sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional water boiler (Brand)



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE water (Brand)





Page 71

Figure 68: Top three countries that produce water boiler sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional water boiler



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE water boiler





Page 72

Figure 69: Percentage of the local and imported water boiler sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Conventional water boiler

less than 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

EE water boiler

less than 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Page 73

Figure 70: Total number of EE water boiler products sold in the retailer shops in the past five

years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 74

Iron

Figure 71: Type of iron sold in the retailer shops


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 75

Figure 73: Top three best selling capacities of each iron type in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional Iron (W)

Less than 500 500-1000 1100 1200 1300 1400 1500 1500-2000 More than 2000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE Iron (W)

Less than 500 500-1000 1100 1200 1300 1400 1500 1500-2000 More than 2000



Page 76

Figure 74: Top three best selling brands of iron sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional Iron (Brand)



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE iron (Brand)





Page 77

Figure 75: Top three countries that produce iron sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional Iron



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE iron





Page 78

Figure 76: Percentage of the local and imported iron sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Conventional Iron 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

EE Iron 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 79

Figure 77: Total number of energy efficient of iron products sold in the retailer shops in the past

five year

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 80

Water heater

Figure 78: Type of water heater sold in the retailer shops


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 81

Figure 80: Top three best selling brands of water heater in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional water heater



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE water heater





Page 82

Figure 81: Top three countries that produce water heater sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional water heater


Singapore Thailand Vietnam Others

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE water heater





Page 83

Figure 82: Top three best selling capacities of each type of water heater in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional water heater (W)

Less than 1000 1500 2000 2500 3000 3500 4500 6000 8000 10000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE water heater (W)

Less than 1000 1500 2000 2500 3000 3500 4500 6000 8000 10000



Page 84

Figure 83: Percentage of the local and imported water heater sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Conventional water heater 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

EE water heter 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 85

Figure 84: Total number of EE water heater products sold in the retailer shops in the past five

years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 86

Pump

Figure 85: Type of the electric pump sold in the retailer shops

Figure 86: Percentage of each pump type sold in the retailer shops

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 87

Figure 87: TOP three best-selling brands of pump sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional pump



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE pump





Page 88

Figure 88: The countries that produce the pump sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional pump



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE pump





Page 89

Figure 89: TOP three best-selling capacities of the pump sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Conventional pump (W)

Less than 1000 1500 2000 2500 3000 3500 4500 6000 8000 10000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


EE pump (W)

Less than 1000 1500 2000 2500 3000 3500 4500 6000 8000 10000



Page 90

Figure 90: Percentage of local and imported pump sold in the retailer shops

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

Conventional pump 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Imported

EE pump 100% 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 less than 5%



Page 91

Figure 91: Total number of EE pump sold in the retailer shops in the past five years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013




Page 92

7. References

General Statistics Office (GSO). 2014. Statistic Data [Online] Available at

http://www.gso.gov.vn/default.aspx?tabid=395&idmid=3&ItemID=13940 [Accessed on 30

June 2014]

Electricity Authority Generating of Thailand (EGAT). DSM program of energy label NO.5,

2013. Thailand

Ministry of Industry and Trade (MOIT). 2014. National Strategy for Energy Development for

Vietnam up to 2020 with vision towards 2050 [Online] Available at

http://vbqppl.moj.gov.vn/vbpq/Lists/Vn%20bn%20php%20lut/View_Detail.aspx?ItemID=12

988 [Assessed on 30 June 2014]

International Energy Agency (IEA). 2014. Energy Balance [Online] Available at

http://www.iea.org/statistics/statisticssearch/report/?country=VIETNAM&product=balances

&year=2011 [Assessed on 30 June 2014]

World Bank (WB). 2010. Vietnam: Expanding Opportunities for Energy Efficiency [Online]

Available at

http://documents.worldbank.org/curated/en/2010/03/14081788/vietnam-expanding-

opportunities-energy-efficiency [Assessed 30 June 2014]

http://www.gso.gov.vn/default.aspx?tabid=395&idmid=3&ItemID=13940



http://www.iea.org/statistics/statisticssearch/report/?country=VIETNAM&product=balances&year=2011

http://www.iea.org/statistics/statisticssearch/report/?country=VIETNAM&product=balances&year=2011

http://documents.worldbank.org/curated/en/2010/03/14081788/vietnam-expanding-opportunities-energy-efficiency

http://documents.worldbank.org/curated/en/2010/03/14081788/vietnam-expanding-opportunities-energy-efficiency

Documents

Household energy efficiency: a technological perspective