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CHRIS MCGRADYDigital Marketing ManagerArrow Electronics
How a MarketingSherpa Alumnus Drives Content for a Fortune 150 Company
Chris McGradyDigital Marketing ManagerArrow Electronics@TheChrisMcGrady
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Email Summit alumnus
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How do you build a unique content
marketing strategy from scratch?
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About Arrow Electronics and its customers
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About our content program
60+ unique pieces of content are produced each month
Content includes articles, tutorials, videos, graphics
An editorial calendar is in place
Social and email are used to amplify
SEO best practices drive all content
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Content Marketing: 3 complementary facets
Content Marketing
SEO
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
Build unique content that is relevant to your audience.
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate3. Call out
1. Volume2. Value3. Variety
Make it easy to find using SEO best practices.
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Make it easy to find using SEO best practices
The 3 Cs and 3 Vs of content marketing
1. Create2. Curate3. Call out
1. Volume2. Value3. Variety
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
Amplify your content via available means.
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
Always on, always connected.
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
Seek to bring real value to the customer.
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
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The 3 Cs and 3 Vs of content marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
Variety for different demographics (and for your own gain).
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The 3 Cs and 3 Vs of Content Marketing
1. Create2. Curate 3. Call out
1. Volume2. Value3. Variety
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Product relaunch results
What You Need to Understand: Content by itself is not enough. Social by itself is not enough. SEO by itself is not enough. All three are complementary and work together. !
125% Increase in Revenue
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Content isn’t king.
Content is a product.
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Your audience is king.
Thank YouChris McGrady@TheChrisMcGrady
