How are UK health professionals using mobile technology?

20101214 MHIR presentation

Devices 4 Limited. Registered in England & Wales.Registered Charity No. 1135435. Registered Company No. 07110788.Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK

James Sherwin-SmithChief Executive, d4

CONFIDENTIAL | www.d4.org

How are UK health professionals using mobile technology?Mobile Healthcare Industry Review

14 December 2010

220101214 MHIR presentation© 2010 d4 www.d4.org.uk

Agenda for this session

1. Introduction to d4

2. Quick hits from our survey

3. Key takeaways – and a special announcement!

4. Q & A

5. Round tables



Brief introduction to d4


Non-profit with registered charity status in England & Wales since April 2010

Co-founded by a NHS hospital doctor and a management consultant to address the need for better communication in the health care sector

Our current goal is for d4 to act as a group purchasing organisation, co-ordinating existing personal spend on technology by UK health care professionals (HCPs)– Addressing a £420 million pa market (1.4 million HCPs, average spend of £300pa)– Providing hardware (e.g. mobile devices) and software (e.g. mobile applications)– Distributing these products and services direct to HCPs to avoid retail costs– Leveraging bulk purchasing power from key suppliers (operators, app developers)– Using a non-profit vehicle to achieve tax efficiencies for our members

Currently finalising a planning and research phase before launch in 2011– Market research into mobile phone usage and attitudes– Government policy and support – Partner discovery and negotiation – Business case development and funding

d4 is a registered charity focused on increasing the usage of mobile technology by doctors, nurses and other health care professionals


Our senior team and partners have extensive experience of delivering innovative and technological solutions in the training, communications and technology space to both HCPs and the general public

Prof. Michael Orme (Chairman) – ex Dean of Liverpool Medical School

& ex Director of Education and Training for the NHS North West

Mr. Jim Robertson FRCS– ex Council of the British Medical

Association

Senior clinical trustees

Ms. Melissa Kelly– EMEA Chief of Staff at Oliver

Wyman FS, ex Shell

Mr. Theo Kyriacou– Paulson & Co hedge fund analyst,

ex Lazard

Non clinical trustees

Dr. Patricia Haylock-Vize– ex Radiographer, London

Dr. Joanna Humphreys (co-founder)– Paediatrician, Severn

Dr. Prasanna Puwanarajah– ENT Surgeon, London

Practicing clinical trustees

Dr. Mark Stacey– Associate Dean of New Initiatives for

Wales, iDoc Project clinical leader

Prof. Jeremy Wyatt– Co-Director of Institute of Digital

Healthcare, University of Warwick

External advisors



How are UK health professionals using mobile technology?


d4 ran an online survey Aug-Sep 2010 inviting health professionals to state their usage of, and attitudes to, mobile phones in the work place

99% of registered health professionals surveyed use a mobile phone– 81% use a smart phones (phoned enabled for internet or email use)

80% of registered health professionals surveyed carry a mobile phone while at work– 82% use a mobile phone for communicating with colleagues– 46% for accessing information on the intranet/internet– 18% for running work-related software/applications– 18% for communicating with patients

Even though– Only 8% of health professionals who incur a work-related expense receive

compensation for the cost incurred– 25% believe their employer does not allow mobile phone use at work

Of the remaining 20% who do not carry a mobile phone at work– 92% stated that they would use one for a work-related purpose if provided

Across all registered health professionals surveyed– 16% disagreed with the statement: “I would be more productive if I had a mobile

phone for use at work”


What devices are health professionals using…

What is the brand of your mobile phone handset?


What devices are health professionals using… and why?

What was your main reason for choosing this handset?


What networks are health professionals using…

Which mobile network operator do you have a phone with?


What networks are health professionals using… and why?

What was the main reason for choosing your network operator?


During a typical shift, what do health professionals use mobile for?

During a typical shift, what do you use your phone for? Please tick all that apply.


And what about those that don’t currently carry a device at work?

During a typical shift, what would you use a phone for? Please tick all that apply.


What do health professionals think about the impact of mobile on productivity?

“I would be more productive if I had a mobile phone for use at work”


And what to employers think of mobile use by health professionals?

How is mobile phone usage viewed by your employer?



Key takeaways for d4 and the mobile healthcare industry


Takeaways for the mobile health care industryWhat can we do to increase the use of mobile technology?

Health care professionals typically carry their own phone while at work

No one mobile handset or network dominates supply: value is a major decision factor in both cases

This is perhaps unsurprising given that health care professionals incur a financial cost for work related usage that is rarely compensated

This usage is primarily for communicating with colleagues, although using smart phone functionality is also a significant factor

Economics are not the only factor that inhibits mobile phone usage – employer policy appears inconsistent with employees general belief that mobiles raise productivity

Recognise that employees, not employers, are the buyers

Build solutions that support multiple platforms

Value and functionality are key decision criteria when buying

High smart phone use = high potential for apps

Killer apps will support colleague communication

Challenge the disconnect between employer//employee

Help employers manage growing ‘consumerisation’


Full survey available electronically – at a discount for today’s attendeesThree separate editions for doctors, nurses & midwives and AHPs segments

Doctors Nurses & midwives AHPs

28 pages, 17 charts, c. 5,000 words

Priced at £200 each, buy two get the third for free

To order email [email protected]

Discount of 25% for today’s attendees – quote MHIR2010

mailto:[email protected]



And finally…


In collaboration with….

Announcing…


d4 is collaborating with Happtique to Bring The First Mobile App Store created for and by health care professionals to the UK

A dedicated store forhealthcare apps

Key features– Easier to find the right app: carefully curated and well organised catalogue of

healthcare and medical-related mobile apps– Discount on premium apps: in discussion with developers so that d4 members

receive discounts on selected premium apps through bulk purchasing agreements– Multi-device platform: one place to buy/sell health care apps regardless of OS

Timeframe– d4.Happtique's operations are expected to launch in phases beginning January

2011, with a fully operational, multi-level, multi-device store planned for mid-2011

Interested?– UK health care professionals should pre-register online at http://my.d4.org.uk– UK developers/publishers or health care organisations should email

[email protected]

http://my.d4.org.uk/

mailto:[email protected]



That’s all folks!

http://www.d4.org.uk

Documents

How are UK health professionals using mobile technology?