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Tissot Case Stephanie Valenzuela Stephanie Valenzuela MBA 2A

How can Augmented Reality been used by luxury services and product providers

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Page 1: How can Augmented Reality been used by luxury services and product providers

Tissot CaseStephanie ValenzuelaStephanie Valenzuela

MBA 2A

Page 2: How can Augmented Reality been used by luxury services and product providers

� New source of innovation

� Clients virtually try on garments,

accessories and jewelry: a wide variety

of models and colours

� Targets customer’s tastes in real time

Page 3: How can Augmented Reality been used by luxury services and product providers

� Experential value: in-store or at home

� Exclusivity

� Consumer Engagement with products

and Brand

� Makes the best use of print and digital