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Tissot's Study Case
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Tissot CaseStephanie ValenzuelaStephanie Valenzuela
MBA 2A
� New source of innovation
� Clients virtually try on garments,
accessories and jewelry: a wide variety
of models and colours
� Targets customer’s tastes in real time
� Experential value: in-store or at home
� Exclusivity
� Consumer Engagement with products
and Brand
� Makes the best use of print and digital