How can market followers or nichers compete effectively ?

It is done with smart niching

By offering high value

By charging premium price

By achieving lower manufacturing cost

By shaping strong corporate culture

By setting strong vision

Remember !!!

Follower in large market=leader in a small market

local garments motifs

Niche product in export market

Sameer Mathur

MBASkills.in

Indian institute of Management Lucknow

Marketing professor 2013-

Marketing professor 2009-13

Ph.D and MS(marketing)2003-2009

Madhusudan DahalNational Institute of Technology surat

intern