How Decision Making Evolves as a Start Up Grows (1)

8/17/2019 How Decision Making Evolves as a Start Up Grows (1)

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HOW DECISIÓN MAKING EVOLVESAS A START UP GROWS

• Brian Halligan (HARVARD BUSINESS REVIEW)

MARCH 23, 2016

As I appra!" #"$ 10%&$ar anni'$rsar& H*Sp#, #"$ +ar$#ing an-sal$s s#.ar$ /r+ ."i!" I+ CE, I'$ *$$n r$$!#ing *a! n #"$-$!isins I'$ +a-$ *#" rig"# an- .rng4 5"$r$ "as *$$n a airs"ar$ *#"4 I'$ als *$$n !nsi-$ring ". +& -$!isin%+aingpr!$ss "as $'l'$- as #"$ !+pan& +'$- r+ an $arl&%s#ag$s#ar#p # a gr.#"%s#ag$ s!al$%p4 Un-$rs#an-ing +& .n $'l#inin -$!isin +aing an- #"$ #ls I s$ #-a& +a& "$lp spar$ #"$rs!al$%p l$a-$rs s+$ n.an#$- "$a-a!"$s4

Flip-fopping will o!" #o$In s#ar#p +-$, I !"ang$- +& +in- all #"$ #i+$4 Ms# -$!isins-i-n# i+pa!# +an& p$pl$, s I -i-n# "$si#a#$ # !"ang$ !rs$#$n4 5"is *$!a+$ '$r& pr*l$+a#i! in s!al$%p +-$ $'$r& #i+$ I!"ang$- +& +in- i# i+pa!#$- "n-r$-s $+pl&$$s an- #&pi!all&in'l'$- r$#ling l#s pr!$ss$s an- s&s#$+s4 '$r #i+$, I l$arn$-#"a# #"$ !s# !"anging &r +in- *$!+$s "g$ as &r s#ar#ps!al$s p4

Op"ion%li"# will %l!o o!" #o$

https://hbr.org/search?term=brian+halliganhttps://hbr.org/search?term=brian+halligan


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I :s# -i-n# +a$ #"$ !all4 M& in-$!isin +$an# #"$ +ar$#ing an-pr-!# #$a+s "a- # s$r'$ +l#ipl$ p$rsnas an- $n-$- p!r$a#ing +i--ling sl#ins r $a!" #"$+4 n!$ .$ ripp$- ; #"$Ban-%Ai- an- -$!i-$- n n$ p$rsna, #"$ +ar$#ing an- pr-!##$a+s !l- !s #"$ir $;r#s an- !ra# #"$ p$r$!# sl#in4 W$-$lig"#$- !s#+$rs +r$, an- r !ls$ an- gr.#" ra#$s .$n##"rg" #"$ r4

As #"$ !+pan& "as gr.n, I'$ l$arn$- # lis#$n !ar$ll& # all #"$inp#s, $ngag$ in "$al#"& -$*a#$ .i#" +& #$a+, #a$ +& #i+$, +a$ a-$!isin, an-


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& in #"$ sa+$ pr$-i!a+$n#4 I & #a$ #"$ $as& .a& # #"$ /rs##i+$ arn-, &r$ l$# sp$n-ing #i+$ !l$aning p +$ss$s #"a# n$'$rs"l- "a'$ !!rr$-4 An- ."a# i # +!" s"r#!# -$*# ra!s p I#!rippl$s &r a*ili#& # +anag$4 ?r ."l$ #$a+ .ill *$ #pr$!!pi$- .i#" "a'ing #"$ir /ng$rs in #"$ -a+, "l-ing *a! #"$

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In #"$ $arl& -a&s i# is :s# & an- &r !n-$r +aing #"$ *ig-$!isins4 I# is r$la#i'$l& $as& # !n'in!$ n$ #"$r "+an *$ing ."li$l& s$$s #"$ .rl- in a si+ilar .a& # +a$ a ris&, *l-,!n#$rin#i#i'$ !all4 As &r !+pan& s!al$s, #"$r$ ar$ a l# +r$p$pl$ arn- #"$ #a*l$ .$ig"ing in n #"s$ -$!isins4 I & -i-&r :* an- "ir$- .$ll, #"s$ p$pl$ ar$ a -i'$rs$ grp ." .$r$"ir$- *as$- n 'ari$- $7p$ri$n!$ an- *rainp.$r, an- #"$& li$l&"a'$ s#rng !n'i!#ins an- #"$ a*ili#& # !n'in!$ #"$rs4 I# isin/ni#$l& "ar-$r # !n'in!$ #"s$ 10 p$pl$ r+ 'ari$- *a!grn-s# +a$ a ris&, *l-, !n#$rin#i#i'$ !all #"an i# .as # !n'in!$&r !n-$r4 W"a# & !an /n- &rs$l -ing is +aing

!+pr+is$ a#$r !+pr+is$ an- *$r$ & n. i# & ar$+aing #"$ sa+$ -$!isins &r !+p$#i#rs ar$ +aing, &r$*il-ing #"$ sa+$ pr-!# &r !+p$#i#rs ar$ *il-ing, & "a'$#"$ sa+$ !l#r$ &r !+p$#i#rs -, an- & an- &r !+p$#i#rs"a'$ #"$ sa+$ +$-i!r$ r$sl#s4

As CE, i#s &r :* # +a$ #"$ rig"# -$!isin, n# #"$ +s# pplar-$!isin4 5"$r$ "a'$ *$$n pl$n#& #i+$s -ring H*Sp#s s!al$%pp$ri- #"a# I'$ l$# a +$$#ing .i#" s+$ -isappin#$- +anag$rs I$$l i# as sn as I s#$p # #"$ r+4 B# ninspir$- !+pr+is$s$$l +!" .rs$4 n!$ -$!isins ar$ +a-$, i#s i+pr#an# #

!++ni!a#$ #"$+ !l$arl& # #"$ r$s# &r #$a+4 Again, #"$ $& ##"is prin!ipl$ is "a'ing a !l#r$ "$al#"& -$*a#$ an- p$pl$ rall&ingarn- #"$ -$!isin ."$#"$r #"$&r$ a-'!a#ing r i# r n#4

Fo$! on ")* ")(** 0$"i*! o+ % l*%0*(

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A l$a-$r "as #"r$$ r$spnsi*ili#i$s, all ."i!" !an *$ ills#ra#$- *& a

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in #"$ *an a!!n#) # g$# # #"$ -$s#ina#in4

5"$ *s #rip analg& is a *a!%#%*asi!s appra!" # -$!isin +aing#"a# I #r& # s$ ."$n I l a# H*Sp# an- #"$ l$a-$rs n +& #$a+4I & s#i! .i#" #"$ *s analg&, i#ll "$lp & .i#" an&+i!r+anaging #$n-$n!i$s #"a# +s# CEs, in!l-ing +&s$l, "a'$4

A0op" % ,%("i%n1! poin" o+ &i*w

S+$#i+$s & g$# s .rapp$- p in &r .n gar-rails, &r!+pan&s s$# ass+p#ins, r &r in-s#r&s !n'$n#inal.is-+ #"a# & !an ls$ sig"# #"$ r$s# r #"$ #r$$s4 W"$n I+ ina +$$#ing an- $$ling li$ I+ s#! in +& !+pan&s r in-s#r&s*7, I #a$ an n!n'$n#inal appra!"4

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How Decision Making Evolves as a Start Up Grows (1)