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CREATIVE COMMERCIAL TECH How Digital can enrich the customer experience post Covid-19

How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

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Page 1: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

How Digital can enrich the customer experience

post Covid-19

Page 2: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 3: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Customer priorities & behaviourwill have changed

Page 4: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

“I will avoid

instore if I

don’t know

how safe it is”

“I want to use

contactless

payment”

“I will do more

online

shopping”

“I will refrain

from

unnecessarily

touching

products”

“Value will be

important to

me as I have

less

disposable

income”

“I won’t be

browsing in

store, let me

browse pre

store/online”

Keeping Safe

&

Following the

Rules

Page 5: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

TodayIntegrated Omnichannel strategy

Online –Web/mobile/social

3D VR visualization

3D VR/AR engagement

Virtual shopping /

Click & Collect

Instore

Navigation aids

NFC enabled mobile shopping

NFC VR/AR Brand engagement

NFC Promotional offers

Digital POS – Bi-Lingual

VR/AR brand activations

Voice Sensor activated screens

Magic mirror

Sensor pods

Virtual Assistants/Avatars

Amazon Go

Cashless/Contactless Payment

Data sharing-leverage

Future Integrated Omnichannel strategy

Data driven

Personalized Online –

Web/mobile/social/VR Headsets

3D VR visualization

3D VR/AR engagement

Virtual shopping /

Virtual personalized Avatar shopper

Click & Collect

Facial recognition

Personalized Instore shopping

Physical & virtual personalized Avatar

shopper assistant

Facial recognition

Next Generation NFC mobile enabled

personalized customer experience 360

Digital POS – Bi-Lingual

VR/AR brand activations

Voice Sensor activated screens

Magic mirror

Sensor pods

Virtual assistants

Robot Brand Ambassadors

Cashless/Contactless Payment

Tomorrow Integrated Omnichannel strategy

Data driven

Personalized Online –

Web/mobile/social/VR Headsets

3D VR visualization

3D VR/AR engagement

Virtual shopping /

Virtual personalized Avatar shopper

Click & Collect

Personalized Instore shopping

Virtual personalized Avatar shopper

Facial recognition

Next Generation NFC mobile enabled

personalized customer experience 360

Virtual personalized Avatar shopper

Digital POS – Bi-Lingual

VR/AR brand activations

Voice Sensor activated screens

Magic mirror

Sensor pods

Virtual assistants

Cashless/Contactless Payment

3mths → 12mths

New Emerging Traveller Groups-GenZ

Page 6: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C HC RE A T I V E • C OM M E RC I A L • T E C H

Integrated Customer Experience

Page 7: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Integrated Customer Journey

Page 8: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Engage, Surprise, & InspireCustomers

Transaction → Experience

Page 9: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Today Future Integrated Omnichannel strategy

Data driven

Personalized Online –

Web/mobile/social/VR Headsets

3D VR visualization

3D VR/AR engagement

Virtual shopping /

Virtual personalized Avatar shopper

Click & Collect

Facial recognition

Personalized Instore shopping

Physical & virtual personalized Avatar

shopper assistant

Facial recognition

Next Generation NFC mobile enabled

personalized customer experience 360

Digital POS – Bi-Lingual

VR/AR brand activations

Voice Sensor activated screens

Magic mirror

Sensor pods

Virtual assistants

Robot Brand Ambassadors

Cashless/Contactless Payment

Tomorrow Integrated Omnichannel strategy

Data driven

Personalized Online –

Web/mobile/social/VR Headsets

3D VR visualization

3D VR/AR engagement

Virtual shopping /

Virtual personalized Avatar shopper

Click & Collect

Personalized Instore shopping

Virtual personalized Avatar shopper

Facial recognition

Next Generation NFC mobile enabled

personalized customer experience 360

Virtual personalized Avatar shopper

Digital POS – Bi-Lingual

VR/AR brand activations

Voice Sensor activated screens

Magic mirror

Sensor pods

Virtual assistants

Cashless/Contactless Payment

Page 10: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

€26.50

Page 11: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

CREATE PRODUCT VISUALISATION

Page 12: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 13: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 14: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 15: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 16: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Digital & Physical Touchpoints In store

Page 17: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Digital & Physical Touchpoints In store

Virtual Retail Ambassador

APP

Page 18: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 19: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 20: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Page 21: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

TODAY TOMORROW FUTURE

0 →12MTHS 5YRS →

CUSTOMER

DATA

$ → CX

DIGITAL

ONLINE

INTEGRATION

CONTACTLESS

Page 22: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

Starting the journey to deliver a great customer

experience

Page 23: How Digital can enrich the customer experience post Covid-19 · Virtual shopping / Virtual personalized Avatar shopper Click & Collect Facial recognition Personalized Instore shopping

C RE A T I V E • C OM M E RC I A L • T E C H

CREATIVE • COMMERCIAL • TECH