Upload
may-wells
View
217
Download
0
Tags:
Embed Size (px)
Citation preview
A means of convincing people:to buy a certain productto believe something or act in a
certain wayto agree with a point of view
Persuasive Techniques
False Analogy – compares two things that do not have enough similarities to be a valid comparison
Persuasive Techniques
False premise – begins with a statement that is not true
People who wear glasses are smart. Naomi wears glasses, so she is smart
Persuasive Techniques
Either/or Fallacy – assumes that there are only two alternatives.
Either go to college or forget about getting a good job.
Common propaganda techniques often Common propaganda techniques often used in advertisingused in advertising
Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Plain Folks Snob Appeal
Repetition: Repetition: The name of a product is repeated many timesThe name of a product is repeated many times
HEAD ON Apply directly to
the foreheadHEAD ON
Apply directly to the forehead HEAD ON
Apply directly to the forehead
Slogan: “Can you hear me now?”Slogan: “Can you hear me now?”
A catchy phrase or statement often used to sell a service or a product.
BandwagonBandwagon
A statement suggesting that everyone is using a specific product, so you should too
Persuading people to do something by letting them know others are doing it
Gives impression that you will be left out if you don’t do what you are being persuaded
Example: “See why so many women have switched” (Shampoo advertisement)
Emotional Emotional AppealAppeal
A person is made to have strong feelings about a situation or product
Using the words of a famous person to persuade you “Got Milk?”
Loaded words that make people feel strongly - love/hate,
Sports figures promoting athletic gear, sports drinks, or shoes.
TestimonialTestimonialExperts approve this product, so you should
use it
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
Testimonial works because you feel Testimonial works because you feel like you can trust the words of an like you can trust the words of an expert or someone who is famous.expert or someone who is famous.
Expert OpinionExpert Opinion
Ads using scientific sounding language to make a product seem more effective.
Appeals to the audience’s intellect“Four out of five dentists recommend
this toothpaste….”“Studies show that….”