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How do they fix it?!
T. L. Ceranic
T. L. Ceranic Business & Society (ETLW 302)
Specific challenges faced
Differing political beliefs
Sanctions
Labor regulations/standards
T. L. Ceranic Business & Society (ETLW 302)
Interconnected economies
T. L. Ceranic Business & Society (ETLW 302)
Cultural Differences
“Fighting is in our DNA.”-Dana White
What’s their best option?
China India South Korea
How to proceed?
What needs to happen to decide the country that is the best “fit” for UFC?
What types of entry options exist?
So what did they decide?
China
TUF China–December 7, 2013 - January 26, 2014
-Finale: March 1st in Macao-Kim Dong-Hyun “Stun Gun”
–Cung Lee = mentor–Some issues…
Office IN China
India
TUF India–Announced as partnership with Sony Six
Looking to do several live events in the area
S. Korea
New fighters–Chan Sung Jung –Dong Hyun Kim
‘Korean Zombie’ says UFC needs to show more sensitivity toward Asians
Live event in Singapore
What Lorenzo knew:
=
Solid organizational decisions utilize
Ethics–Individual–Organizational
Stakeholder analysis
Cultural awareness
T. L. Ceranic Business & Society