How effective is the combination of my main product and ancillary texts? (how my teaser trailer,...
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How effective is the combination of my main product and ancillary texts? (how my teaser trailer, magazine and poster link together and what effect does
How effective is the combination of my main product and
ancillary texts? (how my teaser trailer, magazine and poster link
together and what effect does this give?)
Slide 2
How other franchises have displayed this: Throughout Trons
merchandise the use of imagery and typography reflects a similarity
through each of its ancillary texts. The posters and all other
related products use the neon blue lights, black glossy panels and
keep to this futuristic theme. This use of synergy gives the
franchise a unique style and therefore the brand is
recognisable.
Slide 3
Text: Over the course of all of my work, I was able to create
my own font that I used across each of my products, the trailer- it
the ending title that flickers on the screen, the title that sits
above the main image on the poster, and the same title that also
sits on the phone screen of the main image on the magazine cover. I
picked to create a font like this- using a glitch-y type face,
coloured in white with a light blue glow as I thought It would give
a futuristic feel to the product. But also because of the glitch
effect would give the idea that something wasnt quite right when it
came to the idea of technology, the idea that maybe the technology
was corrupted- thus resulting in the jagged appearance of the font.
On the poster On the Trailer On the magazine
Slide 4
Styles: Again keeping to the blue and white glow- I tried to
spread a technological style over each of the products; the blue
flickering screens that broke up the trailer with narrative text,
the blue glow of the font that seemed to leak down and light up the
rest of the image in the poster, and the glow again radiating from
the phone and giving an upwards lighting to the main image on the
magazine. Just like the Tron franchise I wanted to convey a sense
of futurism, the blue signifying the storyline of the movie would
have something to do with technology and electronics. On the poster
On the Trailer On the magazine
Slide 5
Layout: (poster) While constructing the layout of the poster, I
tried to keep within the conventions and design layout of the 3
original horror posters that I looked at through the
pre-productions work. With this, I kept my image central to the
piece, along with the text so that these were to two main features
of the poster and would be the first thing that the audience looked
at.
Slide 6
Main image is central Dark ambience giving the idea of fear
Links to social media Hoping to spread publicity through the idea
of sharing online Credits all in a block. An unknown force is
present adding to the mystery of the story, almost like a
cliff-hanger, Barthes enigma code Slogan giving a insight to the
narrative From the producers of Relating to another movie already
out, giving the audience a slight expectation Dulled colours yet
red is prominent This signifies blood, one of the main horror
conventions
Slide 7
Layout: (Magazine Cover) Then while making the magazine cover,
I actually looked at a range of magazine designs and brands to get
a range of ideas as to what was out there. Firstly looking for
covers specifically showing the horror movies I had chosen for
inspiration- but on failing that I looked for generic horror
covers. I saw that a they all seemed to follow the same sort of
theme red, blood and darkness. So for my own cover I knew I was
going to have to stick to a similar look.
Slide 8
Before and After Created in gimp Created in Adobe Illustrator
Although I originally tried to keep to a certain style- in using
the same font as my poster and using red to colour the text, the
result wasnt something I actually liked. So on my second attempt-
this time working in adobe illustrator, I tried to keep to a
digital theme, using only the colours from the title to create a
more consistent theme. Although the horror connotation of blood red
might have gone now from the text, I feel the colours I used fits
the layout of the cover much better now but also leaves the image
open to show off the blood on the characters face and again on her
hands in the smaller poster preview in the corner.
Slide 9
Customized EMPIRE font Although the default is the red one, the
customized font gave the magazine a personalized feeling, like the
main item of the magazine has taken over. --this also relates to
the product synergy, making the wired brand more recognisable.
Background that consumes main image Where the official one blends
the character in with a white background, the wired version swamps
the character in black to bring out a mystery feeling Subtitles and
titles vary in colour. This makes the titles stand out from the
smaller text and draws the eye in Slogan above the title gives a
little insight into what the front page topic is all about
Slide 10
Conventions: Keeping within the horror genre I needed to
remember to include conventions of a horror theme. Clich or
otherwise I needed to show that this movie was still deadly and not
just something of the sci-fi genre. So although the only blood seen
in the trailer is on the mirror reading welcome home, I hoped the
quick edited scenes towards the end where a now possessed Lizzy is
chasing her friend to the door- that the idea of death would be
shown by the fear in her friends face. Where as on the poster and
the magazine cover I could make the blood factor more prominent
adding in effects to give Lizzy a bloody face and hands. Blood
effect added to lizzys face Blood effect added to lizzys hands
Slide 11
Combining all the elements: On creating all the pieces and
finally viewing them together I hoped that they would now be able
to create their own auteurship, a unique and recognisable style
that will become appealing to the audience, and hopefully become
widely known and identifiable even just by the small details such
as the font or colours. The actor (aka me) is also pictured in all
of the produces so the character would become a well known figure,
and is also seen as the main part of the movie.