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How GiveMN Raised$23 million in 2 Days

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Content

Razoo Introduction

Give to the Max Day Case Example

Giving Day Webpage Layouts

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• Launched in September2006

• More than 180,000 peoplearound the world havedonated $50 million throughRazoo

• Over 8,000 U.S.-registerednonprofits have receiveddonations through Razoo

• We’ve worked withcommunity foundations(Minnesota CommunityFoundation), companies(Land-O-Lakes), and

celebrities (Craig Newmark,founder of craigslist.org)

Razoo at a Glance

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Razoo Giving Day Partners

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Content

Razoo Introduction

Give to the Max Day Case Example

Giving Day Webpage Layouts

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Give to the Max Day 2009

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Goals:• Increase giving to nonprofits

across Minnesota• Raise as much money as possible

in 24 hours

• Help nonprofits attract new donorsand move check-writing donorstoward online giving

Prizes offered:• Every donation made on Nov. 17,

2009 received a portion of the$500,000 match

• 3 nonprofits that received the mostdonations received cash prizes of$5,000, $2,500 and $1,000

Total Dollars Raised: $14.5M

Total Donors: 38,778

Average Gift Size: $361

# of Nonprofits: 3,434

Average Gifts per nonprofit: $4,077

Results at aGlance

Source: GiveMN

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Give to the Max Day 2010

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Goals:• Increase giving to nonprofits

across Minnesota• Get more than 40,000 people to• Help nonprofits attract new

donors

Prizes offered:• Prize grants for nonprofits with

most donations: $15,000 for 1st place, $10,000 for 2nd place and

$5,000 for 3rd place• “Golden ticket”: One donation

was also selected randomlyevery hour to receive a match of$1000 for their organization

Total Dollars Raised: $10M

Total Donors: 42,624

Average Gift Size: $188

# of Nonprofits: 3,663

Average Gifts per nonprofit: $2,741

Results at aGlance

Source: GiveMN

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Give to the Max Day Impact

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Les Voyageurs Inc.:

83 donors

75% NEW

Twin Cities Rise :104 donors

43% NEW

Sample Nonprofit Results

Source: GiveMN

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2010 Testimonials

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“ Students commented on the leaderboard being more exciting than Facebook  – now THAT is a compliment if I have ever heard one!! ”  

-Kristin Bortnem, Associate Director of Annual Giving, Concordia

College

“ Give to the Max day is a such a benefit to a small organization…the day allows us to get our message out 

in a fun way that our constituents respond to…it  provides…a clear motivator.”  

- Laura Zabel, Executive Director, Springboard for the Arts

Source: GiveMN

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Give to the Max Day GoingForward

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of nonprofits participating in 2010

plan to participate again next year

of donors on Give to the MaxDay said they will use GiveMN

again

Source: GiveMN

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The Right Partners

Nonprofit Ownership of

Event

Highly-effective PR strategy

A strategic platformpartner

Key Success Factors

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We benefitted from terrific earned media and broadened awarenessthrough creative media promotions 

With support from GiveMN and MAP for Nonprofits, nonprofits promotedthe day to success 

GiveMN is supported by a partnership group with tremendous credibilityand influence in Minnesota 

The Razoo platform is easy and engaging and the Razoo team providedtremendous strategic support for the event

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Content

Razoo Introduction

Give to the Max Day Case Example

Giving Day Webpage Layouts

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Examples of Webpage Layouts

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Give to the Max Day: GreaterWashington 

Live PC Give PC 

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Why Work With Razoo?

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World-ClassReliability

CostEffectiveness

• Our talented team of engineers build andimprove the site to handle high volumes

• Over $14 million processed in one day forGiveMN

• The Razoo giving site costs a fraction of what itwould cost to build from scratch (consideringdesign, programming and hosting of the site),and can be launched in a month

Best Practices• In running Giving Days, Razoo and its partners

incentivize and encourage giving; bestpractices from these campaigns are sharedand catalogued for the benefit of all partners