How I Will Help You SELL Your Home

The Four P’sCritical Elements for a Successful Sale

PROPERTY

PRICE

PROMOTION

PREPARATION FOR CLOSING

Your Property

• Prepare your home so that it’s in top selling condition – repair, replace, remove

• Stage it for buyer appeal. You know what they say about first impressions!

• Show your home. Make sure it remains in top-selling condition

The Price

• Priced correctly to meet seller’s goals• Market conditions considered• Comparative Market Analysis provided at time of listing –

and updated regularly

Median Price of California Homes (1970 – present)

(Source: California Association of Realtors)

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

2000

2002

2004

2006

2008

California

Linear (California)

Promotion of Your Property

• Post on Multiple Listing Service• List on prominent websites – because over 80% of

buyers search the Internet for homes• Advertise in newspapers• Provide “For Sale” signs• Design and distribute flyers• Market listing to other agents• Conduct open houses for public• Conduct open houses for other agents• Use services of buyer’s group

My Team and Me

Licensed broker since 2005Real estate investor since 2003

Special certifications:

Former city and transportation plannerSpecial team of mortgage, escrow, and contract

experts – all working on your behalf

Benefits of Using an Agent

• Consult with you on how to get your home in top-selling condition

• Give you up-to-date information on what’s happening in the marketplace

• Provide you with information on competing properties• Market your home to other real estate agents and the

public using research-based marketing strategies• Help you objectively evaluate and negotiate every

buyer’s offer without compromising your position• Help you close on the sale of your home

When You Get Offers,I Will . . .

• Receive all offers• Negotiate for you (with banks if a short sale)• Coordinate appraisals and inspections• Coordinate with buyer’s agent to monitor loan

process and contingency removals• Coordinate with escrow• Prepare for closing

My Customer Service CommitmentI Promise that I Will …

1. Provide you with 10+ Customer Service during the entire selling process2. Help you obtain the highest possible price for your house in the shortest

amount of time3. Advise you on pricing and assist you with staging your home4. Market your home through as many channels as possible5. Coordinate the home showing process6. Present all offers and advise you on the terms and contingencies7. Negotiate offers on your behalf8. Schedule and coordinate completion of contingencies and inspections9. Monitor the buyer’s loan process10. Coordinate and supervise the preparation of all closing documents and

guide you through the closing process