An

Introduction to

Kadence Singapore

WHO WE ARE, AND WHAT WE DO

Kadence Credentials2 0 1 6

Who is

Kadence?

Who is Kadence? A brief history of where we have come from, and where we are now

Starting life in the UK as a B2B agency,

we still retain this heritage

for speaking to

hard to reach audiences

We quickly

expanded markets, with

Singapore a key Asian focus

Our expertise & flexibility

allowed us to

become adept at Consumer

work too

All this background has cemented us as an

award-winning Singapore-based

hub

A full service research agency

blending quant and

qual methods

together

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Y E A R S +

Global Knowledge25

Y E A R S +

Asian Expertise12

F O R

Asia & the WorldPoint of

Contact

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A S I A P A C I F I C

SINGAPOREIndonesia

Vietnam

Hong KongThailand

Japan

E U R O P E &M I D D L E E A S T

UNITED

KINGDOM

N O R T HA M E R I C A

USA

We know what we’re talking aboutOur exposure to a variety of questions from a variety of clients allows us to ‘join-up’ our thinking

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How we

approach

our work

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Our consultancy-led approach delivers this visionWith 4 key areas that permeate all stages of the project

A N ENGAGED TEAM A COLLABORATIVE

MINDSET to ensure we uncover new ideas

B E I N G T H E

CATALYST FOR

ACTION through the impact of our research

A COMMUNICATION

D E L I V E R I N G

Insight

Worth SharingIS THE ULTIMATE GOAL;

our final deliverable,and our true measure

of success

with the right mix of skills

to drive real change

PHILOSOPHY means that ideas are not lost

Our people are the starting point of our approachOur commitment to people & their engagement has been recognized by industry leading award bodies

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From Dr’s in Psychology, to MBA’s, to Consultants. Our

people have worked in Wealth management, blue chip

companies to advertising & brand planning agencies.

Now we are all focused on

one thing – bringing our

experience to you.

Kadence will tailor the

project team by choosing

people with the right skill

sets for you – allowing

you to benefit from our

years of experience

Our Collaboration Mindset ensures we deliver you new news We tailor project specifics and reference back to existing frameworks throughout, always striving for new insights

Taking artisanal care with our bespoke research tools, we tailor a dedicated research program for you

We establish an initial hypothesis which forms the foundation of our

research design

We gather relevant information ahead of each project to fully appreciate

your specific business context

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IMMERSE SYNTHESISE CRAFT

Kadence believes that ‘being there’ is everythingYour core team stays involved the process – ensuring that new insights can be nurtured throughout

Our collaboration mindset carries on through the project, building ideas & insights & testing as we go

If you are not behind the glass, or observing people in their homes, or accompanying them at the store or sifting through the data there is a risk of losing the intricacies, nuances and details that are the key to unearthing an insight

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WE WON’T DELEGATE OUR THINKING

The team that you meet at the beginning, will be the team that debrief you at the end, and stays involved throughout – including senior team

WITH YOU FROM START TO FINISH

PERSONAL INVOLVEMENT FROM THE TEAM

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Kadence can maximize the effectiveness of our reports for youOur communication philosophy builds on our knowledge of the academic theory behind visual attention

Y O U R

Sensory Memory

takes in the

insight

Y O U R

Working Memory

processes &

interprets

Y O U

B R I N G A

wealth of prior

knowledge & context

Y O U R

Long Term Memory

incorporates existing

understanding to create relevance

W E

D E L I V E R

Y O U

A N

INSIGHT Prior Knowledge

Verbal model

Pictorial model

C R E A T E S A

NEW IDEAF O R Y O U R

B U S I N E S S

A STORY FIRST APPROACH, with a focus on flow and

connection of ideas, works with working

memory

Building pictoralmodels & supporting

these with clear anecdotes, stories &

engaging presentations help CEMENT IDEAS WITHIN THE WIDER

TEAM

Kadence reports GENERATE MAXIMUM

ENGAGEMENT by harmonising words & visuals – and working towards longer-term

memory recall

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Working with the researchers to select the best output & tailoring it to optimize the insights generated

Our in-house creative team then go beyond PowerPoint

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Working with the researchers to select the best output & tailoring it to optimize the insights generated

Our workshops deliver our output effectively

An

Introduction to

Kadence SingaporeFor more information please contact:

Phil SteggalsKadence International

t +65 6372 8418e psteggals@kadence.com

w www.kadence.com