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© #ecommflywheel
PRESENTED BY:
Neil AckermanDirector, Global eCommerce
How Mondelēz Drives Value into the eCommerce Flywheel
© #ecommflywheel
TODAY’S PRESENTER
Neil AckermanDirector, Global eCommerce
Neil Ackerman is the Director of Global eCommerce for Mondelēz International focused on supply chain efficiency, data analytics, and technology innovation. Prior to this role, Neil spent three years at Amazon as the General Manager of Fulfillment By Amazon, inventing and leading the newly launched global Small and Light program. At Amazon, Neil has been awarded the prestigious “Just Do It” Award for his work on improving selection and delivery speed. Before joining Amazon, he spent 14 years at Philip Morris companies. Neil holds 13 US patents, speaks at many ecommerce and business strategy conferences worldwide, and has been quoted and written about in WSJ, Bloomberg, Inc., CNBC and numerous international publications.
E-COMMERCE FLYWHEEL
2007
Revenue
Rank
2014
Revenue
Rank
In 2014, Amazon became the first pure-play e-
retailer to make top 10 on Kantar’s Top 100 Retailers
List.
–2015 Nielson Report
There are so many ways to “win” in eCommerce…
a fox knows many things, but a
hedgehog one important thing
–Archilochus, Greek poet
“”
Exceed your customers’
expectations. If you do, they’ll come
back over and over. Give them what
they want – and a little more.
– Sam Walton, Wal-Mart founder
REPEAT
PURCHASES
REVIEWS
SUBSCRIPTIONS
RATINGS
TRUST
NUMBER OF
PLATFORMS
PRODUCT IS
OFFERED
AVERAGE
ORDER
PROCESSING
TIME
ADD-ON
PROGRAM
SHOPPING
LIST
FREQUENCYCUSTOM
ARRIVAL
TIME
CONVENIENCE
VENDOR
LEAD TIME
IN-STOCK
METRICS
MANUFACTURING
CAPACITY
OPERATIONAL
METRICS
INVENTORY
LEVELS
AVAILABILITY
AVERAGE
RESOLUTION
TIME
COMPLAINT
ESCALATION
RATE
NUMBER OF
COMPLAINTS
OVERALL
SATISFACTION
RATING
SERVICE
UNIQUE
VISITS
SHARE OF
SEARCH
CONTENT
INTEGRITY
PAGE
VIEW
INDEX
KEYWORD
RANKING
CONTENT
NUMBER
OF VARIETY
PACKS
CATALOG
SIZENUMBER
OF
FLAVORS
CATALOG
DISTRIBUTION
BY PACK SIZE
SELECTION
AVERAGE
SALE PRICEELASTICITY
PRICE
VARIATION
FREQUENCY
AVERAGE
MARKUP
PRICING
Where Do You Start? • Copy & Content
• Ratings & Reviews
• Merchandising Media5. Engage
• Varies by retailer
• Varies by fulfillment
4. Get Assortment
Right
• Title
• Product Information
• Image and Video
3. Ensure Accurate Fundamentals
• Navigation location
• Keyword search2. Be Discoverable
• Available to buy online
• Available in store only1. Get and Stay In-Stock
© #ecommflywheel
HOW CLAVIS HELPS MONDELEZ DRIVE SALES & SHARE
Global hub of eCommerce intelligence, with consistent, automated data, essential to accelerating the Flywheel
World Class eCommerce Experts help us understand where and how to identify deep insights that drive Action and Results
Increased productivity via Flywheel ecosystem integrations that save us time
ONE SCREEN WORLDThe only screen that matters is the screen that is in front of me.
– Mitch Joel, President of Twist Image, a digital marketing agency
© #ecommflywheel
INDUSTRY LEADER IN ONLINE RETAIL STORE ANALYTICS FOR
CONSUMER AND BUSINESS GOODS MANUFACTURERS
Technology visits Online Stores, Mobile Web and Mobile App
Platforms globally
Audit & Analysis of everything the shopper sees in the online store
Cloud reporting platform that delivers timely, relevant insights to
drive actions & sales growth.
Clavis Insight
Assortment & Availability
Ratings and Reviews
Share of Search
Search and Menu Rank
Price
Merchandising Tracker
POS
Amazon Analytics
Integrate across your eCommerce ecosystem for deeper analysis, consulting and implementation expertise
