How Qype brings businesses and people together

Who are we?

Qype is the largest local review site in Europe and, in the last five years, we’ve grown a passionate and engaged community

The Numbers

Over a million members, generating thousands of reviews a day

17m unique users across Europe

Approx 20m visits per month

Market leader in the UK, Germany, France, Italy and Spain

Established in 10 countries

Available in 7 languages

Coverage of more than 160,000 towns and cities worldwide

So our community isn’t just local, but global

Our USP? Real life. Qype’s about going out, discovering places and sharing them with other people. Qypers love going behind the scenes, finding somewhere new and meeting business owners. They enjoy giving feedback and love open and transparent business

Qypers also love to have fun

So how can businesses tap into that passion?

Events

Real world events

Invite only, targeting key influencers

Publicised across the site, blogs, Twitter, Facebook and newsletters

Guaranteed post-event activity across multiple platforms

Generating reviews and word of mouth

Case study 1: Jim Haynes, After Eight and Fernandez and Leluu

When After Eight brought the face of their latest ad campaign, legendary supper club host Jim Haynes, to London, we created a dinner for 15 Qypers at London’s coolest underground restaurant

.

One event for 15 people created: - Over 250 tweets- 27 blog posts- 100% 5 star reviews- Hundreds of photos- 100+ forum messages- A whole lot of Google juice

Case study 2: Wahaca’s winter tasting menu

30 Qypers and food bloggers spent three hours tasting Wahaca’s new winter menu, and giving feedback to Wahaca’s owner, Masterchef winner Thomasina Miers

1 event for 30 people created:- Over 200 tweets- 19 blog posts- 20 5 star reviews- Hundreds of photos- 90+ forum messages- And Wahaca became thetop rated Mexican restaurant in London

Competitions

How do you make the restaurant chain, Giraffe, cool and talked about?

Give away an actual giraffe

(Yes, that’s the giraffe we gave away)

The prize: adopt Ellish, a giraffe from London Zoo

Enter via Twitter, Facebook or email

Result: huge viral pick-up, with over 2,000 retweets, 700 emails and more than 400 Facebook likes…

…oh, and one very smug giraffe!

Case study: Giraffe competition

Sponsorship Opportunities

Our annual summer party in London (you can see last year’s on the left)

We host 2-3 large scale events every year across our key UK cities:London, Brighton, Manchester, Dublin, Birmingham and Edinburgh

Nationwide competitions, including targeted communications to our database

Previously, we’ve worked with:VirginWahandaAmazonJamieOliver.comLucky Voice

Our annual summer party in London (you can see last year’s on the left)

We host 2-3 large scale events every year across our key UK cities:London, Brighton, Manchester, Dublin, Birmingham and Edinburgh

Nationwide competitions, including targeted communications to our database

Previously, we’ve worked with:VirginWahandaAmazonJamieOliver.comLucky Voice

Our channels (or, where we can shout about you)

Thousands of followers across two Twitter accounts

Two engaging and popular blogs

A vibrant Facebook presence

Targeted weekly newsletters to 25,000 London subscribers and 85,000 UK subscribers

Get in touch: contact UK Community Manager Sarah Drinkwater at sarah@qype.com