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@KuzmanovicA | 19 June 20201 |
How Social Media Platforms Became COVID-19 Response
Networks
#COVID19
Aleksandra KuzmanovicSocial Media Manager WHO
@KuzmanovicA | 19 June 20202 |
WHO digital COVID-19 response
Key social media functions for WHO
Collaboration with social media platforms
Results
Lessons
@KuzmanovicA | 19 June 20203 |
Key social media functions for WHO
lInforming the public on latest health news &sharing public health advice
lListening to the audience needs and concerns
lFighting misinformation
7.9 Million9.2 Million3.0 Million6.6 Million2.4 Million584 K36.2 K7137 K
@KuzmanovicA | 19 June 20204 |
Informing the public on latest health news
@KuzmanovicA | 19 June 20205 |
Sharing public health advice
@KuzmanovicA | 19 June 20206 |
l Daily monitoring and analysis of comments & engagement on our posts (content analysis)
l Real time monitoring of conversations and news on social media
l Weekly and periodically monitoring of engagement on our posts across platforms (performance analysis)
Listening to the audience needs and concerns
@KuzmanovicA | 19 June 20207 |
Listen to the audience needs and concerns
@KuzmanovicA | 19 June 20208 |
Fighting misinformation
@KuzmanovicA | 19 June 20209 |
Fighting misinformation
l Streaming pressers across social media platforms simultaneously, including translations in several languages
l Live Q&A with experts across social media platforms
l Challenge campaigns
l Quiz on mythbusters
l Collaboration with entertainment industry
@KuzmanovicA | 19 June 202010 |
Fighting misinformation
l Health Alert chat bot:– WhatsApp– Messenger– Viber– Google– Apple Business Chat
@KuzmanovicA | 19 June 202011 |
Collaboration with social media platforms
@KuzmanovicA | 19 June 202012 |
Results
@KuzmanovicA | 19 June 202013 |
Lessons learned so far
Thank you!
Twitter: @KuzmanovicALinkedIn: Aleksandra Kuzmanovic
