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How to Act onthe EmergingTrends?Consumer Patterns Shifts 2020
FMCG & CPG Manufacturers
SOURCE: NIELSEN REPORT 2020
How Have ConsumerBuying Patterns Changed?
COVID19 EDITION
of Americanswho cook morenow than beforeCOVID-19 crisis.
54%Increased inonline alchoholsales since thestart of the crisis.
203%of consumerswho boughtproducts on theirlast shopping tripto “stock up”
30%
Recognizing consumer patternshifts and understanding theirimpact on short- and long-termdemand.
Analyzing channelperformance as shoppinghabits change.
Understanding consumers’motivations behind buyingpatterns.
The pandemic has caused unique andunexpected shifts in consumerbehaviors. But it’s also acceleratedexisting trends, like the surge in onlineCPG shopping. As the crisis evolves,more unexpected changes are ahead.
3 ChallengesFaced by FMCG /CPGManufacturers
3 Tips to Adapt NewPatterns & Trends
IDENTIFY TRENDS before they emerge bymonitoring sales data weekly, not monthly.
SEE THE BIG PICTURE AND THE DETAILS byviewing purchasing behavior across channels.
UNDERSTAND CONSUMER SENTIMENT thatimpacts behavior to better anticipate futurecustomer needs.
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What Can WeHelp You?Brand Catalyser Team
Keeping Up with ConsumerTrends & Habbits
Seeing Impact on the WholeBusiness
Solution 1
Solution 2
Solution 3
Planning for Future Demand
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www.brandcatalyser.com
Christie Ding
Client Solutions [email protected]
Hazel Hu
Head of [email protected]
