How to Build a Culture of Wellness…and make Fitness … · Amanda Natividad, Fitbit Wellness ... o Host challenges a few times per quarter vs. once per year ... CEO Darwin Smith

WCWI: 26th Annual Worksite Wellness Conference

9/6/2016

MeetingRoomB1B2_SBSI_CutureofWellness_NatividadPereiradaSilva_Handouts 1

How to Build a Culture of Wellness…and make Fitness FUN!

Stephanie Pereira da Silva, Health & Wellness Manager (Kimberly-Clark)

Amanda Natividad, Fitbit Wellness (Fitbit)

Do corporate wellness the right way

REWARDING

EXPERIENCES

SCALABLE &

MEASURABLE

CONNECTED

COMMUNITY

SELF-MOTIVATED

CHANGE

$62.3B or 11.3 days resulting

from insomnia's effect on the average U.S. worker's

productivity.

57% of employees would

exchange health & wellness data for reduced

health care premiums.

7 in 10 employees say that health

& wellness programs positively impact the

culture at work.

45% of benefits professionals

say they spend a great

deal of their time working to

increase wellness plan

participation.

nearly

Source: Insomnia and the Performance of U.S.

Workers. SLEEP. (2011).

Source: The State of Workplace Productivity.

Cornerstone on Demand. (2014). Source: The Business of Healthy Employees.

Workforce Management and Virgin Pulse.

(2013).

Source: Inside Benefits Communication

Survey. NBCH and Benz Communications.

(2014).

The Fitbit platform

Daily

Activity

Exercise Nutrition Sleep Body

Composition

Stress &

Well-being

Connected

Experience

What do CEOs think?


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Source: 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200

28% 23% 21%

hard to keep

track of data low employee

participation high cost

Top 3 problems CEOs face

94% of CEOs believe a health and wellness

program is essential to attracting top talent.

88% of CEOs report that their companies already

have a corporate health and wellness

program in place.

Leaders believe wellness is a priority


53% more engaged

employees 51% increased

employee retention

47% lower healthcare

costs

47% stronger sense of

community 44% fewer sick days

used


Top 5 benefits CEOs see

*2015 Fitbit Wellness Survey of CEOs, companies with 1,000 - 10,000 employees, n = 200

What do CEOs think about activity challenges?


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What do CEOs think about activity challenges?


Working With Your Executive

Team to Boost Workplace Well-

being

ROI VOI

Understand their objectives


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Claims

Data Money HRE

What you’ll consider with ROI

Retention Culture Engagement

What you’ll consider with VOI

• Understand your company's mission, vision and

overall strategic plan

• Align your wellness strategy with the company's

strategic goals

• Do your research

• Summarize your findings and compare options, if they exist

• Clearly define your goal and the expected result

• Propose to your manager/key

stakeholder

• Present to your executives

• Prepare for the unexpected

Create your strategy

Provide engaging communication for employees (and CEO)

o Use multiple channels beyond email (blogs, social media,

videos, etc.)

Push employees, but not too much

o Communicate, but don’t flood their inbox

Maintain momentum

o Host challenges a few times per quarter vs. once per year

Make it fun

o Post step counts in office parking lot to encourage employees

to park further away

Make sure it’s easy to understand


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Make executives your wellness champions

Share the Results…Frequently

Show how metrics have changed

Easy access to

exportable reporting

on activity levels and

program performance.

Fitbit Wellness Program Management Dashboard


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Kimberly-Clark Corporation

Our Culture and Values

Top 5 Workplace Drivers


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Wellness at Kimberly-Clark

September 1975: CEO Darwin Smith announces plans to provide a health management program in Neenah, WI.

September 1975: Bruce J. Olson was named health and physical fitness consultant.

May 1976: Dr. Robert E. Dedmon joined K-C as staff vice-president, medical affairs.

Since 1977 Health Services in Neenah, WI opened in April 1977.

Kimberly-Clark committed 2.5 million dollars to begin it’s comprehensive program.

Health Screening – Health Promotion and Education – Exercise – EAP

“Live Well” Brand

Health Services re-creates it’s brand to ‘Live Well’ and redefines the guiding mission and values;

To build and sustain a culture of health, energy, and vitality, providing a competitive edge for K-C and a lifelong advantage for employees.

The LIVE WELL message


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Senior Leader Support & Engagement Leaders Engagement Strongly encourage participation in well-being activities when

setting job expectations.

Recognize employees for their well-being achievements.

Link each wellness activity to the organizational values. Solicit employee ideas and incorporate them.

Include wellness in goal-setting and milestones in work review and progress meetings.

Leaders should be aware of their own engagement and wellness

participation.

Gallup

Global Health Services Team

Medical Director

Regional Directors

Nurse Practitioners &

Occupational Health Nurses

Health and Wellness Managers

Health and Fitness Specialists

Wellness Champions

Cultivating Healthy Behavior

Behavior Choices

Norms

Touch Points

Climate Peer

Support

Shared Values


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The Effect of Culture K-C Wellness Today

Movement Tools

Nutrition on “Wheels”

Standing Work Stations

Energy Breaks

Walking Work Stations Point of Decision

“Making Strides to Live Well”

• Encourages employees to park further away

• Gives employees the opportunity to make healthy decisions

• Employees recognize the promotional materials and choose to park further away

• Incentives for parking further away

• Encourage employees to take steps to better health


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Point of Decision

• Encourage use of stairs

• Achieve a higher step count

Point of Decision

• Indoor and Outdoor Walking Paths

Benefits & Wellness

• Flexible Work Time

• Flexible Work Arrangement

• Tobacco Incentive

• Paid Parental Leave

On-Site Exercise Facilities

• 25 meter lap pool

• Mind-Body Studio

• Cardiovascular & Strength

Equipment

• Group Exercise

• Massage Therapy

• Indoor Walking Track

• Soccer Field

• Indoor Putting Green


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Group Exercise Classes Virtual Group Exercise

Wellness Outside the Workplace Health Screenings-Fitness Testing


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Health Screenings-RMR Testing On-Site Clinics

Energy Break

Effective Wellness Programming


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Health Promotion

K-C Corporate

Cup Challenge

TO BENEFIT THE STRONG KIDS CAMPAIGN

SATURDAY FEBRUARY 27, 20168 a.m. - 3 p.m. • 20th Ave YMCA •Oshkosh

EVENTS INCLUDE:

Chopped Cooking Challenge

Dodge ball Team Tri-Athlon

Endurance Challenge R U Puzzled Yet?

Ice Bowling Human Hungry Hippos

Corn Hole Bubble Soccer

Basketball Shootout Pickle ball

CONTACT:Jordan Janssen x3134 or [email protected] to sign up or for specific game times.

REGISTRATION DEADLINE: Friday, February 12th, 2016

Free Kimberly-Clark T-shirt providedFree drinks and snacks provided by YMCA

Removal Date: February 27

National Employee

Health & Fitness Day

Corporate Challenge Sustainability Week

Health Promotion

Turkey Triathlon Maintain Don’t Gain

Endurance Challenge

Health Promotion: Get Up & Ride

2015: 794 K-C Riders

Bike to Work -Bike Lockers -Locker Rooms and Showers -Bikes, Pumps and Gear -Bike Safety Handouts -Bike Commuter Benefit

Get Up & Ride: Rooster Rides


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Health Promotion-Nutrition

Monthly Superfood Feature

Taste Testing, Cooking Demonstrations & Chef Tables

Lunch and Learns

Live Well Nutritional Guidelines*Preferred Pricing* ½ Portions ½ Price*

Trivia

Health Promotion - Nutrition

Onsite Farmer’s Market CSA

Fruit my Cube/Fruit Guys

MARCH

MADNESS

HOW TO

PARTICIPATE• Eat a serving of fruits or

vegetables on the bracket

sheet.

• Fill out a ticket with your

name/K-C ID and the name of

the fruit and/or vegetable

you ate.

• Drop your ticket in the

drawing box to score 1 point

for each fruit or vegetable

consumed.

• Each week points will be

totaled for each fruit and

vegetable, with the winners

moving onto the next round.

Remember the more fruits &

veggies you eat = the more

tickets you can add!

Help take your

favorite to the finals!

March 2nd - 31st

Participants will be

drawn at the conclusion

of each week for a

chance to win a prize!

March Munch Madness

Healthy Grocery Shopping Tours

Health Promotion – Diversity Collaboration Health Promotion – Diversity Collaboration

AAEN Hip Hop/Reggae WIN GO Red

LAND Soccer Tournament

WIN Women’s Power

http://sites.kcc.com/Sites/A29/LAND-Neenah


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Health Promotion – Diversity Collaboration

Family Fitness Night

Holiday Gift Wrapping

NEON Active Happy Hour

Soccer League

Health Promotion-Communication

Health Promotion - Families

• Family “Healthy” Picnic Tent

• Family Fitness Night

• Dive In Movie Nights

• Halloween Bash

• TODAS (To Work Day)

• Kid’s Runs

• Fox Cities Kids Races (Diaper Dash)

• Neenah Fun Runs • Filthy Fun Kids Run

Mill Site Health Promotion

Onsite Health Screenings

Internal Fitbit Challenges

Daily Stretching Programs

Farmer’s Markets

Health Fairs


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Sales Health Promotion

Sales Meetings – Health Mini Checks

– Group Exercise Classes

– Energy Breaks

– Live Well Award

– 5k Run/Walk

– Healthy Nutrition Options

Global Health Promotion

• Australia, Canada, EMEA and LAO

– Play at Work

– Yoga in the Park

– Walking Wednesdays

– Run for the Cure

– Healthy Snacks

Vitality Program Employee Discount Program


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Travel Health Program Community Health & Wellness

United Way: Run United 5k & Weight of the Fox Cities

Harbor House: Warrior Princess Mud Run

YMCA: Live Strong Program & Strong Kids

Girls on the Run, My Team Triumph, Special Olympics

Live Well Challenge 2014

• Total Participants: 3,424

• Weight Loss: 4,998lbs

• Strength: 51% increased

• Cardio: 47% increased

• Flexibility: 51% increased

• Body Composition: 46% improved

Celebrate Success Stories

http://www.ymcafoxcities.org/index.html


9/6/2016


Award Winning Program

Be strong, you never know who you’re inspiring.

THANK YOU.

Documents

How to Build a Culture of Wellness…and make Fitness … · Amanda Natividad, Fitbit Wellness ... o Host challenges a few times per quarter vs. once per year ... CEO Darwin Smith