ATTRACT QUALITY APPLICANTS

FASTER

HOW TO BUILD A

FOR GROWING COMPANIES

We make hiring easier.

Jim’s Gym used to never have trouble attracting qualified candidates. In the past, plenty of people walked in to fill out

the paper employment application. As the gym grew into a multi-unit chain, it became harder and harder to attract enough

qualified applicants to meet their growth needs – particularly when it came to strong management talent. Candidates just

didn’t seem to be walking in the way they used to, and this left the leadership team at Jim’s Gym wondering....

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WHAT HAS CHANGED?

Companies that have not adapted are struggling to attract enough qualified applicants for their open positions,

leading to a longer time to fill, subpar hires due to fewer qualified applicants per opening, and a strain on

business results due to being shorthanded and/or staffed with non A-Players. Companies that do not evolve

their recruiting processes will fall further behind and continue to lose ground in the war for talent.

EMPLOYERS MUST CHANGE WITH THEM TO COMPETE FOR TOP TALENT.

20 years ago 10 years ago TODAY

HELP WANTED JOB POSTING>JOB BOARD

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THE WAY CANDIDATES SEARCH AND APPLY FOR JOBS HAS CHANGED.

TABLE OFCONTENTS

WHERE ARE MY APPLICANTS?

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BUILD YOUR MAGNET WITH CAREERPLUG (IN A WEEK!)

BUILDING YOUR TALENT MAGNET

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Traditional job boards such as Monster and CareerBuilder

dominated the job search process 10 years ago. Today there

is a new breed of sites – Job Search Engines – that make it

easy for candidates to search across multiple company careers

pages and jobs boards all from one place. This approach has

helped Indeed, the leading job search engine, to become the

most popular job search site in the U.S.

OF ONLINE JOBSEEKERS USEINDEED TO SEARCH FOR JOBS.

Source: Comscore, 2014

72%

JOB SEARCHESARE HAPPENING IN A NEW WAY

J O B S E A RCHCH E CK L I ST

C O M PA N Y “A” N AT I O N A L J O B B OA R DL O C A L J O B B OA R DC O M PA N Y “ B ” I N D U ST RY J O B B OA R DC O M PA N Y “ C ”

ONE COMPANY AT A TIME, ONE SITE AT A TIME.LIMITED AWARENESS OF LISTINGS.

THOUSANDS MORE LISTINGS.

OLD WAY

ALL COMPANIES IN ONE PLACE.

NEW WAY

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JOBSEARCHENGINE

CAREERS PAGECOMPANY “A” CAREERS PAGE

COMPANY “B”

JOB BOARDNATIONAL

JOB BOARDLOCAL

JOB BOARDINDUSTRY

CAREERS PAGECOMPANY “C”

CAREERS PAGECOMPANY “D”

“

“

MOBILE IS ALREADY HUGE, AND IT’SIMPORTANCE IS RAPIDLY GROWING.

THE FUTURE?2013 2014

Smartphones have changed the way that people do many things online, including search for jobs. Much like

online shopping, job searches from a mobile device have increased dramatically over the past few years. This

will continue to grow as people get used to doing more on mobile, as shown in early adopter countries like Japan.

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% OF MOBILE JOB SEARCH TRAFFIC IN UNITED STATES % OF MOBILE JOB SEARCH TRAFFIC IN JAPAN (2014)

33% 50% 85%

*Source: Indeed*Source: Indeed

TOP RESEARCHSOURCES USED BY CANDIDATES

51%32%

80% CAREERS PAGE

PROFESSIONAL NETWORKS

SOCIAL MEDIA*Source: Potentialpark, 2014 *Source: Personnel Psychology, Spring 2012

Every organization strives to hire Top Performers – those individuals who run

circles around other employees and are highly profitable to the company.

Top Performers are typically diligent and thorough in their research of

career opportunities – and much of that research is being conducted online.

CANDIDATES RESEARCH EMPLOYERS ONLINE... FOR BETTER OR WORSE

*Source: The Talent Board, Candidate Experience 2015 (survey of over 45,000 job applicants)

Top Performers are 400% more productive

than average employees.

4x

A GREAT CAREERS PAGE WILL ATTRACT TOP TALENT.

“Nearly half of jobseekers (44%) said that they need to research

an organization before applying.”

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TREAT CANDIDATES L IKE CUSTOMERS.

IF THEIR EXPERIENCE IS GOOD THEY WILL TELL OTHERS.

IF IT’S BAD THEY WILL

TELL OTHERS TOO.

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61%

40%

27%

30%

DISCOURAGE COLLEAGUES TO APPLY

ENCOURAGE COLLEAGUES TO APPLY

WOULD BUY MORE GOODS & SERVICES

WOULD BUY FEWER GOODS & SERVICES

*Source: The Talent Board, Candidate Experience 2015 (survey of over 45,000 job applicants)

From the moment they see and apply to a job posting and all the way through the hiring process, candidates are evaluating

employers based on their experience. Top Performers can afford to choose – and they will share this choice with others.

Employers have the opportunity to make the Candidate Experience an asset at their organization – one that can increase

referrals, improve employee retention, and even increase sales. Don’t forget that candidates are often customers too.

CANDIDATE EXPERIENCE IS EVERYTHING

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- LAO TZU

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START WITH AN ATTRACTIVE CAREERS PAGE

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1S T E P

COME WORK WITH JIM’S

CAREERS PAGE

It is the core of your Employment Brand and should

set the tone for al l candidate communication.

HOW DO YOU CREATE AN ATTRACTIVE CAREERS PAGE?

Excellent training & development

Competitive wages & incentives

Opportunities forcareer growth

Have a clear employee value proposition that showcases your

company, its values/culture, and what you have to offer to top talent.

Focus on creating a site that is visually pleasing and easy

to navigate (especially on mobile). Candidates should be able

to find and apply to the right jobs in as few clicks as possible.

Give candidates an authentic snapshot of your company by including

photos of your team and office, as well as employee videos & testimonials.

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Set the Tone

Keep it Real

Make It Easy

52%

44%

35%

WHAT DOMILLENIALS

VALUE?

Source: PwC – Millenials at Work survey

COME WORK WITH JIM’S

JOB POST ING

CREATE COMPELLING JOB POSTINGSJob Postings should inform and excite the r ight types of

applicants and help you show up favorably in job search engines .

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P E R S O N A LT R A I N E R

C L U B C L E A N E R

M E M B E R S H I PS A L E S

F RO N T D E S K

2S T E P

GET THE RIGHT CANDIDATES EXCITED TO APPLY

Y O U W I L L N OT H AV E T H E I R AT T E N T I O N F O R LO N G U N L ES S T H E Y S E E W H AT T H E Y WA N T.

OVERVIEW Set the tone by providing a clear understanding of your company and the position.

REQUIREMENTSMake it easy for candidates to determine whether they are qualified.

WHAT’S IN ITFOR ME?Get candidates excited to apply by sharing perks and otherdifferentiators that they care about.

JOB POST

WHO YOU ARE:

• Nationally certified personal trainer

• Two years of personal training experience

• Exceptional customer service skills

• Strong organizational skills

• Passionate about health and fitness!

WHAT WE OFFER:

• Great benefits package

• Awesome downtown location

• Award trips for top performers

• Free gym membership

• Discounts on nutrition products

PERSONAL TRAINER

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Help our members achieve their fitness

goals by designing simple exercise

programs and instructing on the proper

use of equipment.

BROADCAST YOUR JOB POSTINGSYour Careers Page wil l a�ract applicants who already know about

your company, but you need to use the power of Job Search Engines,

Social Media and Employee Referrals to supercharge your talent magnet .

EMPLOYEEREFERRALS

JOB SEARCHENGINES

SOCIALMEDIA

3S T E P

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INDEED

GLASSDOOR

LINKEDIN

SIMPLYHIRED

JOB POSTINGS

BROADCAST TO JOB SEARCH ENGINESMore and more candidates are leaving traditional job boards and

using job search engines to review current openings. Most job search

engines will include an employer’s jobs in their Organic Search listings

at no cost. Employers may also pay for Sponsored listings, which

receive premium placement in search results.

Use an Applicant Tracking System to

send your job postings for inclusion

on job search engines ’ organic l ist ings .

Consider sponsoring jobs to receive more

applicants . According to Indeed, Sponsored

Jobs typical ly produce 5x more cl icks than

Organic-only Jobs .

WHAT TO DO:

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EXAMPLE:

1 JOB TITLE Align it with the terms that your ideal candidates use to

search. It is the single most important part of the posting.

3 KEYWORDS

Adding the right keywords to job descriptions will improve

your jobs’ positions on relevant search results.

4 MOBILE APPLY

Make it easy to apply via mobile or these candidates will

move on to the next job posting.

2 COMPENSATION

Money talks and adding compensation guidance when

possible will differentiate your postings from the rest.

Personal TrainerJim’s Gym$18.00-$24.00 an hourDevelop exercise programsto meet fitness goals...

Apply with your Mobile Resume

When you are competing for talent on job search engines, you need to optimize your postings to stand out among thousands of jobs .

Test and refine postings to maximize the flow of qualified applicants .

1

5

4

2

3

MAKE SURE JOB POSTINGS

S TA N D O U T ON THESE SEARCH ENGINES

WHAT TO DO:

5 COMPANY REVIEWS

Candidates are influenced by online reviews, and their

presence will help your job postings stand out.

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JIM’S GYM IS LOOKING FOR

TALENT

PERSONALTRAINER

JOB OPENINGAT JIM’S GYM

HIRING EVENT!

APPLY

J

Social Media sites can be effective outlets to get your

job noticed and shared by your network. Set yourself

up for success by creating status updates that target

the right candidates. Include a clear call to action and

a link to learn more/apply to a specific job posting.

Create a repeatable process to promote

your jobs consistently. Many Applicant

Tracking Systems al low you to post

status updates directly from their

system. Be sure to use a unique job

posting URL so that you can track cl icks ,

applicants & hires from that source.

PROMOTE JOBS ON SOCIAL MEDIA

WHAT TO DO:

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WHAT TO DO:

MAXIMIZE EMPLOYEE REFERRALSYour current employees can be your greatest source of

high-quality candidates – if you take the right approach.

You need to give them a reason to get excited, provide

them with something to share with their network, and have

a system to track progress. It’s critical to keep referring

employees informed. A referral bonus doesn’t hurt either!

Create an Employee Referral Program and process to announce new openings to your employees consistently.

Use unique job posting URLs and referral form fields so that you can track sources and keep referring employees in the loop.

Consider adding a referral bonus as incentive for employees to promote openings proactively.

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YOU HAVE BUILT YOUR TALENT MAGNET.BUT YOUR ARE NOT DONE YET.Your a�ractive Careers Page and broadcasted Job Postings wil l get

people’s a�ention – BUT YOU STILL NEED TO GET THEM TO APPLY.

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MAKE IT EASY TO APPLY FROM ANY DEVICE. Don’t ruin al l of the hard work that you put into creating

an excit ing candidate experience by scaring them away with

an arduous application process that is not optimized for mobile .

APPLY

JIM’S GYMPERSONAL TRAINERJIM’S GYM

PERSONAL TRAINER

APPLY

4S T E P

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Use an Applicant Tracking System to

send your job postings for inclusion

on job search engines ’ organic l ist ings .

Consider sponsoring jobs to receive more

applicants . According to Indeed, Sponsored

Jobs typical ly produce 5x more cl icks than

Organic-only Jobs .

MAKE IT EASY TO APPLY OR THEY WON’TMany candidates, particularly those on mobile devices, are not willing to complete a lengthy, complex application as the first step in the hiring process. In the past, they have wasted hours sending applications into a black hole – never to hear back from employers.

Things have changed. More and more employers are simplifying the process, making these complex applications less and less appealing.

REDUCTION in Applicants due to the number of onlinescreener qustions

50%88%

17%

Source: Indeed

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Complex Applications = Huge Reduction In Applicants

45+ QUESTIONS

30 QUESTIONS

10 QUESTIONS

Traditional job postings, particularly those for hourly

positions, can take up to an hour to complete – and they

are often not compatible with mobile devices. Employers

would never make a prospective customer go through

this upfront, so why would they make employees do this

(especially if they argue that a good employee is more

valuable than a good customer)?

WHAT ABOUT ALL THE PAPERWORK?

TWO-STEP PROCESS

LONG FORM APP

OLD WAY

NEW WAY

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RESUME

RESUME APPLICATION

APPLICATION

WHAT TO DO:Make it easier for candidates to submit their resume and key information up-front and complete additional forms as a second step. Remember that 50% or more of candidates are applying via mobile , and they simply won’t apply at al l i f the process is cumbersome.

REPEAT. REPEAT. REPEAT.Top Performers do not always show up when you have an urgent opening,

so i t is crit ical to always maintain a recruit ing presence for key posit ions.

An ongoing recruit ing approach wil l build a strong pipeline for growth and

prepare for the unexpected. It a lso sends a posit ive message to your current

employees/clients that you are growing and always looking for talent .

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5S T E P

BUILD YOUR TALENT MAGNET WITH CAREERPLUG (IN A WEEK!)

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Most companies come to us with the same problem: “We need more qualified applicants!”

Clients love the results they get by building a Talent

Magnet, but many are even more thrilled by the Applicant

Tracking System that streamlines recruiting administration

tasks and the applicant assessment/interviewing tools that

help them make better hiring decisions.

INCREASE QUALIFIED APPLICANTS

MAKE BETTER HIRING

DECISIONS

SAVE TIME & IMPROVE

CONSISTENCY

APPLICATION

APPLICATION APPLICATION

1ST2ND 3 RD

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WE MAKE HIRING EASIER

APPLY

JIM’S GYMPERSONAL TRAINER

HOW IT WORKS (IT’S EASY!)

Start With An A�ractive

Careers PageCreate Compell ing Job

Postings

Broadcast Your Job

PostingsMake It Easy To Apply

From Any Device

Growing companies use CareerPlug to build their Talent Magnets

and start a�racting qualified applicants within a week.

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TRUSTED BY OVER 6,000 GROWING COMPANIES

I cannot imagine our business today without CareerPlug. The tool has organized our process, made us

have a more professional look and feel, and allowed us to make significantly better hires and lower

our turnover by over 25%. The team at CareerPlug delivers a quality product at a price that any small

business can afford.

CHAD WESTERDIRECTOR OFSALES-WIRELESSADVANTAGE

"

CareerPlug special izes in serving

decentral ized organizations with

multiple locations, including

franchises . Many of our cl ients ’

managers don’t work at a desk, so

we had to make our system very

easy for them to use. It ’s the only

way they would use i t !

HOME &BUSINESS

RESTAURANTS& HOSPITALITY

HEALTH & F ITNESS

FRANCHISES

AUTOMOTIVE

INSURANCE& F INANCIAL

RETAIL

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“

“

CareerPlug helps growing companies build

Talent Magnets that a�ract high-quality applicants

within a week. If you are ready to build your own

Talent Magnet , then reach out to us . You wil l be

one step closer to Making Hiring Easier.

Want to see how your current process stacks up?

Use our free Careers Page Grader for tai lored

recommendations to a�ract quality applicants .

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START BUILDING YOUR MAGNET TODAY.

512-579-0163 info@careerplug.com

Grade Your Careers Page